Marketing Starts Here: How Real Estate Agents Build Awareness and Attract Clients

Before a buyer or seller ever chooses you, they have to know you exist. In this episode of the Brokers Open Podcast, we break down the first step in the marketing journey: Awareness—and how agents can position themselves as the agent of choice in their market.

🚀 Inside the episode:

• What “Awareness” really means in real estate marketing
• Why being good at your job isn’t enough if no one knows you
• Practical ways to get seen more (without spending a fortune)
• The Awareness → Consideration → Decision framework explained
• How top agents stay top-of-mind and win more business

If you want more leads, more referrals, and more recognition, this is the step most agents skip—and it’s costing them deals.

👉 Want help growing your visibility and authority? Learn more here:https://www.the-value-effect.com/bop-live-registration

Take our Social Media Course here:

https://mattstestingground.app.clientclub.net/courses/offers/17284fcc-c874-4be1-85fe-ecaa01f4760b

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#RealEstateMarketing #AgentBranding #LeadGeneration #TopOfMind #BrokersOpenPodcast