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The Marketing 32 Show

The Marketing 32 Show

De: Brett Allen
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This is the Marketing 32 Show, a show that connects with leading dentists, influencers, and experts to explore strategies and innovations that help dental practices grow and thrive.The Marketing 32 Show (c) 2024 Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • Transforming Lives Through Implant Dentistry: Education and Excellence with Dr. Mohamed Attia
    Jul 8 2025

    Dr. Mohamed Attia is an esteemed leader of the Alexandria Center of Dentistry in Franconia and Alexandria, Virginia, bringing over two decades of expertise since graduating in 2002 and completing a postgraduate general practice residency. As a master of the Academy of General Dentistry, diplomat of the American Board of Oral Implantology, and fellow of both the AAID and ICOI, he is among the top few percent of dentists in implant and general dentistry. Dr. Attia integrates cutting-edge technology from CEREC same-day crowns to CBCT 3D implant surgery, ensuring patients receive modern, precise, and comfortable care.

    In this episode…

    Feeling intimidated by implant dentistry or wondering if you're adequately prepared to offer this life-changing treatment to your patients? Many dentists graduate from dental school having never placed an implant, yet find themselves in practices where patients desperately need these services. What if the key to successfully integrating implants isn't just clinical skill, but understanding how to avoid complications and learning from someone who's made the mistakes already?

    According to Dr. Mohamed Attia, a diplomat of the American Board of Oral Implantology and master educator, implant dentistry is no longer optional for general practitioners—it's an integral part of modern dental care. His teaching philosophy centers on learning complications first, believing that understanding what can go wrong and how to prevent it creates more confident, successful implant dentists. Drawing from over two decades of experience and witnessing the transformative impact implants had on his own grandparents' quality of life, Dr. Attia emphasizes that while full arch cases may be demanding and invasive, the patient transformation they provide creates unmatched professional satisfaction.

    In this episode of The Marketing32 Show, host Brett Allen interviews Dr. Mohamed Attia about the essential role of implant dentistry in modern practice. They explore why dental schools aren't adequately preparing graduates for implant procedures, the importance of comprehensive year-long training programs, and Dr. Attia's unique approach to teaching through complications and live surgery mentoring.

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    31 m
  • From 10 Locations to Leadership Coaching: Building Sustainable Dental Practices with Dr. Jeff Grove
    Jul 1 2025

    Dr. Jeff Grove is a practicing dentist with over 20 years of experience who has built and led multiple successful dental practices, including founding Grove Dental Group and co-founding a 10-location dental support organization. As a faculty clinical instructor at the University of Colorado School of Dental Medicine and a frequent guest lecturer at Harvard, UPenn and Temple Dental Schools, he brings both clinical expertise and academic credibility to his work. Dr. Grove now coaches dentists on achieving work-life freedom while maintaining practice independence through Ascension Dental Coach, specializing in helping dental professionals combat burnout and build sustainable, fulfilling careers while leveraging their unique strengths and surrounding themselves with talented teams.

    In this episode…

    Feeling burned out from the daily grind of dentistry while struggling with staff turnover and financial pressure? Many dentists find themselves seven to ten years into their careers wondering if this is really what they signed up for when they entered dental school. The reality of practice ownership often looks very different from the vision they had as students, leaving them questioning whether they should sell to a DSO or find another way forward.

    According to Dr. Jeff Grove, veteran practice owner and founder of Ascension Dental Coach, the answer isn’t necessarily selling your independence but rather becoming the leader your practice needs you to be. Through his experience building everything from single-doctor practices to a 10-location group backed by private equity, Dr. Grove has learned that sustainable success comes from leveraging your unique strengths while building systems and teams that fill in your gaps. Rather than trying to do everything yourself—which leads to burnout—successful practice owners focus on the five to ten things they do exceptionally well and surround themselves with talented people who excel in the areas where they don’t.

    In this episode of The Marketing32 Show, host Brett Allen interviews Dr. Jeff Grove about building sustainable dental practices that don’t drain your energy but instead fuel your passion for dentistry. They explore the common pitfalls that lead to burnout, why panic-mode hiring creates revolving door staff problems, and how to align your practice vision with your marketing strategy to attract ideal patients. Dr. Grove shares insights from his diverse experience, including his time with private equity, and explains why the key breakthrough moment for any practice owner is making the same level of investment in developing leadership skills that they once made in becoming a dentist.

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    32 m
  • Just Say No to the DSO: Exposing the Private Equity Takeover of Dentistry with Bob Spiel
    Jun 24 2025

    Bob Spiel is a dental practice consultant and co-founder of Dentist Partner Pros with over 25 years of business experience, including serving as a hospital and surgical center CEO before entering dentistry 17 years ago. With a mission to build high-performance practices that deliver exceptional service while doing more in less time with less stress, Spiel has transformed general and specialty practices by building leaders at all levels. His firm specializes in associate placement with an 85% success rate, dramatically outperforming the industry’s 75% failure rate. Beyond practice consulting, Spiel has become a vocal advocate for independent dentistry through his podcast “Just Say No to the DSO,” where he and financial analyst Nate Williams expose the predatory practices of private equity-backed dental service organizations and educate dentists about the hidden traps in acquisition offers.

    In this episode…

    Feeling tempted by those multi-million dollar DSO offers flooding your inbox? Many independent dentists are being courted by private equity-backed dental service organizations promising generational wealth, stress-free practice management, and the ability to “just focus on dentistry.” But what if these seemingly generous offers are actually sophisticated traps designed to extract maximum value from your life’s work while leaving you worse off than if you’d simply continued building your own practice?

    According to Bob Spiel, veteran business consultant and co-founder of Dentist Partner Pros, the private equity takeover of dentistry follows the same destructive playbook used in medicine, veterinary care, and other service industries. Through his podcast “Just Say No to the DSO,” Spiel and financial analyst Nate Williams have reviewed over 100 DSO acquisition offers and found that not a single one truly benefits the selling dentist. The typical deal structure involves massive upfront numbers designed to create “foggy-eyed” decision-making, but the fine print reveals clawback clauses, production requirements, and equity promises that essentially amount to working five years to pay back money you thought you’d already received. Spiel’s analysis shows that dentists would literally be better off burning down their practices after 5.5 years than selling to a DSO and working under their terms.

    In this episode of The Marketing32 Show, host Brett Allen interviews Bob Spiel about the hidden dangers of DSO acquisition offers and the broader private equity assault on independent dentistry. They explore the four-step private equity playbook, why 75% of associate relationships fail in traditional hiring versus Spiel’s 85% success rate, and how DSOs are buying influence through dental schools, trade publications, and industry events. Spiel shares his mission to educate dentists about maintaining independence while building successful practices through proven leadership principles, strategic associate hiring, and surrounding themselves with quality service providers rather than selling their life’s work for empty promises.

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    33 m
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