In this episode, Tom Marino and Adam Hurd dive into the psychology behind common business challenges, from overused phrases that drive them crazy to deeper discussions on financial management, mindset shifts, and the long game of sales. They break down why some business owners struggle with cash flow, how a lack mindset leads to financial missteps, and why investing in yourself is crucial for long-term success. Plus, they challenge the way people approach networking, sales, and social media engagement, revealing the key differences between opportunity and your opportunity.

Key Takeaways:

• The Problem with "I'm Excited About" and Overused Words: Why default phrases may signal a lack of true emotional expression and how to be more intentional with language.

• Money Mindset & Cash Flow Challenges: The psychology behind financial mismanagement in business and why some entrepreneurs struggle with paying themselves, payroll, and reserves.

• The Emotional Side of Money: How business owners can remove emotion from financial decision-making and move towards a fact-based, strategic approach.

• Planning for Payroll & Avoiding Last-Minute Panic: The reality of cash flow planning and why business owners need to prepare weeks in advance, not days.

• The Sales Process & The LinkedIn Mistake: Why people misunderstand social media as a selling tool instead of a conduit for conversations and relationship-building.

• The Swipe-Left, Swipe-Right Sales Approach: How the online dating mindset has infiltrated networking and why rushing the process leads to failure.

• Building a Business You Actually Believe In: Why many entrepreneurs aren’t fully aligned with what they’re doing and how that affects success.

• Investing in the "S&M 500": The importance of continually learning, growing, and investing in yourself as a business owner.

• Announcing the 5W-H Selling System Course: A new, efficient, and effective way to master selling, prospecting, and mindset management with Tom Marino and Adam Hurd’s latest course offering.

Notable Quotes:

• "You can’t take a shit, take a shower, brush your teeth, and get dressed at the same time—yet people try to run their businesses that way."

• "You have to invest in the S&M 500—yourself. If you're not learning and growing, you're falling behind."

• "LinkedIn and social media aren’t selling platforms. They’re bridges to conversations. Treat them that way."

• "Is it an opportunity, or is it your opportunity? Knowing the difference changes everything."

• "If you’re a business owner, there’s no room for victim mentality. You have to take ownership of every challenge."

Action Steps for Listeners:

1. Audit your language—are you using default phrases instead of genuine emotion?

2. Take a hard look at your financial habits—are you planning ahead, or just hoping it works out?

3. Evaluate your sales approach—are you rushing relationships, or building meaningful connections?

4. Reflect on your business alignment—are you doing what truly drives you?

5. Check out the 5W-H Selling System Course for a structured way to improve your sales strategy and mindset.

Resources & Links:

• 5W-H Selling System Course (Coming Soon)

• Connect with Tom Marino & Adam Hurd on LinkedIn: Tom's Profile | Adam's Profile

• Subscribe & leave a review if you enjoyed this episode

In this episode, we return to our roots with a free-flowing conversation, tackling some of the biggest mindset shifts necessary for success in business and life. If you've ever felt stuck in your business, struggled with limiting beliefs, or found yourself trapped in familiar but unhelpful habits, this episode is for you.

We dive deep into the importance of seeing opportunities beyond what’s immediately in front of you, breaking free from scarcity mindsets, and thinking like a true business owner. Through real-life client examples and candid discussion, we uncover the patterns that hold people back and explore strategies to break through to the next level.

Key Takeaways:

• The Power of Expanding Possibilities: Many people feel stuck because they only see the opportunities they’ve already identified. The key is to widen your scope and consider new directions.
• Breaking the Scarcity Mindset: Some business owners unknowingly revert to financial fear and limitation, even when they’re successful. Recognizing and reframing these limiting beliefs is essential.
• Familiarity as a Comfort Zone: We often cling to negative situations simply because they feel familiar. Growth happens when we embrace the unfamiliar and explore new territory.
• Think Like a Business Owner: Success isn’t just about skills—it’s about shifting your mindset. Learning to think like a true business owner changes the way you approach challenges and opportunities.
• Addition by Subtraction: Solving problems isn’t always about adding more; sometimes, the best solution is to remove what's not working and simplify.
• Selling and Growth Strategies: Instead of adding more tactics, consider removing noise and focusing on high-impact actions for business success.

Who Should Listen?

• Entrepreneurs feeling stuck in their growth journey
• Business owners struggling with limiting beliefs
• Professionals looking to shift from a scarcity mindset to an abundance mindset
• Anyone looking for actionable insights on personal and business growth

Tune In Now! Don’t miss this insightful conversation that could change the way you see your business and your potential. Listen now on your favorite podcast platform!

Welcome to Episode 101 of the Atomic Business Coaching Podcast! If you tuned in last week, you caught our milestone 100th episode. Today, we’re kicking off a fresh chapter with a special guest: Carson Hoffman. Carson recently completed the 5WH process and gained incredible insights into his business, himself, and entrepreneurial journey.

What You’ll Learn in This Episode:

✅ The Journey Through 5WH: Carson shares his experience navigating the 5WH process over the past few months and how it provided clarity not just in business, but in life.

✅ Finding Purpose in Business: Why true business success is about more than just revenue—it’s about aligning with your purpose and falling in love with your own company.

✅ Building a CEO Mindset: The impact of commitment, effort, and obsession in growing a business and how Carson exemplifies these traits.

✅ Overcoming Sales Fears: Carson discusses how understanding his who, what, when, where, and why has transformed his confidence in selling and removed the stress of closing deals.

✅ Prospecting with Precision: How Carson now focuses on finding the right clients instead of just any clients and why qualifying potential customers is a game-changer.

✅ The Power of Saying No: Understanding that not every client is the right fit, and how the ability to say “no” can be one of the most powerful tools in business.

✅ The Freedom of Entrepreneurship: A deep dive into the mindset shift of not chasing “retirement” but instead designing a life of freedom and fulfillment right now.

✅ Lessons from Advertising & Brand Growth: Carson’s insights on how to create memorable ads that connect with audiences and why authenticity is key to marketing success.

Key Takeaways:

• Clarity in business starts with clarity in yourself.

• Sales become easier when you deeply understand your brand’s who, what, when, where, and why.

• Prospecting is about finding your people, not just any people.

• Business success is about choosing freedom over waiting for retirement.

• The power of no allows you to work with the right clients and grow on your terms.

Connect with Carson:

🔹 LinkedIn & Instagram: @CarsonBHoffman

🔹 Company: Kingsman Marketing

Final Words of Wisdom:

“Don’t let the fear of failure outweigh the goals of success.” Carson Hoffman

Thanks for listening! If you enjoyed this episode, please leave a review, share it with a friend, and subscribe to stay updated on future episodes.

This week, we’re focused on tackling one of the biggest challenges for entrepreneurs—time management. Hosts Adam and Tommy are joined by Ben Bresloff, owner of Inspect Ova, a residential and commercial property inspection company based in New York. Ben is not just starting his first business but is also balancing his inspection work with a full-time job in HVAC.

Through a raw and insightful discussion, Ben shares his struggles with prioritizing tasks, networking, and carving out time to grow his side business while maintaining a life balance. Adam and Tommy offer practical advice on managing time effectively using attention management, compartmentalizing tasks, and creating a structured weekly calendar. They also discuss the importance of self-care and making room for personal well-being amidst the hustle of entrepreneurship.

Listeners will walk away with actionable strategies for prioritizing business activities, finding time where it seems there is none, and ensuring sustainability by putting self-care at the forefront.

Key Moments from the Episode:

• Meet Ben Bresloff (6:12): Ben introduces Inspect Ova and its services, including property inspections, mold assessments, and sewer camera inspections.
• Challenges of Starting a Business (10:30): Ben shares his biggest hurdles as a new business owner, from time constraints to developing a system for acquiring and managing clients.
• The Rule of Thirds for Entrepreneurs (25:19): Adam and Tommy break down the concept of dividing time into prospecting, sales, delivery, and using a calendar to stay organized.
• The Importance of Self-Care (42:10): A frank discussion about why taking care of yourself is critical to building a successful, long-term business.
• A Challenge for Entrepreneurs (52:15): Adam and Tommy leave Ben and the listeners with a challenge to create a weekly calendar, block out time, and see how much they can truly accomplish with structured planning.

About Our Guest

Ben Bresloff is the owner of Inspect Ova, a business that provides comprehensive property inspections, including residential and commercial inspections, mold assessments, and sewer and septic camera inspections in New York. With over 20 years of experience in the construction industry, Ben took his expertise and passion for helping people to launch his own business and serve property owners in his community.

Connect with Ben Bresloff

• Visit Inspect Ova: Search Inspect Ova on Google to learn more.
• Follow on Instagram and Facebook: @inspectova

New Opportunity for Entrepreneurs

Are you a business owner striving to hit your first $1 million? Join First Million (F1R$T M)—a vibrant community designed to support ambitious entrepreneurs on their seven-figure journeys. When you become a member, you’ll gain access to mastermind meetings, fireside chats with successful entrepreneurs, and networking opportunities to help you grow. All of this is available for just $99/month or $600/year.

Don’t go it alone—tap into the power of collaboration, expert advice, and a dedicated network that believes in your potential. Explore more and join today at First Million.

https://go.atomicbusinesscoaching.com/firstm

Thank you for listening to this week’s episode. See you next time!

We Made It to 100 Episodes!

Welcome to the 100th episode of the Atomic Business Coaching Podcast. In this milestone episode, Adam and Tom reflect on their journey, the evolution of the podcast, and the incredible community that has grown around it. What started as a way to provide value to business owners who couldn’t yet afford coaching has transformed into a thriving movement of entrepreneurs, solopreneurs, and business leaders dedicated to growth, resilience, and success.

What You’ll Hear in This Episode:

• The Origins of the Podcast: How it all began and why they never expected to reach 100 episodes.
• Shoutouts to the Game Changers: Special recognition to those who helped shape Atomic Business Coaching, including podcast producer Rich Butler, first client Danny DelVecchio, and an amazing network of entrepreneurs and coaches.
• The Power of Community: How relationships, trust, and genuine support have fueled success stories for so many, from startup founders to established business owners.
• Behind-the-Scenes Stories: The evolution from one-on-one coaching to group coaching, launching new courses, and helping business owners overcome limiting beliefs and self-sabotage.
• Wisdom from Special Guests: Insights from key members of the Atomic Business Coaching network, sharing their personal experiences, business growth strategies, and lessons learned.

Key Takeaways:

• Invest in the Right People: As Danny DelVecchio shared, sometimes the biggest leaps forward come from investing in mentors, coaches, and support systems—even when it feels like a financial stretch.
• Trust the Process: Business success doesn’t happen overnight, but those who commit, put in the effort, and embrace discomfort often see the most growth.
• Be of Service: Rich Butler reminds us that being a person of value and service will always attract the right opportunities and people.
• Embrace the Hard Work: As Ross Lawrence says, “Learn to love being uncomfortable.” Business growth requires persistence, resilience, and a strong mindset.
• Never Give Up: Claire emphasizes the importance of pushing through, pivoting when needed, and breaking through self-imposed limitations.

Thank You for 100 Episodes!

We couldn’t have reached this milestone without our incredible listeners, guests, and community. Whether you’ve been with us from the start or this is your first time tuning in, we appreciate you.

Join the Conversation:

Leave a review and let us know what this podcast has meant to you

Connect with us on social media @AtomicBusinessCoaching

Interested in working with Adam & Tom? Visit AtomicBusinessCoaching.com

Here’s to the next 100 episodes. See you next time!

Welcome to Episode #99! We’re just one step away from the big 100, and today’s episode is all about structure, success, and, surprisingly, steak!

What’s Inside This Episode?

• Celebrating 99 episodes and looking ahead to our special 100th episode!
• Guest Claire O’Connor shares her struggles as a business owner navigating structure and flexibility.
• The 3 non-negotiables every business owner must focus on: Prospecting, Sales, and Delivery.
• Why overloading your plate (in business & life) can lead to burnout—and how to avoid it.
• The ultimate steak analogy for structuring your business the right way.

Key Takeaways: ✔ Structure vs. Flexibility: Learn how to balance both effectively. ✔ Non-Negotiables Matter: Focus on what truly drives revenue and success. ✔ Find Your Clients Fast: Don’t waste time in places where they aren’t. ✔ Stop Self-Sabotage: Avoid getting lost in unproductive busywork. ✔ The Right ‘Steak Temperature’ for Your Business: Customize your structure to match your needs and environment.

Coming Up Next: Episode 100! We’re making it a BIG one! Expect special guests, reflections, and major celebrations as we hit this huge milestone.

Don’t forget to subscribe & leave a review! See you next week for the big 1-0-0!

Episode Summary: In this episode, we dive into the realities of managing business growth, balancing opportunities, and strategically forming partnerships. Our guest, Kristie Wilkerson, CEO and Chief Content Creator of Innovate to Elevate LLC, joins us to discuss her experience with AI-driven content creation and the challenges of forming partnerships with tech companies. We also explore how to evaluate potential business collaborations, the difference between partnerships and joint ventures, and the importance of protecting your time and resources.

Key Topics Discussed:

• The challenge of managing an ever-evolving schedule and client reschedules.
• The impact of winter weather disruptions on business operations.
• Appreciating the opportunities and resources we have in our businesses.
• Understanding the ebb and flow of business and being flexible in scheduling.
• The importance of balancing immediate revenue-generating activities with long-term partnerships.
• How to evaluate potential partnerships using clear criteria.
• The distinction between a partnership and a joint venture.
• The importance of protecting time, brand reputation, and business alignment.
• Setting clear expectations and boundaries when engaging in new business relationships.
• How to avoid FOMO (Fear of Missing Out) and focus on what truly aligns with your business goals.
• The role of AI in content creation and how businesses can leverage emerging technologies.

Guest Spotlight: Kristie Wilkerson – CEO & Chief Content Creator at Innovate to Elevate LLC.

• Specializes in helping people bring their creative vision to life using AI-powered content creation.
• Connect with Kristie on LinkedIn: https://www.linkedin.com/in/kristie-wilkerson

Takeaways & Actionable Insights:

• Assess Before Committing: Consider whether a business opportunity is truly your opportunity or just an opportunity.
• Know Your Criteria: Before forming partnerships, establish clear qualifiers and disqualifiers to protect your time and brand.
• Joint Ventures vs. Partnerships: Recognize the difference and determine if a collaboration is truly beneficial for your long-term goals.
• Time Allocation Matters: Ensure you have enough bandwidth before committing to additional projects.
• Be Mindful of FOMO: Not every opportunity is worth pursuing—focus on what truly aligns with your business vision.

Resources Mentioned:

• The importance of setting up a “cliff” period in partnership agreements (90-180 days to evaluate viability).
• Managing new partnerships while continuing to generate revenue.
• The rapid advancements in AI and their impact on business strategies.

Connect With Us: If you’re a business owner looking for clarity, strategy, and growth, we’d love to hear from you! Schedule a consultation with us and get insights on navigating business challenges effectively.

Join Our Community: We host a LIVE Q&A session every Wednesday for our community members right after the podcast. If you want real-time insights, expert advice, and a supportive network, consider joining us!

Subscribe & Stay Connected: Don't miss...

In this engaging and thought-provoking episode, Tom and Adam dive deep into the nuances of coaching, career transitions, and personal growth with special guest Mike "Bucci" Buccialia. Mike, the founder of Mindworx, shares his journey from anxiety and self-doubt to a transformative career in coaching, helping individuals reconnect with their core values and navigate meaningful career transitions.

Together, they explore the importance of timing ("the when") in personal and professional growth, understanding motivation, and meeting people where they are. Whether you're a coach, a business owner, or someone considering a big life change, this episode is packed with insights, analogies, and actionable takeaways to help you identify the right time and mindset for transformation.

What You’ll Learn in This Episode:

• The difference between career changes and career transitions—and why it matters.
• The power of timing ("the when") in coaching and personal growth.
• How motivation and readiness intersect with the need for change.
• Why patience and building tolerance are key to achieving long-term success.
• Strategies for overcoming sabotaging habits and limiting beliefs.
• How to re-engage when motivation and engagement drop off in group coaching settings.
• Insights into self-awareness and the art of meeting clients where they are.

Key Moments:

[00:00] Introduction and catching up: Tom and Adam set the stage with their signature high-energy banter.

[05:22] Mike introduces himself and shares his mission with Mindworx.

[10:45] Exploring "the when" in coaching: When do people need help, and how do you know they’re ready?

[22:10] The role of motivation, readiness, and deadlines in transformation.

[32:35] Group coaching dynamics: Why engagement ebbs and flows and how to keep clients on track.

[42:50] The power of resets and recommitment in achieving breakthroughs.

[50:00] Closing thoughts: Building tolerance for growth and redefining success.

Connect with Mike Bucci:

LinkedIn: Mike Buccialia: https://www.linkedin.com/in/mikebuccialia/

Mentioned in This Episode:

• The 5WH Coaching Program: Transformative coaching for business owners and individuals seeking clarity and growth.
• Tools for overcoming limiting beliefs and sabotaging habits.

Follow & Subscribe:

Don’t miss an episode! Subscribe to the podcast on your favorite platform and leave a review to let us know how we’re doing.

Join the Conversation:

What was your biggest takeaway from this episode? Share your thoughts on social media and tag us!

Next Week’s Episode:

Tune in next week as Tom and Adam sit down with another inspiring guest to tackle the next big personal and professional development topic.

This episode is packed with transformative advice and strategies. Don’t forget to share it with someone who could benefit from the insights shared today!

What is Project 2740? ⬇️

This is our group coaching community, dedicated to building Successful Businesses by developing super-focused CEOs. With our core principle - CEO Mindset: Commitment, Effort, and Obsession, We tackle: Hard Questions with Simple Solutions.

Adam focuses on his 5WH strategy: What, Why, When, Where, Who, and How—to guide you in developing & simplifying your offer. So you can finally prospect, sell, and deliver effectively. This empowers you to achieve the success you only once dreamed of.

Meanwhile, Tom emphasizes nurturing...