In this episode of SEO Insider, host Seth Price, founder of BluShark Digital, sits down with Ron Latz, an experienced legal marketing professional and fractional CMO, to discuss the evolving landscape of law firm marketing. With over 15 years in the industry, Ron has worked with major legal marketing agencies, including Thomson Reuters Fine Law and Mockingbird Marketing, and now helps law firms optimize their marketing strategies as a fractional CMO.

Seth and Ron explore the increasing need for senior-level marketing leadership in law firms that may not have the budget for a full-time Chief Marketing Officer (CMO). They discuss how fractional CMOs bridge the gap between law firms and marketing agencies, ensuring strategic alignment, accountability, and data-driven decision-making. Ron shares his insights on working within legal CRMs like Lead Docket, Filevine, Lawmatics, and HubSpot, tracking conversions, and ensuring that firms are attracting high-quality leads.

The conversation also covers the importance of clear communication between agencies and law firms, particularly in SEO and PPC campaigns, where measuring success can take time. Ron explains how his role as a translator between the law firm and the agency prevents miscommunication and enhances results.

Additionally, Seth and Ron break down the recent Google reviews purge, addressing the widespread removal of reviews, potential algorithmic updates, and the best strategies for law firms to maintain a strong online reputation despite sudden shifts in Google’s review policies.

Tune in to learn why more law firms are turning to fractional CMOs, how to navigate agency relationships effectively, and what law firms can do to stay ahead in the competitive legal marketing space.

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