Scott Zetlan, CEO of Visiopt Incorporated, shares strategies for improving digital marketing through optimization and testing. He highlights the impact of effective messaging and conversion rate improvements without increasing ad spend. Scott offers practical advice for newcomers and agencies, emphasizing the need for continuous refinement in marketing efforts.

Henry Wager, an experienced copywriter and full-stack marketer, shares his top advice for succeeding in competitive markets. He highlights the importance of finding a mentor with real-world experience and a track record of success. Henry explains how intuition can help identify the right mentor and the significance of repeatable success for mentees. He also talks about his work with clients in the info product space and welcomes questions on Facebook.

Stephen Smith, an advertising professional, content creator, and comedian, shares his unconventional path into the industry, from selling funerals to mastering online lead generation. He offers insights for newcomers, covering market research, industry experience, and strategic career moves. Stephen also explores the evolving digital marketing landscape and the benefits of learning from established companies before venturing out independently.