Scott Zetlan, CEO of Visiopt Incorporated, shares strategies for improving digital marketing through optimization and testing. He highlights the impact of effective messaging and conversion rate improvements without increasing ad spend. Scott offers practical advice for newcomers and agencies, emphasizing the need for continuous refinement in marketing efforts.

Henry Wager, an experienced copywriter and full-stack marketer, shares his top advice for succeeding in competitive markets. He highlights the importance of finding a mentor with real-world experience and a track record of success. Henry explains how intuition can help identify the right mentor and the significance of repeatable success for mentees. He also talks about his work with clients in the info product space and welcomes questions on Facebook.

Stephen Smith, an advertising professional, content creator, and comedian, shares his unconventional path into the industry, from selling funerals to mastering online lead generation. He offers insights for newcomers, covering market research, industry experience, and strategic career moves. Stephen also explores the evolving digital marketing landscape and the benefits of learning from established companies before venturing out independently.

Paul Childers, a seasoned business owner with 15 years of experience, shares his insights on maintaining a clear and consistent message in the competitive world of commercial lending. He highlights the risks of over-promising, the importance of understanding client needs, and the value of refining processes through experience. Paul specializes in helping seven-figure blue-collar home service business owners secure capital without putting personal assets at risk.

Kay Miller, speaker, consultant, and co-author of 'Uncopyable You,' shares her top advice for building a strong personal brand. Discover why being unique is crucial in competitive markets, and learn practical steps to define and communicate what sets you apart. Kay also introduces her concept of targeting your 'moose,' and offers a free five-step email guide to help you start or refine your personal branding journey.

Jasmine Salinas is a serial entrepreneur who launched her first startup and hired her first employee at just 15. With extensive experience in customer service, sales, business development, and strategy, she has worked with businesses of all sizes and holds national and international business degrees. Jasmine is also an active real estate investor, co-sponsoring over 1,600 multifamily units and holding LP positions in more than 170 units. She is the founder of SHE, co-author of Powerful Female Immigrants Vol. 2, and holds an advanced management certification from Rice University.

Entrepreneur and founder of the RSLTS Club, Parker Lazeski, shares his inspiring journey of creating an eight-figure business and retiring at the age of 25. He highlights the critical role of identifying your deep 'why' as a foundation for navigating the inevitable challenges in business. Parker discusses the importance of community, personal fulfillment, and holistic success that extends beyond financial achievements. With actionable advice on uncovering purpose and fostering meaningful connections, he provides valuable insights for thriving in competitive markets.

John Rich, a PR professional, shares actionable advice for newcomers in the industry, focusing on embracing failure as part of growth and prioritizing continuous business development. He highlights the value of authenticity in building trust and offers practical strategies for effectively selling oneself. Serving small financial firms and startups, John provides PR, marketing, and strategic communications support.