In this episode, Laura Koester, Head of Marketing at Champions Group, joins Katie to talk shop—and it’s anything but boring. 🎙️ From her start in telecom and veterinary marketing to leading strategy in the trades, Laura breaks down what it really takes to succeed in today’s home services landscape.

Fewer leads? No problem. It's all about base hits, big trust, and data that actually matters 📈.

If you're into real talk about scaling smart, empowering teams, and staying sane in shifting markets—this one's for you!

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Chad Peterman | CEO | Author

Peterman Brothers Website

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• Fewer leads, higher quality: Prepare for this new norm by treating every lead like gold.
• Marketing is now about consistent base hits—not one-off wins.
• Success starts with strong operations; marketing can’t cover operational gaps.
• Planning 20 weeks ahead creates structure that enables flexibility and rapid adjustment.
• Empower your team to act like owners—owning revenue outcomes, not just tasks.

In this episode, Chad dives into one of his favorite leadership lessons: John Maxwell's "Law of Buy-In" 🙌 Why? Because no matter how great your plan is, if people don’t believe in you, they won’t follow the vision.

Chad shares stories, slip-ups, and aha moments about building trust, leading with character, and creating real team momentum 🔥

Whether you're leading a crew or just trying to move the needle, this one's packed with people-first wisdom you can use today 👊

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Chad Peterman | CEO | Author

Peterman Brothers Website

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• People buy into the leader before the vision.
• Character is the foundational piece for building trust.
• Competence includes being vulnerable and admitting you don’t have all the answers.
• Credibility is built through consistency and effort.
• Buy-in enables teams to contribute ideas, improve processes, and take ownership.

Tired of leads falling through the cracks? This episode is a must-listen for home service business owners ready to plug revenue leaks and unlock serious growth 💸 Chad Peterman sits down with Ryan Fenn and Justin Judd from Chiirp to explore how simple automations can transform missed calls and unclosed estimates into booked jobs. Learn how even the “Nancy and Judith” of your team can become sales ninjas with the right tools—and how texting is the king of conversion. If your marketing dollars are working overtime but your close rates are stalling, this one's for you. Let’s turn lost revenue into ROI.

Additional Resources:

Ryan Fenn on LinkedIn
Justin Judd on LinkedIn
Chiirp Website
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Chad Peterman | CEO | Author
Peterman Brothers Website
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• Texting drives results: With up to a 99% open rate, text messaging beats email and phone calls for speed-to-lead and follow-up success.
• Automation fills the cracks: Chiirp identifies revenue leaks—like missed calls, open estimates, and no-response leads—and plugs them with automated follow-up.
• Human + Tech = Superpower: The goal isn’t to replace your team—it’s to enhance them. Automation handles the repetition, freeing your people to focus on human connection and closing deals.
• Start small, scale fast: Contractors see the best ROI by implementing one automation at a time, building buy-in and momentum without overwhelming the team.
• Mindset unlocks growth: Tools like Chiirp only work when leadership is committed to improving internal operations and believes in the power of elevating their people.