Let’s talk Google Ads—specifically for local businesses and storefronts that are wondering if paid traffic is worth the investment (or just a money pit). I'm joined by John Horn, CEO of Stub Group, who’s the go-to guy when entrepreneurs are tired of guessing whether their ad dollars are doing anything.

John’s run more than 15,000 ad campaigns and helped generate over $400 million in client revenue, so when he says, “$10 isn’t going to move the needle,” you know he means it.

In this episode, we unpack:

• Why Google Ads are tricky to track for brick-and-mortar businesses

• What budget you actually need to make Google Ads work (spoiler: it’s not $200/month)

• What to do before running any Google campaign

• The one free tool you probably haven’t optimized (but should!)

• How to build trust and increase your walk-in traffic with your Google Business ProfileHow to connect online clicks to real-life foot traffic

• How often you should post on your profile (and yes, you can just repurpose your Instagram)

Whether you’re already dabbling in ads or wondering where the heck to start, this episode is your no-fluff primer for making Google work for you, not drain your bank account.

>>CONNECT WITH JOHN<<

Stub Group’s free resources: https://stubgroup.com/free

🔹 Let’s chat about your custom visibility plan: https://tidycal.com/ksco/discovery-call

🔹 Let’s work together: https://ksco.ca/

🔹 Get visible without social media

🔹 Connect on Instagram

If you enjoyed this episode, please help us share it by:

⭐ Following the show—this helps you stay updated and supports us!

⭐ Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.

⭐ Sharing it on Instagram and tagging @entrepreneurschoolpodcast

Please vote for our show as Best Business Podcast in this year’s Women in Podcasting Awards!

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This one’s personal. I open up about losing my mum in 2017 and how it shaped my decision to start a business built on time freedom. I didn’t want to trade my family for a career. And I know you don’t either.

That’s why I’m bringing you a conversation that’s more than a strategy session—it’s a shift in mindset.

In this episode, I’m diving into how AI can become your secret weapon for reclaiming your time while still showing up with authority, authenticity, and confidence.

Spoiler alert: This isn’t a tech tutorial. It’s a heart-first approach to using smart tools that actually sound like YOU (not like a robot who just discovered Canva).

We’ll unpack:

• Why your visibility strategy should start with your values—not the algorithm
• How to stop the burnout spiral of content creation (especially if you’re avoiding IG like the plague)
• My 5-part BrandCalibrator™ framework that custom-trains ChatGPT to sound like YOU
• What happens when AI + strategy collide in your business (spoiler: time, energy, and clarity)
• How the Visible AF accelerator helps you implement it all with support

If you've been feeling overwhelmed by content demands and craving more freedom, this one's for you.

🔹 Get Valerie the Visibility Auditor, your strategy sidekick!

🔹 Let’s work together! Book a call

🔹 Get visible without social media

🔹 Connect on Instagram

If you enjoyed this episode, please help us share it by:

⭐Hit the “follow” button! This helps you stay updated and supports us!

Please vote for our show as Best Business Podcast in this year’s Women in Podcasting Awards!

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This episode is for the business owner who's been posting, investing, maybe even outsourcing... and still wondering, “Why does no one know I exist?”

Let’s talk about what’s really going on when your visibility efforts aren’t working. Spoiler: it’s not because you’re not trying hard enough. It’s because you’re stuck in the cycle of performative visibility.

I’m pulling back the curtain on:

• Why the “just post more” approach leaves you spinning your wheels
• The emotional weight of feeling invisible in your business
• What actually counts as meaningful visibility
• How to ditch the hamster wheel and start getting seen—on your terms

Think of this episode like a visibility reality check (with some Peloton metaphors thrown in for good measure). I’m walking you through what performative visibility looks like, how to recognize it in your own business, and what to do instead.

Plus, I’ll give you a sneak peek into my new program, Visible AF, and how it helps you build authority without being glued to your phone.

In This Episode, We’ll Unpack:

• Why social media “consistency” isn’t translating into clients
• The lie we’ve been sold about what visibility means
• 8 signs your visibility efforts aren’t aligned
• Why real visibility isn’t about quantity—it’s about credibility
• How to use AI to support a smarter, more sustainable visibility plan

Want to stop feeling invisible? Reach out about Visible AF 📧 Email me: kelly@ksco.ca with the subject line "Visible AF"

🔹 Get Valerie the Visibility Auditor, your strategy sidekick!

🔹 Let’s work together! Book a call

🔹 Get visible without social media

🔹 Connect on Instagram

If you enjoyed this episode, please help us share it by:

⭐Hit the “follow” button! This helps you stay updated and supports us!

Please vote for our show as Best Business Podcast in this year’s Women in Podcasting Awards!

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This one’s a bold one, friend. I’m officially declaring it: I’m taking the summer OFF social media. 🙌

This episode is for you if you’ve ever felt chained to your phone, stressed about what to post next, or just plain over the content hamster wheel. If summer makes you want to chuck your laptop into the lake but you still want to be seen, known and paid—without ghosting your business—then you’re gonna love what I’ve got for you.

We’re diving into why visibility is a summer job, and exactly how you can do it without showing up on social media every damn day. Plus, I’m spilling the tea on my new beta offer, sharing my 10-minute-a-day visibility system, and inviting you to join me in the #SummerOffSocial challenge.

We’re rewriting the rules, and yes—Rosé and revenue CAN coexist. 🍷

You’ll discover:

• Why your fall visibility is built in the summer
• How I landed a potential client just by working from a coffee shop
• The system that lets you stay visible in just 10 minutes a day
• How to use AI to make strategic outreach easier (and actually fun)
• What future-you in September will be so thankful you did now
• My new beta offer for solopreneurs who want to become Visible AF

Resources Mentioned:

• Email Kelly: kelly@ksco.ca (subject: visible AF)
• 9 grids for IG: Ruthie (tell her Kelly send you!)

🔹 Get Valerie the Visibility Auditor, your strategy sidekick!

🔹 Let’s work together! Book a call

🔹 Get visible without social media

🔹 Connect on Instagram

If you enjoyed this episode, please help us share it by:

⭐Hit the “follow” button! This helps you stay updated and supports us!

Please vote for our show as Best Business Podcast in this year’s Quill Podcast Awards AND the Women in Podcasting Awards!

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If you're still thinking custom GPTs are just for coders, think again.

In this episode, I’m joined by Wendy Breakstone—AI strategist, educator, and the queen of turning tech into something actually useful for online business owners.

Wendy’s been on the front lines of AI since ChatGPT dropped in late 2022, and she’s here to share how ANY coach, course creator, or service provider can use this tool to create better results, faster... without turning into a robot 🤖.

We talk through:

• What a custom GPT even is (in plain English)
• The three types of GPTs every offer should have
• How to build them (without needing to be “techy”)
• And how AI is reshaping online education right now

Wendy also gets super real about what the future of course creation looks like—and spoiler alert: it’s not what worked in 2019.

If you’ve ever wished your program could coach your clients while you’re sleeping, THIS is the episode for you. 🔥

• The AI moment that changed Wendy’s business (and how she monetized it FAST)
• Why early GPT tools were clunky—and what’s different now
• How to build a GPT that thinks like you (so your clients get better results with less hand-holding)
• The big mistake people make when building AI tools
• Why courses packed with “swipe files and templates” are officially outdated
• How AI can actually make your 1:1 sessions more human and impactful

👉 MEET WENDY

Wendy Breakstone is an AI strategist and educator helping online entrepreneurs turn AI into income. She teaches coaches, service providers, and course creators how to build custom GPTs that help clients get faster results—and even create new revenue streams. Her background in launching digital programs and love of systems gives her a unique lens on how to simplify the “tech stuff” and make AI accessible to everyone.

• Free Masterclass: From Prompts to Profit 2.0
• https://wendybreakstone.com/prompts-to-profit
• Website: https://wendybreakstone.com
• Instagram: https://www.instagram.com/wendybreakstone/

• Let’s build your visibility plan together: https://tidycal.com/ksco/discovery-call
• Explore programs: https://ksco.ca/
• Grab the Ultimate Roadmap to Visibility Off Social: https://kellysinclair.thrivecart.com/pod-ultimate-roadmap-to-visibility/
• Follow on IG: https://www.instagram.com/ksco_kelly/

🎧 THANKS FOR LISTENING!

If you loved this episode, help us spread the word by:

• Following the podcast so you get updates automatically
• Leaving a review on Apple Podcasts (it means the world!)
• Screenshotting and tagging us on Instagram:

This is it—the final episode in our Vanity Metrics Detox series. And, oof, we're ending with a big one: the myth that visibility should create instant results.

Been here for all four episodes?

You’ve learned how to let go of performative visibility, focus on what actually moves the needle, and track what works. Now we’re bringing it all together and detoxing the expectation that visibility should be instant, flashy, and fast.

Spoiler alert: Visibility isn’t linear. It’s not immediate. But it is a compound effect.

In this episode, I’m taking you behind the scenes of my own 90-day visibility sprint. I’m breaking down how I tracked my actions, built momentum, and got off the hamster wheel of random marketing. This is how you build confidence as a CEO—not by doing more, but by knowing what works.

And, I introduce you to my new AI-powered sidekick: Valerie, the Visibility Auditor. She’s like your return-on-effort calculator—minus the spreadsheets and overwhelm.

So grab your coffee (or wine—I don’t judge), and let’s get clear on why tracking your visibility is everything.

• Why visibility almost never produces instant results (and why that’s OK!)
• How a 90-day visibility sprint gives you data-driven confidence
• The truth about the compound effect of visibility (hint: it all adds up)
• Why tracking your visibility is the missing link to real momentum
• How Valerie, the Visibility Auditor, helps you reflect, score your efforts, and focus on what actually works
• How to stop spinning your wheels and finally see your marketing ROI

• Get lifetime access to Valerie, the Visibility Auditor, for just $90 CAD (first 100 only!):
• https://kellysinclair.thrivecart.com/valerie-the-visibility-auditor/

Let’s chat about your custom visibility plan: https://tidycal.com/ksco/discovery-call

Let’s work together: https://ksco.ca/

Get visible without social media

Connect on Instagram

If you enjoyed this episode, please help us share it by:

Following the show—this helps you stay updated and supports us!

Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.

Sharing it on Instagram and tagging

@entrepreneurschoolpodcast

Valerie the Visibility Auditor is now live! Get in on the launch special pricing here: https://kellysinclair.thrivecart.com/valerie-the-visibility-auditor/

Welcome to part three of our Vanity Metrics Detox series! If you haven’t listened to the first two episodes yet, go queue those up before diving in here because this series builds on itself—and this one’s a biggie.

Today, we’re detoxing the belief that visibility is a one-and-done thing. Because here's the truth: one visibility win can lead to five more—but only if you're paying attention.

I’m showing you how to stop letting your visibility efforts end the second you hit “post” or close Zoom. Whether you’ve landed a podcast interview, a speaking gig, or a collaboration—your next opportunity is hiding in the momentum of the one you just completed. And I’m sharing my favourite stories to prove it.

We’re connecting the dots, talking about how long-game relationships really work, and I’m giving you a list of super practical ways to leverage your wins for way more impact (without creating more work for yourself). Plus, if you’ve ever wished you had someone keeping track of all this for you (and telling you what’s really working)... I built that. Her name’s Valerie.

• Why visibility isn’t just about being seen once
• How to connect the dots from “one pitch” to five new opportunities
• A real-time case study on getting selected to speak without even applying
• 10+ ways to squeeze more juice from one visibility win
• Why relationship-based marketing always wins
• And how my new AI-powered tool, Valerie the Visibility Auditor, makes all of this so much easier

Want help tacking and leveraging your own visibility? Valerie is here!

Let’s chat about your custom visibility plan: https://tidycal.com/ksco/discovery-call

Let’s work together: https://ksco.ca/

Get visible without social media

Connect on Instagram

If you enjoyed this episode, please help us share it by:

Following the show—this helps you stay updated and supports us!

Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.

Sharing it on Instagram and tagging @entrepreneurschoolpodcast

In part two of the Vanity Metrics Detox series, we're breaking up with one of the most misleading habits in entrepreneurship: measuring likes instead of leads.

Let’s be honest — those heart reactions on social might give you a little dopamine hit, but they’re not paying your bills, friend.

I’m walking you through the strategy I personally use to make sure that every bit of visibility I create is intentional, trackable, and moving my business forward — especially when time is tight (hello, all the days your kids don’t actually go to school). You’ll hear exactly how I track my ROI, what I did during one 90-day sprint, and why this led to the creation of my new AI-powered tool, Valerie the Visibility Auditor.

You don't need to be everywhere. You just need to be effective.

In this episode, we’ll unpack:

• Why tracking is the antidote to performative visibility
• How I ran a 90-day experiment during a chaotic summer and turned it into a full-blown system
• What actually counts as visibility that leads to clients
• The simplest tool I used (that only cost $1) and how it changed everything
• What I discovered after two years of tracking every visibility move
• The real reason marketing burnout happens (and how to stop it)
• How my new AI tool Valerie will audit and score your visibility actions weekly

Resources Mentioned:

• DM “Valerie” on Instagram to get on the waitlist for Valerie the Visibility Auditor - my newest AI tool
• https://www.instagram.com/ksco_kelly

Let’s chat about your custom visibility plan: https://tidycal.com/ksco/discovery-call

Let’s work together: https://ksco.ca/

Get visible without social media

Connect on Instagram

If you enjoyed this episode, please help us share it by:

Following the show—this helps you stay updated and supports us!

Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.

Sharing it on Instagram and tagging

@entrepreneurschoolpodcast