Are you a new doula, lactation consultant, antenatal educator, or birth worker feeling stuck when it comes to getting clients? Or maybe you’ve been in business for a while but bookings have slowed right down — and you're wondering what you're doing wrong.

In this episode of The Pregnancy & Postnatal Entrepreneurs Collective Podcast, Niamh Cassidy — IBCLC, antenatal educator, and business coach for birth workers — shares the three most important actions you can take today to start building momentum and growing your client base. These are practical, low-barrier strategies that don’t require a big budget, a slick website or thousands of followers.

You'll learn:

• Why networking (without the ick!) is your secret superpower
• How to use your existing connections to spark referrals
• Simple tips to help you show up consistently on social media without getting stuck in perfectionism
• What kind of content actually helps build trust and attracts your ideal clients
• The real reason most birth workers get stuck — and how to avoid that trap

Whether you’re brand new or trying to revive a quiet season in your business, this episode is full of gentle but effective encouragement to help you get visible and stay in motion.

The Birth Worker’s Easy Content Plan — is a free resource I created for birth workers like you who want to grow their business without the faff of wondering what to post, getting stuck staring at a blank screen, or spending hours on content that leads nowhere. Get it here

Are you struggling to turn your passion into a profitable business? You’re not alone! In this episode of The Pregnancy & Postnatal Entrepreneurs Collective Podcast, I sit down with Rachel Smith, founder of the Get More Clients Academy and a transformational business coach helping female entrepreneurs scale to consistent £5K months.

Rachel shares her journey from traditional employment to building a flexible, fulfilling business after becoming a parent. We dive into the mindset shifts, strategies, and practical steps birthworkers need to move from inconsistent income to a sustainable, thriving business.

🔹 The common mistakes that keep birthworkers stuck at 1-2K months
🔹 Why passion alone isn’t enough—and what to do about it
🔹 The key business foundations that create consistent income
🔹 How to balance meaningful work with financial sustainability

If you’ve ever wondered, “Why aren’t more people booking my services?” or “How do I make my business work for me?”—this episode is a must-listen!

📢 DM us on Instagram (@preg_and_postnatal_collective) and let us know your biggest takeaway!

Want Rachels 5K Roadmap? Get is for free here

The Birth Worker’s Easy Content Plan — is a free resource I created for birth workers like you who want to grow their business without the faff of wondering what to post, getting stuck staring at a blank screen, or spending hours on content that leads nowhere. Get it here

Do you ever feel like time just slips away? Do tasks take far longer than you expected, leaving you overwhelmed and behind schedule? You’re not alone! In this episode of The Pregnancy & Postnatal Entrepreneurs Collective Podcast, I dive into the struggle of time blindness—a common challenge for birthworkers, business owners, and anyone juggling multiple responsibilities.

I share my personal experiences with underestimating time, including a major wake-up call when I took back full control of editing this podcast. I’ll walk you through the eye-opening strategies I’ve developed to manage time more effectively, plan my week with more accuracy, and stop feeling constantly behind.

If you struggle with time management, this episode is packed with practical tips to help you structure your workdays, avoid overload, and feel more in control of your schedule.

What You’ll Learn in This Episode:
✔️ What time blindness is and how it affects your productivity
✔️ Why birthworkers (especially those with ADHD or in perimenopause) may struggle with it
✔️ My personal experience with underestimating time and the impact it had on my work
✔️ Key strategies to improve time management, including:

• Tracking your tasks in real time
• Weekly and daily planning with buffer time
• The ‘three tasks per day’ rule to avoid overload
• Breaking tasks into clear, manageable steps
• A simple action plan to help you take control of your time today

Resources & Next Steps:
🔹 Get on the waitlist for The NEST programme if you want to improve your productivity and run your business more efficiently: HERE
🔹 Connect with me on Instagram: @preg_and_postnatal_collective – DM me or tag me in your stories if you're implementing these strategies!
🔹 Subscribe to the podcast so you never miss an episode. If you found this helpful, I’d love for you to leave a review—it helps others find the show too!

Next Episode Preview:
We have an exciting guest episode coming up that I know you’re going to love! Stay tuned and make sure you’re subscribed so you don’t miss it.

The Birth Worker’s Easy Content Plan — is a free resource I created for birth workers like you who want to grow their business without the faff of wondering what to post, getting stuck staring at a blank screen, or spending hours on content that leads nowhere. Get it here

If you’ve ever felt stuck in your birthwork business—struggling with time, self-belief, or money mindset blocks—this episode is for you! I'm joined by self-belief business coach Vicky Shilling, author of Just Start Now, to dive deep into the mindset shifts that truly move the needle in your business.

We’re covering:
✅ Why strategy alone isn’t enough—your mindset needs to come first
✅ The hidden protective beliefs keeping you from success (and how to reframe them)
✅ How to overcome the two biggest mindset blocks: time and money
✅ Practical ways to shift self-doubt and finally take bold action in your business

🚀 If you’ve been holding yourself back, this episode is your permission slip to step up and grow.

🔗 Links & Resources:
📖 Just Start Now by Vicky Shilling
🎧 Freebie: Paralysis to Progress - Identify & shift limiting beliefs
🌐 Find Vicky at vickyshilling.com

🔥 Loved this episode? Tag me @preg_and_postnatal_collective on Instagram and share your biggest takeaway!

The Birth Worker’s Easy Content Plan — is a free resource I created for birth workers like you who want to grow their business without the faff of wondering what to post, getting stuck staring at a blank screen, or spending hours on content that leads nowhere. Get it here

Wow—this is a BIG milestone! In this special 50th episode, I’m reflecting on the journey of this podcast, from a spontaneous idea to a thriving resource for birth and postpartum workers. Did you know that less than 50% of podcasts make it past episode 10 and only 8.5% reach episode 50? So, this is truly something to celebrate! 🥳

What You’ll Hear in This Episode:

✨ A look back at how the podcast started and how it has evolved
✨ Why I created this podcast specifically for birth and postpartum professionals
✨ The challenges I’ve seen in our industry and how this podcast helps you build a sustainable business
✨ My favourite episodes and guest conversations so far (hint: community over competition & mindset deep dives!)
✨ Exciting award nominations (including a HUGE one for supporting breastfeeding professionals!)
✨ A sneak peek at something NEW coming soon for The Collective 🚀

Links & Resources Mentioned:

📌 Join my Facebook group for free business support
📌 Submit your business & mindset questions for the live Q&As → DM me on Instagram: @preg_and_postnatal_collective
📌 Listen to some of my favourite past episodes:

• Community Over Competition with Fiona Rea
• Self-Compassion, Shame & Sustainable Business with Dr. Jenny Turner

💡 How You Can Support the Podcast:
To celebrate this 50th Episode I would LOVE if you could leave a review on Apple Podcasts (or wherever you listen). Your support helps this podcast reach more birthworkers who need it.

Let’s celebrate together—thank you for being part of this journey! 🎉

The Birth Worker’s Easy Content Plan — is a free resource I created for birth workers like you who want to grow their business without the faff of wondering what to post, getting stuck staring at a blank screen, or spending hours on content that leads nowhere. Get it here

In this episode of The Pregnancy & Postnatal Entrepreneurs Collective Podcast, I sit down with Dr. Jenny Turner, a clinical psychologist and founder of Mind Body Soul Psychology. Jenny shares her journey from working in the NHS to starting her private practice, how she overcame fears around running a business, and the role of self-compassion in preventing burnout.

We dive deep into the emotional challenges birthworkers face, from perfectionism and imposter syndrome to shame and unworthiness, and explore how to build resilience while growing a sustainable business.

🔹 In This Episode, We Discuss:
✔️ Jenny’s path from NHS psychologist to private practice
✔️ The fears and mindset blocks that hold people back from starting their own business
✔️ Why burnout is so common in caring professions and how to prevent it
✔️ The power of self-compassion in business and personal growth
✔️ Understanding shame, comparison, and perfectionism in birthwork
✔️ Practical strategies to shift from self-criticism to self-care

✨ Key Takeaways:

• Burnout often follows birthworkers from salaried roles into self-employment. Learning to set boundaries and prioritise self-care is crucial.
• Self-compassion isn’t about adding more to your to-do list—it’s about how you speak to yourself and the kindness you allow.
• Recognising and addressing shame is a game-changer in building confidence and resilience as a business owner.
• Even small shifts, like staying mindful of your basic needs (sleep, hydration, light), can have a profound impact on your well-being.

📍 Connect with Dr. Jenny Turner:
📸 Instagram: @DrJennyPsychologist
📝 Substack: Mind Body Soul Psychology
🌐 Website: mindbodysoulpsychology.co.uk

🎧 Listen & Subscribe:
Make sure to subscribe to The Pregnancy & Postnatal Entrepreneurs Collective Podcast for more conversations on mindset, business, and sustainability in birthwork. If you enjoyed this episode, please leave a review—it helps more birthworkers find this support!

💬 Join the Conversation:
What part of this discussion resonated most with you? Send me a DM on Instagram or share your thoughts in our Facebook group!

The Birth Worker’s Easy Content Plan — is a free resource I created for birth workers like you who want to grow their business without the faff of wondering what to post, getting stuck staring at a blank screen, or spending hours on content that leads nowhere. Get it here

Are you afraid of putting yourself out there? Whether you're a brand-new birth worker or have been in the industry for years, visibility can feel terrifying. In this episode of The Pregnancy & Postnatal Entrepreneurs Collective Podcast, I tackle the fear of being seen, particularly on social media, and how it might be holding you back from growing your birthwork or postnatal business.

I share my own struggles with visibility, the mindset shifts that helped me overcome my fears, and practical steps you can take to start showing up with confidence. We cover common fears like imposter syndrome, fear of judgment, and perfectionism—and how to move past them.

By the end of this episode, you'll have a clear, actionable challenge to help you take small but powerful steps toward being more visible. Let’s get you out there, connecting with your ideal clients and growing your business!

What You’ll Learn in This Episode:

✔️ Why so many birthworkers struggle with visibility (and why it’s totally normal!)

✔️ How fear of judgment, imposter syndrome, and perfectionism might be holding you back

✔️Why visibility is crucial for attracting clients and growing your business

✔️ How to reframe social media marketing as connection, not performance

✔️ Practical steps to start overcoming fear and showing up with confidence

✔️ A simple visibility challenge to get you started today

Resources & Links:

➡️ Grab my FREE social media guide for birthworkers: HERE

➡️ Connect with me on Instagram: @preg_and_postnatal_collective

➡️ Want high touch personalised support? Check out The NEST programme: HERE

Join the Conversation: What’s your visibility challenge? DM me on Instagram and let me know—I’d love to cheer you on! If this episode resonated with you, don’t forget to share it with your fellow birthworkers. And if you enjoyed the episode, please leave a review—it helps more birthworkers find this podcast and build their dream businesses!

Subscribe & Review: If you loved this episode, make sure you’re subscribed so you never miss an episode! And if you have a moment, please leave a review on Apple Podcasts/Spotify—your support helps this podcast reach more amazing birthworkers like you.

The Birth Worker’s Easy Content Plan — is a free resource I created for birth workers like you who want to grow their business without the faff of wondering what to post, getting stuck staring at a blank screen, or spending hours on content that leads nowhere. Get it here

In this episode of The Pregnancy & Postnatal Entrepreneurs Collective Podcast, I chat with Katy Bolton, host of The Mother Gaia Birthy Pod, about her journey into podcasting. Katy shares how her personal birth experiences led her to birth work, why she started her podcast, and how she manages podcasting alongside her business and family life. If you've ever thought about starting a podcast but felt overwhelmed by the tech or the process, this episode will give you insight, encouragement, and practical tips!

What We Cover in This Episode:
✔️ Katy’s journey from holistic therapist to doula and podcaster
✔️ How her personal birth experiences shaped her work
✔️ The surprising way she launched The Mother Gaia Birthy Pod
✔️ What tools she uses to record and edit her episodes
✔️ How podcasting has impacted her birth work business
✔️ Tips for birth workers considering starting a podcast

Katy’s Top Advice for Aspiring Podcasters:
💡 Guest on other podcasts first to get a feel for it
💡 Don’t stress about the tech—just start and learn as you go
💡 Don’t get caught up in listener numbers—it takes time to grow
💡 Use your podcast as a resource for your clients

Connect with Katy:
🎧 Listen to The Mother Gaia Birthy Pod – mother-gaia.co.uk
📍 Find her on Spotify & YouTube

About Katy Bolton
Katy Bolton is a doula, holistic therapist, and passionate advocate for women's rights and birth rights. Her mission is to empower birthing women to create transformative birth experiences through education, doula support, and compassionate guidance. In addition to working directly with families, Katy is involved in larger-scale birth advocacy and education, contributing to local NHS trusts on the importance of doulas in maternity care and participating in the National Birth Trauma Inquiry. Through her podcast and activism, she is dedicated to ensuring that women have access to the information and support they need to navigate pregnancy, birth, and postpartum with confidence.

Like this episode?
✨ Subscribe to The Pregnancy & Postnatal Entrepreneurs Collective Podcast
✨ Leave a review & share with fellow birth workers
✨ Follow me on Instagram for more tips: @preg_and_postnatal_collective

The Birth Worker’s Easy Content Plan — is a free resource I created for birth workers like you who want to grow their business without the faff of wondering what to post, getting stuck staring at a blank screen, or spending hours on content that leads nowhere. Get it here