In this episode, Tom Marino and Adam Hurd dive into the psychology behind common business challenges, from overused phrases that drive them crazy to deeper discussions on financial management, mindset shifts, and the long game of sales. They break down why some business owners struggle with cash flow, how a lack mindset leads to financial missteps, and why investing in yourself is crucial for long-term success. Plus, they challenge the way people approach networking, sales, and social media engagement, revealing the key differences between opportunity and your opportunity.

Key Takeaways:

• The Problem with "I'm Excited About" and Overused Words: Why default phrases may signal a lack of true emotional expression and how to be more intentional with language.

• Money Mindset & Cash Flow Challenges: The psychology behind financial mismanagement in business and why some entrepreneurs struggle with paying themselves, payroll, and reserves.

• The Emotional Side of Money: How business owners can remove emotion from financial decision-making and move towards a fact-based, strategic approach.

• Planning for Payroll & Avoiding Last-Minute Panic: The reality of cash flow planning and why business owners need to prepare weeks in advance, not days.

• The Sales Process & The LinkedIn Mistake: Why people misunderstand social media as a selling tool instead of a conduit for conversations and relationship-building.

• The Swipe-Left, Swipe-Right Sales Approach: How the online dating mindset has infiltrated networking and why rushing the process leads to failure.

• Building a Business You Actually Believe In: Why many entrepreneurs aren’t fully aligned with what they’re doing and how that affects success.

• Investing in the "S&M 500": The importance of continually learning, growing, and investing in yourself as a business owner.

• Announcing the 5W-H Selling System Course: A new, efficient, and effective way to master selling, prospecting, and mindset management with Tom Marino and Adam Hurd’s latest course offering.

Notable Quotes:

• "You can’t take a shit, take a shower, brush your teeth, and get dressed at the same time—yet people try to run their businesses that way."

• "You have to invest in the S&M 500—yourself. If you're not learning and growing, you're falling behind."

• "LinkedIn and social media aren’t selling platforms. They’re bridges to conversations. Treat them that way."

• "Is it an opportunity, or is it your opportunity? Knowing the difference changes everything."

• "If you’re a business owner, there’s no room for victim mentality. You have to take ownership of every challenge."

Action Steps for Listeners:

1. Audit your language—are you using default phrases instead of genuine emotion?

2. Take a hard look at your financial habits—are you planning ahead, or just hoping it works out?

3. Evaluate your sales approach—are you rushing relationships, or building meaningful connections?

4. Reflect on your business alignment—are you doing what truly drives you?

5. Check out the 5W-H Selling System Course for a structured way to improve your sales strategy and mindset.

Resources & Links:

• 5W-H Selling System Course (Coming Soon)

• Connect with Tom Marino & Adam Hurd on LinkedIn: Tom's Profile | Adam's Profile

• Subscribe & leave a review if you enjoyed this episode

In this episode, we return to our roots with a free-flowing conversation, tackling some of the biggest mindset shifts necessary for success in business and life. If you've ever felt stuck in your business, struggled with limiting beliefs, or found yourself trapped in familiar but unhelpful habits, this episode is for you.

We dive deep into the importance of seeing opportunities beyond what’s immediately in front of you, breaking free from scarcity mindsets, and thinking like a true business owner. Through real-life client examples and candid discussion, we uncover the patterns that hold people back and explore strategies to break through to the next level.

Key Takeaways:

• The Power of Expanding Possibilities: Many people feel stuck because they only see the opportunities they’ve already identified. The key is to widen your scope and consider new directions.
• Breaking the Scarcity Mindset: Some business owners unknowingly revert to financial fear and limitation, even when they’re successful. Recognizing and reframing these limiting beliefs is essential.
• Familiarity as a Comfort Zone: We often cling to negative situations simply because they feel familiar. Growth happens when we embrace the unfamiliar and explore new territory.
• Think Like a Business Owner: Success isn’t just about skills—it’s about shifting your mindset. Learning to think like a true business owner changes the way you approach challenges and opportunities.
• Addition by Subtraction: Solving problems isn’t always about adding more; sometimes, the best solution is to remove what's not working and simplify.
• Selling and Growth Strategies: Instead of adding more tactics, consider removing noise and focusing on high-impact actions for business success.

Who Should Listen?

• Entrepreneurs feeling stuck in their growth journey
• Business owners struggling with limiting beliefs
• Professionals looking to shift from a scarcity mindset to an abundance mindset
• Anyone looking for actionable insights on personal and business growth

Tune In Now! Don’t miss this insightful conversation that could change the way you see your business and your potential. Listen now on your favorite podcast platform!

Welcome to Episode 101 of the Atomic Business Coaching Podcast! If you tuned in last week, you caught our milestone 100th episode. Today, we’re kicking off a fresh chapter with a special guest: Carson Hoffman. Carson recently completed the 5WH process and gained incredible insights into his business, himself, and entrepreneurial journey.

What You’ll Learn in This Episode:

✅ The Journey Through 5WH: Carson shares his experience navigating the 5WH process over the past few months and how it provided clarity not just in business, but in life.

✅ Finding Purpose in Business: Why true business success is about more than just revenue—it’s about aligning with your purpose and falling in love with your own company.

✅ Building a CEO Mindset: The impact of commitment, effort, and obsession in growing a business and how Carson exemplifies these traits.

✅ Overcoming Sales Fears: Carson discusses how understanding his who, what, when, where, and why has transformed his confidence in selling and removed the stress of closing deals.

✅ Prospecting with Precision: How Carson now focuses on finding the right clients instead of just any clients and why qualifying potential customers is a game-changer.

✅ The Power of Saying No: Understanding that not every client is the right fit, and how the ability to say “no” can be one of the most powerful tools in business.

✅ The Freedom of Entrepreneurship: A deep dive into the mindset shift of not chasing “retirement” but instead designing a life of freedom and fulfillment right now.

✅ Lessons from Advertising & Brand Growth: Carson’s insights on how to create memorable ads that connect with audiences and why authenticity is key to marketing success.

Key Takeaways:

• Clarity in business starts with clarity in yourself.

• Sales become easier when you deeply understand your brand’s who, what, when, where, and why.

• Prospecting is about finding your people, not just any people.

• Business success is about choosing freedom over waiting for retirement.

• The power of no allows you to work with the right clients and grow on your terms.

Connect with Carson:

🔹 LinkedIn & Instagram: @CarsonBHoffman

🔹 Company: Kingsman Marketing

Final Words of Wisdom:

“Don’t let the fear of failure outweigh the goals of success.” Carson Hoffman

Thanks for listening! If you enjoyed this episode, please leave a review, share it with a friend, and subscribe to stay updated on future episodes.