​Ryan Vet is a globally recognized entrepreneur, keynote speaker, and USA TODAY best-selling author whose career spans consulting, leadership roles, and multiple successful startups. Known for his dynamic stage presence and actionable insights, Ryan has inspired audiences on four continents and worked with organizations ranging from Fortune 500 companies to innovative startups. With a passion for empowering leaders and driving meaningful change, Ryan's work has been featured in Forbes, ABC, NBC, and more.

Leadership in the dental industry is evolving, and with new generations entering the workforce, practice owners must adapt to changing expectations. How can dentists effectively lead their teams while navigating shifting marketing trends and generational differences?

According to Ryan Vet, a best-selling author and international keynote speaker, the key to success lies in embracing generational shifts rather than resisting them. He highlights that Gen Z, now a growing part of the workforce, brings a tech-savvy, efficiency-driven mindset that can be both an asset and a challenge for dental leaders. Understanding generational biases, refining leadership strategies, and adapting marketing efforts to align with audience behavior can set a practice apart. Ryan emphasizes that effective leadership isn’t just about managing a team; it’s about setting the right example and creating a culture of engagement and growth.

In this episode of The Marketing 32 Show, host Brett Allen sits down with Ryan Vet to discuss leadership, marketing strategies, and generational shifts in the dental industry. They explore how to manage a multigenerational workforce, the role of customer experience in business growth, and why leading by example is critical for success. Ryan also shares practical insights on defining purpose, priorities, and principles to make better leadership decisions.

Dr. Spencer Greer is the Founder of Big Time Dental Producers, a mentorship program dedicated to helping dentists enhance their production and achieve financial success. His journey in dentistry began in 2009, driven by a strong calling to work in the sciences. After acquiring two dental practices in 2017 and 2019, he solidified his presence in the industry, showcasing an entrepreneurial mindset. Beyond his professional pursuits, Dr. Greer is passionate about teaching, family, and maintaining a commitment to excellence.

Many dentists struggle with maximizing their production while keeping overhead in check, often feeling stuck in a cycle of long hours and stagnant growth. But what if small, strategic shifts could double or even triple production without increasing work hours?

According to Dr. Spencer Greer, a highly successful practice owner and mentor, the key to exponential growth starts with mindset. He emphasizes that dentists must stop seeing expenses as costs and start viewing them as investments — whether in people, marketing, or systems. He highlights that by making intentional hiring decisions, optimizing case acceptance, and strategically structuring finances, dentists can unlock new levels of profitability. His own journey from an associate producing $60K per month to scaling two practices beyond $300K+ showcases the power of these principles in action.

In this episode of The Marketing 32 Show, Brett Allen and Dr. Spencer Greer, Founder of Big Time Dental Producers, talk about the mindset and strategies behind a high-performing dental practice. They explore why investing in the right people is the foundation of sustainable growth, how to maximize profitability while keeping overhead low, and the crucial role of case acceptance in boosting production. Dr. Greer also gives advice on balancing rapid practice expansion with personal and family priorities.

Sandy Pardue is the Director of Consulting at Classic Practice Resources, a dental consulting company that provides high-level services to practicing dental professionals. With over 25 years of experience, she is an internationally recognized lecturer, author, and consultant specializing in team training, organizational systems, and practice expansion. Sandy has been named a "Leader in Consulting" by Dentistry Today magazine for 12 consecutive years.

Running a successful dental practice requires more than just excellent clinical skills — it demands organization, streamlined processes, and a team that works efficiently. Many practices struggle with inconsistent systems, leading to stress, lost revenue, and frustrated staff. So, what’s the key to creating a well-structured, profitable dental practice?

According to Sandy Pardue, a leading dental consultant and industry expert, the key lies in implementing clear, repeatable systems that ensure consistency in daily operations. She highlights how most dental offices unknowingly allow inefficiencies to creep in, with team members handling tasks in their own ways rather than following proven processes. Without structure, practices experience scheduling chaos, declining case acceptance rates, and financial leaks. Sandy emphasizes that when systems are in place, stress is reduced, teams work more efficiently, and profitability soars.

In this episode of The Marketing 32 Show, Brett Allen sits down with Sandy Pardue, Director of Consulting at Classic Practice Resources, to discuss how dental practices can improve systems and increase profitability. They explore the most common inefficiencies in dental offices, how structured systems boost revenue, and why proper team training is essential for long-term success. Sandy also shares strategies for improving case acceptance and handling patient objections effectively.