Talk Commerce Podcast Por Brent W. Peterson arte de portada

Talk Commerce

Talk Commerce

De: Brent W. Peterson
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If you are seeking new ways to increase your ROI on marketing with your commerce platform, or you may be an entrepreneur who wants to grow your team and be more efficient with your online business. Talk Commerce with Brent W. Peterson draws stories from merchants, marketers, and entrepreneurs who share their experiences in the trenches to help you learn what works and what may not in your business. Keep up with the current news on commerce platforms, marketing trends, and what is new in the entrepreneurial world. Episodes drop every Tuesday with the occasional bonus episodes. You can check out our daily blog post and signup for our newsletter here https://talk-commerce.com2021-2024 - Talk Commerce Economía Gestión y Liderazgo Liderazgo
Episodios
  • Business Profitability Through Mathematical Systems with Adam Callinan
    Jun 17 2025

    In this episode of Talk Commerce, Adam Callinan, founder of Pentane and co-creator of Bottlekeeper, shares insights on running lean businesses, the importance of authenticity in a world increasingly dominated by AI, and how data-driven decisions can lead to profitability. He discusses the challenges and opportunities presented by AI in business operations and emphasizes the need for human touch in an automated world. Adam also reflects on the future of e-commerce and the role of AI in shaping business strategies.


    Takeaways

    • Adam Callinan emphasizes the importance of family and authenticity in business.
    • Bottlekeeper was created out of a need for a better way to keep beer cold.
    • Running a lean business model can lead to significant profitability.
    • Authenticity in communication is crucial in a world filled with AI-generated content.
    • Pentane focuses on using math to drive business decisions and profitability.
    • AI has potential but is currently limited in its mathematical capabilities.
    • The future of e-commerce will involve more AI integration but requires careful implementation.
    • Understanding cash flow is essential for business sustainability.
    • Companies need to adapt to changing tariffs and manufacturing costs.
    • Mental resilience is key for entrepreneurs to navigate challenges.


    Chapters

    00:00
    Introduction to Adam Callinan and His Ventures

    02:45
    The Story Behind Bottlekeeper

    06:07
    The Importance of Authenticity in Business

    08:35
    Pentane: A New Approach to Business Operations

    12:05
    The Role of AI in Business and Pentane

    17:48
    Future Predictions for E-commerce and AI

    20:57
    Introduction to Adam Kalanen and Pentane

    21:08
    The Importance of Authenticity in a Digital Age

    Más Menos
    21 m
  • Transforming Enterprise Web Performance Through Edge Computing and AI with Drew Chambers
    Jun 10 2025

    In this episode of Talk Commerce, Drew Chambers, EVP of Marketing at Harper, discusses the critical aspects of web and application performance, emphasizing the importance of site speed, technical SEO, and the role of AI in enhancing user experience. He explores the challenges and opportunities presented by composable commerce and edge architecture, and how these elements can be leveraged to create personalized experiences for users. The conversation highlights the need for marketers to adapt to new technologies and optimize their strategies for better performance and ROI.


    Takeaways

    • Site speed is crucial for retaining user attention.
    • Technical SEO is essential for improving organic search rankings.
    • AI can help identify performance issues in code and tech stacks.
    • Composable commerce is an architectural choice, not a business model.
    • Edge architecture enhances user experience by reducing latency.
    • Personalization is key to effective marketing strategies.
    • Marketers need to adapt to AI tools for better workflows.
    • Performance impacts ROI significantly in e-commerce.
    • Mobile experience should be prioritized in digital strategies.
    • Harper provides solutions for enterprise-level performance challenges.


    Chapters

    00:00
    Introduction to Harper and E-commerce Trends

    03:18
    The Importance of Page Load Speed

    06:13
    AI's Role in Performance Measurement

    09:02
    Navigating Composable Architecture Challenges

    11:37
    Understanding Edge Architecture

    14:00
    Leveraging AI for Personalized Experiences

    16:55
    Closing Thoughts and Contact Information

    Más Menos
    21 m
  • Bria AI Transforms Visual Content Creation Through Responsible Technology Development
    Jun 3 2025

    In this episode of Talk Commerce, Yair Adato, CEO of Bria AI, discusses the evolution and future of visual generative AI. He emphasizes the importance of responsible AI practices, the challenges faced by traditional artists, and the potential for democratization in e-commerce. Yair shares insights on music licensing in the AI space and the need for a mature technology that can deliver consistent results. The conversation highlights Bria's vision for a developer platform that empowers creators and enhances the e-commerce experience.


    Takeaways

    • Yair Adato is the CEO of Bria AI, focusing on visual generative AI.
    • Generative AI has evolved rapidly since its inception in 2014.
    • Bria AI emphasizes responsible AI practices and licensing.
    • The platform allows for safe use of licensed data without copyright issues.
    • Music licensing in AI is a growing area of interest.
    • Artists are beginning to adapt to the new AI landscape.
    • The technology needs to mature for better consistency in outputs.
    • Democratization of AI will enhance e-commerce experiences.
    • Bria AI aims to provide hyper-personalized solutions for users.
    • The future of AI lies in collaboration between technology and creativity.


    Chapters

    00:00
    Introduction to Visual Generative AI

    02:49
    The Evolution of Generative AI

    04:31
    Responsible AI and Licensing Models

    08:23
    The Future of Music and Content Creation

    11:51
    Challenges in Convincing Traditional Artists

    14:33
    Adapting to Change in the Industry

    16:10
    Technological Breakthroughs and Consistency

    18:12
    E-commerce Innovations with AI

    19:48
    Bria's Future and Upcoming Features

    Más Menos
    25 m
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