Ever posted something just to look like you're marketing your business? Guilty.

This is the kickoff episode of the Vanity Metrics Detox—a four-part series designed to help you stop wasting time on “looking visible” and start focusing on what actually gets you clients.

Today we’re diving into performative visibility—aka the stuff you do that feels productive (like tweaking your website for the 10th time or making another Instagram reel) but doesn't actually move the needle in your business.

I’m sharing how to spot it, why it’s draining your energy, and what to do instead so your efforts actually translate to clients, income, and impact.

If you’ve ever felt stuck in the social media hamster wheel or overwhelmed trying to keep up, this is your permission slip to opt out—and a roadmap for what to do instead.

We’re talking:

• The sneaky signs of performative visibility (and how to quit them)
• Why real visibility doesn't always look flashy
• Strategic visibility swaps that actually grow your business
• A juicy behind-the-scenes story of how one networking event turned into a biz partnership (!)
• The mantra that’ll help you detox busy work from your marketing strategy

✨ Plus, a sneak peek at Valerie—my brand new visibility audit tool that’ll help you track what’s actually working and ditch what’s not.

• DM me "Valerie" on Instagram to get a sneak peek at my new AI-powered visibility tool
• 👉 https://www.instagram.com/ksco_kelly/

🔹 Let’s chat about your custom visibility plan: https://tidycal.com/ksco/discovery-call

🔹 Let’s work together: https://ksco.ca/

🔹 Get visible without social media

🔹 Connect on Instagram

If you enjoyed this episode, please help us share it by:

⭐ Following the show—this helps you stay updated and supports us!

⭐ Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.

⭐ Sharing it on Instagram and tagging @entrepreneurschoolpodcast

Have you ever wondered what it really means to be a thought leader? Maybe you’ve heard the term, but you’re not sure how it applies to your business or why it even matters. Well, buckle up because this episode is for you!

We’re diving into:

What thought leadership actually is (spoiler: it’s NOT about being the most experienced person in the room)

How it helps you build trust and credibility with your audience—faster than any other marketing strategy

Ways to step into thought leadership at any stage of business (even if you don’t feel like an “expert” yet)

Why your bigger mission matters more than just what you sell

Simple ways to start sharing your insights across different platforms

By the end of this episode, you’ll know exactly how to position yourself as the go-to authority in your industry and create conversations that go beyond your offers.

Ready to start leading the conversation? Hit play now!

Let’s chat about your custom visibility plan: https://tidycal.com/ksco/discovery-call

Let’s work together: https://ksco.ca/

Get visible without social media

Connect on Instagram

If you enjoyed this episode, please help us share it by:

Following the show—this helps you stay updated and supports us!

Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.

Sharing it on Instagram and tagging @entrepreneurschoolpodcast

Raise your hand if you’ve ever lost hours of your life searching for that one important file, email, or sticky note buried in the abyss of your workspace.

You’re not alone.

In this episode, I’m joined by Tracy Hoth, an organization coach who has landed in my life at exactly the right time. We’re talking about how to declutter your business, create simple organization systems, and actually stick to them.

If you’ve ever thought, “I’m just not an organized person,” Tracy is here to bust that myth. Because organization is a learnable skill, and she’s breaking it down into simple, actionable steps you can implement today.

The surprising amount of time you waste every day due to disorganization

How organization isn’t about colour-coded perfection—it’s about

finding what you need when you need it

The 5-folder system that will transform your Google Drive (and your sanity)

Why getting organized isn’t just about aesthetics—it’s a profitability strategy

The first step to take today to get out of the overwhelm and into clarity

If you’re tired of feeling scattered, drowning in digital clutter, and missing opportunities because things are slipping through the cracks, this episode is for you.

Don’t forget to grab Tracy’s free gift: Learn the only 5 folders you need to organize your business!

>>MEET TRACY<<

Tracy Hoth is an expert organization coach and the host of The Organized Coach Podcast. With over 17 years of experience helping business owners create systems that work, she’s all about practical solutions that save time, reduce stress, and boost confidence.

>>CONNECT WITH TRACY<<

Tracy’s website

Tracy on Instagram

Podcast: The Organized Coach Podcast

Let’s chat about your custom visibility plan: https://tidycal.com/ksco/discovery-call

Let’s work together: https://ksco.ca/

Get visible without social media

Connect on Instagram

If you enjoyed this episode, please help us share it by:

Following the show—this helps you stay updated and supports us!

Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.

Sharing it on Instagram and tagging

@entrepreneurschoolpodcast

Ever feel like you’re juggling way too much and just barely keeping it together? Welcome to the club. In this episode, I’m taking you behind the scenes of my life right now—a jam-packed season of parenting, business, travel, and just trying to eat like a real human. If you’re in the thick of it too, this one’s for you.

We’re talking about:

• The madness of kids' activities (hello, hockey playoffs, gymnastics, and singing recitals all at once!)
• How I’m surviving meal prep with AI and salad subscriptions
• My resistance to calling myself a “hockey mom” and why I finally gave in (a little)
• The question I ask myself daily to avoid a total meltdown
• Small wins, like actually eating vegetables and hitting 99 weeks of workouts
• How to show up for your business when your brain feels like it’s melting

This is not a “how to do it all” episode—because, let’s be real, I do not have all the answers. But I do have some hacks, a confession or two, and a whole lot of real talk. So grab your coffee, your wine, or whatever you need, and let’s dive in.

🔹 Let’s chat about your custom visibility plan: https://tidycal.com/ksco/discovery-call

🔹 Let’s work together: https://ksco.ca/

🔹 Get visible without social media

🔹 Connect on Instagram

If you enjoyed this episode, please help us share it by:

⭐ Following the show—this helps you stay updated and supports us!

⭐ Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.

⭐ Sharing it on Instagram and tagging @entrepreneurschoolpodcast

What if the key to unlocking confidence in your voice wasn’t about being “ready” but about being resolved?

Kimberly LaForte is a voice and speaking coach who helps entrepreneurs and leaders step into their power through embodied communication. She shares her personal journey—from struggling with debilitating speaking anxiety to owning her voice on stage—and how you can do the same.

Whether you’re looking to land speaking gigs, grow your audience, or simply show up more powerfully, this conversation will transform the way you think about using your voice.

• Why confidence isn’t about readiness—it’s about resolve
• How your voice is a reflection of your identity and self-worth
• The difference between cerebral speaking vs. embodied speaking
• Why nerves (shaking, sweating, feeling red) don’t mean you’re failing—they mean you’re human
• The “Vocal Honey” method and how it helps you find your natural, most powerful voice
• How to own your voice and step into your next-level opportunities

This episode will change the way you think about public speaking and visibility—whether you’re stepping onto a stage, hitting "record" on a podcast, or just speaking up in everyday conversations.

>>Meet Kimberly<<

Kimberly LaForte is a vocal empowerment coach who helps entrepreneurs, leaders, and professionals master the art of speaking with confidence. With a background in psychology, fitness, yoga, and meditation, she combines science and soul to help people step into their power, own their voice, and communicate with impact.

>>Connect with Kimberly<<

• Website: https://www.kimberlylaforte.com
• Instagram: https://www.instagram.com/thekimberlylaforte/
• YouTube: https://www.youtube.com/@kimberlylaforte

Let’s chat about your custom visibility plan: https://tidycal.com/ksco/discovery-call

Let’s work together: https://ksco.ca/

Get visible without social media

Connect on Instagram

If you enjoyed this episode, please help us share it by:

Following the show—this helps you stay updated and supports us!

Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.

Sharing it on Instagram and tagging

@entrepreneurschoolpodcast

Have you ever felt like making a big shift in your business means erasing everything you’ve built? I’ve been there. Right now, I’m navigating a huge evolution in my business—one that’s both exciting and terrifying—and I wanted to share the messy middle with you.

If you’re at a crossroads, wondering if pivoting means starting from scratch, this episode is for you. We’re talking about the mindset shifts that will help you embrace change and see it as a natural, necessary part of your journey.

I’m also letting you in on a little secret: a major shift is coming in my business, and while I’m not revealing everything just yet, you’ll start seeing some changes soon.

Tune in as we cover:

• The fear of “losing everything” when making a big shift
• How to reframe change as a natural step forward, not a setback
• Real-life examples of business evolutions (mine included)
• Three key mindset shifts to help you embrace change

Journal prompts to reflect on:

• What parts of your journey are actually assets for where you’re going?
• How can you lean into your evolution instead of resisting it?

Let’s chat about your custom visibility plan: https://tidycal.com/ksco/discovery-call

Let’s work together: https://ksco.ca/

Get visible without social media

Connect on Instagram

If you enjoyed this episode, please help us share it by:

Following the show—this helps you stay updated and supports us!

Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.

Sharing it on Instagram and tagging

@entrepreneurschoolpodcast

If you’re a coach, teacher, or expert offering transformation to your clients, you need to hear this. Stacey Brass-Russell is here to break down why selling transformation is completely different from selling information—and why understanding this can make or break your business.

We’re getting into the reality of selling coaching services, the myth of the “automated” business, and why being in the room (virtually or in person) is your biggest sales asset.

Stacey, a transformational coach and business strategist, shares how she built a six-figure business by actually showing up for people—not just hiding behind funnels and email sequences. If you’ve ever struggled with making sales through online marketing alone, you’re about to have some major lightbulb moments.

In this episode, we unpack:

Why selling coaching is NOT the same as selling an online course

The #1 mistake most transformational entrepreneurs make when trying to scale

How to leverage live experiences (even virtually!) to build trust and sell

The surprising sales strategy that most business owners ignore

Why automated businesses are NOT the only path to success

How to reverse-engineer your business model for actual conversions

If you’re a coach or service provider struggling to sell your offers, this conversation will change how you think about marketing forever.

Stacey has a special resource for you! Grab her high converting event playbook here!

Stacy Brass-Russell is a transformational coach who helps coaches, teachers, and service providers build thriving businesses through live experiences, workshops, and speaking engagements. With a background in Broadway performance, yoga instruction, and coaching, she combines her unique skills to help clients sell by showing up in the room.

• Website: https://www.staceybrassrussell.com
• Podcast: Passionate & Prosperous Listen Here
• Instagram: @staceybrassrussell

>>YOUR NEXT STEPS<<

• Let’s chat about your custom visibility plan!
• Let’s work together: https://ksco.ca/
• Get visible without social media
• Connect on...

AI is here, and it's changing everything. If you haven't started integrating AI into your business yet, you need to—because it's not just a trend; it's the future.

In this episode, I’m diving into how AI has completely transformed the way I create content, run my podcast, and even strategize my visibility. I’ve built my own AI assistant (shoutout to Phoebe, the Podcast Princess!), and she’s already saving me HOURS every week.

This is your permission slip to start exploring AI for yourself. Trust me, once you see what’s possible, your mind will be blown.

Inside this episode, we’ll cover:

• How I use AI daily for content creation, podcasting, and strategy
• The one thing you need to do before using AI (or risk wasting time)
• Why AI is NOT replacing creativity—but amplifying it
• How to actually train AI to sound like you (so it doesn’t feel robotic)
• Why ignoring AI will put you way behind in business

>>YOUR NEXT STEPS<<

• Let’s chat about your custom visibility plan!
• Let’s work together: https://ksco.ca/
• Get visible without social media
• Connect on IG

>>THANKS FOR LISTENING!<<

If you enjoyed this episode, please help us share it with others by:

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Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts!