In today's episode I’m joined by Erik Paul of Rocky Mountain Woodcraft to chat about how the power of knowing his target market grew his handmade woodwork business 10x in less than a year! Erik has recently earned his first 6 figures in a year too!

Things we talk about in this episode:

• How Erik had to choose carefully the products he sells, in order to ship them efficiently
• How the about section, being thorough with the personal story, about the business and being handmade helps to build trust in his brand
• The importance of post sale care to educate the customers on how to care for their products, leads to repeat customers
• How much the business has grown in a year
• How Erik expanded his skill set to improve his craft
• Once he knew his target market, he could create products that he knew they would love and buy
• Erik's customers then told him what they wanted, and he listened and create some best seller products
• The power of knowing your target audience, and how you can use that to build a successful business
• Erik is now looking into wholesale opportunities for the future

Where to find Erik online:

Facebook: https://www.facebook.com/rockymtnwoodcraft/
Instagram: https://www.instagram.com/rockymtnwoodcraft
Website: https://rockymtnwoodcraft.com/

Links from the episode:

• Interested in enrolling to the Handmade Bosses Success Academy? - https://www.handmadebosses.com/HBSAenrol 
• The 3 Step System To Skyrocket Your Etsy Conversion Rate - https://www.handmadebosses.com/conversion
• The 30 Day to A Kick Butt Etsy Shop Launch Plan - https://www.handmadebosses.com/30days
• Find out more about Steph -
  https://www.handmadebosses.com/aboutsteph

Handmade Bosses Socials:

• https://www.facebook.com/groups/handmadebosses
• https://www.instagram.com/handmadebosses/
• https://www.youtube.com/c/HandmadeBosses