Are you still treating “everyone” — or are you ready to find your niche?

Niching in massage therapy isn’t just about marketing — it’s about building a more fulfilling, sustainable practice. In this episode, Jackie and David explore five unique niches that massage therapists might be overlooking, from working with diverse language communities and people with sensory processing needs to voice and swallowing disorders, corporate massage, and fertility work.

They share real-world stories, personal reflections, and practical tips on how to align your work with your passions — and attract clients who truly value what you offer. Whether you’ve already found your niche or you’re still figuring it out, this episode will inspire you to think more creatively and confidently about the clients you love to work with — and the difference you want to make.

Tune in and discover new ideas, a fresh perspective, and maybe even your next professional pivot.

🎧 Listen now and take your massage practice to the next level!

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Theme Music: Simon Pettersson "All Alone" (2020), Licensed use through Audio Hero Inc

David chats with Mandy Bartovolich, the first paediatric oncology massage therapist at Rainbow Babies and Children’s Hospital in Cleveland, Ohio.

Mandy shares her incredible work with children and young adults undergoing cancer treatment and blood disorder management, and how as a massage therapist she woks alongside doctors as an integral part of the health care team.

We explore the role of massage therapy in reducing pain, stress, and anxiety, the role of human touch and humanity and how care towards the child is combined with care for the adult too, who also benefits from compassionate touch.

Mandy has contributed to research with a paper published in 2023, and she shares how a child whom she cared for is now a doctor in New York, and is now embracing massage in her own hospital for paediatric care.

This episode is a heartfelt look into how human touch has a role in far more than just sore and tired muscles, but using multi-disciplinary bodywork principles can provide effective medical care in one of the most challenging environments.

Research: UH Rainbow Babies & Children’s Hospital a National Leader in Massage Therapy for Paediatric Cancer and Sickle Cell Disease Patients

Connect with Mandy: Mandy.Bartolovich@UHhospitals.org

🎧 Listen now and take your massage practice to the next level!

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Theme Music: Simon Pettersson "All Alone" (2020), Licensed use through Audio Hero Inc

Starting from scratch as a massage therapist can feel overwhelming, but what if you had a roadmap?

In this episode, David shares the 10 proven strategies that helped him build a thriving client base—starting from a side hustle to a fully booked massage practice. From letterbox drops and blogging to networking, referral partners, and client follow-ups, these are the real, practical steps that made all the difference.

If you're struggling to attract more clients, this episode is packed with actionable insights to help you build your business the right way.

🎧 Listen now and take your massage practice to the next level!

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Theme Music: Simon Pettersson "All Alone" (2020), Licensed use through Audio Hero Inc

In this episode of Folding Towels, Jackie and David sit down with Kylie Bradley, a massage therapist who made the bold move to niche her practice into lymphatic drainage. Kylie shares her journey from a general remedial practice to a specialist clinic, the challenges and rewards of focusing on a niche, and how her business has flourished. She also discusses the impact of lymphatic work, post-surgical recovery, and the growing awareness around lipoedema and lymphedema. If you’re considering niching your massage business but feel hesitant, this episode is packed with insights and inspiration!

🎧 Tune in now!

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Theme Music: Simon Pettersson "All Alone" (2020), Licensed use through Audio Hero Inc

In this episode of Folding Towels, Jackie and David tackle one of the biggest conversations happening in the massage industry right now—how do we build trust, improve public perception, and enhance client safety without waiting for external regulation?

Following recent discussions about unethical behaviour in the profession, we explore practical steps every therapist can take to strengthen our industry. From building public trust, improving client safety, and using social media strategically, to leveraging association resources and advocating for professional awareness—we’re diving deep into what we can control.

If you’re a massage therapist wondering how to navigate these challenges, this episode is for you.

🎧 Listen now and join the conversation!

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Theme Music: Simon Pettersson "All Alone" (2020), Licensed use through Audio Hero Inc

Sometimes massage therapists do bad things and sometimes those things are very bad. Massage Therapy is a beautiful profession, but we are not immune from people using their position of power and trust for the bad.

David and Jackie discuss the one thing we must hold as sacred in the massage industry: trust and safety. Following a recent high-profile case in South Australia, we discuss what went wrong, how therapists can better protect their clients, and what steps the industry can take to raise standards and improve public perception.

We break down the process for reporting unethical behaviour, the role of massage associations, and how therapists can empower clients to speak up. It’s an important conversation for every massage professional.

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Theme Music: Simon Pettersson "All Alone" (2020), Licensed use through Audio Hero Inc

The new year is here, and it’s time to set yourself up for success! In this episode, Jackie and David guide you through setting personal, professional, and business goals that will shape your year in a way that feels exciting and achievable.

In this episode, we dive into:
✅ Personal goals – What do you really want to do this year? Travel? More time with family? A fitness challenge?
✅ Professional goals – How can you grow in your career? Take on more responsibility, learn a new skill, or specialise in something new?
✅ Business planning – The one-page business plan that keeps things simple, clear, and actionable.

David and Jackie also share their own goals—including David’s plan to learn German for a bucket-list family trip, his upcoming 10km running race, and his specialist training in face, neck, and swallowing disorders.

Jackie reflects on reshaping her work-life balance, planning more family adventures, and shifting her niche towards lymphatic therapy.

Plus, they discuss how to break big goals into manageable steps, adjust when things change, and keep yourself motivated. And as a bonus, they’re giving away a free downloadable planning template to help you map out your perfect year.

📌 Download your free planners at https://foldingtowelspodcast.com.au/sign-up-for-freebies/

Don't forget to head to social media and share your goals with us!

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Theme Music: Simon Pettersson "All Alone" (2020), Licensed use through Audio Hero Inc