Are you still treating “everyone” — or are you ready to find your niche?

Niching in massage therapy isn’t just about marketing — it’s about building a more fulfilling, sustainable practice. In this episode, Jackie and David explore five unique niches that massage therapists might be overlooking, from working with diverse language communities and people with sensory processing needs to voice and swallowing disorders, corporate massage, and fertility work.

They share real-world stories, personal reflections, and practical tips on how to align your work with your passions — and attract clients who truly value what you offer. Whether you’ve already found your niche or you’re still figuring it out, this episode will inspire you to think more creatively and confidently about the clients you love to work with — and the difference you want to make.

Tune in and discover new ideas, a fresh perspective, and maybe even your next professional pivot.

🎧 Listen now and take your massage practice to the next level!

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Theme Music: Simon Pettersson "All Alone" (2020), Licensed use through Audio Hero Inc

David chats with Mandy Bartovolich, the first paediatric oncology massage therapist at Rainbow Babies and Children’s Hospital in Cleveland, Ohio.

Mandy shares her incredible work with children and young adults undergoing cancer treatment and blood disorder management, and how as a massage therapist she woks alongside doctors as an integral part of the health care team.

We explore the role of massage therapy in reducing pain, stress, and anxiety, the role of human touch and humanity and how care towards the child is combined with care for the adult too, who also benefits from compassionate touch.

Mandy has contributed to research with a paper published in 2023, and she shares how a child whom she cared for is now a doctor in New York, and is now embracing massage in her own hospital for paediatric care.

This episode is a heartfelt look into how human touch has a role in far more than just sore and tired muscles, but using multi-disciplinary bodywork principles can provide effective medical care in one of the most challenging environments.

Research: UH Rainbow Babies & Children’s Hospital a National Leader in Massage Therapy for Paediatric Cancer and Sickle Cell Disease Patients

Connect with Mandy: Mandy.Bartolovich@UHhospitals.org

🎧 Listen now and take your massage practice to the next level!

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Theme Music: Simon Pettersson "All Alone" (2020), Licensed use through Audio Hero Inc

Starting from scratch as a massage therapist can feel overwhelming, but what if you had a roadmap?

In this episode, David shares the 10 proven strategies that helped him build a thriving client base—starting from a side hustle to a fully booked massage practice. From letterbox drops and blogging to networking, referral partners, and client follow-ups, these are the real, practical steps that made all the difference.

If you're struggling to attract more clients, this episode is packed with actionable insights to help you build your business the right way.

🎧 Listen now and take your massage practice to the next level!

💡 Got thoughts on this topic? Let us know on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠and ⁠⁠on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Theme Music: Simon Pettersson "All Alone" (2020), Licensed use through Audio Hero Inc