https://page2pod.com - In this powerhouse episode of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with local SEO guru Claudia Tomina to uncover the most effective tactics for dominating local search in 2025.

Whether you're a restaurant, lawyer, or roofer, Claudia shares invaluable insights on auditing Google Business Profiles, choosing the right categories, navigating service areas, and dealing with the dreaded GBP suspensions.

She also discusses how user behavior, popular times, and review strategy impact your visibility — and how to stay ahead in the age of Google's AI-powered local results. If you manage a multi-location business or serve a wide geographic area, you can't afford to miss this!

🧭 In This Episode

• How to perform a winning Google Business Profile audit
• Why category selection is a top ranking factor
• The truth about service area businesses and hidden addresses
• How “popular times” can impact local rankings
• Tips for avoiding and recovering from GBP suspensions
• Using citations and third-party tools effectively
• Review recency, consistency, and how AI is policing fake reviews
• Local SEO myths debunked: metadata, call tracking, NAP consistency
• Google's AI mode and what it means for local search in the next 12 months

Get ahead of the competition and future-proof your local SEO with Claudia’s expert advice!

📌 Subscribe for more expert insights, and don’t forget to leave a comment sharing your biggest takeaway or local SEO challenge!

📎 Mentioned Links & Resources:

• Claudia Tomina on Linkedin
• ReputationARM
• Google's Popular Times Graph
• Video Verification on Google Business
• Top 11 GMB Ranking Factors
• Google's Gemini AI Flagging Fake Reviews
• GMB Everywhere (Chrome Extension) – for discovering related Google Business Profile categories
• Google Forum for GBP Support – escalation path for profile suspensions or issues

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https://page2pod.com - Jon Clark and Joe DeVito dive deep with Noah Learner—Director of Innovation at Sterling Sky and founder of the SEO Community—unpacking groundbreaking concepts like Google’s Query Fan Out technique, the ROSP (Return on Search Page) metric, and how AI Mode will reshape search monetization. Discover actionable insights on structured data experiments, future content strategies, and ways to stay ahead in an AI-first landscape.

Discover how these changes impact your SEO strategy, from technical optimizations to structured data and user engagement.

🎯 In this episode:
• What "Query Fan Out" is—and why it's a game-changer for SEO
• The introduction of "Return on Search Page (ROSP)" and why it matters to Google
• Why rank tracking is becoming obsolete—and what's replacing it
• How AI overviews and synthetic queries impact content strategies
• The critical role of structured data and schema in AI-driven SEO
• How Noah builds automated data pipelines using APIs for SEO insights
• Why testing and experimentation is essential for future-proofing SEO strategies
• The growing role of local SEO and video content in the age of AI
• Behind-the-scenes insights into managing the SEO Community Slack group

Noah Learner offers a blueprint for navigating the complexities of modern SEO, emphasizing the importance of innovation, automation, and continuous testing.

🎧 Listen & Subscribe:

Follow and subscribe to the Page 2 Podcast wherever you get your podcasts. Don’t forget to leave a review and share with your team.

📎 Mentioned Links & Resources:

• Episode on Youtube
• The SEO Community
• Sterling Sky Incorporated
• Postamatic
• Google patents on Search with Stateful Chat
• Qforia (tool by Mike King)
• Barry Adams’s LinkedIn post about news publishers’ click losses
• Cindy Krum Episode on Fraggles

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https://page2pod.com - In this must-listen episode of the Page 2 Podcast, Mike King (founder of iPullRank) returns for a deeply technical and philosophical conversation about the future of search.

From the fallout of Google I/O to the rise of AI Overviews and the evolving utility of tools like Profound, Mike breaks down what’s next for SEOs—and why the entire playbook needs to change toward .

Learn why impressions are the new KPI, how to optimize for synthetic queries, and why relevance engineering could be the only way forward.

🔍 In this episode:
• Mike’s raw reaction to Google I/O and the existential threat to traditional SEO
• The concept of “relevance engineering” and why SEO needs to evolve
• Why impressions and brand awareness are becoming core SEO KPIs
• Google's “query fan out” technique and how it reshapes keyword research
• Why rank tracking is dead and new metrics like visibility and citations matter more
• The case for treating search as a branding channel, not just a performance one
• The future of Google Search Console and what it’s still missing
• The gap between current SEO tools and what practitioners actually need
• How AI mode, reasoning, and semantic triples influence optimization
• Mike’s prediction: in 12 months, the default Google experience will be AI-first

Mike King offers a reality check and roadmap for SEOs ready to embrace change—and lead it.

🎧 Listen & Subscribe:

Follow and subscribe to the Page 2 Podcast wherever you get your podcasts. Don’t forget to leave a review and share with your team.

📎 Mentioned Links & Resources:

• iPullRank – Mike King’s SEO and content strategy agency
• Profound – Mike's next-gen SEO platform built for the AI era
• The Future of Search: A Recap Discussion of Google I/O
• Relevance Engineering Framework – Deep dive into Mike’s technical methodology
• Mike King on LinkedIn
• Mike King on X / Twitter

Sponsored by Moving Traffic Media

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https://page2pod.com - In Episode 76 of the Page 2 Podcast, we're joined by SEO consultant, writer, and Reddit community wrangler Nick LeRoy.

As the first episode of Season 4, this one hits hard with fresh takes on what SEO looks like in 2025. Nick dives into the evolution of his weekly newsletter SEO for Lunch, owning and optimizing SEOJobs.com, and why Reddit may be the new frontier for organic visibility.

We also talk AI overviews, enterprise link building, and why SEO can no longer “polish the turd.”

🧩 In this episode:
• The origin and pivot of Nick’s SEO for Lunch newsletter
• Why SEOJobs.com was born out of frustration with job searches
• How Nick took over the r/SEOJobs subreddit (without spending a dime)
• The state of link building today—and why it’s resurging
• Using affiliate and PR channels to win in AI-driven search
• Why SEO can’t “save” bad products or businesses anymore
• Why “trust me, bro” attribution doesn’t cut it in the boardroom
• The risk of tying SEO measurement too tightly to organic channel data
• How Reddit traffic is affecting visibility—and why it’s now an organic channel
• What SEOs need to do to survive the AI shift in 2025

Nick delivers a refreshingly candid perspective on what it takes to stay relevant in a post-AI, post-rank-tracking world.

🎧 Listen & Subscribe:

Be sure to follow the Page 2 Podcast on your favorite platform, and leave a review if this episode gave you a fresh perspective on SEO's evolving role.

📎 Mentioned Links & Resources:

• Nick LeRoy’s Official Website
• SEO for Lunch Newsletter
• SEOJobs.com – Marketing Job Board
• r/SEOJobs Subreddit
• Follow Nick on LinkedIn
• Follow Nick on Twitter/X

Sponsored by Moving Traffic Media

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In the powerful Season 3 finale of the Page 2 Podcast, we welcome Azeem Ahmad—award-winning digital marketer, podcast host, and outspoken diversity advocate. Azeem shares his journey from aspiring sports journalist to leading in-house SEO roles, agency life, and launching the Azeem Digital Asks podcast. This episode goes beyond strategy to talk about self-worth, salary negotiations, and the deep-rooted inequities in the marketing industry. With unfiltered insights and personal stories, Azeem challenges us all to rethink equity, visibility, and opportunity in digital marketing.

🌐 In this episode:
• How Azeem pivoted from sports journalism into SEO and digital marketing
• The difference between agency vs. in-house SEO career paths
• Salary disparities and the importance of transparency in the SEO industry
• Why he launched his podcast and how it amplifies underrepresented voices
• The personal and professional toll of being overlooked due to bias
• What inspired his viral article: "Diversity, Inclusion, and Marketing in 2021: Why Has Nothing Changed?"
• DEI progress in SEO—what’s working, what’s not, and what’s needed
• Practical steps companies and individuals can take to create real change
• A candid discussion about privilege, allyship, and accountability in tech
• Closing the season with a look ahead and how every voice matters

A must-listen episode for any marketer who believes in equity, authenticity, and growth—on every level.

👉 Subscribe for more fearless conversations and real industry stories.

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In Episode 74 of the Page 2 Podcast, we talk with Dawn Anderson, Managing Director at Bertey, international SEO speaker, researcher, and lecturer. From running a construction company to becoming one of the industry’s most respected voices in technical SEO and information retrieval, Dawn shares a truly unconventional and deeply inspiring journey.

We discuss the power of self-taught curiosity, the role of formal education in digital marketing, and her academic dive into AI, NLP, and computer science. If you’ve ever wondered what makes Google's BERT tick—or what it’s like to learn SEO from the ground up—this episode delivers in every way.

🧬 In this episode:
• Dawn's transition from construction business owner to SEO expert
• How an information architect changed her perspective on web development
• Her academic pursuit of AI, machine learning, and information retrieval
• What Google's BERT algorithm actually does—and its real-world SEO impact
• Why passion and self-directed learning matter more than any degree
• The power of passage ranking, contextual relevance, and NLP in search
• A behind-the-scenes look at Dawn's experience speaking at BrightonSEO
• Public speaking advice for SEOs just starting out
• Misconceptions about traditional education and digital marketing careers
• Why understanding search engine architecture can change how you do SEO

Dawn’s journey proves that SEO isn’t just a skill—it’s a discipline where grit, learning, and curiosity win every time.

👉 Subscribe to the Page 2 Podcast for more interviews with the brightest minds in SEO.

Sponsored by Moving Traffic Media

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In Episode 73 of the Page 2 Podcast, we talk with Chima Mmeje—SEO content strategist, founder of Zenith Copy, and one of the most inspiring voices in the digital marketing space. From writing 100,000+ words a month for a content mill while holding a government job in Nigeria, to becoming a sought-after expert for SaaS brands, Chima shares her incredible journey.

She breaks down how to use topic clusters for scalable SEO growth, how to charge what you're worth, and how to build a powerful personal brand even when starting with nothing.

💡 In this episode:
• How Chima transitioned from hotel work and bartending to founding Zenith Copy
• The physical and emotional toll of content mill work—and how she escaped
• Finding the courage to charge premium rates and break free from bias
• Using LinkedIn and Twitter to build an organic personal brand
• How she structures SEO content strategies with topic clusters and long-form content
• Her take on integrating value propositions into blog content
• Why some of the best-performing posts don’t show up in keyword tools
• The importance of writing content that serves the reader—not word count goals
• Real talk on bias, burnout, and battling industry gatekeeping
• Her unique process for selling content strategy through education and content briefs

Chima’s story is raw, real, and rich with insights for content marketers, SEOs, and freelancers alike.

👉 Subscribe for more inspiring stories and tactical SEO guidance.

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In Episode 72 of the Page 2 Podcast, we sit down with Kevin Indig, Director of SEO at Shopify and host of the TechBound podcast. From building gaming websites as a teen to leading SEO at companies like Atlassian, G2, and now Shopify, Kevin's career is a blueprint for modern SEO leadership.

In this episode, he introduces his concept of "Zero-Based SEO," a mindset shift that encourages testing everything from scratch—title tags to templates—to drive scalable, data-backed growth. We also explore the evolution of SEO careers, agency vs. in-house life, and building SEO experimentation frameworks that actually get things done.

🧪 In this episode:
• Kevin’s journey from gamer kid in Germany to SEO leader at Shopify
• Lessons learned from Atlassian, G2, and DailyMotion
• What "Zero-Based SEO" really means—and why it matters now
• Testing frameworks and tools for SEO experimentation
• Why robust testing is essential for modern enterprise SEO
• The challenges of implementation and developer collaboration
• How to scale SEO across large teams and product orgs
• Podcasting vs. writing: how Kevin creates content at scale
• How to fight burnout, prioritize your time, and build systems
• The future of data-driven SEO and what SEOs can learn from medicine

This episode is packed with career insights, innovative thinking, and tactical SEO approaches for growth-stage and enterprise teams alike.

👉 Subscribe for more expert SEO strategies and industry leader interviews!

Sponsored by Moving Traffic Media

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