Episodios

  • How to Stay Relevant as a Marketer in the World of AI with Mark Schaefer

    How to Stay Relevant as a Marketer in the World of AI with Mark Schaefer
    Jul 3 2025

    #261 AI & Creativity | In this episode, Dave is joined by Mark Schaefer, marketing strategist, keynote speaker, and author of 11 books, including his latest, Audacious: How Humans Win in an AI Marketing World. Mark has spent decades studying the intersection of marketing, tech, and human behavior, and his ideas have helped reshape how B2B brands think about relevance, creativity, and differentiation in a noisy digital world.


    Dave and Mark cover:

    • Why playing it safe is the biggest threat to B2B marketers in the AI era
    • How to create marketing that actually connects by disrupting the story, the channel, or the storyteller
    • Real examples of B2B brands ditching “best practices” and standing out with emotional, human-first marketing

    You’ll come away with a fresh perspective on how to stay relevant, creative, and impactful, especially as AI becomes a bigger part of your marketing stack.


    Timestamps

    • (00:00) - – Intro
    • (03:34) - – Why most marketing is boring
    • (08:04) - – The danger of “best practices”
    • (12:04) - – Why AI is amplifying bad marketing
    • (15:34) - – The rise of raw, lo-fi, human content
    • (18:34) - – What AI can’t replicate: shared experiences
    • (22:04) - – Fear, risk, and the big brand trap
    • (25:34) - – Using AI to enhance, not replace, creativity
    • (31:50) - – The real framework behind Audacious
    • (34:50) - – B2B examples that break the mold
    • (40:20) - – Why now is the time to stand out
    • (44:50) - – Making bold marketing happen inside your org
    • (49:20) - – Liquid Death, Nutter Butter, and brand disruption
    • (53:50) - – B2B doesn’t mean boring
    • (57:50) - – The one question every marketer should ask

    Send guest pitches and ideas to hi@exitfive.com
    Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
    Check out the Exit Five job board: https://jobs.exitfive.com/
    Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

    ***

    Today’s episode is brought to you by Zuddl.

    We’re halfway through 2025, and one thing’s clear: events continue to be one of the highest performing marketing channels. Niche meetups, conferences, curated dinners, networking - you name it. Everyone’s leaning in.


    Events are a core part of our playbook this year at Exit Five. So far, we’ve hosted two virtual sessions each month, one large virtual event, one in-person meetup, and we’re deep in the weeds planning our Drive conference coming back to Vermont this September.

    Zuddl helps us run a smarter event strategy - from driving registrations, managing invites, automating comms, reminders, analytics, tracking. Their Salesforce integration also makes it simple to report on pipeline and revenue from events without pulling in ops.

    On top of that, the differentiator with Zuddl is how their team is insanely good at supporting us. They always go above and beyond for us - and that’s how we’ve been able to keep the momentum going with 12+ events already this year, with plenty more to come.


    If events are part of your marketing strategy, you need to look at Zuddl to see how companies like Zillow, CrowdStrike, and Iterable are using the top event platform for Business events in 2025.

    Head over to zuddl.com/exitfive to learn more.


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    56 m
  • Inside Atlassian’s Product Marketing Strategy: Team Structure, Metrics, and Execution with Matt De Vincentis

    Inside Atlassian’s Product Marketing Strategy: Team Structure, Metrics, and Execution with Matt De Vincentis
    Jun 30 2025
    #260 Product Marketing | Dave is joined by Matt De Vincentis, VP of Product Marketing at Atlassian. With a background that spans engineering, product marketing, and leadership at companies like VMware and Palo Alto Networks, Matt shares how Atlassian structures its product marketing team, prioritizes work, and stays tied to business outcomes, even at massive scale.Dave and Matt cover:How Atlassian connects product marketing to revenue and pipeline (and why PMMs need to “own the outcome”)How to build high-trust, high-impact marketing teams, drawing on lessons from firefighting and enterprise leadershipThe async work philosophy Atlassian uses to eliminate unnecessary meetings and increase productivity across a global teamWhether you lead a team or want a seat at the table, this episode breaks down how to structure, scale, and lead product marketing the Atlassian way.Timestamps(00:00) - – Intro (02:38) - – Matt’s path from engineer to Atlassian VP (05:53) - – Why technical backgrounds can be both a strength and a curse in PMM (09:38) - – What product marketing looks like at a $5B company (10:38) - – “Own the outcome, not the task”: tying PMM to revenue (12:58) - – Why product marketers should care about pipeline (even if they don’t own it) (14:23) - – How brand and creative marketers can still align to business outcomes (16:53) - – Measuring inputs vs. outcomes (and how to stay focused on the right one) (17:38) - – How Matt applies firefighting lessons to leading marketing teams (19:18) - – Triaging “fire drills” and protecting your team’s focus (21:08) - – How to prioritize ruthlessly (and what real prioritization means) (23:38) - – From IC to VP: how your mindset and responsibilities shift (27:04) - – Why leaders should double down on strengths—not fix weaknesses (29:19) - – How self-assurance became Matt’s superpower as a leader (32:19) - – The StrengthsFinder approach Matt uses with his team (34:19) - – The value of executive coaching for marketing leaders (35:49) - – The goal: build the best marketing team anyone’s worked on (37:19) - – Why trust and 10x thinking unlock great marketing work (39:49) - – Where product marketing sits inside Atlassian’s org (41:19) - – How Atlassian uses Loom and async work to eliminate unnecessary meetings (43:49) - – What qualifies as a real meeting at Atlassian (45:19) - – Why async work helps global teams move faster (48:19) - – How Atlassian balances async with intentional in-person gatherings (50:19) - – Why trust changes how Slack and email are interpreted (51:04) - – How Atlassian thinks about AI’s role in marketing (53:19) - – Why it’s hard to stand out in an “AI-washed” market (54:34) - – Matt’s mission: help make work suck less (55:49) - – Final thoughts and wrap-up Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Knak. Email (in my humble opinion) is the still the greatest marketing channel of all-time.It’s the only way you can truly “own” your audience.But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more
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    56 m
  • B2B Ad Campaigns: Real Test Results from 7 Channels with Pranav Piyush

    B2B Ad Campaigns: Real Test Results from 7 Channels with Pranav Piyush
    Jun 26 2025
    #259 Paid Ads | In this episode, Dave is joined by Pranav Piyush, founder and CEO of Paramark, a platform helping B2B marketers run real experiments to measure ad performance. Pranav brings a sharp point of view on attribution, channel performance, and how to actually prove what’s working across your paid media mix.Dave and Pranav cover:Real-world results from 7 B2B ad campaigns, including branded search, YouTube, billboards, and Performance MaxWhy most marketers are misusing the word “test” and how to run true experiments with lift, control, and causalityHow even small teams can apply experiment design (on a $10K budget or less) to make smarter spend decisionsWhether you're managing a big budget or just getting started with paid campaigns, this episode will help you think more critically, and confidently, about where and how to invest in B2B marketing.Timestamps(00:00) - – Intro (03:08) - – Why Paramark pulled real data from 7 B2B ad campaigns (05:38) - – Attribution vs. experimentation: what most marketers get wrong (09:08) - – Correlation vs. causation explained (with a LinkedIn example) (11:53) - – How to run a real test (hint: you need a control) (13:08) - – Branded search test results: $1M+ saved, no performance loss (18:08) - – Why strong SEO makes or breaks branded search tests (19:08) - – Billboard test: how one brand proved real lift with out-of-home (22:38) - – What “digital out-of-home” looks like in B2B (24:08) - – YouTube ad tests: one big win, one big flop (28:19) - – How to run tests with small budgets ($500–$10K) (32:49) - – Connected TV (CTV) test results from a Series F SaaS brand (34:49) - – What happens when a multichannel test works—but isn’t efficient (36:49) - – Paramark’s Exit Five sponsorship test (real numbers shared) (40:19) - – Why content needs to drive short-term lift, not just long-term “brand” (43:19) - – How Pranav used LinkedIn to drive inbound from day one (45:19) - – Your attribution model is lying, give your audience more credit (46:49) - – When 7 ad tests fail in a row…and the 8th one works (48:19) - – Performance Max test: why it worked for one brand (50:19) - – How long to run a test? Use data, not gut (52:19) - – Bonus: Pranav’s hiring playbook for his first marketing leader (56:19) - – Wrap up and final takeaways Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Knak. Email (in my humble opinion) is the still the greatest marketing channel of all-time.It’s the only way you can truly “own” your audience.But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more
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    56 m
  • Why I Love Marketing (Quick Voice Note From Dave)

    Why I Love Marketing (Quick Voice Note From Dave)
    Jun 24 2025

    Dave here. Interrupting the regular podcast feed for a 3 minute story and rant about why I love the job of marketing and what it might mean in a world where AI is advancing so rapidly and changing the role of marketing.


    Send guest pitches and ideas to hi@exitfive.com
    Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
    Check out the Exit Five job board: https://jobs.exitfive.com/
    Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

    ***

    Today's episode is brought to you by Knak.

    Email (in my humble opinion) is the still the greatest marketing channel of all-time.

    It’s the only way you can truly “own” your audience.

    But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever.


    That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.

    • Frustrated by clunky email builders? You need Knak.
    • Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first.
    • Big team making it hard to collaborate and get approvals? Definitely Knak.

    And the best part? Everything takes a fraction of the time.

    See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.


    ***

    Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

    • They give you unlimited podcast editing and strategy for your B2B podcast.
    • Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
    • Visit hatch.fm to learn more
    Más Menos
    6 m
  • The Future of B2B Marketing: AI, Execution, and Craft with Kieran Flanagan

    The Future of B2B Marketing: AI, Execution, and Craft with Kieran Flanagan
    Jun 23 2025
    #257 AI Strategy | Dave is joined by Kieran Flanagan, SVP of Marketing at HubSpot and former CMO at Zapier. Kieran is a rare blend of technical operator, creative strategist, and team builder. He’s spent his career pushing the edges of B2B marketing, most recently through his work leading AI transformation initiatives at scale.Dave and Kieran cover:How AI is reshaping B2B marketing workflows, content creation, and team structureWhy the best marketers will specialize at the “outer edges” of creativity or technical execution (and what happens if you stay stuck in the middle)Kieran’s leadership philosophy: how he manages 300+ people while staying deeply involved in creative executionWhether you’re leading a marketing team or sharpening your own skills, this episode offers a clear look at how AI is changing the game and how B2B marketers can stay creative, strategic, and indispensable in the process.Timestamps(00:00) - – Intro (02:08) - – Kieran’s marketing journey (04:08) - – His 2-year mission framework (06:08) - – Advice for early-career marketers (07:38) - – Why the grind still matters (09:08) - – Ireland’s SaaS and startup scene (10:08) - – Balancing operator vs. manager (12:08) - – AI-generated “How to work with me” (14:38) - – Kieran’s push-and-pull leadership style (16:08) - – Giving direct creative feedback (18:08) - – Why “collaborative brainstorms” fail (19:08) - – The value of strong opinions (20:08) - – Learning through tough feedback (21:08) - – ChatGPT as a creative partner (23:08) - – Claude vs. ChatGPT vs. Gemini (25:08) - – Prompting differences in GPT-3.5 vs. 4.0 (28:19) - – Decision fatigue and AI loyalty (29:19) - – Where AI is taking B2B marketing (30:19) - – From answers to actions (32:19) - – Micro-audiences and personalization (34:19) - – The return of branded traffic (35:19) - – Why AI reignited Kieran’s spark (37:19) - – Avoiding AI-induced multitasking burnout (38:49) - – Deep work vs. whack-a-mole (39:49) - – Don Draper meets ChatGPT (40:49) - – Picking a lane: tech vs. creative (42:19) - – The value of podcasting practice (43:19) - – Building a prompt muscle (45:19) - – How Kieran trains GPTs (47:19) - – Prompting tips for marketers (48:19) - – The future CMO: part IC, part leader (49:19) - – How agencies will evolve with AI (50:19) - – In-person is back (51:19) - – Overrated AI use cases (52:19) - – Favorite tool: GenSpark (54:19) - – Mistakes marketers make with AI (55:19) - – Does anyone care if it’s AI? (56:19) - – Lessons from fatherhood (57:19) - – Final thoughts and wrap-up Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Knak. Email (in my humble opinion) is the still the greatest marketing channel of all-time.It’s the only way you can truly “own” your audience.But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more
    Más Menos
    58 m
  • Email Deliverability: What Every B2B Marketer Needs to Know

    Email Deliverability: What Every B2B Marketer Needs to Know
    Jun 19 2025
    #256 Email Deliverability | In this episode, Dan is joined by Sarah McNamara, Revenue Operations & GTM Strategy Lead at Vector, and Alex Fine, co-founder of Understory, an agency helping B2B SaaS companies scale with outbound, paid, and email. Both Sarah and Alex are experts in email strategy, specifically the behind-the-scenes mechanics that make or break your deliverability.They break down what B2B marketers often overlook when it comes to getting emails opened, read, and replied to, and share practical tactics to improve performance across newsletters, outbound, and lifecycle campaigns.Dan, Sarah, and Alex cover:Why email deliverability issues are more common than you think and how to spot them earlyThe metrics that actually matter (hint: opens and clicks aren’t on the list)How to protect your domain reputation and warm up inboxes the right wayIf email is part of your GTM motion, this episode will help you reach more inboxes and stop your messages from disappearing into the void.Timestamps(00:00) - – Intro (03:18) - – Meet Sarah and Alex (05:23) - – Why email deliverability matters more than subject lines (07:38) - – How to tell if you have a deliverability problem (09:53) - – The most useful (and overlooked) deliverability metrics (12:13) - – Why replies matter more than opens or clicks (14:38) - – Tools Alex and Sarah use to monitor deliverability (16:53) - – Should you buy a dedicated IP? (18:48) - – How to evaluate platforms for deliverability (21:08) - – Getting sales to care about data hygiene (23:38) - – Deliverability tips for small senders and solopreneurs (27:34) - – Subdomains vs. secondary domains (30:24) - – How many inboxes per domain is too many? (32:29) - – Best practices for cold outreach (35:19) - – How security bots skew your open and click data (38:19) - – What counts as “spam” (and how filters decide) (41:34) - – How to re-engage cold or inactive lists (44:19) - – What to A/B test in subject lines (and when it’s pointless) (47:29) - – How to build a healthy, opt-in list from scratch (50:19) - – When to stop emailing cold leads (52:34) - – Welcome sequence tips for engaged subscribers (55:29) - – How to warm up a new domain (58:49) - – Final takeaways and advice Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Knak. Email (in my humble opinion) is the still the greatest marketing channel of all-time.It’s the only way you can truly “own” your audience.But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more
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    58 m
  • How to Structure and Lead a Full-Funnel B2B Marketing Org with Kelly Hopping

    How to Structure and Lead a Full-Funnel B2B Marketing Org with Kelly Hopping
    Jun 16 2025

    #255 Leadership | In this episode, Dave is joined by Kelly Hopping, CMO of Demandbase, a B2B company known for pioneering account-based marketing. Kelly leads a 70+ person marketing org that spans brand, demand gen, product marketing, events, and SDRs, and she shares exactly how she structures and operates that team to drive results.


    Dave and Kelly cover:

    • How to design and run a full-funnel marketing team that includes SDRs, content, field, and brand, and keep them aligned on pipeline
    • The annual planning strategy Kelly uses to balance short-term targets with long-term positioning (including what changes quarter to quarter)
    • How her team is using AI right now and what she’s doing personally to stay sharp as the pace of change accelerates

    Whether you're a first-time CMO or just trying to scale your B2B marketing engine, this one is packed with insights from someone who’s operating at a high level.


    Timestamps

    • (00:00) - – Intro
    • (03:08) - – What Demandbase actually does
    • (05:08) - – How the Demandbase marketing team is structured
    • (07:38) - – Who owns what: brand, content, demand, SDRs
    • (10:08) - – Account-based marketing + broad demand gen
    • (12:38) - – What a CMO actually does at this stage
    • (15:08) - – Kelly’s early CMO learning curve
    • (18:08) - – Planning your first 90 days as a CMO
    • (20:08) - – Balancing pipeline today vs. positioning for tomorrow
    • (22:38) - – What changed between a bad Q4 and strong Q1
    • (27:19) - – How Kelly thinks about yearly pipeline pacing
    • (30:19) - – Staying relevant in a fast-moving MarTech world
    • (32:49) - – Why marketers need to work like product teams
    • (36:19) - – “I am the ICP”: Why product marketing works better
    • (37:49) - – Kelly’s #1 job as CMO: Make sales love marketing
    • (40:19) - – Becoming a peer to product and revenue leaders
    • (42:49) - – Best-performing channel right now: in-person events
    • (44:19) - – Brand, attribution, and pipeline are all connected
    • (45:49) - – How Kelly’s team is using AI today
    • (47:19) - – The future of marketing roles in an AI-powered world
    • (49:49) - – Why she’s still learning new AI tools herself
    • (52:19) - – Why AI is fun again for marketers
    • (53:19) - – Closing thoughts

    Send guest pitches and ideas to hi@exitfive.com
    Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
    Check out the Exit Five job board: https://jobs.exitfive.com/
    Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

    ***

    Today's episode is brought to you by Knak.

    Email (in my humble opinion) is the still the greatest marketing channel of all-time.

    It’s the only way you can truly “own” your audience.

    But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever.


    That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.

    • Frustrated by clunky email builders? You need Knak.
    • Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first.
    • Big team making it hard to collaborate and get approvals? Definitely Knak.

    And the best part? Everything takes a fraction of the time.

    See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.


    ***

    Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

    • They give you unlimited podcast editing and strategy for your B2B podcast.
    • Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
    • Visit hatch.fm to learn more
    Más Menos
    53 m
  • How to Get Sales on Board with Your Marketing Content with Kira Federer, VP of SMB Marketing at Paramount Advertising

    How to Get Sales on Board with Your Marketing Content with Kira Federer, VP of SMB Marketing at Paramount Advertising
    Jun 12 2025

    #254 Brand | In this episode, Dave sits down with Kira Federer, VP of SMB Marketing at Paramount Advertising, and formerly at companies like Reddit and Glassdoor. Kira shares her journey from sales to product marketing and the lessons she’s learned along the way.

    Dave and Kira discuss:

    • How to align marketing and sales through co-creation to ensure your sales team uses the content you create
    • The value of a strong messaging framework and how it drives consistency in B2B marketing
    • Why you need to time your product launches and ensure that marketing resonates with both your team and the market at the right moment

    Timestamps

    • (00:00) - - Intro to Kira
    • (06:02) - - Kira’s Career Journey From Sales Enablement to Product Marketing
    • (09:16) - - Challenges of Building Community / Getting Connected with Exit Five
    • (15:32) - - How To Get Sales To Use Content from Marketing
    • (18:07) - - How to Align Marketing and Sales Teams
    • (25:24) - - Effective Messaging and Having a Core Company Narrative
    • (30:32) - - Why You Should Identify What Differentiates Your Business
    • (34:15) - - How To Create Strong Brand Positioning
    • (37:00) - - Why You Need To Have A Clear Vision And Strong Point of View in Marketing
    • (38:44) - - “The Risk Of Insult Is The Price Of Clarity”

    Send guest pitches and ideas to hi@exitfive.com
    Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
    Check out the Exit Five job board: https://jobs.exitfive.com/
    Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

    ***

    Today's episode is brought to you by Knak.

    Email (in my humble opinion) is the still the greatest marketing channel of all-time.

    It’s the only way you can truly “own” your audience.

    But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever.


    That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.

    • Frustrated by clunky email builders? You need Knak.
    • Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first.
    • Big team making it hard to collaborate and get approvals? Definitely Knak.

    And the best part? Everything takes a fraction of the time.

    See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.


    ***

    Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

    • They give you unlimited podcast editing and strategy for your B2B podcast.
    • Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
    • Visit hatch.fm to learn more
    Más Menos
    45 m