Matt and Ryan share strategies for growing on LinkedIn, converting engagement into email subscribers, and building long-term content engines. They also explore video content, email optimization, and rebranding the podcast.

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• Work with Ryan's agency Tailwind
• Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Episode Topics & Timestamps

00:00 Growing Your Audience on LinkedIn

02:42 Lead Magnet Strategies for Engagement

06:52 The Challenges of Email Subscriber Growth

08:07 Exploring Organic Channels for Email Signups

11:18 The Shift to Video Content

13:38 YouTube as a Growth Platform

20:04 Finding Effective Content Formats

24:51 The Long-Term Commitment to Audience Building

25:48 Optimizing Email Engagement through Base Sending Segments

30:05 Strategies for Managing Dormant Subscribers

33:52 The Importance of Email Frequency and Engagement

38:01 Rebranding and Expanding the Podcast's Focus

44:18 Exploring New Terminology for Audience-First Businesses

Chenell Basilio is the founder of Growth in Reverse, a newsletter and podcast that reverse engineers how top creators grow their audiences to 50,000+ subscribers.

Want more content like this?

Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

• Work with Ryan's agency Tailwind
• Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Episode Topics & Timestamps

00:00 Introduction and Background

02:48 Content Creation Essentials

05:58 Choosing the Right Platforms

09:11 Niche Selection and Audience Engagement

11:51 Strategies for Subscriber Growth

14:50 Collaboration and Networking

17:53 Tactics for First 1000 Subscribers

27:58 Strategies for Growing Your Audience

30:53 Leveraging Substack for Engagement

34:29 The Power of Pop-Up Newsletters

39:54 Analyzing Growth Metrics

42:20 Building Community and Networking

47:18 Business Models and Revenue Streams

Links Mentioned

https://growthinreverse.com/30-days-of-growth-list/

If you’re running a “newsletter business” the way most people do, you’re doomed to fail. To explain why and what to do now, I’ll break down the history of newsletters and why founders and publishers must pivot to what I call newsletters 3.0.

Want help building a media brand?

Get in touch here: GrowLetter.com