
Winning the Story Wars
Why Those Who Tell - and Live - the Best Stories Will Rule the Future
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Narrado por:
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Jonah Sachs
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De:
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Jonah Sachs
Acerca de esta escucha
The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior - great stories.
With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes listeners into a fascinating world of seemingly insurmountable challenges and enormous opportunity. You’ll discover how:
- Social media tools are driving a return to the oral tradition, in which stories that matter rise above the fray;
- Marketers have become today’s mythmakers, providing society with explanation, meaning, and ritual;
- Memorable stories based on timeless themes build legions of eager evangelists;
- Marketers and audiences can work together to create deeper meaning and stronger partnerships in building a better world; and
Brands like Old Spice, The Story of Stuff, Nike, the Tea Party, and Occupy Wall Street created and sustained massive viral buzz.
Winning the Story Wars is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. It puts marketers in the role of heroes with a chance to transform not just their craft, but the enterprises they represent. After all, success in the story wars doesn’t come just from telling great stories, but from learning to live them.
©2012 Jonah Sachs (P)2012 Brilliance Audio, Inc.Los oyentes también disfrutaron...
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A Selfish Plan to Change the World
- Finding Big Purpose in Big Problems
- De: Justin Dillon
- Narrado por: Justin Dillon
- Duración: 8 h y 28 m
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What if your search for meaning could solve the world's problems? What if everything you are passionate about could save a life or change history? Justin Dillon argues it can, and A Selfish Plan to Change the World shows how. In this paradigm-shifting new book, Dillon - the founder of Slavery Footprint and Made in a Free World - reveals the secret to a life of deep and lasting significance: the discovery that our need for meaning is inextricably linked to the needs of the world.
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Inspiring story, but mistitled
- De M. S. Boldrick en 12-07-17
De: Justin Dillon
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One Big Thing
- Discovering What You Were Born to Do
- De: Phil Cooke
- Narrado por: Phil Cooke
- Duración: 3 h y 25 m
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Stop being average at so many things, and become extraordinary at one big thing. What were you born to accomplish with your life? One Big Thing will help you discover what you were born to do and allow it to revolutionize your business, your ministry, and your life. In today's distracted, digital culture, it’s harder than ever to identify your calling, get your voice heard, and achieve your dreams. To stand out and communicate your ideas and message, you need to cut through the clutter and get noticed. Here's how.
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One Big Question
- De RayChu en 09-03-13
De: Phil Cooke
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Fascinate
- Your 7 Triggers to Persuasion and Captivation
- De: Sally Hogshead
- Narrado por: Sally Hogshead
- Duración: 8 h y 41 m
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Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Answer: fascination, the most powerful way to influence decision-making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.
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Hog your Head with Fascinate!
- De Lanie Evans en 01-19-11
De: Sally Hogshead
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What's Your Moonshot?
- Future-Proof Yourself and Your Business in the Age of Exponential Disruption
- De: John Sanei
- Narrado por: John Sanei
- Duración: 3 h y 53 m
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In What's Your Moonshot? trend and innovation strategist John Sanei explains how to ask the bigger, bolder, more courageous questions that will help you thrive - rather than merely survive - in our exponentially changing times. With a future-focused victor mindset, Sanei decodes the mega-trends that are reshaping human behavior and the way we do business - not to mention, the way we live our lives.
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Great read to kick off 2022
- De Anonymous User en 01-08-22
De: John Sanei
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Uncertainty
- Turning Fear and Doubt into Fuel for Brilliance
- De: Jonathan Fields
- Narrado por: Erik Synnestvedt
- Duración: 6 h y 23 m
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Jonathan Fields knows the risks - and potential power - of uncertainty. He gave up a six-figure income as a lawyer to make $12 an hour as a personal trainer. Then, married with a three-month old baby, he signed a lease to launch a yoga center in the heart of New York City...the day before 9/11.
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Distracting Narration
- De Mike en 01-03-12
De: Jonathan Fields
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The Most Successful Small Business in the World
- The Ten Principles
- De: Michael E. Gerber
- Narrado por: Michael E. Gerber
- Duración: 4 h y 43 m
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As statistics tell us that most of the "ventureholics" who go out on their own to start a business will ultimately fail; and, as readers will learn, the main reason for this is because most businesses are not started the right way. Based on decades of experience working with small business owners, Michael Gerber will teach budding entrepreneurs his one-of-a-kind seven-step method - which is meant to be conceptualized long before the doors are ever opened.
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What a Boreeeeeeeeeee
- De zman en 03-20-10
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Louder Than Words
- Harness the Power of Your Authentic Voice
- De: Todd Henry
- Narrado por: Jeff Cummings
- Duración: 6 h y 14 m
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There has never been a better time to build an audience around your idea or product. But with so many people and companies clamoring for attention, it's also more challenging than ever to do work that deeply resonates with the marketplace and creates true and lasting impact.
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MISLEADING TITLE AND AUDIO SAMPLE
- De Jer en 05-19-16
De: Todd Henry
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Originals
- How Non-Conformists Move the World
- De: Adam Grant, Sheryl Sandberg - foreword
- Narrado por: Fred Sanders, Susan Denaker
- Duración: 10 h y 1 m
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With Give and Take, Adam Grant not only introduced a landmark new paradigm for success but also established himself as one of his generation’s most compelling and provocative thought leaders. In Originals he again addresses the challenge of improving the world, but now from the perspective of becoming original: choosing to champion novel ideas and values that go against the grain, battle conformity, and buck outdated traditions. How can we originate new ideas, policies, and practices without risking it all?
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Interesting, but not science
- De Lloyd Fassett en 03-14-16
De: Adam Grant, y otros
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Leading with Soul
- An Uncommon Journey of Spirit
- De: Lee G. Bolman, Terrence E. Deal
- Narrado por: Barbara Rosenblat
- Duración: 3 h y 5 m
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The best selling Leading with Soul is a contemporary parable chronicling the journey of a beleaguered executive's quest for passion and purpose in work and in life. True to the essence of leadership, Bolman and Deal offer an invitation to participate with them in understanding the ties that bind spirituality and leadership together. Interludes between the story chapters explore the everyday application of lessons learned along the way and provide practical ways to get the most from work and life.
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The same old same old
- De Cornelia en 02-18-03
De: Lee G. Bolman, y otros
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The Impact Equation
- Are You Making Things Happen or Just Making Noise?
- De: Chris Brogan, Julien Smith
- Narrado por: Chris Brogan, Julien Smith
- Duración: 6 h y 41 m
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Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
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Almost as good as Contagious
- De Bruce en 05-15-13
De: Chris Brogan, y otros
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Think Big, Act Bigger
- The Rewards of Being Relentless
- De: Jeffrey W. Hayzlett, Jim Eber
- Narrado por: Jeffrey Hayzlett
- Duración: 5 h y 40 m
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The most dangerous move in business is the failure to make a move. Global business celebrity and primetime Bloomberg Television host Jeffrey W. Hayzlett empowers business leaders to tie their visions to actions, advancing themselves past competitors and closer to their business dreams.
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great book
- De MR.Salter en 03-16-16
De: Jeffrey W. Hayzlett, y otros
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Break Through the Noise
- The Nine Rules to Capture Global Attention
- De: Tim Staples, Josh Young
- Narrado por: Luis Moreno
- Duración: 7 h y 1 m
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The odds of getting a video onto YouTube's front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how to make the algorithms of Youtube, Google, Facebook and Instagram work for you - and he has the results to prove it, with a thriving business that has gotten their videos onto YouTube's front page an amazing 25 times. Here he shows savvy marketers, entrepreneurs, and online celebrity wannabes how they, too, can develop clever videos that amass millions of views.
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NOT A GOOD BOOK TO BE
- De FABIO HART en 05-08-22
De: Tim Staples, y otros
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Start Where You Are
- De: Chris Gardner
- Narrado por: Andre Blake
- Duración: 5 h y 40 m
- Versión resumida
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If you've been dealing with the loss of a job or home, or have had a health or financial crisis, Start Where You Are abounds with lessons that offer hope and provide a road map for starting anew. This is also the ideal book for anyone ready to launch a personal or professional undertaking, or someone who simply wants to break through the cycles and thinking that have limited his or her potential in the past.
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Baby Steps Count!
- De T. Skinner en 05-16-09
De: Chris Gardner
Lo que los oyentes dicen sobre Winning the Story Wars
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Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- TCWEST
- 02-11-16
Thought provoking.
Provoking thought is the best way for us to generate what we want. I felt this book assisted in that.
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- Lynne Hill
- 01-11-25
Very important information
Before listening to this book, I would have questioned someone who said that myths and Joseph Campbell’s heroes journey apply to marketing. But this author combines and expands on this information beautifully this book is thought-provoking. I believe the topic is super important for humanity as we move forward.
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- Jeremy
- 01-01-15
Enlightening
Will listen over and over. Insight that is perfect for a modern marketer.
Will use in my business, without question
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- Erik
- 03-02-15
Great
Great book, great ideas building upon Joseph Campbell's work. I enjoyed the narrators voice as well. I would recommend to a friend, especially if you like Seth Godin.
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- Sequoia
- 05-14-17
a very important book for marketing
this is a great book for anybody's got anything to do with the company's marketing
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- Apurva Rajkotia
- 03-16-17
Winning the Story Wars
A great book to begin one's own journey of writing a compelling story. I wouldn't mind having a case study that follows a fake brand and how it could be taken in various directions, as described in the book.
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- Doug
- 06-01-16
Already Outdated (yet interesting)
I strongly recommend about 50% of this book, it's ingenious....but be prepared to slap your forehead at the other 50%.
I almost thought I bought a 'bust' book. Early on I realized that the author was some YouTube sensation a long time ago. He was famous because he made a spoof of the Matrix that went viral...and now he wrote a book. I cringed. I bought his book. Well, in the end...the book indeed broadened my perspective. The author is a smart guy and his insights are clearly articulated. He looks at the world through the lens of a story. Most of us focus on beliefs as the all-powerful force behind a human being, but this author presents a convincing case that our beliefs are a byproduct to a story we've been told. Religion tells a story. Do you believe it? A political party tells a story. Do you vote for them? A corporate product tells a story. Do you buy it? This, I thought, was why I bought the book. The author has an incredible perspective on the god-like power of story.
But, then the author spins out and crashes with ideological sentiment. He tries to tie his interesting perspective to his own biased political ideology. He speaks of the Arab Spring as proof of rosy progress....but he wrote the book just months before ISIS was formed. So there's at least an hour of narration with cringe-worthy optimism about the anarchy in the Middle East . He goes on to romanticize you and me as some heroic 'citizen.' Apparently, our political conformity and our participation with an activist government is humanity's highest calling. But what if I disagree? What if I dissent? Typical of modern thinking....insight into our technological age gets forced into an ideology. If anything, rapid and widespread human interaction in the digital age should make our thinking more kaleidoscopic, not ideologically pure.
I can sum up the book for you: do not underestimate the simplicity of a story. A story will shape your beliefs, and ultimately your behavior.
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- JB
- 07-31-12
Very, Very helpful!
Most books about story-telling, spend a lot of time talking about how important story-telling is, but spend so little on HOW to actually create great stories, especially in the context of the digital age. Jonah goes into this beyond what most authors do. Thank goodness!
I love the book, I am reading for the second time this month!
My only concern is that I wish he went into the mechanics of story-telling even more, but there is still a lot to work with.
The author should be commended for the significant contribution he has made to not just effective marketing, but appealing to our higher human nature and revealing how this can be so much more powerful that appealing to people baser needs/desires.
This is what makes the book stand out so much!
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- Jim Capps
- 04-19-17
very good, a little preachy
Sachs makes insightful points about the secrets of marketing through storytelling. I enjoyed the book overall.
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- Andrew
- 08-14-12
Read Joseph Campbell Instead
What disappointed you about Winning the Story Wars?
This book posits that there is a war in marketing--the war between inadequacy marketing and empowerment marketing. Not every company is, to quote South Park, trying to have a rock concert to change the world. And ultimately, Sachs fails to grasp that delivering the promise of empowerment to consumers is not necessarily the other side of the coin from inadequacy marketing--both seek to exploit consumers' insecurities and desires and products/services/goods/ideas, no matter how they are marketed, rarely deliver the transformative power the producer ascribes to them. So to say one is prima facie better than the other is to create a false dichotomy and another example of marketing sizzle with no steak--Sachs' greatest sin with this book. Apart from this false dichotomy, Sachs' other great sin is to attempt to map Joseph Campbell's hero's journey onto creating brand stories. A good idea, but not a new one, and any moderately intelligent person should be able to learn more from (the far superior) source material and apply it to marketing than they will from listening to Sachs go on ad infinitum mapping his take on Campbell onto dozens of modern brand stories. If you purchase this book, you may end up viewing it the way I did--as a punishment you will have to sit through to justify the expense of the purchase rather than as an enlightening pleasure.
What was most disappointing about Jonah Sachs’s story?
The most disappointing aspect of this book was that you could listen to the first chapter and be done with it. These are fairly simple ideas that I would guess began as a PowerPoint/Keynote deck to be presented at marketing/social media/tech conferences that someone encouraged Sachs to develop into a book-length narrative. Big mistake. These ideas would best be conveyed in 40 slides or less in under an hour. Sachs also spends too much time gloating and patting himself/his firm on the back over and over throughout the book for embodying the new paradigm of empowerment marketing. He/they have had some big successes, but is there really anything new here? (pretty sure Nike was doing this more than a decade before your firm mapped the idea onto social causes, bro). Save your money, go to the library and get the Bill Moyers/Joseph Campbell interviews instead. You'll learn more, have a more pleasant listening experience, and won't choke in a smug cloud.
What three words best describe Jonah Sachs’s performance?
smug self-aggrandizing breathless
What reaction did this book spark in you? Anger, sadness, disappointment?
lame
Any additional comments?
Weak, not recommended
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esto le resultó útil a 9 personas