In today's episode I’m joined by Sophie to talk about why listening to one coach is important

Things we talk about in this episode:

• How Sophie has first hand experience of listening to too many Etsy coaches, which subsequently damaged her shop
• Sophie then found Steph, and her advice actually worked, and Sophie started seeing results
• If you find a coach, you need to see their stats, their Etsy shop, and proof that they know what they’re talking about 
• Listening to too many coaches can be very overwhelming, and you may find yourself giving up before you get started 
• Make sure you find someone who you gel with, and enjoy watching and being taught by
• You won’t like everyone and there will be coaches who annoy you, you won’t learn from these coaches, so move on and find another who you’re happy with
• Every coach has their own way to do things, but if you take advice from multiple sources, you’ll end up confusing yourself and your customers because your brand/ shop will look mismatched
• Don’t take advice from people who are not where you want to be, or don’t have the experience that can teach you how to get there
• The way people teach is key - some coaches teach using worksheets and visuals etc. Find a coach who teaches in a way that helps you understand and take the information in
• We all learn in different ways, so it’s important to find someone who teaches in a style that you get

Links from the episode:

• Interested in enrolling to the Handmade Bosses Success Academy? - https://www.handmadebosses.com/HBSAenrol 
• The 3 Step System To Skyrocket Your Etsy Conversion Rate - https://www.handmadebosses.com/conversion
• The 30 Day to A Kick Butt Etsy Shop Launch Plan - https://www.handmadebosses.com/30days
• Find out more about Steph -
  https://www.handmadebosses.com/aboutsteph

Handmade Bosses Socials:

• https://www.facebook.com/groups/handmadebosses
• https://www.instagram.com/handmadebosses/
• https://www.youtube.com/c/HandmadeBosses

In today's episode I’m joined by Sophie to talk about being resourceful, and thinking outside of the box in your handmade business 

Things we talk about in this episode:

• Being resourceful to save money initially
• Problem solving in your business is a good skill to learn
• Thinking outside the box, how can you save money
• Train your mindset
• Email sequence tips
• How to overcome procrastination 
• Free vs paid platforms and which ones you should have
• Breaking the barrier of saving time not money
• Investing in education is the best resource you can invest in for your business

Links from the episode:

• Interested in enrolling to the Handmade Bosses Success Academy? - https://www.handmadebosses.com/HBSAenrol 
• The 3 Step System To Skyrocket Your Etsy Conversion Rate - https://www.handmadebosses.com/conversion
• The 30 Day to A Kick Butt Etsy Shop Launch Plan - https://www.handmadebosses.com/30days
• Find out more about Steph -
  https://www.handmadebosses.com/aboutsteph

Handmade Bosses Socials:

• https://www.facebook.com/groups/handmadebosses
• https://www.instagram.com/handmadebosses/
• https://www.youtube.com/c/HandmadeBosses

In today's episode I’m talking about why handmade business owners need a funnel to get to $100k

 Things I talk about in this episode:

• A funnel is a v shape with the widest part at the top where you gather your people, and then filter them down through the funnel (or the V) to the bottom point where you get a buyer at the end
• A funnel sounds scary, but it’s not. It’s just a way to filter out those people who are not in your target market, and focus on those who are
• You don’t want to become just another Etsy shop, you want to build a brand
• Your funnel creates super fan profit generators (SFPG) through your target market and branding.
• SFPG means that you are connecting with them on another level, they love your brand so much, and they’ll tell everyone about you. They become super fans, they buy from you no questions asked
• You’d rather have 100 super fans who buy your products and become repeat customers, than 1000 people who don’t love your brand, and are not crazy about your products
• You become an expert by using content marketing to show yourself as an authority. This builds trust with your brand, and this is so important to getting more sales.
• You build trust through the funnel, so this is why you need one in place
• Your brand needs to always stay at the top of customers' minds when they need your product. 
• Do you feel like you’re constantly on a hamster wheel trying to get new people in and getting views and sales? Then you are ignoring your tribe who have already bought from you
• You are twice as likely to convert those who have already bought from you, than those who haven't’ 
• The Handmade Bosses Success Academy teaches you how to sell naturally on Etsy and beyond

Links from the episode:

• Interested in enrolling to the Handmade Bosses Success Academy? - https://www.handmadebosses.com/HBSAenrol 
• The 3 Step System To Skyrocket Your Etsy Conversion Rate - https://www.handmadebosses.com/conversion
• The 30 Day to A Kick Butt Etsy Shop Launch Plan - https://www.handmadebosses.com/30days
• Find out more about Steph -
  https://www.handmadebosses.com/aboutsteph

Handmade Bosses Socials:

• https://www.facebook.com/groups/handmadebosses
• https://www.instagram.com/handmadebosses/
• https://www.youtube.com/c/HandmadeBosses

In today's episode I’m joined by Erik Paul of Rocky Mountain Woodcraft to chat about how the power of knowing his target market grew his handmade woodwork business 10x in less than a year! Erik has recently earned his first 6 figures in a year too!

Things we talk about in this episode:

• How Erik had to choose carefully the products he sells, in order to ship them efficiently
• How the about section, being thorough with the personal story, about the business and being handmade helps to build trust in his brand
• The importance of post sale care to educate the customers on how to care for their products, leads to repeat customers
• How much the business has grown in a year
• How Erik expanded his skill set to improve his craft
• Once he knew his target market, he could create products that he knew they would love and buy
• Erik's customers then told him what they wanted, and he listened and create some best seller products
• The power of knowing your target audience, and how you can use that to build a successful business
• Erik is now looking into wholesale opportunities for the future

Where to find Erik online:

Facebook: https://www.facebook.com/rockymtnwoodcraft/
Instagram: https://www.instagram.com/rockymtnwoodcraft
Website: https://rockymtnwoodcraft.com/

Links from the episode:

• Interested in enrolling to the Handmade Bosses Success Academy? - https://www.handmadebosses.com/HBSAenrol 
• The 3 Step System To Skyrocket Your Etsy Conversion Rate - https://www.handmadebosses.com/conversion
• The 30 Day to A Kick Butt Etsy Shop Launch Plan - https://www.handmadebosses.com/30days
• Find out more about Steph -
  https://www.handmadebosses.com/aboutsteph

Handmade Bosses Socials:

• https://www.facebook.com/groups/handmadebosses
• https://www.instagram.com/handmadebosses/
• https://www.youtube.com/c/HandmadeBosses

In today's episode I’m joined by Savannah to talk about how she built a successful macrame business during the covid 19 pandemic.

Things we talk about in this episode:

• Savannah hand makes macrame wall hangings and accessories after losing her full time job due to the pandemic
• Since losing her job, it has been hard to find a new job, so she really got back into macrame and opened up her very own Etsy shop
• Savannah started her Etsy shop in February 2021, and has already achieved so much in her business
• All of Savannah’s products are eco friendly and made out of recycled cotton that would have ended up in landfill
• It started out as a hobby 3 years ago, but the pandemic enabled her to throw herself back into her passion for macrame
• Savannah makes every piece unique by using natural driftwood found on the local beach
• Her husband is a graphic designer, and helped with creating the business logo
• Savannah is confident to say that she owns a business now
• The SEO topic in the Handmade Bosses Success Academy helped Savannah to know she's on the right track when creating new listings for Etsy
• Since taking the course, Savannah’s orders have increased, she has a better price range, and variety of items that her target audience loves
• She is finding social media exciting again after getting to know her target audience, and being able to create a home hub for them to hang out.

Where to find Savannah online:

Etsy - www.etsy.com/shop/knotandolive
Instagram - https://www.instagram.com/knotandolive/

Links from the episode:

• Interested in enrolling to the Handmade Bosses Success Academy? - https://www.handmadebosses.com/HBSAenrol 
• The 3 Step System To Skyrocket Your Etsy Conversion Rate - https://www.handmadebosses.com/conversion
• The 30 Day to A Kick Butt Etsy Shop Launch Plan - https://www.handmadebosses.com/30days
• Find out more about Steph -
  https://www.handmadebosses.com/aboutsteph

Handmade Bosses Socials:

• https://www.facebook.com/groups/handmadebosses
• https://www.instagram.com/handmadebosses/
• https://www.youtube.com/c/HandmadeBosses

In today's episode I’m joined by Sophie to talk about how to invest in your business

Things we talk about in this episode:

• Save your tax money each month in a separate account so you don’t get caught out at the end of the year.
• Have a system in place with your finances before you invest. Pay off debt and get stable before investing.
• Know what you're paying each month, and keep a track on your finances. Get rid of anything that is costing you money that shouldn’t be.
• Invest in your brand. You can do it yourself for the first year, but eventually you will need to get a professional to help you. 
• Save money by using free tools when you’re first starting out. For example, use free prints for flyers, and stamp your own boxes.
• Invest in good quality packaging to avoid having to pay again due to damaged items.
• Invest your time into your business. You can’t get it back, and this is the slow method, but this is all you really have when you’re new and starting out. 
• Invest your money - the quick method. This is good when you’re already earning an income from your business, and you’ve scaled and need to save your time now.
• Overcome mindset blocks around outsourcing tasks. You can’t do EVERYTHING in your business, and outsourcing isn’t as scary as it seems.
• Invest in high quality equipment to up level your business and bring in more sales. 
• Start off with what you have. This trains you to solve a problem and be resourceful. 
• Invest in education. This saves time over money - buying the fast pass to know exactly what to do will be so much better financially than wasting 2 years doing something wrong.
• Invest in high quality materials - don’t scrimp on quality, your customers will know.
• Invest in professionals - building a website, branding etc when you need to up level, scale and grow your business and you don’t have much time.
• If you don’t have time to do something properly, hire someone in to do it for you who does.
• Hire an assistant to take the tasks off your plate that take up the most of your time. Such as, emails, social media, box stamping etc.
• Look at what you do in a month, and outsource the tasks that you don’t enjoy/ can’t do etc.

Links from the episode:

• Interested in enrolling to the Handmade Bosses Success Academy? - https://www.handmadebosses.com/HBSAenrol 
• The 3 Step System To Skyrocket Your Etsy Conversion Rate - https://www.handmadebosses.com/conversion
• The 30 Day to A Kick Butt Etsy Shop Launch Plan - https://www.handmadebosses.com/30days
• Find out more about Steph -
  https://www.handmadebosses.com/aboutsteph

Handmade Bosses Socials:

• https://www.facebook.com/groups/handmadebosses
• https://www.instagram.com/handmadebosses/
• https://www.youtube.com/c/HandmadeBosses

In today's episode I’m chatting about where my top 2 places are to find keywords, for FREE!

Things I talk about in this episode:

• We want to find the perfect keywords for our business to sell our products
• There is no such thing as PERFECT keywords
• Keywords depend on what you sell, your target market and your business
• Etsy search bar is where you should be double checking your keywords, but also finding them
• When typing in the Etsy search bar , it will auto populate with some suggested keywords
• Research your keywords on the platform where you are going to sell your products
• Don’t just use eRank and Marmalead, these just give ideas for keywords
• Look at your own stats
• Look at the stats of individual listings by going to the cog next to each listing
• These are keywords that are bringing people to your shop already

Links from the episode:

• Interested in enrolling to the Handmade Bosses Success Academy? - https://www.handmadebosses.com/HBSAenrol 
• The 3 Step System To Skyrocket Your Etsy Conversion Rate - https://www.handmadebosses.com/conversion
• The 30 Day to A Kick Butt Etsy Shop Launch Plan - https://www.handmadebosses.com/30days
• Find out more about Steph -
  https://www.handmadebosses.com/aboutsteph

Handmade Bosses Socials:

• https://www.facebook.com/groups/handmadebosses
• https://www.instagram.com/handmadebosses/
• https://www.youtube.com/c/HandmadeBosses

In today's episode I’m chatting about how important it is to be duplicating your listings on Etsy!

Things I talk about in this episode:

• A lot of people don’t know that you can duplicate your listings on Etsy
• Your item can be used for lots of different reasons, and lots of different occasions, and may have lots of different uses
• It is impossible to condense all of those reasons, occasions and uses into one single listing
• Duplicate the listing as many times as you need to, and use different keywords
• Duplicate the listing and use different photos and copy too
• Cater for the person who is buying that item as a gift for someone else. What would they use to search for it?
• For example, a locket necklace can be used for Mother’s Day, Valentine’s Day, a birthday gift, a family keepsake or a bereavement gift. 
• Dive deep into the occasion and reason of the item, and use keywords to target those people looking for a gift for that occasion
• Consider how different people shop, and what their mindset is like when shopping
• Cater the duplications of your listings to the person who is going to be searching for it.
• Duplications are also fantastic to test things out too! Including what photos work best, what tags work best, what copy works best etc. 

Links from the episode:

• Interested in enrolling to the Handmade Bosses Success Academy? - https://www.handmadebosses.com/HBSAenrol 
• The 3 Step System To Skyrocket Your Etsy Conversion Rate - https://www.handmadebosses.com/conversion
• The 30 Day to A Kick Butt Etsy Shop Launch Plan - https://www.handmadebosses.com/30days
• Find out more about Steph -
  https://www.handmadebosses.com/aboutsteph

Handmade Bosses Socials:

• https://www.facebook.com/groups/handmadebosses
• https://www.instagram.com/handmadebosses/
• https://www.youtube.com/c/HandmadeBosses