Join thousands of marketers and business owners who trust Promo Punks™ for custom merch that elevates. Get your FREE custom quote in 30 minutes; discover branded products that don’t just promote, but transform your events, engage your team, and level up your brand experience: https://promopunks.com.au/collections/all-10-000-products

In this episode of Promotions Playbook, hosts Will Campbell and Pascal Wieder discuss the potential for brand merchandise to be positioned as luxury items. They emphasize the importance of creating complementary merchandise that enhances your primary products, and suggest that print-on-demand services can be effectively utilized for those seeking low minimum quantities without sacrificing quality. The duo also critiques the common practice of relying on generic client appreciation gifts, particularly in B2B sales, and highlights the importance of thoughtful, high-quality gifts to maintain a professional image.

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Timestamps:

00:00:00 - Introduction

00:01:17 - The Importance of Unique Client Gifts

00:02:32 - Creating Memorable Customer Experiences

00:03:36 - Can Brand Merch Be Luxury?

00:04:36 - Innovative Merch Ideas: Heaven Mayhem's Jewelry Boxes

00:06:12 - Using Merchandise as a Complementary Product

00:07:13 - Elevating Your Own Merch: Key Considerations

00:08:24 - Trends in Printing and Decoration Methods

00:09:33 - Adding Value Through Details and Packaging

00:10:41 - Brand Reinforcement Through Consistent Packaging

00:11:26 - Barbie Marketing: A Case Study in Collaboration

Join thousands of marketers and business owners who trust Promo Punks™ for custom merch that elevates. Get your FREE custom quote in 30 minutes; discover branded products that don’t just promote, but transform your events, engage your team, and level up your brand experience: https://promopunks.com.au/collections/all-10-000-products

In this episode of Promotions Playbook, hosts Will and Pascal delve into their experiences working with both prepared and unprepared clients in the realm of custom merchandise. They emphasize the importance of foresight and planning in creating effective branding strategies. Using examples from established companies like Ralph Lauren and Apple, they highlight how knowing your brand and audience can significantly impact the success of promotional product projects. The hosts also discuss the costly mistakes smaller brands often make due to a lack of preparation and the necessity of developing clear brand guidelines.

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https://medium.com/@UC7LgXddjlT_hb3XbLgCok2Q

Timestamps:

00:00:00 - Introduction

00:01:00 - Working with Prepared vs. Unprepared Clients

00:01:34 - Established Companies and Their Brand Guidelines

00:02:54 - Usability and Functionality in Merchandise

00:03:24 - Common Mistakes by Less Established Companies

00:05:05 - Importance of Knowing Your Target Audience

00:06:40 - Trial and Error in Merchandise Strategy

00:07:21 - Quality Over Quantity in Promotional Products

00:08:08 - Recognizing Prepared Clients

00:09:29 - Importance of Brand Guidelines

00:10:34 - Contextual Placement of Logos

00:12:01 - Role of Pantone Colors in Branding

00:14:14 - Difference Between Branding and Logo

Join thousands of marketers and business owners who trust Promo Punks™ for custom merch that elevates. Get your FREE custom quote in 30 minutes; discover branded products that don’t just promote, but transform your events, engage your team, and level up your brand experience: https://promopunks.com.au/collections/all-10-000-products

In this episode of Promotion Playbook, host Pascal Wieder delves into the critical factors that can lead to disappointing merchandise outcomes. He outlines key signs of a bad merch supplier, including a lack of transparent pricing and the use of non-professional design tools like Canva, which can result in low-quality prints. Pascal emphasizes the importance of selecting the right printing methods and suppliers to avoid costly mistakes and ensure high-quality results. Listeners will learn how to identify common pitfalls, such as discrepancies between approved samples and final products, and gain insights on how to effectively elevate their brand through promotional products.

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https://www.instagram.com/promopunks/

https://www.tiktok.com/@promopunks

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https://medium.com/@UC7LgXddjlT_hb3XbLgCok2Q

Timestamps:

00:00:00 - Introduction

00:01:02 - Common Issues with Merch Samples

00:01:34 - The Importance of Fine Print

00:02:16 - File Formats for Quality Printing

00:03:10 - Production Time and Material Quality

00:03:42 - Color Accuracy Matters

00:04:34 - Tailoring Merch for Specific Events

00:05:05 - Understanding Printing Methods

00:05:36 - The Proofing Process

00:06:08 - Choosing the Right Supplier

00:06:40 - Identifying Red Flags in Suppliers