Jen is a maker who runs her business with minimal help—and she’s already a multi-six-figure store owner. But last year, her sales started slipping. In this episode, Susan and Jen walk through the exact plan she’s using to hit $20K months and build toward a $250K year—without working more hours or sacrificing her handmade model.

What You’ll Learn in This Episode:

• Why a high returning customer rate can actually stall your growth
• How Jen simplified her website to boost conversions
• The email and ad strategy that’s bringing in new customers on autopilot
• What she’s outsourcing (and how it’s saving her hours each week)
• How she hit a $20K month without running a sale
• What to track if you want to scale with intention—not stress
  

RELATED LINKS:

Want to see Jen’s products? Visit bearandroo.com

Follow her on Instagram: @bearandroo

Learn more about Reliable Revenue here:

https://classroom.thesocialsalesgirls.com/reliable-revenue

$100K Sales In One Year, By Focusing On One Thing

https://thesocialsalesgirls.com/100k-sales-in-one-year-by-focusing-on-one-thing-episode-240/

The Path To A Full-Time Paycheck From Your Business

https://thesocialsalesgirls.com/the-path-to-a-full-time-pay-check-from-your-business-episode-220/

Getting new customers shouldn’t feel like throwing spaghetti at the wall. In this episode, we’re digging into a repeatable, long-term strategy you can use to consistently bring new people into your store—without burning out or guessing what to do next. If you’ve been relying on loyal customers for too long and you’re ready to grow, this one’s for you.

What You’ll Learn in This Episode:

• How to know when it’s time to shift from retention to acquisition
• Why choosing one product to focus on is critical
• The 6-part marketing plan for shining a light on your lead product
• What metrics to track (and what benchmarks to aim for)
• How to troubleshoot if you’re not seeing results yet
• What mindset will actually help you stick with the strategy long enough to succeed
  
  

RELATED LINKS:

Judge Me App

Lucky Orange

Do This If You Aren’t Reaching Your Goals

https://thesocialsalesgirls.com/do-this-if-you-arent-reaching-your-goals-episode-260/

Do you even know what it costs to get a new customer?

https://thesocialsalesgirls.com/do-you-even-know-what-it-costs-to-get-a-new-customer-episode-187/

How Melissa reduced her cost of acquiring a customer by 44%

https://thesocialsalesgirls.com/how-melissa-reduced-her-cost-of-acquiring-a-customer-by-44-percent-episode-191/

Growing your sales: what you must know first

https://thesocialsalesgirls.com/growing-your-sales-what-you-must-know-first-episode-261/

_______________________
Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.

When you're wearing all the hats in your business, it’s easy to hit a point where you wonder: Should I be hiring help? Or should I just figure it out myself?

That’s exactly where Inner Circle member and ceramic artist Sara found herself. In this real-time coaching call, we talk through how to make smart decisions when your budget is tight, your to-do list is long, and everything feels important.

If you've ever felt stuck choosing between time and money—this episode is your permission slip to stop spinning and start deciding.

What you’ll learn:

✔️ How to decide what your business actually needs right now
✔️ The five-question “decision filter” to help you stop spinning your wheels
✔️ What to outsource vs. what to do yourself (and how to know the difference)
✔️ How Sara paid herself instead of hiring a bookkeeper
✔️ Why doing less can help you grow more

RELATED LINKS:

Sara’s Shop: steapedslow.com

Bookkeeping tools: Paper & Spark

Ditch your decision fatigue. I’m giving you my framework

https://thesocialsalesgirls.com/ditch-your-decision-fatigue-im-giving-you-my-framework-its-brilliant-episode-186/

The Path To A Full-Time Paycheck From Your Business

https://thesocialsalesgirls.com/the-path-to-a-full-time-pay-check-from-your-business-episode-220/

I’m sharing one of the smartest (and simplest) ways to grow your ecommerce sales—without a big ad budget. But be warned: this strategy only works up to a point. If you miss the signs that it’s time to shift, your sales could stall.

Tune in to learn the 3 things every store owner needs to understand to grow a profitable, sustainable business—plus how to use your Shopify data to know exactly what to focus on next.

What You’ll Learn in This Episode:

• Why acquiring customers is the first (and most expensive) thing to learn

• How to calculate your true Customer Acquisition Cost

• Why customer retention is your path to profitability

• The one Shopify metric that will tell you to shift gears

• How to find your “sweet spot” for growth

RELATED LINKS:

How Melissa reduced her cost of acquiring a customer by 44%

https://thesocialsalesgirls.com/how-melissa-reduced-her-cost-of-acquiring-a-customer-by-44-percent-episode-191/

Do you even know what it costs to get a new customer?

https://thesocialsalesgirls.com/do-you-even-know-what-it-costs-to-get-a-new-customer-episode-187/

The piece of the puzzle you’ve been missing

https://thesocialsalesgirls.com/the-piece-of-the-puzzle-youve-been-missing-episode-258/

Ready For Results? I Think You Should Hear This

https://thesocialsalesgirls.com/ready-for-results-i-think-you-should-hear-this-episode-243/

Episode 260: Do This If You Aren’t Reaching Your Goals

If you’ve ever felt like everyone else is growing while you’re stuck, this episode is for you. You’re not failing—but the way you’re setting your goals might be.

In this episode, I’m sharing a simple 4-step process to help you set realistic goals, stick with them, and actually see results—without the constant second-guessing or starting from scratch.

Listen in and learn:

• How to set a goal that’s clear, measurable, and achievable

• A simple way to make sure your goal actually makes sense (before you waste time on it)

• How to track your progress without overthinking it

• The single best thing you can do to stay accountable and actually finish what you start

RELATED LINKS:

Click here to get your goals checklist
Text GOALS to +18338292305 for the worksheet!

https://thesocialsalesgirls.com/how-long-will-it-take-to-reach-your-goals-episode-203/

https://thesocialsalesgirls.com/the-powerful-work-that-will-get-you-to-your-goals-episode-159/

https://thesocialsalesgirls.com/how-to-create-profit-goals-episode-209/

What if you could grow your email list, create viral content, and sell more—without spending on ads? That’s exactly what jewelry designer Trisha Flanagan did with a brilliant product tester campaign inspired by our previous guest Jane Hamill (ep 236).

In this episode, Inner Circle coach Melissa Davies chats with Trisha about how she built a high-intent email list, collected user-generated content, and turned testers into paying customers—all without an expensive photoshoot.

✔️ How Trisha set clear goals for her promotion.
✔️ Her process for recruiting testers & collecting UGC.
✔️ How she monetized her email list & converted testers.
✔️ Why UGC outperforms a polished photoshoot.

Check out Trisha’s jewelry at www.trishaflanagan.com

Check out Jane’s podcast here: https://fashionbrainacademy.com/category/podcasts/

Why Jane Hamill Loves The Product Tester Strategy
https://thesocialsalesgirls.com/heres-what-to-do-differently-next-year-episode-195/

A 6 figure start-up strategy that you can use even if you’ve already launched. https://thesocialsalesgirls.com/a-6-figure-start-up-strategy-that-you-can-use-even-if-youve-already-launched-episode-81/

I still remember how I felt when I was growing my first Ecommerce business, Wee Squeak.

For a long time, I was frustrated because I just couldn’t figure out what I was missing — what it was that was stopping me from getting the sales I wanted.

I just wrapped up some live sessions with new students on zoom. And listening to them describe their situation brings me right back to when I felt that I was missing something.

And so, I’m bringing back this episode — I recorded it 6 months ago — and it’s truly the piece of the puzzle that almost everyone misses.

Come listen, onboard this advice, and it will change everything for you.

Go deeper and get Conversion School, my free, 4 part video series, that you can watch Netflix Style. Spend an hour with me, and walk away confident that you know how to reach your sales goals.

Grab Conversion School here

RELATED LINKS:

Grab Your Free Conversion School Calculator

https://learn.thesocialsalesgirls.com/conversion-school-calculator/

The Powerful Work That Will Get You To Your Goals
https://thesocialsalesgirls.com/the-powerful-work-that-will-get-you-to-your-goals-episode-159/

The Thing Everyone Forgets About Conversion
https://thesocialsalesgirls.com/the-thing-everyone-forgets-about-conversion-episode-212/

How To Create Profit Goals
https://thesocialsalesgirls.com/how-to-create-profit-goals-episode-209/

The Formula For Sales Every Day
https://thesocialsalesgirls.com/the-formula-for-sales-everyday-episode-231/

Proof Of Concept Event At Sock Doggo
https://thesocialsalesgirls.com/proof-of-concept-event-sock-doggo/

Are you a Marketing First store owner? I always say that Marketing First store owners will get more sales than store owners who don’t make their marketing a habit. It does not have to take up a lot of time, but it does need to be a regular part of your business activities.

In today's episode, we're bringing you a real-life success story that embodies the essence of being a marketing-first store owner. You’ll see how it's not just possible, it can be transformative for your business.

Tune in and learn:

🤯 Why building your Sales Funnel is a game changer.

♻️Why you NEED to be reposting your social media content

📈How growing your audience affects your sales.