Let’s talk Google Ads—specifically for local businesses and storefronts that are wondering if paid traffic is worth the investment (or just a money pit). I'm joined by John Horn, CEO of Stub Group, who’s the go-to guy when entrepreneurs are tired of guessing whether their ad dollars are doing anything.

John’s run more than 15,000 ad campaigns and helped generate over $400 million in client revenue, so when he says, “$10 isn’t going to move the needle,” you know he means it.

In this episode, we unpack:

• Why Google Ads are tricky to track for brick-and-mortar businesses

• What budget you actually need to make Google Ads work (spoiler: it’s not $200/month)

• What to do before running any Google campaign

• The one free tool you probably haven’t optimized (but should!)

• How to build trust and increase your walk-in traffic with your Google Business ProfileHow to connect online clicks to real-life foot traffic

• How often you should post on your profile (and yes, you can just repurpose your Instagram)

Whether you’re already dabbling in ads or wondering where the heck to start, this episode is your no-fluff primer for making Google work for you, not drain your bank account.

>>CONNECT WITH JOHN<<

Stub Group’s free resources: https://stubgroup.com/free

🔹 Let’s chat about your custom visibility plan: https://tidycal.com/ksco/discovery-call

🔹 Let’s work together: https://ksco.ca/

🔹 Get visible without social media

🔹 Connect on Instagram

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⭐ Following the show—this helps you stay updated and supports us!

⭐ Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.

⭐ Sharing it on Instagram and tagging @entrepreneurschoolpodcast

Please vote for our show as Best Business Podcast in this year’s Women in Podcasting Awards!

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This one’s personal. I open up about losing my mum in 2017 and how it shaped my decision to start a business built on time freedom. I didn’t want to trade my family for a career. And I know you don’t either.

That’s why I’m bringing you a conversation that’s more than a strategy session—it’s a shift in mindset.

In this episode, I’m diving into how AI can become your secret weapon for reclaiming your time while still showing up with authority, authenticity, and confidence.

Spoiler alert: This isn’t a tech tutorial. It’s a heart-first approach to using smart tools that actually sound like YOU (not like a robot who just discovered Canva).

We’ll unpack:

• Why your visibility strategy should start with your values—not the algorithm
• How to stop the burnout spiral of content creation (especially if you’re avoiding IG like the plague)
• My 5-part BrandCalibrator™ framework that custom-trains ChatGPT to sound like YOU
• What happens when AI + strategy collide in your business (spoiler: time, energy, and clarity)
• How the Visible AF accelerator helps you implement it all with support

If you've been feeling overwhelmed by content demands and craving more freedom, this one's for you.

🔹 Get Valerie the Visibility Auditor, your strategy sidekick!

🔹 Let’s work together! Book a call

🔹 Get visible without social media

🔹 Connect on Instagram

If you enjoyed this episode, please help us share it by:

⭐Hit the “follow” button! This helps you stay updated and supports us!

Please vote for our show as Best Business Podcast in this year’s Women in Podcasting Awards!

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This episode is for the business owner who's been posting, investing, maybe even outsourcing... and still wondering, “Why does no one know I exist?”

Let’s talk about what’s really going on when your visibility efforts aren’t working. Spoiler: it’s not because you’re not trying hard enough. It’s because you’re stuck in the cycle of performative visibility.

I’m pulling back the curtain on:

• Why the “just post more” approach leaves you spinning your wheels
• The emotional weight of feeling invisible in your business
• What actually counts as meaningful visibility
• How to ditch the hamster wheel and start getting seen—on your terms

Think of this episode like a visibility reality check (with some Peloton metaphors thrown in for good measure). I’m walking you through what performative visibility looks like, how to recognize it in your own business, and what to do instead.

Plus, I’ll give you a sneak peek into my new program, Visible AF, and how it helps you build authority without being glued to your phone.

In This Episode, We’ll Unpack:

• Why social media “consistency” isn’t translating into clients
• The lie we’ve been sold about what visibility means
• 8 signs your visibility efforts aren’t aligned
• Why real visibility isn’t about quantity—it’s about credibility
• How to use AI to support a smarter, more sustainable visibility plan

Want to stop feeling invisible? Reach out about Visible AF 📧 Email me: kelly@ksco.ca with the subject line "Visible AF"

🔹 Get Valerie the Visibility Auditor, your strategy sidekick!

🔹 Let’s work together! Book a call

🔹 Get visible without social media

🔹 Connect on Instagram

If you enjoyed this episode, please help us share it by:

⭐Hit the “follow” button! This helps you stay updated and supports us!