Why Most Podcasts Fail—And How to Beat the Odds (Ch 12. Build Your Audience)

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The Podcast Traffic Playbook: Step-by-Step Guide to Building Your Audience

Grab a Copy of the Build Your Audience Book: https://platformgrowthbooks.com

In this episode of The Market Your Message Show, hosted by Jonathan Milligan, we explore the transformative power of podcasting. Starting with a historical overview of Guglielmo Marconi's groundbreaking invention of the radio in 1895, the episode transitions into practical advice for aspiring podcasters.

Jonathan discusses the seven essential steps for launching a successful podcast, from choosing a podcast host to creating engaging content and strategies for turning listeners into subscribers. The episode also outlines common mistakes to avoid and provides actionable exercises to help listeners kickstart their own podcast journey. Tune in to learn how to simplify the podcasting process, build a loyal audience, and use podcasting as a powerful tool to share your message with the world.

00:00 The Birth of Wireless Communication
00:30 Introduction to Podcasting
01:28 The Podcast Traffic Playbook
04:18 Avoid Common Podcasting Mistakes
05:57 Simplify Your Podcasting Process
07:04 Your Podcast Playbook: Seven Steps to Audio Stardom
12:31 Today's Exercise: Your Podcast Launch Blueprint
14:55 Key Takeaways for Successful Podcasting