Our conversation explores the diverse landscape of creators on the platform, emphasizing the importance of their role in driving brand outcomes, regardless of their verticals. It highlights the agnostic approach to different creator types, focusing on efficiency and performance for brands.

Takeaways

• Many creators are lifestyle creators and chefs.
• We have many of the largest creators in the world.
• We are agnostic to the verticals.
• Creators drive outcomes for brands.
• We need to ensure that the creators are going to drive the most efficiency.
• Performance for brands is key.
• B2B creators are also included in our approach.
• Diversity in creator types enhances brand partnerships.
• The platform supports various creator verticals.
• Driving outcomes is the ultimate goal for creators.

Chapters

00:00
Introduction to Agenteo and Arthur Leopold

21:13
The Evolution of Creator Marketing

25:15
Challenges in Creator Collaboration

29:15
The Role of Micro-Creators

32:14
Agenteo's Innovative Marketplace Solution

35:24
Future Trends in Creator Commerce

38:25
Closing Thoughts and Future Outlook

In this conversation, Ishveen Jolly, CEO of OpenSponsorship, discusses the impact of athlete marketing on driving sales and how brands can effectively utilize athlete content across various platforms to enhance their marketing strategies.

Takeaways

• Using athlete content significantly drives sales.
• The gravitas of an NFL player's image can enhance brand perception.
• Rights to athlete content can be secured for extended periods.
• Content can be utilized in multiple marketing channels.
• Email marketing is a key area for content deployment.
• MMS and PR are effective for leveraging athlete influence.
• Websites and Amazon pages benefit from athlete endorsements.
• Paid ads can be enhanced with athlete-generated content.
• Strategic content use leads to better brand visibility.
• Athlete marketing is a powerful tool for brand growth.

Chapters

00:00
Introduction to Influencer Marketing and Open Sponsorship

20:20
The Evolution of Sponsorship in Sports

23:11
Navigating the Athlete-Sponsor Relationship

26:34
Expanding Beyond Athletics: New Influencer Categories

29:22
The Power of Influencer Marketing for Brands

32:23
Closing Thoughts and Future Directions

On this special Talk Commerce episode broadcasting live from Shop Talk, I had the pleasure of sitting down with Kelly Martinez, co-president of ePost Global, for an insightful discussion about international shipping solutions, cross-border commerce, and the evolving landscape of global logistics. I was particularly intrigued by the innovative approaches ePost Global is taking to solve complex shipping challenges for retailers worldwide.

Takeaways

• There is significant growth in marketing to emerging markets.
• Cultural adaptation is crucial for successful marketing strategies.
• Technology is transforming how marketing is conducted.
• International marketing presents unique challenges that must be addressed.
• Future marketing trends will increasingly focus on diversity and inclusion.
• Understanding local cultures enhances marketing effectiveness.
• Marketers must evolve their strategies with technological advancements.
• Emerging markets offer new opportunities for exploration.
• The marketing landscape is continuously changing and requires adaptability.
• Successful marketing requires a blend of local insights and global strategies.

Chapters

00:00
Introduction to Epos Global and Passion for Travel

15:19
Understanding Epos Global's Shipping Solutions

18:24
Navigating Tariffs and Cross-Border Challenges

21:31
Innovations and Trends in Shipping

24:16
Customer Fit and E-commerce Trends

The conversation explores the potential of Augmented Reality (AR) in various industries, emphasizing that AR is particularly beneficial for products that can be standardized and have variations, such as furniture and makeup, while it may not be suitable for products like onions that lack standardization.

Takeaways

• AR is an exciting space for certain industries.
• Standardization of products is key for AR applications.
• Products like furniture can be modeled easily in AR.
• AR may not be suitable for non-standardized products.
• Variation in products enhances the effectiveness of AR.
• Makeup and furniture are examples of AR-friendly products.
• AR can create virtual trials for products with variations.
• The effectiveness of AR depends on the product type.
• Understanding product characteristics is crucial for AR implementation.
• AR's potential is industry-specific, not universal.

Chapters

00:00
Introduction to Perfect Corp and Its Technology

26:39
Understanding AI and Machine Learning in Beauty

30:39
The Role of Augmented Reality in Retail

34:31
Democratizing AR Technology for Small Businesses

36:36
The Future of AI and Generative Models

40:35
Exciting Developments at Perfect Corp

My conversation with Return Bear CMO Katherine Lehman explores innovative solutions for streamlining cross-border returns in e-commerce, focusing on fulfillment strategies that enhance customer experience and reduce costs. The discussion highlights the importance of efficient logistics in the evolving landscape of online shopping.

• We actually forward fulfill to streamline returns.
• Bearified is our unique return verification process.
• Cross-border shipping can be simplified for customers.
• Minimizing time delays is crucial for customer satisfaction.
• Innovative fulfillment solutions are essential in e-commerce.
• Customer experience is a top priority in logistics.
• Return costs can be significantly reduced with proper strategies.
• The future of e-commerce logistics is focused on efficiency.
• Holding returns for future customers is a smart strategy.
• Understanding customer needs drives fulfillment innovations.

Chapters

00:00
Introduction to Return Bear and Its Mission

16:36
Navigating Cross-Border Returns

19:29
Enhancing Customer Experience in Returns

22:13
Sustainability in Returns Management

25:28
Preparing for the Holiday Season Returns

26:30
Final Thoughts and Call to Action

In this conversation, Brynn Snyder, founder of Slate Flosser, discusses the invaluable feedback received from users during a Kickstarter campaign, highlighting how it influenced product development and user engagement. The discussion emphasizes the importance of consumer insights in shaping product effectiveness and user habits.

Takeaways

• Kickstarter provides a platform for valuable user feedback.
• Engaged users can significantly influence product development.
• Asking the right questions can yield insightful responses.
• User engagement is crucial for product success.
• Feedback can lead to improved consumer habits.
• High response rates indicate strong user interest.
• Understanding user behavior is key to product design.
• Effective communication fosters user loyalty.
• Data from users can guide marketing strategies.
• Continuous feedback loops enhance product evolution.

Chapters

00:00
Introduction to Slate Flossers

22:02
The Journey of Innovation

26:02
Kickstarter Success and Market Entry

28:37
Flossing Habits and Recommendations

29:35
Product Differentiation and Design

32:20
Team Growth and Marketing Strategies

34:22
Challenges of Rapid Growth

36:18
Future Innovations and Oral Health Advocacy

My conversation with Sean Simon, Founder of Blurbs.ai, at focuses on the importance of empowering buyers by providing them with the necessary tools and information for self-research, highlighting a significant trend where a majority of buyers prefer to conduct their own research before making purchasing decisions.

Takeaways

• 80% of buyers prefer to do the research themselves.
• Providing tools for self-research is crucial.
• Buyers need information in the early stages.
• Empowerment leads to informed decision-making.
• Self-service tools enhance buyer experience.
• Understanding buyer preferences is key.
• Information accessibility is essential.
• Market insights drive product development.
• Supporting buyers fosters trust and loyalty.
• The trend of self-research is growing.

Chapters

00:00
Introduction to E-commerce and Consultancy

19:37
Challenges in the RFI Process

22:38
Navigating Buzzwords in Marketing Technology

25:39
The Role of AI in Buyer Research

28:44
Educating Buyers on Vendor Selection

31:21
Future of Blurbs.ai and Trade Shows

My conversation with Jason Grunberg, Chief Marketing Officer at Bluecore digs into the future of retail, focusing on how retailers can adapt to evolving consumer needs and enhance the shopping experience. It emphasizes the importance of understanding consumer evolution and the opportunities it presents for retailers.

Takeaways

• The future of retail is about understanding consumer evolution.
• Retailers must adapt to meet changing consumer needs.
• Conferences provide insights into the future of retail.
• Enhancing the retail experience is crucial for success.
• Capitalizing on opportunities requires evolution in retail strategies.
• Consumer behavior is constantly changing and must be monitored.
• Retailers should focus on offering better experiences.
• The conference aims to explore future retail trends.
• Understanding the market is key to retail evolution.
• Collaboration among retailers can lead to better solutions.

Chapters

00:00
Introduction to Agentic Commerce

20:55
The Evolution of AI in E-Commerce

23:53
Personalization and Consumer Experience

27:11
The Future of Consumer Agents

30:08
Data Management and Retail Strategy

33:10
Bluecore's Role in AI Shopping Assistants