
Win Keep Grow
How to Price and Package to Accelerate Your Subscription Business
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Narrado por:
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Mark Stiving
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De:
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Mark Stiving
Acerca de esta escucha
Win Keep Grow shares the surprising fundamentals entrepreneurs need to build and grow a subscription business.
The first section of Win Keep Grow delivers a simple framework to help businesspeople understand the differences of the subscription business. The framework consists of the three revenue buckets subscription companies must manage and the three value levers subscription companies must master to put their offering in a position to skyrocket. The second section uses the framework to walk the listener through how managing a subscription product evolves as the product matures in the market. The third and final section prepares companies who don’t currently have a subscription product on what to expect while transitioning to one.
Pricing expert Mark Stiving, PhD dug deeply into the subscription business model, and he was surprised at how many aha moments he had. Win Keep Grow shares his many insights with businesses who have or want to have subscription products. Listeners will walk away with a deeper understanding of this business model, a process to prioritize the investment of resources, and a way to simply communicate the product’s objectives throughout their own organization.
©2021 Mark Stiving (P)2021 Mark StivingLos oyentes también disfrutaron...
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- Narrado por: Jill Konrath
- Duración: 6 h y 15 m
- Versión completa
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General
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Narración:
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Historia
Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday's sales strategies no longer work. Sales strategist Jill Konrath tells you how to overcome obstacles, get more appointments, speed up decisions, and win sales with today's short-fused, frazzled customers.
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OK sales book with some good take aways
- De Glenn en 05-22-11
De: Jill Konrath