In 2025, being “different” on Amazon isn’t enough. Product tweaks and minor upgrades don’t move the needle when the market is flooded with lookalikes. In this episode of Built by Business with Andy Isom, we unpack why traditional product differentiation has lost its edge—and what actually works today: strategic brand positioning.

I'm sharing behind the scenes of a consulting call, we'll review the Product/Marketing Matrix, how market significance outperforms feature changes, and Amazon-native brand examples that win without being the cheapest or most advanced.

Whether you're building a new private label product or trying to revive a flat listing, this episode will give you a fresh lens for standing out where it matters most.

Grab an audit or consulting call here: www.andyisom.com

Hiring the right team is one of the biggest challenges brand owners face—especially in the early stages of growth. In this episode of Built for This, Andy Isom is joined by Michael Jordan, co-CEO of Bad Marketing, to break down a smarter hiring strategy for e-commerce and Amazon sellers.

We dive into which roles to hire first, where to find top talent outside of the usual “go hire a Filipino VA” playbook, and how to scale your Amazon or E-Commerce team globally without wasting money. If you’re ready to stop doing everything yourself and start building a team that actually moves your brand forward, this episode is your blueprint.

My favorite SOP recording tool: www.loom.com

Get a free audit of your brand to see if you qualify for subsidized management here: www.weavos.io

Great products on Amazon don’t sell themselves. Great offers do.

In this episode of Built by Business, Andy breaks down why most Amazon and DTC founders are stuck, not because of bad ads or bad products, but because their offer simply isn’t compelling. If your sales are flat, your CACs are climbing, and nothing seems to work… this is the episode you need to hear.

Learn the 5 traits of irresistible offers, how to boost conversions without changing your product, and why fixing your offer is often the cheapest way to scale.

Best of all, grab a free audit of your offer at www.weavos.io

Or if you simply want a personalized 1-hour consulting call, you can book with me on my website www.andyisom.com

What does it take to build a brand when nobody’s watching?

In this episode of Built by Business, Andy shares the real talk on building in silence—the content, the operations, and the strategy that happens before the audience shows up. If you’re stuck in the early grind and wondering if it’s all worth it… this episode is for you.

Learn why consistency, delayed gratification, and long-game thinking are the real competitive advantages for founders. Plus, hear from others who kept building behind the scenes—until it paid off.

Get a free audit of your brand or book a consulting call with me at www.andyisom.com

Helium 10 just dropped four new tools to help Amazon sellers break into TikTok Shop, and this episode breaks down exactly how to use them. From finding creators to syncing inventory and importing your listings with one click, it’s never been easier to launch your Amazon brand on TikTok.

In this episode, Andy walks through Helium 10’s new:

• Listing Converter
• Profits Calculator
• Inventory Manager
• Influencer Finder

Save BIG on Helium 10 right here: https://bit.ly/3TVo20K

Plus: real-world workflows, content strategies, and launch tips for sellers who want to ride TikTok traffic without abandoning their Amazon core.

This isn’t just hype, it’s the next frontier of product discovery and conversion.

In this episode of Built by Business, we break down the new 55% tariff President Trump just announced on Chinese imports. If you sell on Amazon or source any products from China, this could directly impact your margins, pricing, and product viability.

We cover the details of the announcement, market reactions, how to audit your supply chain for risk, and what actions to take immediately to protect your profits. Don’t wait for your next shipment to surprise you, get proactive.

All my resources can be found here: www.andyisom.com

Is your e-commerce brand stuck—despite your nonstop hustle? You might not be underfunded. You might be under-focused. In this episode of Built by Business, Andy Isom walks founders through a real-time audit to identify if you are the bottleneck in your brand’s growth.

From split-channel confusion to delegation traps, you’ll learn where most brand owners waste time, what clarity really looks like, and how to restructure your focus to unlock real growth.

Perfect for Amazon and DTC founders who are doing “all the things” but seeing half the results.

Book a free brand audit at www.weavos.io or DM Andy “audit” on Instagram.

Amazon has officially begun testing humanoid delivery robots in San Francisco—and it’s not science fiction. In this episode of Built by Business, Andy Isom unpacks what this groundbreaking pilot means for the future of last-mile delivery and how it could transform e-commerce logistics as we know it.

Learn why Amazon is betting big on automation, how it’s rewriting the cost and consistency model of delivery, and why third-party sellers and DTC brands alike need to adapt fast—or get outpaced.

Whether you're running your own 3PL or relying on FBA, this episode will shift how you think about fulfillment forever.

Book a free brand audit at www.weavos.io or DM “audit” to Andy on Instagram.