Save your seat at the event: newslettermarketingsummit.com

Episode Description:

Matt and Ryan discuss strategies for building successful newsletters and email marketing. They also share the importance of surveys for data, segmentation for targeted messaging, niche expert newsletters, the 9-word email strategy, and repurposing valuable content.

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• Work with Ryan's agency Tailwind
• Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Episode Topics & Timestamps

00:00 Introduction and Event Overview

01:47 The Artist's Success Story

06:11 Building an Email List and Marketing Strategy

08:53 The Power of Surveys and Data Collection

13:56 Segmentation and Custom Messaging

17:57 Niche Expert Framework for Newsletters

23:09 The Nine Word Email Strategy

28:53 The Newsletter Flywheel Effect

Check out Ezoic: ezoic.com

Save your seat at Newsletter Marketing Summit: newslettermarketingsummit.com

Tyler Bishop is an award-winning marketer, Chief Marketing Officer of Ezoic, and founder of Pubtelligence at Google. He discusses the shift from third-party to first-party data in advertising and its impact on publisher revenue. He shares insights on evolving targeting methods, data privacy regulations, and challenges for publishers.

Episode Topics & Timestamps

00:00 Understanding the Shift in Ad Revenue

12:09 The Evolution of Targeting: From Contextual to First-Party Data

20:40 The Value of First-Party Data in Advertising

27:58 The Art of Publishing and Business Success

29:53 The Evolution of Advertising Models

32:05 Maximizing Revenue through Advertising

34:04 Understanding Ad Revenue Trends

36:19 The Value of Traffic Sources

43:22 Leveraging First-Party Data for Growth

49:16 Identifying the Right Publishers for Programmatic Ads

50:56 The Future of Newsletter Advertising

53:01 Collecting Valuable User Data

Links Mentioned

https://www.ezoic.com/

https://www.youtube.com/@Ezoic

adrevenueindex.ezoic.com

This episode is sponsored by Playbookz: Playbookz.co

Ted co-founded Charlotte Agenda, which led to its remarkable $5 million acquisition by Axios. He currently writes Tiny Money—a local and personal finance newsletter.

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