#006 - Smart Merch Strategies That Boost Sales and Brand Value! 💼 📈

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In this episode of Promotions Playbook, hosts Will Campbell and Pascal Wieder discuss the potential for brand merchandise to be positioned as luxury items. They emphasize the importance of creating complementary merchandise that enhances your primary products, and suggest that print-on-demand services can be effectively utilized for those seeking low minimum quantities without sacrificing quality. The duo also critiques the common practice of relying on generic client appreciation gifts, particularly in B2B sales, and highlights the importance of thoughtful, high-quality gifts to maintain a professional image.

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Timestamps:

00:00:00 - Introduction

00:01:17 - The Importance of Unique Client Gifts

00:02:32 - Creating Memorable Customer Experiences

00:03:36 - Can Brand Merch Be Luxury?

00:04:36 - Innovative Merch Ideas: Heaven Mayhem's Jewelry Boxes

00:06:12 - Using Merchandise as a Complementary Product

00:07:13 - Elevating Your Own Merch: Key Considerations

00:08:24 - Trends in Printing and Decoration Methods

00:09:33 - Adding Value Through Details and Packaging

00:10:41 - Brand Reinforcement Through Consistent Packaging

00:11:26 - Barbie Marketing: A Case Study in Collaboration