In a world obsessed with digital, print marketing still works—when done right. In this episode of the Brokers Open Podcast, we reveal how smart real estate agents are using print to build authority, stay top-of-mind, and generate real leads.

🖨️ What you’ll learn:

• Why print marketing still delivers strong ROI in today’s market
• The types of print pieces that actually get noticed
• How to combine print with digital for maximum impact
• Real-world examples of agents growing their sphere through postcards, newsletters, and more
• How consistency with print builds long-term brand trust

If you want to stand out in a crowded market, this episode will show you how high-quality print can give you the edge.

👉 Want help implementing a proven print strategy? Join us live every Thursday for our FREE Agent Mastermind: https://www.the-value-effect.com/bop-live-registration

📬 Subscribe for weekly episodes to grow your real estate business the smart way.

#PrintMarketing #RealEstateMarketing #FarmingStrategies #ListingLeads #BrokersOpenPodcast

Now that buyers and sellers know who you are… what’s next? In this episode of the Brokers Open Podcast, we dive into the second stage of the marketing process: Consideration. This is where real estate agents win or lose the business—based on how well they communicate, nurture, and build trust.

💡 You’ll learn:

• What the Consideration phase actually looks like in real estate
• How to follow up without feeling “salesy”
• Simple ways to position yourself as the obvious choice
• How to use content, conversations, and social proof to move clients closer to a “yes”
• Mistakes agents make that stall momentum (and how to fix them)

If you're getting leads but not converting them, this episode is your game plan for bridging the gap between interest and decision.

👉 Want tools to help guide more clients to the finish line?

https://www.the-value-effect.com/bop-live-registration

Grab this free course about the 3 Marketing Stages:

https://tystkjx7exqwv6gdiyhe.app.clientclub.net/courses/offers/b3a8e16a-6bd9-405f-bae0-01885cd957b8

📩 Subscribe now and don’t miss the final part of this series—The Decision Phase!

#RealEstateMarketing #LeadConversion #ClientCommunication #RealEstateNurture #BrokersOpenPodcast

Before a buyer or seller ever chooses you, they have to know you exist. In this episode of the Brokers Open Podcast, we break down the first step in the marketing journey: Awareness—and how agents can position themselves as the agent of choice in their market.

🚀 Inside the episode:

• What “Awareness” really means in real estate marketing
• Why being good at your job isn’t enough if no one knows you
• Practical ways to get seen more (without spending a fortune)
• The Awareness → Consideration → Decision framework explained
• How top agents stay top-of-mind and win more business

If you want more leads, more referrals, and more recognition, this is the step most agents skip—and it’s costing them deals.

👉 Want help growing your visibility and authority? Learn more here:https://www.the-value-effect.com/bop-live-registration

Take our Social Media Course here:

https://mattstestingground.app.clientclub.net/courses/offers/17284fcc-c874-4be1-85fe-ecaa01f4760b

🎯 Subscribe now for weekly tips to grow your real estate brand and business!

#RealEstateMarketing #AgentBranding #LeadGeneration #TopOfMind #BrokersOpenPodcast