Not all leads are created equal.

In this episode of the $4M Strategies™ podcast, Mark Osborne, author of Are Your Leads Killing Your Business?, explains why focusing on quality leads is key to business growth.

Learn how to identify your ideal customers, create demand with unique positioning, and build lead generation systems that work like a magnet—attracting the right opportunities and repelling the wrong ones.

Don’t let bad leads hold your business back. Tune in now for practical tips to transform your lead generation process.

you.

Need help assessing the quality of your leads? We can help!

Connect with Mark:

Website: https://modernrevenuestrategies.com/

LinkedIn: https://www.linkedin.com/in/remarkablemark/

Get Your Copy of "Are Your Leads KILLING Your Business?": https://a.co/d/87Aqb7c

Connect with Carl:

https://40strategy.com

https://www.linkedin.com/in/carljcox/

https://www.instagram.com/carljcox40/

https://x.com/40Strategy

🎧 Measure Success Podcast

https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

🎧 $4M Strategies Podcast

https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy": https://a.co/d/iMiZVf2

Is your lead generation strategy stuck in the MQL trap?

On today’s $4M Strategies™ podcast, Ed Locher, author of Holistic Marketing, reveals how B2B companies can achieve scalable growth by focusing on customer empathy and in-depth research.

Discover why 90% of buyers go with brands they already know and how creating memorable, emotional experiences can keep you top of mind.

Don’t miss this episode if you’re looking to transform your lead generation and build a process that delivers results.

Subscribe and set notifications to our YouTube Channel.

Connect with Ed:

Website: https://www.themarketingvision.com/

LinkedIn: https://www.linkedin.com/in/edlocher/

Get Your Copy of ‘Holistic Marketing: Digital Transformation through People, Processes, and Technology’: https://a.co/d/0nGMDRK

Connect with Carl:

https://40strategy.com

https://www.linkedin.com/in/carljcox/

https://www.instagram.com/carljcox40/

https://x.com/40Strategy

🎧 Measure Success Podcast

https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

🎧 $4M Strategies Podcast

https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy": https://a.co/d/iMiZVf2

Relationships are the foundation of strong lead generation.

On this episode of the $4M Strategies™ podcast, Joe Rare, founder of Level 9 Virtual, explains how to turn partnerships into a reliable source of leads.

Learn how to identify complementary businesses, build genuine relationships, and create a referral system that benefits everyone involved.

Interested in being a Trusted Partner with 40 Strategy? https://calendly.com/erin-gibney/15-minute-meeting-trusted-partner

Connect with Joe:

Website: https://www.level9virtual.com/

LinkedIn: https://www.linkedin.com/in/joerare/

Facebook https://www.facebook.com/joerare/

Instagram https://www.instagram.com/joerare/

Twitter https://twitter.com/joerare

Connect with Carl:

https://40strategy.com

https://www.linkedin.com/in/carljcox/

https://www.instagram.com/carljcox40/

https://x.com/40Strategy

🎧 Measure Success Podcast

https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

🎧 $4M Strategies Podcast

https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy": https://a.co/d/iMiZVf2