Episodios

  • $100k+ Per Month From An ART Newsletter, How To Make Money With Surveys, An Amazing 9-Word Email That Revives Dead Leads, and More
    Feb 21 2025

    Save your seat at the event: newslettermarketingsummit.com

    Episode Description:

    Matt and Ryan discuss strategies for building successful newsletters and email marketing. They also share the importance of surveys for data, segmentation for targeted messaging, niche expert newsletters, the 9-word email strategy, and repurposing valuable content.

    Want more content like this?

    Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

    • Work with Ryan's agency Tailwind
    • Work with Matt's agency GrowLetter

    Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.


    Episode Topics & Timestamps

    00:00 Introduction and Event Overview

    01:47 The Artist's Success Story

    06:11 Building an Email List and Marketing Strategy

    08:53 The Power of Surveys and Data Collection

    13:56 Segmentation and Custom Messaging

    17:57 Niche Expert Framework for Newsletters

    23:09 The Nine Word Email Strategy

    28:53 The Newsletter Flywheel Effect

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    32 m
  • Why Billions In Revenue Just Shifted To Newsletters
    Feb 19 2025

    Check out Ezoic: ezoic.com

    Save your seat at Newsletter Marketing Summit: newslettermarketingsummit.com

    Tyler Bishop is an award-winning marketer, Chief Marketing Officer of Ezoic, and founder of Pubtelligence at Google. He discusses the shift from third-party to first-party data in advertising and its impact on publisher revenue. He shares insights on evolving targeting methods, data privacy regulations, and challenges for publishers.


    Episode Topics & Timestamps

    00:00 Understanding the Shift in Ad Revenue

    12:09 The Evolution of Targeting: From Contextual to First-Party Data

    20:40 The Value of First-Party Data in Advertising

    27:58 The Art of Publishing and Business Success

    29:53 The Evolution of Advertising Models

    32:05 Maximizing Revenue through Advertising

    34:04 Understanding Ad Revenue Trends

    36:19 The Value of Traffic Sources

    43:22 Leveraging First-Party Data for Growth

    49:16 Identifying the Right Publishers for Programmatic Ads

    50:56 The Future of Newsletter Advertising

    53:01 Collecting Valuable User Data

    Links Mentioned

    https://www.ezoic.com/

    https://www.youtube.com/@Ezoic

    adrevenueindex.ezoic.com

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    59 m
  • How Ted Williams Sold His Local Newsletter For $5M, Led Axios Local From 0 To 30 Cities and 1M+ Subscribers, and Played a Pivotal Role In The $525M Axios Acquisition
    Feb 13 2025

    This episode is sponsored by Playbookz: Playbookz.co

    Ted co-founded Charlotte Agenda, which led to its remarkable $5 million acquisition by Axios. He currently writes Tiny Money—a local and personal finance newsletter.

    Want more content like this?

    Join our free newsletter for growth and monetization tactics:

    https://www.newsletteroperator.com/subscribe

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    1 h y 4 m
  • The "Newsletter Godfather" Who Wrote 4,000+ Newsletters For The Hustle, Axios, and Yahoo Sports
    Feb 7 2025

    Save your seat at our event: newslettermarketingsummit.com

    Kendall Baker is the founder of Sports Internet (acquired by Axios), the first newsletter writer at The Hustle, and now a Senior Writer at Yahoo Sports.

    He's known as the "Newsletter Godfather" because he's pioneered newsletter content and has written and published more newsletters to more readers than almost anyone.

    Want more content like this?

    Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

    • Work with Matt's agency GrowLetter
    Más Menos
    1 h y 1 m
  • Sponsorship Sales Masterclass (With Justin Moore)
    Jan 22 2025

    Get Justin's new book: SponsorMagnet.com

    Justin Moore is a sponsorship coach and the author of Sponsor Magnet: How to Attract, Price, and Execute Your Dream Brand Partnerships

    Want more content like this?

    Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

    • Work with Matt's agency GrowLetter


    Episode Topics & Timestamps

    00:00 The Importance of Custom Pricing for Creators

    09:16 Creating a Comprehensive Sponsorship Strategy

    27:05 Attracting Brands: The STP Framework

    28:32 Navigating the Complexities of Pricing Sponsorships

    29:00 Understanding the ARC Framework for Collaborations

    32:19 Pricing Strategies Based on Brand Goals

    34:46 Creating Compelling Sponsorship Packages

    39:04 Innovative Collaboration Examples

    43:52 Crafting Effective Outreach Strategies

    57:10 The Importance of Execution in Sponsorships


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    58 m
  • How To Grow Your Email List With Paid Ads (The Right Way)
    Jan 20 2025

    Ali Qureshi is the co-founder of Adcrate. He shares strategies on effective ads for platforms like Meta and TikTok. He also shares static and video formats, copywriting, leveraging AI, hook rates, video production and more.

    Want more content like this?

    Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

    • Work with Ryan's agency Tailwind
    • Work with Matt's agency GrowLetter

    Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

    Episode Topics & Timestamps

    00:00 Introduction to AdCrate and Growth Strategy

    02:56 The Importance of Ad Creative in Paid Advertising

    05:47 Navigating Media Platforms: Meta vs. TikTok

    08:53 Static vs. Video Creatives: Balancing Production and Impact

    11:49 Effective Static Ad Formats and Testing Strategies

    15:09 Common Mistakes in Ad Creation and Copywriting Tips

    17:55 Leveraging AI for Ad Copy and Customer Insights

    20:47 Innovative Ad Formats: Memes and Interface Hacking

    25:42 Understanding Hook Rates and Audience Engagement

    28:10 Navigating Video Content Creation on a Budget

    35:09 The Importance of Script Writing for Ads

    40:50 Exploring Effective Video Lengths and Frameworks

    43:40 Utilizing Motion Graphics for Enhanced Engagement

    46:34 Iterating and Testing Ads for Success


    Links Mentioned

    https://www.adcrate.co/

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    51 m
  • Trends We're Buying and Selling In 2025
    Jan 16 2025

    Matt and Ryan discuss the Honey scandal, trends for 2025, focusing on YouTube, newsletters, and the shift from vanity metrics to revenue. They also explore AI workflows, B2B newsletters, the creator-in-residence model, and the future of platforms like Upwork and overseas recruiting and more.

    Want more content like this?

    Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

    • Work with Ryan's agency Tailwind
    • Work with Matt's agency GrowLetter

    Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.


    Episode Topics & Timestamps

    00:00 Holiday Reflections and New Beginnings

    02:03 The Honey Scandal Explained

    17:48 Trends for 2025: Buying and Selling Insights

    27:33 The Substack Ecosystem and Creator Independence

    31:27 AI-Assisted Workflows for Content Creators

    33:22 The Shift from Vanity Metrics to Revenue Focus

    34:20 Emerging Newsletter Ad Networks

    39:00 The Rise of B2B Newsletters and Creators

    41:24 Challenges of Premium Newsletters

    44:43 The Creator-in-Residence Model

    48:55 The Future of Overseas Recruiting Agencies


    Links Mentioned

    https://newslettermarketingsummit.com/

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    55 m
  • ANNOUNCEMENT
    Jan 6 2025

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    - Join Write, Grow Sell here >>


    - Register for the free live training here >>

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    4 m