Episodios

  • Why Fewer Leads Can Mean Bigger Wins: Smart Marketing in the Trades with Laura Koester
    Jun 12 2025

    In this episode, Laura Koester, Head of Marketing at Champions Group, joins Katie to talk shop—and it’s anything but boring. 🎙️ From her start in telecom and veterinary marketing to leading strategy in the trades, Laura breaks down what it really takes to succeed in today’s home services landscape.

    Fewer leads? No problem. It's all about base hits, big trust, and data that actually matters 📈.

    If you're into real talk about scaling smart, empowering teams, and staying sane in shifting markets—this one's for you!

    Additional Resources:

    Connect with Laura on LinkedIn

    Connect with Katie Donovan

    Learn More About CAMP Digital

    Join The ARENA - a CSTG Community!

    Chad on LinkedIn

    Chad Peterman | CEO | Author

    Peterman Brothers Website

    More on PeopleForward Network

    Follow PeopleForward Network on LinkedIn

    Key Takeaways:
    • Fewer leads, higher quality: Prepare for this new norm by treating every lead like gold.
    • Marketing is now about consistent base hits—not one-off wins.
    • Success starts with strong operations; marketing can’t cover operational gaps.
    • Planning 20 weeks ahead creates structure that enables flexibility and rapid adjustment.
    • Empower your team to act like owners—owning revenue outcomes, not just tasks.

    Más Menos
    31 m
  • CSTG 216: The Law of Buy In with Chad Peterman
    Jun 10 2025

    In this episode, Chad dives into one of his favorite leadership lessons: John Maxwell's "Law of Buy-In" 🙌 Why? Because no matter how great your plan is, if people don’t believe in you, they won’t follow the vision.

    Chad shares stories, slip-ups, and aha moments about building trust, leading with character, and creating real team momentum 🔥

    Whether you're leading a crew or just trying to move the needle, this one's packed with people-first wisdom you can use today 👊

    Additional Resources:

    Join The ARENA - a CSTG Community!

    Chad on LinkedIn

    Chad Peterman | CEO | Author

    Peterman Brothers Website

    More on PeopleForward Network

    Follow PeopleForward Network on LinkedIn

    Key Takeaways:
    • People buy into the leader before the vision.
    • Character is the foundational piece for building trust.
    • Competence includes being vulnerable and admitting you don’t have all the answers.
    • Credibility is built through consistency and effort.
    • Buy-in enables teams to contribute ideas, improve processes, and take ownership.

    Más Menos
    23 m
  • CSTG 215: Plug Revenue Leaks with Text Automation: Ryan Fenn & Justin Judd from Chiirp
    Jun 3 2025

    Tired of leads falling through the cracks? This episode is a must-listen for home service business owners ready to plug revenue leaks and unlock serious growth 💸 Chad Peterman sits down with Ryan Fenn and Justin Judd from Chiirp to explore how simple automations can transform missed calls and unclosed estimates into booked jobs. Learn how even the “Nancy and Judith” of your team can become sales ninjas with the right tools—and how texting is the king of conversion. If your marketing dollars are working overtime but your close rates are stalling, this one's for you. Let’s turn lost revenue into ROI.

    Additional Resources:

    Ryan Fenn on LinkedIn
    Justin Judd on LinkedIn
    Chiirp Website
    Join The ARENA - a CSTG Community (powered by our media partner, PeopleForward Network) Chad on LinkedIn
    Chad Peterman | CEO | Author
    Peterman Brothers Website
    Follow PeopleForward Network on LinkedIn
    Learn more about PeopleForward Network

    Key Takeaways:
    • Texting drives results: With up to a 99% open rate, text messaging beats email and phone calls for speed-to-lead and follow-up success.
    • Automation fills the cracks: Chiirp identifies revenue leaks—like missed calls, open estimates, and no-response leads—and plugs them with automated follow-up.
    • Human + Tech = Superpower: The goal isn’t to replace your team—it’s to enhance them. Automation handles the repetition, freeing your people to focus on human connection and closing deals.
    • Start small, scale fast: Contractors see the best ROI by implementing one automation at a time, building buy-in and momentum without overwhelming the team.
    • Mindset unlocks growth: Tools like Chiirp only work when leadership is committed to improving internal operations and believes in the power of elevating their people.

    Más Menos
    51 m
  • CSTG 214: The Law of the Picture with Andrew Hasty
    May 27 2025

    Ever feel like your words just aren’t landing? 🤔 Maybe it’s time to stop talking and start showing.

    In this episode, Andrew dives into John Maxwell’s “Law of the Picture”—aka leading by example—and brings it to life with stories that hit home. From battlefield leaders to hallway moments at Peterman Brothers, you’ll hear why how you show up matters way more than what you say.

    If you're serious about building trust, boosting morale, and creating a culture that thrives, this one’s a must-listen 🎯 Because your team is watching... even when you think they’re not.

    Additional Resources:

    Join The ARENA - a CSTG Community!

    Chad on LinkedIn

    Chad Peterman | CEO | Author

    Peterman Brothers Website

    More on PeopleForward Network

    Follow PeopleForward Network on LinkedIn

    Key Takeaways:
    • The “Law of the Picture” teaches that the most impactful leadership happens through example, not instruction.
    • A leader’s body language, tone, and presence speak volumes—often louder than their words.
    • Experiencing the same work as your team builds empathy, trust, and more effective problem-solving.
    • Modeling core values like work ethic, accountability, and positivity creates cultural alignment and boosts team morale.
    • The greatest test of leadership is how you carry yourself when things aren’t going well—because that’s when your team is paying closest attention.

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    22 m
  • To the Point: A New Era of Digital Marketing is Upon Us
    May 21 2025

    On this episode of “To the Point,” Heather McLeod is back on the mic and bringing the 🔥! Now Chief Growth Officer at Authority Brands (hello, $2.1B+), she’s breaking down why modern marketing isn’t just about more leads—it’s about smarter ones.

    From listening to call recordings to uncover hidden revenue, to why elite marketers must think like operators, Heather dishes real talk on what it takes to grow in today’s hyper-competitive digital world.

    If you're ready to ditch the fluff and get results, this one’s for you 🚀

    Additional Resources:

    Listen to the original episode!

    Learn more about To the Point

    Join The ARENA - a CSTG Community (powered by our media partner, PeopleForward Network)

    Connect with Chris on LinkedIn

    Chad on LinkedIn

    Chad Peterman | CEO | Author

    Peterman Brothers Website

    Follow PeopleForward Network on LinkedIn

    Learn more about PeopleForward Network

    Key Takeaways:
    • Listening to call recordings reveals hidden revenue opportunities without extra ad spend.
    • Elite marketers align tightly with operations to drive real revenue, not just lead volume.
    • The future of home services marketing demands full-funnel accountability—from lead to booked revenue.
    • Most missed revenue isn’t from lack of leads, but from failure to book or follow up effectively.
    • Cross-selling across service lines and leveraging existing customer data is the next frontier for growth.

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    1 h y 5 m
  • CSTG 213: The Law of Empowerment with Chad Peterman
    May 20 2025

    In this episode, Chad breaks down the Law of Empowerment and why simply telling your team to "go do it" isn’t enough. He shares real-life stories, the hard truths about letting go of control, and why giving your team the WHY behind the WHAT is the real secret to growth.

    If you're building a business, leading a team, or just tired of feeling like you're the only one who “gets it,” this episode is your roadmap to multiplying leadership and momentum 🚀

    Additional Resources:

    Join The ARENA - a CSTG Community!

    Chad on LinkedIn

    Chad Peterman | CEO | Author

    Peterman Brothers Website

    More on PeopleForward Network

    Follow PeopleForward Network on LinkedIn

    Key Takeaways:
    • Empowerment = information. People need context, not just tasks.
    • Let go to grow. Control limits scale and leadership development.
    • Clarity drives performance. Share what success looks like.
    • Support after delegating. Mentor and celebrate, don’t just assign.
    • Connected roles = stronger teams. Show how every job impacts the big picture.

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    25 m
  • CSTG 212: Are You the Reason Your Business Isn’t Growing? Leadership Lessons from the Trades with Chad Peterman + Andrew Hasty
    May 13 2025

    Is your leadership helping your team grow—or holding them back?

    In this powerful conversation, Chad Peterman sits down with Andrew Hasty to unpack the first 10 irrefutable laws of leadership through the lens of real-world HVAC and home service business challenges. From overcoming limiting beliefs to building a people-first culture, this episode is a masterclass in self-awareness, leadership development, and scaling trades companies the right way.

    Perfect for service business owners and leaders who want to:

    • Improve HVAC leadership skills
    • Create a culture of continuous growth
    • Scale their home service business with intention
    • Coach frontline teams to higher performance
    • Balance vision and daily accountability

    Discover how to lead through ambiguity, earn team respect, and coach in real time—all while staying grounded in long-term business growth.

    🔧 Subscribe to Can't Stop the Growth for more episodes on HVAC leadership, home service business growth, and building strong cultures in the trades.

    Additional Resources:

    Andrew on LinkedIn
    Book: The 21 Irrefutable Laws of Leadership by John C. Maxwell

    Join The ARENA - a CSTG Community (powered by our media partner, PeopleForward Network)
    Chad on LinkedIn
    Chad Peterman | CEO | Author
    Peterman Brothers Website
    Follow PeopleForward Network on LinkedIn
    Learn more about PeopleForward Network

    Key Takeaways:
    1. Leadership Limits Business Growth When Development Stops

    2. Empowerment Drives a People-First Culture in the Trades

    3. Small Daily Improvements Fuel Home Service Business Growth

    4. Respect Is Earned Through Action, Not Authority

    5. Leadership Intuition Is Built Through Repetition and Curiosity

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    31 m
  • From $5 to $6.7M: Tom & Karen Balko’s Journey to Scaling a Home Services Powerhouse
    May 8 2025

    What does it take to grow a home services business from nothing to over $6.7 million in revenue? On this episode of Around the CAMPfire, CAMP Digital CEO Katie Donovan sits down with Tom and Karen Balko to unpack their incredible journey of grit, growth, and getting it done.

    From barely affording gas money to now leading a booming HVAC and electrical company in the Twin Cities, Tom and Karen share how they built a high-trust brand, scaled a rock-solid team, and stayed committed to servant leadership—answering customer calls at 2 AM and rolling up their sleeves when it matters most.

    Whether you're a home service business owner, industry leader, or rising entrepreneur, this story is your blueprint for scaling with intention and heart.

    Additional Resources:

    Vector Services Website
    Connect with Karen Balko
    ServiceTitan Website
    KickCharge Website

    Connect with Katie Donovan on LinkedIn
    Learn More About CAMP Digital

    Join The ARENA - a CSTG Community (powered by our media partner, PeopleForward Network) Chad on LinkedIn
    Chad Peterman | CEO | Author
    Peterman Brothers Website
    Follow PeopleForward Network on LinkedIn
    Learn more about PeopleForward Network

    Key Takeaways:
    • Scaling with intention in the trades
    • Building a magnetic company culture
    • Rebranding for trust and hiring advantage
    • Why leadership means answering the phones at 2AM

    Más Menos
    38 m
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