#005 - Global Brand Merch Design Secrets They Don’t Want You to Know! 🌍 👕

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In this episode of Promotions Playbook, hosts Will and Pascal delve into their experiences working with both prepared and unprepared clients in the realm of custom merchandise. They emphasize the importance of foresight and planning in creating effective branding strategies. Using examples from established companies like Ralph Lauren and Apple, they highlight how knowing your brand and audience can significantly impact the success of promotional product projects. The hosts also discuss the costly mistakes smaller brands often make due to a lack of preparation and the necessity of developing clear brand guidelines.

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Timestamps:

00:00:00 - Introduction

00:01:00 - Working with Prepared vs. Unprepared Clients

00:01:34 - Established Companies and Their Brand Guidelines

00:02:54 - Usability and Functionality in Merchandise

00:03:24 - Common Mistakes by Less Established Companies

00:05:05 - Importance of Knowing Your Target Audience

00:06:40 - Trial and Error in Merchandise Strategy

00:07:21 - Quality Over Quantity in Promotional Products

00:08:08 - Recognizing Prepared Clients

00:09:29 - Importance of Brand Guidelines

00:10:34 - Contextual Placement of Logos

00:12:01 - Role of Pantone Colors in Branding

00:14:14 - Difference Between Branding and Logo