Does it feel like the only way to grow your membership is to plan a big, high-pressure launch every few months… only to burn out and start all over again multiple times a year?

In this episode of Membership-Driven Business, we’re talking about what’s changing in the world of memberships, and why hanging all of your hopes on your next big launch might not be your best bet.

If you’ve been relying on a handful of big launches each year to grow your recurring revenue, this conversation will show you why that approach is becoming harder to sustain (and what to experiment with instead).

We’re talking about:

• Why the old model of relying on one or two big launches a year is not the way forward for almost all the membership owners I work with.
• What’s driving this shift and what it means for you as a membership owner.
• A different approach for you to think about: one that gives you more chances to win and grow your membership, instead of putting all of your eggs in one basket.
• Real-world examples of how this approach works in practice.
• The mindset shifts and specific skills you’ll need to pull this off.

This episode will help you think ahead, stay nimble, and make a plan for growing your membership you can actually follow.

Links and Resources:

• 🎯 Learn more about The Gameplan Intensive and book your place to work with me: themissingink.co/gameplan
• Take the Play to Win Quiz 🎲 to find your best membership growth move: playtowinquiz.com
• Contact Natalie: themissingink.co/connect
• See how you can work with Natalie: themissingink.co/services

Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/20-future-of-membership-launching

Connect on Social Media:

• Instagram: instagram.com/natalietaylor.co
• Threads: threads.net/@natalietaylor.co
• Facebook: facebook.com/natalietaylor.co

Relying on motivation & willpower to grow your membership is a risky strategy, but it’s so common among the business owners I work with (even the very successful ones).

In this episode of The Membership-Driven Business Podcast, we’re talking about why your membership growth feels shaky, especially if you’ve been letting your energy or motivation levels dictate how (and how often) you promote it.

I’ll walk you through the three strategies I use with my clients to help them grow their memberships more consistently, without a BIG exhausting launch.

Also, this approach is way more fun — which means you’ll be more motivated to show up and grow this thing!

No matter how you sell your membership, this episode will help you define what’s been getting in the way of your growth, and how to start putting together a system that moves with you during the year.

Press play to listen now, or keep scrolling to read the article below ⬇️

Links and Resources:

• Learn more about The Gameplan Intensive and book your place: themissingink.co/gameplan
• Take the Play to Win Quiz 🎲 to find your best membership growth move: playtowinquiz.com
• Contact Natalie: themissingink.co/connect
• See how you can work with Natalie: themissingink.co/services

Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/19-only-sell-your-membership-when-you-feel-like-it

Follow on Social Media:

• Instagram: instagram.com/natalietaylor.co
• Threads: threads.net/@natalietaylor.co
• Facebook: facebook.com/natalietaylor.co

Does it feel like you’re starting over from scratch every time you promote your membership?

In this episode of Membership-Driven Business, we’re talking about why having just a launch plan isn’t enough to grow your membership sustainably (or keep your sanity intact).

I’ll walk you through the three core pieces of a real growth plan—so you can stop guessing your way through every launch and start selling your membership with more clarity, ease, and confidence.

Here’s what we’ll cover:

• 01:21 - Why your launches feel like a reset instead of building momentum
• 10:05 - What to track so you can make strategic sales decisions (not just hope for the best)
• 18:57 - How to plan a sales rhythm around your life and business
• 26:14 - The key assets to focus on, so you’re not reinventing the wheel every time you sell your membership
• 30:35 - What to do if you hate planning...
• 36:07 - How I can help you create a gameplan to grow your membership, with the Gameplan Intensive

Whether you’re scaling a signature membership offer or running it alongside other programs and services, this episode will help you make smarter sales decisions and hit your recurring revenue goals.

Ready to map out your membership growth plan (without overhauling your entire business)? 👉 Learn more & book your Gameplan Intensive with me today: https://themissingink.co/gameplan

• Learn more about The Gameplan Intensive and book your place: themissingink.co/gameplan
• Take the Play to Win Quiz 🎲 to find your best membership growth move: playtowinquiz.com
• Contact Natalie: themissingink.co/connect
• See how else you can work with Natalie: themissingink.co/services

Read this podcast in article format & check out the shownotes:

https://www.themissingink.co/listen/18-membership-needs-growth-plan-not-launch-plan

Follow on Social Media:

• Instagram: instagram.com/natalietaylor.co
• Threads: threads.net/@natalietaylor.co
• Facebook: facebook.com/natalietaylor.co