AI Trade Talk is the newest series on Can’t Stop the Growth, created for home service business owners who want to lead at the edge of innovation. Hosted by Brad Scruggs, founder of ZyraTalk, this series highlights the tools, trends, and transformations that are reshaping how HVAC, plumbing, and electrical companies grow.

The series kicks off with industry powerhouse Katie Donovan, CEO of Camp Digital. and host of the Around the CAMPfire series. In this episode, Katie breaks down how AI and data-driven digital marketing are changing the game—from smarter ad strategies and real-time call board tracking to AI phone answering that saves lost revenue.

Subscribe to Can’t Stop the Growth to follow this powerful series built for future-focused leaders in the trades. Growth is changing, and this is where to stay ahead of it.

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• Why trades businesses need to stop chasing impressions and start tracking call board data
• How dynamic, real-time offers are boosting conversion rates
• Where AI is making the biggest impact—on the phone, on the site, and on the bottom line
• What every owner should know about tapping into Bing, Reddit, and evolving search trends
• The shift from customer acquisition to customer retention—and why it matters more than ever

Most home service businesses are losing money in the one place they least expect it—their call center. Brigham Dickinson reveals how industry leaders like Tommy Mello use proven CSR training strategies to hit 90%+ booking rates and generate millions without spending more on leads.

Learn how to turn your CSR team into a leadership pipeline, create a culture that drives results, and transform your call center into the most profitable department in your business.

Hosted by Chad Peterman on Can't Stop the Growth—a podcast built for leaders in HVAC, plumbing, electrical, and other home service industries who want to lead better, grow faster, and build lasting impact through people-first leadership and proven business strategies.

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• Your call center has untapped profit potential. When properly trained, CSRs can dramatically boost booking rates and drive top-line revenue.
• Hitting 90% booking rate on bookable calls should be the standard. Every percentage point below that is costing real dollars.
• Your CSR team can be a leadership pipeline. With the right culture and coaching, the call center becomes a place where future leaders emerge.
• Flat compensation beats percentage-based incentives. A clear, daily dollar amount per membership or upsell keeps CSRs motivated and focused.
• AI has value, but it can't replace human connection. Use it for support, but don't let it take over the customer experience unless you want to risk sameness.

🎙️ Get ready for part 2 of Chris and Chad’s episode with Scott Man!

They’re unpacking what it really means to connect with your team. From battlefield wisdom to business wins, they dive into the power of seeing the “pictures in people’s heads,” being an empathetic witness, and leading with trust.

If you're serious about people-first leadership, this one hits different!

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• Empathetic witnessing builds deep, lasting trust between leaders and teams.
• Influence begins with understanding your people’s pain and goals.
• Today’s leadership challenge lies in overcoming distraction, disengagement, disconnection, and distrust.
• Frontline perspectives provide critical insight leaders must actively seek.
• Storytelling is a powerful tool for influence—especially when it’s real and vulnerable.