Nick LeRoy on Link Building, Reddit SEO, and Reframing SEO as Non-Paid Marketing

https://page2pod.com - In Episode 76 of the Page 2 Podcast, we're joined by SEO consultant, writer, and Reddit community wrangler Nick LeRoy.

As the first episode of Season 4, this one hits hard with fresh takes on what SEO looks like in 2025. Nick dives into the evolution of his weekly newsletter SEO for Lunch, owning and optimizing SEOJobs.com, and why Reddit may be the new frontier for organic visibility.

We also talk AI overviews, enterprise link building, and why SEO can no longer “polish the turd.”

🧩 In this episode:
• The origin and pivot of Nick’s SEO for Lunch newsletter
• Why SEOJobs.com was born out of frustration with job searches
• How Nick took over the r/SEOJobs subreddit (without spending a dime)
• The state of link building today—and why it’s resurging
• Using affiliate and PR channels to win in AI-driven search
• Why SEO can’t “save” bad products or businesses anymore
• Why “trust me, bro” attribution doesn’t cut it in the boardroom
• The risk of tying SEO measurement too tightly to organic channel data
• How Reddit traffic is affecting visibility—and why it’s now an organic channel
• What SEOs need to do to survive the AI shift in 2025

Nick delivers a refreshingly candid perspective on what it takes to stay relevant in a post-AI, post-rank-tracking world.

🎧 Listen & Subscribe:

Be sure to follow the Page 2 Podcast on your favorite platform, and leave a review if this episode gave you a fresh perspective on SEO's evolving role.

📎 Mentioned Links & Resources:

• Nick LeRoy’s Official Website
• SEO for Lunch Newsletter
• SEOJobs.com – Marketing Job Board
• r/SEOJobs Subreddit
• Follow Nick on LinkedIn
• Follow Nick on Twitter/X

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