Think the only way to grow your membership is to plan a big, high-pressure launch every few months… only to burn out and start all over again multiple times a year? Think again.

In this episode of Membership-Driven Business, we’re talking about what’s changing in the world of memberships, and why hanging all of your hopes on your next big launch might not be your best bet.

If you’ve been relying on a handful of big launches each year to grow your recurring revenue, this conversation will show you why that approach is becoming harder to sustain (and what to experiment with instead).

We’re talking about:

• Why the old model of relying on one or two big launches a year is not the way forward for almost all the membership owners I work with.
• What’s driving this shift and what it means for you as a membership owner.
• A different approach for you to think about: one that gives you more chances to win and grow your membership, instead of putting all of your eggs in one basket.
• Real-world examples of how this approach works in practice.
• The mindset shifts and specific skills you’ll need to pull this off.

This episode will help you think ahead, stay nimble, and make a plan for growing your membership you can actually follow.

Links and Resources:

• 🎯 Learn more about The Gameplan Intensive and book your place to work with me: themissingink.co/gameplan
• Take the Play to Win Quiz 🎲 to find your best membership growth move: playtowinquiz.com
• Contact Natalie: themissingink.co/connect
• See how you can work with Natalie: themissingink.co/services

Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/20-future-of-membership-launching

Connect on Social Media:

• Instagram: instagram.com/natalietaylor.co
• Threads: threads.net/@natalietaylor.co
• Facebook: facebook.com/natalietaylor.co

Relying on motivation & willpower to grow your membership is a risky strategy, but it’s so common among the business owners I work with (even the very successful ones).

In this episode of The Membership-Driven Business Podcast, we’re talking about why your membership growth feels shaky, especially if you’ve been letting your energy or motivation levels dictate how (and how often) you promote it.

I’ll walk you through the three strategies I use with my clients to help them grow their memberships more consistently, without a BIG exhausting launch.

Also, this approach is way more fun — which means you’ll be more motivated to show up and grow this thing!

No matter how you sell your membership, this episode will help you define what’s been getting in the way of your growth, and how to start putting together a system that moves with you during the year.

Press play to listen now, or keep scrolling to read the article below ⬇️

Links and Resources:

• Learn more about The Gameplan Intensive and book your place: themissingink.co/gameplan
• Take the Play to Win Quiz 🎲 to find your best membership growth move: playtowinquiz.com
• Contact Natalie: themissingink.co/connect
• See how you can work with Natalie: themissingink.co/services

Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/19-only-sell-your-membership-when-you-feel-like-it

Follow on Social Media:

• Instagram: instagram.com/natalietaylor.co
• Threads: threads.net/@natalietaylor.co
• Facebook: facebook.com/natalietaylor.co

Does it feel like you’re starting over from scratch every time you promote your membership?

In this episode of Membership-Driven Business, we’re talking about why having just a launch plan isn’t enough to grow your membership sustainably (or keep your sanity intact).

I’ll walk you through the three core pieces of a real growth plan—so you can stop guessing your way through every launch and start selling your membership with more clarity, ease, and confidence.

Here’s what we’ll cover:

• 01:21 - Why your launches feel like a reset instead of building momentum
• 10:05 - What to track so you can make strategic sales decisions (not just hope for the best)
• 18:57 - How to plan a sales rhythm around your life and business
• 26:14 - The key assets to focus on, so you’re not reinventing the wheel every time you sell your membership
• 30:35 - What to do if you hate planning...
• 36:07 - How I can help you create a gameplan to grow your membership, with the Gameplan Intensive

Whether you’re scaling a signature membership offer or running it alongside other programs and services, this episode will help you make smarter sales decisions and hit your recurring revenue goals.

Ready to map out your membership growth plan (without overhauling your entire business)? 👉 Learn more & book your Gameplan Intensive with me today: https://themissingink.co/gameplan

• Learn more about The Gameplan Intensive and book your place: themissingink.co/gameplan
• Take the Play to Win Quiz 🎲 to find your best membership growth move: playtowinquiz.com
• Contact Natalie: themissingink.co/connect
• See how else you can work with Natalie: themissingink.co/services

Read this podcast in article format & check out the shownotes:

https://www.themissingink.co/listen/18-membership-needs-growth-plan-not-launch-plan

Follow on Social Media:

• Instagram: instagram.com/natalietaylor.co
• Threads: threads.net/@natalietaylor.co
• Facebook: facebook.com/natalietaylor.co

🎉🎉 The PLAY TO WIN Quiz is here! Go to playtowinquiz.com to take the 2-minute assessment now.

In this episode of The Membership-Driven Business Podcast, we're diving into a new way to approach membership growth—one that starts with you.

Instead of following someone else’s formula, I’m sharing a free tool to help you find your personal path to growth: the Play to Win Quiz!

🔹 Why your growth strategy should reflect how you actually deliver your membership

🔹 Four unique membership growth styles—and how each one shows up in your marketing

🔹 How to stop guessing and start growing in a way that feels natural

🔹 What to do if you relate to all the growth styles

🔸 The Freestyler, Closer, Tactician, and Puppet Master explained

🔸 Real-world clues that reveal your hidden strengths—and blind spots

🔸 How to build a strategy that fits your energy, your offer, and your goals

🎲 Take the Play to Win Quiz → playtowinquiz.com

🏈 Special Offer: Gameplan Intensive → themissingink.co/gameplan

Contact Natalie: themissingink.co/connect

See how you can work with Natalie: themissingink.co/services

Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/17-best-strategy-to-grow-membership-play-to-win-quiz

Ways to Connect:

• Instagram: instagram.com/natalietaylor.co
• Threads: threads.net/@natalietaylor.co
• Facebook: facebook.com/natalietaylor.co

Running your membership like a course creator is bad for business.

Unfortunately... it's also the default. If you plan your membership content by asking questions like:

❓ What topic should we cover this month?

❓ What's been on my mind lately?

❓ What would members find interesting?

❓ What ideas do I want to share?

Then you're defaulting to something I call "Idea Thinking".

This is one of the most powerful things you can do in your business — but it's terrible strategy if you want to improve your retention and recurring revenue.

The antidote?

💫 Action Thinking. 💫

​Actions First, Ideas Second is one of the three essential Membership Design Principles I'm laying out in this episode.

If you ever:

➡️ Feel resentful of how much you're doing in your membership

➡️ Don't know why members aren't taking action on your brilliant ideas & resources

➡️ Have tried a few things to improve your member retention, but you're still not happy with your recurring revenue

➡️ Worry that you're cluttering your membership with too much stuff — yet you're afraid to do less, in case that undercuts the value of your offer

This episode will shift the way you think about your membership.

Links and Resources:

🔷 The DESIGN Intensive 🔷 work with me 1:1 to grow your member retention and recurring revenue in the next 90 days (and get money-making membership assets done for you) → themissingink.co/design

Contact Natalie: themissingink.co/connect

See how you can work with Natalie: themissingink.co/services

Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/16-truth-about-membership-retention

Follow on Social Media:

• Instagram: instagram.com/natalietaylor.co
• Threads: threads.net/@natalietaylor.co
• Facebook: facebook.com/natalietaylor.co

I don’t know about you, but the idea of intensively planning my year or doing a big review feels completely unappealing to me at the moment.

I say this as a person who LOVES to dream big and envision what’s possible — thinking about the future comes really naturally to me — but I also know that not every year is going to be my Best Year Ever, and I’m OK with that.

... You too?

If you want intentional about your year ahead, but you know the answers aren’t waiting for you in a workbook with 106 questions and 26 sections and… you just want to get to work without overplanning or overthinking...

Then I think you’ll like today’s episode.

It’s a little more personal than I normally do!

I'll take you behind the scenes of what happened for me in 2024 (in my business and in my life), what my takeaways were, and 5 specific questions you can ask yourself to reflect on your membership in the year ahead.

Links and Resources:

• 🌱 Irresistible Offer - a new mini-VIP Day for Membership Owners: themissingink.co/irresistible
• Contact Natalie: themissingink.co/connect
• See how you can work with Natalie: themissingink.co/services

Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/2024-membership-in-review

Follow on Social Media:

• Instagram: instagram.com/natalietaylor.co
• Threads: threads.net/@natalietaylor.co
• Facebook: facebook.com/natalietaylor.co

Many membership owners find themselves stuck with shrinking launches and declining engagement, wondering what's gone wrong.

In this episode of The Membership-Driven Business Podcast, we're exploring 7 critical mistakes that could be holding your membership back — and more importantly, how to fix them.

We're talking about:

🔹 Why the "Netflix model" of membership is becoming less effective and what to offer instead

🔹 How to design your membership around practice rather than information to boost engagement and retention

🔹 Why your starter course might be overwhelming new members (and how to fix it in 60 minutes or less)

🔹 How to prevent the "shrinking launch" phenomenon with sustainable audience growth strategies

Episode Highlights:

🔸 The critical shift from content-focused to practice-focused memberships

🔸 Why your membership shouldn't be a mini version of your signature course

🔸 How to leverage your offer structure as a powerful sales asset

🔸 The importance of goal-focused onboarding (and why logistics-heavy orientations fail)

🔸 How to align your membership promotion style with your delivery style (so you don’t hate selling your membership)

⚠️ HEADS UP: If you want support with repositioning and growing your membership sustainably, my Mini-VIP Day is for you. The price is increasing by $900 at the end of 2024.

Book before the end of the year to lock in the best price: https://themissingink.co/irresistible

Links and Resources:

• 🌱 Irresistible Offer - a new mini-VIP Day for Membership Owners: themissingink.co/irresistible
• Contact Natalie: themissingink.co/connect
• See how you can work with Natalie: themissingink.co/services

Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/14-membership-mistakes-that-cost-you-time-and-money

Follow on Social Media:

• Instagram: instagram.com/natalietaylor.co
• Threads: threads.net/@natalietaylor.co
• Facebook: facebook.com/natalietaylor.co

Many membership owners dream of setting up an evergreen funnel to solve their sales challenges, but the reality is more nuanced.

In this episode of The Membership-Driven Business Podcast, we're exploring why having a robust, multi-faceted sales system is crucial — and why evergreen alone won't save you.

We're talking about:

🔹 The three essential pillars of a sustainable membership sales system and why skipping straight to evergreen could be setting you up for frustration

🔹 How to approach live launching in a way that energizes (rather than exhausts) you and aligns with your natural strengths

🔹 Why creating alignment between your promotional style and membership experience is crucial for long-term success

🔹 How to design promotional strategies that match your current resources and capacity (without burning yourself out)

Episode highlights:

🔸Why building “live launch” skills first creates a stronger foundation for any sales system in your business — evergreen or otherwise

🔸 How personality tools like Fascination Advantage and StrengthsFinder can help you design launches that feel natural

🔸 Why being yourself during promotions isn't just more enjoyable — it's actually better for business

🔸 The "reverse bait-and-switch" trap: how under-promoting and over-delivering hurts both you and your members

🔸 Real examples of how different personality types can approach launching effectively

🔸 The “campfire story” of how one client elevated her launches by aligning them with her natural teaching style

⚠️ HEADS UP: If you want support with creating a sales system that feels authentic and sustainable, my Mini-VIP Day, Irresistible Offer, is for you. The price is increasing by $900 at the end of 2024. Book before then to lock in the current rate, even if you plan to do your VIP day in early 2025. Go to themissingink.co/irresistible for more info. 🌱

Links and Resources:

• 🌱 Irresistible Offer - a new mini-VIP Day for Membership Owners: themissingink.co/irresistible
• Contact Natalie: themissingink.co/connect
• See how you can work with Natalie: themissingink.co/services

Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/13-why-going-evergreen-wont-solve-membership-sales-problem

Follow on Social Media:

• Instagram: instagram.com/natalietaylor.co
• Threads: threads.net/@natalietaylor.co
• Facebook: facebook.com/natalietaylor.co