Not all leads are created equal.

In this episode of the $4M Strategies™ podcast, Mark Osborne, author of Are Your Leads Killing Your Business?, explains why focusing on quality leads is key to business growth.

Learn how to identify your ideal customers, create demand with unique positioning, and build lead generation systems that work like a magnet—attracting the right opportunities and repelling the wrong ones.

Don’t let bad leads hold your business back. Tune in now for practical tips to transform your lead generation process.

you.

Need help assessing the quality of your leads? We can help!

Connect with Mark:

Website: https://modernrevenuestrategies.com/

LinkedIn: https://www.linkedin.com/in/remarkablemark/

Get Your Copy of "Are Your Leads KILLING Your Business?": https://a.co/d/87Aqb7c

Connect with Carl:

https://40strategy.com

https://www.linkedin.com/in/carljcox/

https://www.instagram.com/carljcox40/

https://x.com/40Strategy

🎧 Measure Success Podcast

https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

🎧 $4M Strategies Podcast

https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy": https://a.co/d/iMiZVf2

Is your lead generation strategy stuck in the MQL trap?

On today’s $4M Strategies™ podcast, Ed Locher, author of Holistic Marketing, reveals how B2B companies can achieve scalable growth by focusing on customer empathy and in-depth research.

Discover why 90% of buyers go with brands they already know and how creating memorable, emotional experiences can keep you top of mind.

Don’t miss this episode if you’re looking to transform your lead generation and build a process that delivers results.

Subscribe and set notifications to our YouTube Channel.

Connect with Ed:

Website: https://www.themarketingvision.com/

LinkedIn: https://www.linkedin.com/in/edlocher/

Get Your Copy of ‘Holistic Marketing: Digital Transformation through People, Processes, and Technology’: https://a.co/d/0nGMDRK

Connect with Carl:

https://40strategy.com

https://www.linkedin.com/in/carljcox/

https://www.instagram.com/carljcox40/

https://x.com/40Strategy

🎧 Measure Success Podcast

https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

🎧 $4M Strategies Podcast

https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy": https://a.co/d/iMiZVf2

Relationships are the foundation of strong lead generation.

On this episode of the $4M Strategies™ podcast, Joe Rare, founder of Level 9 Virtual, explains how to turn partnerships into a reliable source of leads.

Learn how to identify complementary businesses, build genuine relationships, and create a referral system that benefits everyone involved.

Interested in being a Trusted Partner with 40 Strategy? https://calendly.com/erin-gibney/15-minute-meeting-trusted-partner

Connect with Joe:

Website: https://www.level9virtual.com/

LinkedIn: https://www.linkedin.com/in/joerare/

Facebook https://www.facebook.com/joerare/

Instagram https://www.instagram.com/joerare/

Twitter https://twitter.com/joerare

Connect with Carl:

https://40strategy.com

https://www.linkedin.com/in/carljcox/

https://www.instagram.com/carljcox40/

https://x.com/40Strategy

🎧 Measure Success Podcast

https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

🎧 $4M Strategies Podcast

https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy": https://a.co/d/iMiZVf2

Is your funnel costing you revenue?

In this episode of the $4M Strategies™ podcast, Alisha Conlin-Hurd, co-founder of Persuasion Experience, shares her strategies for creating a million-dollar lead generation funnel.

Discover how to fix revenue leaks, attract qualified leads, and turn landing pages into digital salespeople. With insights from launching over 600 funnels, Alisha’s tips are practical and actionable.

Interested in becoming a podcast sponsor? https://calendly.com/erin-gibney/15-minute-meeting-sponsors

Connect with Alisha:

Website: https://www.persuasionexperience.com/

LinkedIn: https://www.linkedin.com/in/alishaconlinhurd/

Instagram https://www.instagram.com/alisha_conlin_hurd/

Connect with Carl:

https://40strategy.com

https://www.linkedin.com/in/carljcox/

https://www.instagram.com/carljcox40/

https://x.com/40Strategy

🎧 Measure Success Podcast

https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

🎧 $4M Strategies Podcast

https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy": https://a.co/d/iMiZVf2

A scalable marketing process starts with knowing your numbers.

In this episode of the $4M Strategies™ podcast, Mark Podolsky shares why tracking customer acquisition cost (CAC), lifetime value (LTV), and lead quality are critical for scaling. He also dives into the balance between SEO and paid ads and explains how “speed to lead” ensures no opportunity is wasted.

Tune in to learn how to align marketing and sales for long-term success.

Subscribe and set notifications to our YouTube Channel.

Connect with Mark:

Website: http://www.thelandgeek.com/

LinkedIn: https://www.linkedin.com/in/thelandgeek/

Facebook: https://www.facebook.com/thelandgeek

Twitter: https://twitter.com/TheLandGeek

Get Your Copy of ‘Dirt Rich’: https://a.co/d/50l3J2B

Connect with Carl:

https://40strategy.com

https://www.linkedin.com/in/carljcox/

https://www.instagram.com/carljcox40/

https://x.com/40Strategy

🎧 Measure Success Podcast

https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

🎧 $4M Strategies Podcast

https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy": https://a.co/d/iMiZVf2

Scalable marketing starts with alignment and quality leads.

In this episode of the $4M Strategies™ podcast, Mark Osborne, author of Are Your Leads Killing Your Business?, discusses how to create marketing systems that drive sustainable growth.

Learn how to align sales and marketing teams, use customer insights to refine your messaging, and focus on quality leads to increase your impact.

Let 40 Accounting help track your growth opportunities!

Connect with Mark:

Website: https://modernrevenuestrategies.com/

LinkedIn: https://www.linkedin.com/in/remarkablemark/

Get Your Copy of "Are Your Leads KILLING Your Business?": https://a.co/d/4YLb13n

Connect with Carl:

https://40strategy.com

https://www.linkedin.com/in/carljcox/

https://www.instagram.com/carljcox40/

https://x.com/40Strategy

🎧 Measure Success Podcast

https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

🎧 $4M Strategies Podcast

https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy": https://a.co/d/iMiZVf2

A scalable marketing process requires more than just great tech. On this episode of the $4M Strategies™ podcast, Ed Locher, author of Holistic Marketing, explains how to create marketing systems that engage your audience, build trust, and show consistent value.

Learn how to:

• Build awareness, credibility, and trust with your audience.

• De-risk purchase decisions to accelerate your sales pipeline.

• Showcase recurring value to keep customers engaged long-term.

Discover a practical, three-step framework to improve your marketing process. Listen now and take the first step toward scalable success!

Learn how to de-risk your marketing!

Connect with Ed:

Website: https://www.themarketingvision.com/

LinkedIn: https://www.linkedin.com/in/edlocher/

Get Your Copy of ‘Holistic Marketing: Digital Transformation through People, Processes, and Technology’: https://a.co/d/3d14FtY

Connect with Carl:

https://40strategy.com

https://www.linkedin.com/in/carljcox/

https://www.instagram.com/carljcox40/

https://x.com/40Strategy

🎧 Measure Success Podcast

https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

🎧 $4M Strategies Podcast

https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy": https://a.co/d/iMiZVf2

Scaling marketing isn’t about doing more—it’s about doing it smarter.

On this episode of the $4M Strategies™ podcast, Frank V. Cespedes, author of Sales Management That Works, shares his approach to scalable marketing.

Learn how to align your marketing and sales teams, make smart use of technology, and test your strategies for better results.

Don’t miss this insightful discussion on building a marketing process that grows with your business.

Subscribe and set notifications to our YouTube Channel.

Connect with Frank:

Website: https://frankcespedes.com

LinkedIn: https://www.linkedin.com/in/frankcespedes/

Connect with Carl:

https://40strategy.com

https://www.linkedin.com/in/carljcox/

https://www.instagram.com/carljcox40/

https://x.com/40Strategy

🎧 Measure Success Podcast

https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

🎧 $4M Strategies Podcast

https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy": https://a.co/d/iMiZVf2