The Exit Five CMO Podcast (Hosted by Dave Gerhardt) Podcast Por Dave Gerhardt arte de portada

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

De: Dave Gerhardt
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 Dave Gerhardt (Founder of Exit Five, former CMO) chats with top marketing leaders and CMOs. Join 5,000+ members in our private community at exitfive.com.© 2025 Dave Gerhardt Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • Inside Atlassian’s Product Marketing Strategy: Team Structure, Metrics, and Execution with Matt De Vincentis

    Inside Atlassian’s Product Marketing Strategy: Team Structure, Metrics, and Execution with Matt De Vincentis
    Jun 30 2025
    #260 Product Marketing | Dave is joined by Matt De Vincentis, VP of Product Marketing at Atlassian. With a background that spans engineering, product marketing, and leadership at companies like VMware and Palo Alto Networks, Matt shares how Atlassian structures its product marketing team, prioritizes work, and stays tied to business outcomes, even at massive scale.Dave and Matt cover:How Atlassian connects product marketing to revenue and pipeline (and why PMMs need to “own the outcome”)How to build high-trust, high-impact marketing teams, drawing on lessons from firefighting and enterprise leadershipThe async work philosophy Atlassian uses to eliminate unnecessary meetings and increase productivity across a global teamWhether you lead a team or want a seat at the table, this episode breaks down how to structure, scale, and lead product marketing the Atlassian way.Timestamps(00:00) - – Intro (02:38) - – Matt’s path from engineer to Atlassian VP (05:53) - – Why technical backgrounds can be both a strength and a curse in PMM (09:38) - – What product marketing looks like at a $5B company (10:38) - – “Own the outcome, not the task”: tying PMM to revenue (12:58) - – Why product marketers should care about pipeline (even if they don’t own it) (14:23) - – How brand and creative marketers can still align to business outcomes (16:53) - – Measuring inputs vs. outcomes (and how to stay focused on the right one) (17:38) - – How Matt applies firefighting lessons to leading marketing teams (19:18) - – Triaging “fire drills” and protecting your team’s focus (21:08) - – How to prioritize ruthlessly (and what real prioritization means) (23:38) - – From IC to VP: how your mindset and responsibilities shift (27:04) - – Why leaders should double down on strengths—not fix weaknesses (29:19) - – How self-assurance became Matt’s superpower as a leader (32:19) - – The StrengthsFinder approach Matt uses with his team (34:19) - – The value of executive coaching for marketing leaders (35:49) - – The goal: build the best marketing team anyone’s worked on (37:19) - – Why trust and 10x thinking unlock great marketing work (39:49) - – Where product marketing sits inside Atlassian’s org (41:19) - – How Atlassian uses Loom and async work to eliminate unnecessary meetings (43:49) - – What qualifies as a real meeting at Atlassian (45:19) - – Why async work helps global teams move faster (48:19) - – How Atlassian balances async with intentional in-person gatherings (50:19) - – Why trust changes how Slack and email are interpreted (51:04) - – How Atlassian thinks about AI’s role in marketing (53:19) - – Why it’s hard to stand out in an “AI-washed” market (54:34) - – Matt’s mission: help make work suck less (55:49) - – Final thoughts and wrap-up Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Knak. Email (in my humble opinion) is the still the greatest marketing channel of all-time.It’s the only way you can truly “own” your audience.But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more
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    56 m
  • B2B Ad Campaigns: Real Test Results from 7 Channels with Pranav Piyush

    B2B Ad Campaigns: Real Test Results from 7 Channels with Pranav Piyush
    Jun 26 2025
    #259 Paid Ads | In this episode, Dave is joined by Pranav Piyush, founder and CEO of Paramark, a platform helping B2B marketers run real experiments to measure ad performance. Pranav brings a sharp point of view on attribution, channel performance, and how to actually prove what’s working across your paid media mix.Dave and Pranav cover:Real-world results from 7 B2B ad campaigns, including branded search, YouTube, billboards, and Performance MaxWhy most marketers are misusing the word “test” and how to run true experiments with lift, control, and causalityHow even small teams can apply experiment design (on a $10K budget or less) to make smarter spend decisionsWhether you're managing a big budget or just getting started with paid campaigns, this episode will help you think more critically, and confidently, about where and how to invest in B2B marketing.Timestamps(00:00) - – Intro (03:08) - – Why Paramark pulled real data from 7 B2B ad campaigns (05:38) - – Attribution vs. experimentation: what most marketers get wrong (09:08) - – Correlation vs. causation explained (with a LinkedIn example) (11:53) - – How to run a real test (hint: you need a control) (13:08) - – Branded search test results: $1M+ saved, no performance loss (18:08) - – Why strong SEO makes or breaks branded search tests (19:08) - – Billboard test: how one brand proved real lift with out-of-home (22:38) - – What “digital out-of-home” looks like in B2B (24:08) - – YouTube ad tests: one big win, one big flop (28:19) - – How to run tests with small budgets ($500–$10K) (32:49) - – Connected TV (CTV) test results from a Series F SaaS brand (34:49) - – What happens when a multichannel test works—but isn’t efficient (36:49) - – Paramark’s Exit Five sponsorship test (real numbers shared) (40:19) - – Why content needs to drive short-term lift, not just long-term “brand” (43:19) - – How Pranav used LinkedIn to drive inbound from day one (45:19) - – Your attribution model is lying, give your audience more credit (46:49) - – When 7 ad tests fail in a row…and the 8th one works (48:19) - – Performance Max test: why it worked for one brand (50:19) - – How long to run a test? Use data, not gut (52:19) - – Bonus: Pranav’s hiring playbook for his first marketing leader (56:19) - – Wrap up and final takeaways Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Knak. Email (in my humble opinion) is the still the greatest marketing channel of all-time.It’s the only way you can truly “own” your audience.But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more
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    56 m
  • Why I Love Marketing (Quick Voice Note From Dave)

    Why I Love Marketing (Quick Voice Note From Dave)
    Jun 24 2025

    Dave here. Interrupting the regular podcast feed for a 3 minute story and rant about why I love the job of marketing and what it might mean in a world where AI is advancing so rapidly and changing the role of marketing.


    Send guest pitches and ideas to hi@exitfive.com
    Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
    Check out the Exit Five job board: https://jobs.exitfive.com/
    Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

    ***

    Today's episode is brought to you by Knak.

    Email (in my humble opinion) is the still the greatest marketing channel of all-time.

    It’s the only way you can truly “own” your audience.

    But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever.


    That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.

    • Frustrated by clunky email builders? You need Knak.
    • Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first.
    • Big team making it hard to collaborate and get approvals? Definitely Knak.

    And the best part? Everything takes a fraction of the time.

    See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.


    ***

    Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

    • They give you unlimited podcast editing and strategy for your B2B podcast.
    • Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
    • Visit hatch.fm to learn more
    Más Menos
    7 m
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