​Ryan Vet is a globally recognized entrepreneur, keynote speaker, and USA TODAY best-selling author whose career spans consulting, leadership roles, and multiple successful startups. Known for his dynamic stage presence and actionable insights, Ryan has inspired audiences on four continents and worked with organizations ranging from Fortune 500 companies to innovative startups. With a passion for empowering leaders and driving meaningful change, Ryan's work has been featured in Forbes, ABC, NBC, and more.

Leadership in the dental industry is evolving, and with new generations entering the workforce, practice owners must adapt to changing expectations. How can dentists effectively lead their teams while navigating shifting marketing trends and generational differences?

According to Ryan Vet, a best-selling author and international keynote speaker, the key to success lies in embracing generational shifts rather than resisting them. He highlights that Gen Z, now a growing part of the workforce, brings a tech-savvy, efficiency-driven mindset that can be both an asset and a challenge for dental leaders. Understanding generational biases, refining leadership strategies, and adapting marketing efforts to align with audience behavior can set a practice apart. Ryan emphasizes that effective leadership isn’t just about managing a team; it’s about setting the right example and creating a culture of engagement and growth.

In this episode of The Marketing 32 Show, host Brett Allen sits down with Ryan Vet to discuss leadership, marketing strategies, and generational shifts in the dental industry. They explore how to manage a multigenerational workforce, the role of customer experience in business growth, and why leading by example is critical for success. Ryan also shares practical insights on defining purpose, priorities, and principles to make better leadership decisions.

Dr. Spencer Greer is the Founder of Big Time Dental Producers, a mentorship program dedicated to helping dentists enhance their production and achieve financial success. His journey in dentistry began in 2009, driven by a strong calling to work in the sciences. After acquiring two dental practices in 2017 and 2019, he solidified his presence in the industry, showcasing an entrepreneurial mindset. Beyond his professional pursuits, Dr. Greer is passionate about teaching, family, and maintaining a commitment to excellence.

Many dentists struggle with maximizing their production while keeping overhead in check, often feeling stuck in a cycle of long hours and stagnant growth. But what if small, strategic shifts could double or even triple production without increasing work hours?

According to Dr. Spencer Greer, a highly successful practice owner and mentor, the key to exponential growth starts with mindset. He emphasizes that dentists must stop seeing expenses as costs and start viewing them as investments — whether in people, marketing, or systems. He highlights that by making intentional hiring decisions, optimizing case acceptance, and strategically structuring finances, dentists can unlock new levels of profitability. His own journey from an associate producing $60K per month to scaling two practices beyond $300K+ showcases the power of these principles in action.

In this episode of The Marketing 32 Show, Brett Allen and Dr. Spencer Greer, Founder of Big Time Dental Producers, talk about the mindset and strategies behind a high-performing dental practice. They explore why investing in the right people is the foundation of sustainable growth, how to maximize profitability while keeping overhead low, and the crucial role of case acceptance in boosting production. Dr. Greer also gives advice on balancing rapid practice expansion with personal and family priorities.

Sandy Pardue is the Director of Consulting at Classic Practice Resources, a dental consulting company that provides high-level services to practicing dental professionals. With over 25 years of experience, she is an internationally recognized lecturer, author, and consultant specializing in team training, organizational systems, and practice expansion. Sandy has been named a "Leader in Consulting" by Dentistry Today magazine for 12 consecutive years.

Running a successful dental practice requires more than just excellent clinical skills — it demands organization, streamlined processes, and a team that works efficiently. Many practices struggle with inconsistent systems, leading to stress, lost revenue, and frustrated staff. So, what’s the key to creating a well-structured, profitable dental practice?

According to Sandy Pardue, a leading dental consultant and industry expert, the key lies in implementing clear, repeatable systems that ensure consistency in daily operations. She highlights how most dental offices unknowingly allow inefficiencies to creep in, with team members handling tasks in their own ways rather than following proven processes. Without structure, practices experience scheduling chaos, declining case acceptance rates, and financial leaks. Sandy emphasizes that when systems are in place, stress is reduced, teams work more efficiently, and profitability soars.

In this episode of The Marketing 32 Show, Brett Allen sits down with Sandy Pardue, Director of Consulting at Classic Practice Resources, to discuss how dental practices can improve systems and increase profitability. They explore the most common inefficiencies in dental offices, how structured systems boost revenue, and why proper team training is essential for long-term success. Sandy also shares strategies for improving case acceptance and handling patient objections effectively.

Dr. Walter Kostrzewski is the Owner of The Center for Complete Health Dentistry Wilton, a practice dedicated to providing comprehensive, patient-centered dental care with a focus on cosmetic and sedation dentistry. Commonly known as Dr. K, he earned his Doctor of Dental Medicine degree from Tufts University School of Dental Medicine in 1992 and completed a General Practice Residency at University Hospital in Stony Brook, New York. A Fellow of the International Academy for Dental Facial Esthetics, he has served as a clinical instructor in cosmetic dentistry and full mouth rehabilitation. Beyond his practice, Dr. K is the Founder of The Winning Dentist, a consultancy focused on helping dental teams develop passion, leadership, and effective business systems.

Many dentists struggle with scaling their business while maintaining high-quality patient care. So, what are the key factors that separate thriving dental practices from those that stagnate?

According to Dr. Walter Kostrzewski, a seasoned dental professional and industry mentor, sustainable growth starts with mentorship and smart business decisions. He highlights the importance of learning from experienced coaches and leveraging creative financing strategies to expand without unnecessary financial risk. By focusing on exceptional customer service and building a strong team, dentists can create a culture that attracts and retains loyal patients. Aside from clinical skills, Dr. K emphasizes that success in dentistry is about leadership, adaptability, and making informed business moves.

In this episode of The Marketing 32 Show, Brett Allen sits down with Dr. Walter Kostrzewski, Owner of The Center for Complete Health Dentistry Wilton, to discuss how mentorship and strategic planning fuel practice growth. Dr. K shares how he rebounded from financial setbacks, the mindset shifts that helped him scale his business, and why exceptional customer service is a game-changer. He also gives advice on finding and mentoring the right team to support long-term success.

Dr. Martin Mendelson is the Founder of Metamorphosis Coaching, a leadership and team development company that helps dental professionals improve communication, emotional intelligence, and workplace culture. With a background in dentistry and corporate leadership, he has held executive roles at major dental organizations such as Spear Education. Dr. Mendelson is certified in executive coaching, team facilitation, and emotional intelligence, and he co-leads an in-person mental wellness course for dentists.

Many dentists struggle with managing teams and balancing patient care while maintaining their own well-being. What if the key to transforming your practice lies in understanding how your mindset and emotional intelligence shape your leadership?

According to Dr. Martin Mendelson, a leadership coach and expert in emotional intelligence, the biggest roadblock to success is often the leaders themselves. He highlights that thoughts and emotions directly influence actions, which ultimately determine outcomes. By using his TEAM (Thoughts, Emotions, Actions, Manifestations) framework, dental professionals can reshape how they approach challenges and lead their teams more effectively. He also emphasizes the importance of mental wellness in dentistry, noting that dentists face high rates of stress, anxiety, and burnout.

In this episode of The Marketing 32 Show, host Brett Allen sits down with Dr. Martin Mendelson, Founder of Metamorphosis Coaching, to discuss how dentists can strengthen leadership skills and improve team dynamics. They explore the TEAM framework, strategies for reducing stress in high-pressure environments, and why emotional intelligence is key to practice success. Dr. Mendelson also shares insights on delegation, communication, and navigating the mental health challenges unique to dentistry.

Dr. Justin Waters is the Owner of Serenity Smiles, a dental practice focused on creating a family-centered atmosphere and providing personalized care for every patient. He also owns Hayden Family Dentistry and holds a Doctorate of Medicinal Dentistry from Midwestern University. Dr. Waters specializes in snap-in dentures on implants, fixed dentures, and smile makeovers, including veneers, earning a master certification in implant dentistry.

What does it take to transition from being an associate dentist to owning multiple thriving practices? The leap can seem overwhelming, with challenges in leadership, staffing, and maintaining growth while delivering exceptional patient care. What’s the secret to thriving as a practice owner?

According to Dr. Justin Waters, a multi-seven-figure practice owner with extensive experience, the key lies in building strong relationships and prioritizing leadership. He highlights that success starts with investing in your team — ensuring they feel supported and valued, which in turn creates an exceptional patient experience. By fostering a culture of respect and hospitality, Dr. Waters has built practices where patients feel like welcome guests and team members operate as a cohesive family. His journey demonstrates that embracing this mindset leads to growth, better patient outcomes, and a truly thriving practice.

In this episode of The Marketing 32 Show, host Brett Allen sits down with Dr. Justin Waters, Owner of Serenity Smiles, to discuss the transition from associate to owner and the strategies behind running a successful dental practice. They explore the importance of leadership, fostering a world-class team, and creating an exceptional patient experience. Dr. Waters also shares his marketing insights and the critical role of partnership in driving practice growth.

Chelsea Coudriet is a dental marketing expert at Marketing 32, a company that specializes in helping dental practices grow through effective internal and external marketing systems. With over a decade of experience, she has managed more than $2 million in ad spend, generated $14 million in treatment conversions, and trained dental teams to improve patient interactions and case acceptance. Chelsea focuses on building systems that drive predictable growth for dental practices.

Dental implant marketing is one of the most profitable growth opportunities for dental practices, but why do so many practitioners struggle to see results? From unqualified leads to ineffective systems, small missteps can turn promising campaigns into missed opportunities. How can practices refine their approach to consistently convert leads into life-changing treatments?

According to Chelsea Coudriet, a dental implant marketing expert with over a decade of experience, the key lies in building systems that streamline every step of the process — from lead engagement to case acceptance. She highlights that practices often lose patients due to slow response times, untrained teams, or poor financial presentations. By implementing pre-qualification protocols and tracking patient interactions, practices can not only improve conversion rates, but also build trust with their patients. Chelsea emphasizes the importance of empathetic communication, noting that identifying a patient’s "why" can be a powerful motivator in their decision-making process.

In this episode of The Marketing 32 Show, host Brett Allen sits down with Chelsea Coudriet to discuss how practices can create effective dental implant marketing systems. They explore the impact of fast lead engagement, the value of pre-qualifying patients, and the role of team training in boosting conversions. Chelsea also shares strategies for addressing common challenges like patient follow-ups and financial discussions, ensuring practices can achieve predictable growth.

Elijah Desmond is Co-founder of Dental Pitch Brokerage and the Founder of Smiles At Sea, where he leverages his expertise in the dental industry to assist in the sale and acquisition of dental practices. He is a seasoned dental entrepreneur, motivational speaker, and two-time best-selling author with seven successful company exits. Elijah has raised significant funding for dental startups through initiatives like Dental Tank. Besides his business accomplishments, Elijah is a digital creator, DJ, and a licensed auctioneer, having recently graduated from Auctioneer Academy.

Selling your dental practice can be one of the most significant financial and personal decisions of your career. But how do you ensure a smooth transition, maximize value, and maintain your legacy? Is there a way to bring creativity and energy to a process that often feels overwhelming?

According to Elijah Desmond, a seasoned dental entrepreneur and industry innovator, the key lies in planning your exit well in advance — ideally three to five years before you’re ready to retire. He highlights that understanding your practice’s EBITDA and tailoring your sale to align with your goals are essential steps to getting the best deal. With his unique approach of blending fun, strategy, and precision, Elijah introduces concepts for sellers and hosting confidential buyer-seller matchmaking events to energize the sales process. This methodology not only makes the transition engaging, but also ensures both parties feel aligned and valued in the deal.

In this episode of The Marketing 32 Show, host Brett Allen sits down with Elijah Desmond, Co-founder of Dental Pitch Brokerage, to discuss creative strategies for a profitable dental practice exit. Elijah reveals how to prepare your practice for sale, the importance of understanding EBITDA, and how innovative deal structures can maximize your financial return. He also shares how to evaluate potential buyers and ensure a smooth post-sale transition.