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Choose Your Own Traffic Adventure: Focused Strategies for Audience Growth

Grab the Build Your Audience Book Here: https://platformgrowthbooks.com

In this episode of The Market Your Message Show, Jonathan Milligan delves into Chapter 6 of his book 'Build Your Audience.' Jonathan discusses the importance of focusing on a singular traffic strategy for 60 days to achieve better results, rather than spreading efforts thin across multiple methods.

He outlines the four main traffic methods—Boost (social media), Build (SEO), Borrow (leveraging other audiences), and Buy (paid advertising). Additionally, he offers essential guidelines for choosing and implementing the right traffic strategy based on one's strengths and audience preferences. Listeners are encouraged to undertake a 60-day challenge, complete with actionable steps, to effectively grow their audience.

00:00 Introduction: The Struggle of Overwhelming Marketing Efforts
00:16 Welcome to The Market Your Message Show
00:26 Introduction to 'Build Your Audience' Book Series
01:17 Chapter Six: Choose Your Own Traffic Adventure
01:52 The Importance of Focused Traffic Generation
02:16 Common Mistakes in Traffic Generation
02:50 The Power of Concentrated Effort
03:38 The Four Main Traffic Methods
04:34 Guidelines for Choosing Your Traffic Adventure
06:47 Today's Exercise: Your One-Day Traffic Method Selection
09:16 Key Takeaways

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Skyrocket Your Email List: The Lead Magnet Launchpad Strategy

👉 Grab Your Copy of The Build Your Audience Book Here: https://platformgrowthbooks.com

In this episode of the Market Year Message Show, host Jonathan Milligan delves into Chapter Five of his book 'Build Your Audience,' revealing the secrets to skyrocketing your email list. Jonathan shares a personal story about a missed opportunity that taught him the importance of lead magnets and provides actionable strategies to effectively promote a lead magnet across 12 different platforms, from blog posts to paid traffic campaigns.

Learn how to convert casual visitors into loyal subscribers by transforming every piece of content into a list-building powerhouse. This episode offers practical advice on optimizing touchpoints, diversifying your approach, and preparing for unexpected traffic surges, ensuring you capture every potential lead to grow your business.

00:00 Welcome to the Market Year Message Show
00:25 The Importance of Building an Email List
00:59 The Lead Magnet Launchpad
03:17 Common Pitfalls in List Building
05:09 The Everywhere, All at Once Strategy
06:52 Optimizing Your Email List Building
07:13 Promoting Your Lead Magnet Across Platforms
12:58 Guest Blogging and Podcasting for List Building
15:03 Paid Traffic Campaigns
15:54 Crafting an Irresistible Lead Magnet Pitch
17:09 Key Takeaways and Conclusion

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Mastering the Perfect Landing Page: The Five-Point Blueprint

Want a copy of the book? Go to: PlatformGrowthBooks.com

In this episode of the Market Your Message show, host Jonathan Milligan dives into Chapter Four of his book 'Build Your Audience' and shares the secret to creating a high-converting landing page. Jonathan discusses the importance of building an email list before seeking traffic and introduces the five essential elements of a successful landing page: a catchy headline, productized images, compelling bullet points, a clear call to action, and the no-link rule. He also explains how each element attracts and retains visitors, avoiding common pitfalls like information overload and bland messaging. Jonathan concludes with a practical exercise to help listeners create their own effective landing pages and emphasizes the importance of continuous testing and refining for optimal results.

00:00 Introduction: Boost Your Email Subscribers
00:34 Foundations: Building Your Email List
01:20 The Perfect Five-Point Landing Page
01:32 The Elevator Pitch: A Historical Insight
03:14 Common Landing Page Mistakes
05:33 The Five-Point Landing Page Blueprint
08:34 Practical Exercise: Create Your Perfect Landing Page
11:09 Key Takeaways and Conclusion

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Crafting Irresistible Lead Magnets: The Dirty Dozen Ideas

Want a copy of the book? Go to: PlatformGrowthBooks.com

In this episode of the Market Year Message Show, host Jonathan Milligan introduces Chapter 3 from his book 'Build Your Audience,' focusing on the importance of creating attractive lead magnets. Jonathan shares 12 innovative ideas, dubbed 'The Dirty Dozen,' that can help bloggers, coaches, and entrepreneurs grow their email lists effectively. He emphasizes simplicity, value, and catering to different learning styles while creating lead magnets. The episode also includes practical steps for listeners to create their own lead magnets, transforming theory into actionable practice.

00:00 Welcome to the Market Year Message Show
00:31 Introduction to Lead Magnets
01:24 The Trojan Horse Analogy
03:04 Common Lead Magnet Pitfalls
04:25 Crafting Effective Lead Magnets
05:15 The Dirty Dozen: 12 Lead Magnet Ideas
09:57 Creating Your Own Lead Magnet
11:25 Key Takeaways and Final Thoughts

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Unlocking the Power of Email Marketing: The Capture Habit

Want a copy of the book or workbook? Go to PlatformGrowthBooks.com

In this episode of the Market Your Message Show, host Jonathan Milligan dives into Chapter Two of the book 'Build Your Audience' and discusses the pivotal concept of the 'Capture Habit.' Jonathan highlights the importance of having an email list as a crucial element for writers, coaches, speakers, and teachers to build their businesses. He shares the success story of Ryan Holiday, who grew his email list from 50 friends to 35,000 subscribers, emphasizing qualities like consistency, quality, and value. The episode breaks down why email lists are beneficial, including reasons such as ownership, high ROI, personal connection, measurable data, scalability, authority building, and amplification of other marketing efforts. Jonathan ends with a practical exercise for listeners to brainstorm ways to build their email list, reinforcing that the process is about providing consistent value and building relationships over time.

00:00 Welcome to the Market Your Message Show
00:21 Introduction to 'Build Your Audience'
01:26 The Capture Habit: The Secret to Everything
02:59 The Power of Email Lists
03:29 Reasons to Build an Email List
07:08 Today's Exercise: Brainstorm Your Capture Ideas
08:08 Key Takeaways

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Becoming a Customer Magnet: Mastering the Audience Attraction Playbook

Want to grab the book? Go to PlatformGrowthBooks.com

In this episode of the Market Your Message Show, we dive into Chapter One of the 'Audience Attraction Playbook,' a key concept from the Your Message Matters series. Discover the power of pull marketing versus push marketing through engaging content and client relationships. Featuring the story of BlendTech's revolutionary 'Will it Blend?' campaign, learn how to transform your marketing strategies. Unpack the essential steps of the Audience Attraction Playbook: capture, boost, build, borrow, and buy. We also provide actionable exercises for creating your personalized audience attraction strategy, including setting up lead magnets, boosting social media engagement, building evergreen content, leveraging other platforms, and strategically using paid ads. Finally, we outline a sample 60-day plan to kickstart your blogging journey and grow your audience organically.

00:00 Welcome to the Market Your Message Show
00:40 Introduction to Audience Attraction Playbook
01:40 The Power of Pull Marketing
03:33 Why Traditional Marketing Falls Short
06:07 The Customer Magnet Strategy
07:42 Building Your Email List
08:25 Boosting Social Media Engagement
08:59 Creating Evergreen Content
09:50 Leveraging Other People's Platforms
10:21 Strategic Use of Paid Advertising
10:55 Creating Your Audience Attraction Playbook
12:09 Sample 60-Day Traffic Plan
12:55 Key Takeaways

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Want access to the book? go to PlatformGrowthBooks.com

Decide Your Next Move: Embrace Feedback and Optimize Your Offer

In this episode of 'Market Your Message Show,' host Jonathan Milligan delves into Chapter 20 of his book 'Validate Your Offer.' He explores the essential steps to take after launching your validation offer, emphasizing the importance of using feedback to refine and improve. The episode highlights the concept of learning from failed attempts, much like Thomas Edison, and offers four potential paths for deciding your next move: repeating a successful offer, changing the topic while keeping the format, expanding a winning topic, or experimenting with a new concept. Tune in for actionable insights to transform your idea into a successful business strategy.

00:00 Welcome to the Market Show
00:11 Introduction to 'Validate Your Offer'
01:12 Chapter 20: Deciding Your Next Move
02:53 Embracing Feedback and Moving Forward
04:37 Exploring Four Potential Game Plans
07:51 Bonus Move: Mapping Out a Profit Calendar
08:52 Brainstorming Your Next Move
12:20 Key Takeaways and Final Thoughts

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Want access to the book? go to PlatformGrowthBooks.com

The Power of Debriefing: Unlocking Insights for Successful Launches

In this episode of 'Market Your Message Show,' host Jonathan Milligan discusses the importance of debriefing in validating your business offer. Using the framework of After Action Reviews from the U.S. Army, Jonathan explains how systematic reflection and structured debriefs can enhance future launches. The episode covers creating a dedicated debrief spreadsheet, identifying successes to replicate, recognizing areas for improvement, brainstorming new ideas, and eliminating ineffective practices. Listeners are encouraged to adopt this practice to gain valuable insights and drive continuous improvement in their business launches.

00:00 Welcome to the Market Show
00:11 Introduction to 'Validate Your Offer'
01:12 The Magic of the Debrief
02:33 Debriefing: Your Secret Weapon
03:38 Debrief or Bust: Avoiding Costly Mistakes
05:56 Five Steps to a Killer Debrief
11:41 Real-Life Debrief Exercise
14:40 Key Takeaways and Conclusion