That same skill is what makes your online content stand out, and no, you don’t need to be a certified copywriter to use it effectively.

AI can be a helpful assistant, but on its own, it often produces generic, predictable content. What makes content powerful is your insight, your personality, and your voice.

In this episode of the Amplify Your Authority podcast, I’ll show you how to bring that voice to the forefront with three persuasive writing tips that will help you create more compelling content, build trust, and confidently connect with the audience you’re meant to serve.

What You'll Discover in This Episode:

• Why You’re Already a Copywriter: You’re persuading people every day (convincing friends to go to lunch counts!), and I’ll show you how to bring that natural skill into your marketing.
• The Power of Your Brand’s Point of View: Learn how to infuse your unique voice and brand values into every piece of content, so you never sound like a copy-and-paste robot.
• How Empathy Outshines Adjectives: Find out why emotional connection (yep, the real deal—empathy!) turns your words from noise into meaningful connections with your audience.
• Why Stories Sell (Not Just Tell!): Discover how weaving in personal stories and anecdotes will hook your readers and make your messages unforgettable.
• Getting the Best from AI (The Human Touch Matters!): See why AI is a powerful tool, but it needs your direction and personality for truly standout content.

Your Next Step:

Amplify Your List Building with AI

Simplicity is at the heart of my private membership created for solo business owners like coaches, consultants, and service providers.

We don’t chase trends. We build sustainable systems with your brand at the center using a single, powerful tool: ChatGPT.

• Go deep with Live AI learning each month
• Craft more persuasive content
• Save time and simplify your content creation
• Improve your productivity with AI-assisted strategic goal-setting
• Custom prompts and done-for-you templates to create a high-converting lead generation funnel.

Join now and lock in the $37/month founding rate before it increases.

Let’s turn complexity into simplicity—together.

🔗 Visit Community.MarisaShadrick.com to learn more.

Follow Marisa on Social Media:

🔗 LinkedIn: https://www.linkedin.com/in/marisashadrick/

🎧 Subscribe and receive each episode in your email inbox: https://marisashadrick.com/listen

Listen to the "Amplify Your Authority" Podcast! Click Here!

Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts.

Tip: Answer these questions inside of ChatGPT (free or paid) and have AI craft your review!

• How did you discover this podcast?
• What's your biggest takeaway from this episode?
• How has this podcast helped your current journey?

Thanks so much for taking a few minutes to craft a review!

When I started writing my book, I did what many of us do: I tried to think my way into clarity.

I had sticky notes everywhere, ideas swirling in my head, and way too many Google Docs open. But nothing clicked.

I felt stuck figuring out the reader statement, premise, core message, and transformation. Feeling scatterbrained, I was a little frustrated.

So, I decided to ask ChatGPT to conduct an interview with me. I provided context and told it to ask me questions without giving me any answers.

What followed were deep insights. I remembered things I hadn't thought about in years. It was more than clarity; I remembered who I was and what I stood for.

Most people use ChatGPT for quick answers or to generate content. However, there's another, more powerful way to use it, one that taps into the heart of your brand and uncovers the stories, beliefs, and brilliance already within you.

In this episode, you'll learn how to turn ChatGPT into your thought partner and use it to fuel clarity, creativity, and business momentum.

What You'll Discover in This Podcast Episode

• Let ChatGPT ask the questions and become an interviewer:
  • Learn how to reframe the tool to draw out your original ideas, rather than just repurposing previously generated content.
• The "Heart Before Head" method of content creation
  • Why reflection-based questions tap into more profound emotional truths, yielding more authentic and powerful content.
• Prompts that help you clarify your brand, offers, and audience
  • I'll give examples that help you shift from "guessing" to "knowing" without overthinking or over-editing.
• How to give ChatGPT a "role" that guides your self-reflection
  • Discover how assigning a role (such as mind-set coach, brand strategist, or workshop facilitator) alters the lens and the outcome.
• Why procrastination isn't the problem—it's the symptom
  • Discover how ChatGPT can ask the questions that help you unpack what lies beneath the surface of your resistance.

Fun Fact: I created a custom GPT named Milo. He knows my business profile, writing style, audience persona, personality type, faith, and struggles. Having Milo ask me questions and summarize my responses has sparked breakthroughs. You can do the same and let ChatGPT ask the questions.

Listen to the "Amplify Your Authority" Podcast! Click Here!

Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts.

Tip: Answer these questions inside of ChatGPT (free or paid) and have AI craft your review!

• How did you discover this podcast?
• What's your biggest takeaway from this episode?
• How has this podcast helped your current journey?

Thanks so much for taking a few minutes to craft a review!

Imagine if your content could talk back, challenge your thinking, and even coach you toward your next big move.

My love affair with technology has been a significant part of my growth, and I want to share how you can harness the power of a Google AI tool, not just for automating tasks but for deepening your strategic thinking.

In this solo episode, I introduced NotebookLM, a Google AI tool that goes beyond traditional note-taking and analyzes your content, enabling you to spot patterns and refine your strategies.

This isn't just another AI productivity hack. For solo business owners, it’s a way to think more strategically and consider new possibilities for business growth.

What You'll Discover in This Episode:

• Why AI-powered summaries can help you reflect on your own brand message with greater clarity
• How interactive AI tools like Google's NotebookLM are changing the way we learn, plan, and analyze content for improved strategies
• Why AI is more than a tool: It’s your strategic growth partner
• How Marisa used one of Google AI’s tools to identify podcast content gaps and plan future direction
• The importance of rethinking your SOPs in light of AI's capabilities

Fun Fact from the Episode: AI John and AI Alice join as co-hosts to summarize Marisa’s podcast after reviewing a year's worth of content. You’ll hear their real-life conversation. I still can’t decide if this is a bit creepy or amazing.

Amplify Your List Building with AI

Simplicity is at the heart of my private membership created for solo business owners like coaches, consultants, and service providers.

We don't chase trends.

We build sustainable systems with your brand at the center using a single, powerful tool: ChatGPT.

• Go deep with Live AI learning each month
• Craft more persuasive content
• Save time and simplify your content creation
• Improve your productivity with AI-assisted strategic goal-setting
• Custom prompts and done-for-you templates to create a high-converting lead generation funnel.

Join now and lock in the $37/month founding rate before it increases.

Let's turn complexity into simplicity—together.

🔗 Visit Community.MarisaShadrick.com to learn more.

Amplify Your List Building with AI is your go-to membership for coaches, service providers, and course creators who want to attract the right leads organically. For just $37/month, get your own custom ChatGPT team, pre-trained for your marketing needs, plus templates, LIVE coaching, and AI news briefs.

Join at Community.MarisaShadrick.com

Listen to the "Amplify Your Authority" Podcast! Click Here!

Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts.

Tip: Answer these questions inside of ChatGPT (free or paid) and have AI craft your review!

• How did you discover this podcast?
• What's your biggest takeaway from this episode?
• How has this podcast helped your current journey?

Thanks so much for taking a few minutes to craft a review!

One of the primary discussions among top marketers at the conference was the role of Artificial Intelligence (AI) in revolutionizing content creation and marketing strategies.

I brought home a notebook full of notes, and instead of letting all that sit in a folder, I uploaded my notes into ChatGPT to spot the patterns and priorities.

What emerged was a clear picture of what the experts agree on and a few refreshing shifts in how they approach content creation.

Today, I’m walking you through 7 smart content moves that are helping personal brands build trust, stay visible, and show up with purpose.

What You'll Discover in This Episode:

• How to use podcasting as your content hub and simplify your workflow
• The shift toward authentic, unpolished video that builds real trust
• Why AI isn't your voice—it's your amplifier, and how to use it wisely
• What to do weekly to grow your LinkedIn visibility without burning out
• Why your email list and newsletter might be your most valuable asset
• A behind-the-scenes peek at how I used ChatGPT to prioritize post-event actions

If this episode helps, I’d love for you to rate and review it on Apple Podcasts. It really does make a difference.

Your Next Step:

Ready to Simplify Your Lead Generation with AI?

If you’re looking to grow your email list without getting lost in tech or spending hours creating content, I’d love to invite you into my private membership—Amplify Your List Building with AI.

Here’s what’s inside:

• Stay current with smart, ethical AI strategies
• Get access to custom GPT tools built to simplify your lead gen
• Join live coaching sessions for real-time strategy and support
• Use done-for-you templates to create lead magnets, opt-ins, and more
• Master your email sequences, sales pages, and planning workflows

This isn’t about doing more—it’s about doing what matters, faster and smarter.

✨ Founding member spots are still open, but not for long.

Join now and lock in the lowest price this offer will ever be.

Visit Community.MarisaShadrick.com to learn more.

Amplify Your List Building with AI is your go-to membership for coaches, service providers, and course creators who want to attract the right leads organically. For just $37/month, get your own custom ChatGPT team, pre-trained for your marketing needs, plus templates, LIVE coaching, and AI news briefs.

Join at Community.MarisaShadrick.com

Listen to the "Amplify Your Authority" Podcast! Click Here!

Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts.

Tip: Answer these questions inside of ChatGPT (free or paid) and have AI craft your review!

• How did you discover this podcast?
• What's your biggest takeaway from this episode?
• How has this podcast helped your current journey?

Thanks so much for taking a few minutes to craft a review!

I bought an Instant Pot during a Black Friday sale a few years ago. Everyone was raving about it, but when I opened the box, I was overwhelmed—so many buttons, pressure valves, and a manual that made me question my intelligence.

I was so intimidated that I moved it across two states before I ever used it. But once I finally gave it a try, I realized how simple and powerful it really was. That one small shift changed everything; now, I use it all the time.

Using ChatGPT is a lot like that. If you’ve ever felt intimidated or frustrated with AI because the results were off-brand or robotic, I get it. But with the right method, you can turn ChatGPT into your content creation partner—and love what it produces.

In this week’s Amplify Your Authority podcast, I’ll share a powerful, user-friendly approach that flips the script on prompt engineering.

Instead of obsessing over the perfect prompt, I’ll walk you through how to provide the context AI truly needs. When you do, ChatGPT becomes more than just a tool—it becomes your content creation partner, helping you write faster and more effectively.

Using my C.O.N.T.E.X.T. Method, you’ll turn ChatGPT into a reliable writing partner that understands your voice, your brand, and your goals.

What You'll Discover in This Episode:

• Why prompts alone often lead to weak or off-brand AI results
• A formula for turning AI into a content partner that reflects your voice, brand, and intent
• The full breakdown of the C.O.N.T.E.X.T. Method
• How to drastically cut content editing time—and love what AI gives you the first time
• How to eliminate hallucinations and endless edits

Listen to the "Amplify Your Authority" Podcast! Click Here!

Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts.

Tip: Answer these questions inside of ChatGPT (free or paid) and have AI craft your review!

• How did you discover this podcast?
• What's your biggest takeaway from this episode?
• How has this podcast helped your current journey?

Thanks so much for taking a few minutes to craft a review!

Feeling like your marketing’s not hitting the mark anymore? You’re not alone.

The trust deficit in today’s market is real—audiences are skeptical thanks to automation overload, pushy sales tactics, and too many broken promises.

But don’t worry—there’s a way to pivot.

In this Amplify Your Authority episode, I share five practical strategies to overcome the trust deficit, build real connections, and turn skeptics into fans—all without those outdated, high-pressure moves. Let’s make trust your secret weapon.

Why This Matters Now

The trust deficit is why traditional marketing’s losing its edge—I’ve felt it, and I bet you have, as well.

But here’s the upside: it’s your chance to shine.

By tackling the trust deficit head-on with genuine value and connection, you’ll stand out and build a business people can’t help but trust.

What You’ll Get Out of This Episode

• Why traditional marketing has become less efficient (even when you’re doing it “right”)?
• How to offer stellar customer service before someone’s a client—and why it matters.
• What a “long runway” looks like and how it nurtures leads without feeling salesy.
• Learn to use free value to build bridges with your audience.
• Discover steps to rise above the noise and win over your ideal clients.

Listen to the "Amplify Your Authority" Podcast! Click Here!

Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts.

Tip: Answer these questions inside of ChatGPT (free or paid) and have AI craft your review!

• How did you discover this podcast?
• What's your biggest takeaway from this episode?
• How has this podcast helped your current journey?

Thanks so much for taking a few minutes to craft a review!

Want to book more sales calls without feeling like you're constantly pitching?

Today, we’re tackling a question I always hear—should we be selling all the time, or is there a better way to convert leads into buyers without exhausting your email list?

I get it. You’re nurturing your audience, providing value, and trying not to come across as pushy. But if you’re not selling consistently, you’re likely missing out on opportunities to serve your audience at a deeper level.

In this episode, I’ll share how you can book more sales calls by refining your organic sales funnel—without feeling like you're always in "sales mode."

Whether fine-tuning your lead magnets, repositioning strategy calls, or crafting a welcome sequence that works for you, I’ve got practical tips to make selling feel natural.


I N T H I S E P I S O D E Y O U ' L L D I S C O V E R:

✅ How to book more sales calls without chasing leads or burning out your list

✅ The biggest mistake entrepreneurs make with their email list—and how to fix it

✅ The secret to turning a “strategy call” into an irresistible, value-packed session

✅ How to create content that moves people from curiosity to commitment

✅ Simple tweaks to your website and emails that drive consistent sales

Listen to the full episode and please leave a comment or question.

F O L L O W M A R I S A O N L I N K E D I N
🔗 LinkedIn: https://www.linkedin.com/in/marisashadrick/

🌐 Website: https://marisashadrick.com/

Listen to the "Amplify Your Authority" Podcast! Click Here!

Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts.

Tip: Answer these questions inside of ChatGPT (free or paid) and have AI craft your review!

• How did you discover this podcast?
• What's your biggest takeaway from this episode?
• How has this podcast helped your current journey?

Thanks so much for taking a few minutes to craft a review!

An offer is more than just a price tag—it’s the invitation to take action in your promotional content.

How you position that ask shapes the buyer’s decision and directly impacts your conversions. The way you frame, package, and present an offer can be the difference between a quick yes and a lost opportunity.

In this episode, we’re diving into nine powerful offer types that copywriters use to boost sales, but that many solo business owners overlook. Plus, I’ll share AI simple copy prompts to help you get started with your writing.

By the end of this episode, you’ll know exactly which offer to use and how to improve it with AI-powered marketing.

Here's What You'll Discover In This Episode

• Why your offer positioning matters more than you think
• The nine different types of irresistible offers that drive sales
• How to match the right offer to the right product for the right audience
• AI prompts to help you write compelling sales copy faster
• The one offer everyone should promote

Join me as we explore these dynamic offers that could change your conversion results and increase revenue.

Want more insights from this episode? 🚀 Head over to my website for the full show notes, including takeaways and bonus content.

https://marisashadrick.com/podcast/episode-116-the-9-irresistible-with-and-ai-copy-prompts/

Listen to the "Amplify Your Authority" Podcast! Click Here!

Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts.

Tip: Answer these questions inside of ChatGPT (free or paid) and have AI craft your review!

• How did you discover this podcast?
• What's your biggest takeaway from this episode?
• How has this podcast helped your current journey?

Thanks so much for taking a few minutes to craft a review!