
They Buy Your Because
Closing the Sale in a Crowded Market
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Narrado por:
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Gerry O'Brion
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Stacey Crowley
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De:
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Gerry O’Brion
Acerca de esta escucha
Learn the missing link to influence and closing sales in crowded, competitive markets.
The former brand manager of Coors Light reveals how they made over $1 billion turning the mountains blue and how you can use the same strategies in your business.
Many companies in crowded, competitive markets struggle to stand out in the sea of sameness and close sales. That's because there is a missing link to creating influential marketing and sales messages that most companies don’t know about and almost none are using. It's called your Because.
The Because framework reveals why customers buy—and how to influence them to buy from you. It is the intersection of age-old advertising strategies and the science of decision-making, applied to today’s toughest marketing and sales challenges. It draws from billion-dollar brand strategies, Harvard research, and Nobel laureate work on influence, and results in practical application.
The framework includes seven steps and answers the question: Why do people buy this vs. that, and how do we influence those choices? The book includes 17 techniques for creating your Becauses and over 40 case studies of companies that have done it.
In this book, Gerry O'Brion combines his years as a corporate executive with over a decade of real-world experience implementing the framework in companies around the globe. His keynote address reaches thousands of CEOs, businesses owners, executives, sales professionals, franchisees, and marketers every year. Companies who use the framework focus their messages, drive innovation, increase trust, generate more referrals and close more sales.
©2023 Gerry O'Brion (P)2023 Gerry O'BrionLos oyentes también disfrutaron...
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Want more out of life? You're not alone. And best-selling author Mel Robbins is here to help with no-bullshit life and business advice that you won't get anywhere else. This follow-up to The 5-Second Rule - available only in audio - takes the classic talk-show format and elevates it to a premium audio experience. Listen to private, one-on-one coaching sessions between the celebrated motivational speaker and people like you - people who want better relationships, to be healthier and more productive, to get unstuck from destructive habits.
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A $26 Podcast
- De Sam Cochrane en 06-01-18
De: Mel Robbins
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The 6 Habits of Growth
- De: Brendon Burchard
- Narrado por: Brendon Burchard
- Duración: 5 h y 4 m
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The world’s leading high-performance coach and multiple New York Times best-selling author Brendon Burchard delivers the six habits of personal growth that will help you create the life of your dreams. Forged from Brendon Burchard’s personal experiences, data from his GrowthDay app, and his many years as a high-performance coach, The 6 Habits of Growth presents the tools you need to construct the life of your dreams.
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Don’t bother
- De B. Sharpe en 10-30-22
De: Brendon Burchard
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Traction
- Get a Grip on Your Business
- De: Gino Wickman
- Narrado por: Kevin Pierce
- Duración: 6 h y 56 m
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Do you have a grip on your business, or does your business have a grip on you? All entrepreneurs and business leaders face similar frustrations: personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or once made, fail to be properly implemented. But there is a solution. It’s not complicated or theoretical.
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this is for 50+ employee companies, not small ones
- De Ryan Taft en 03-06-18
De: Gino Wickman
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The Daily Stoic
- 366 Meditations on Wisdom, Perseverance, and the Art of Living
- De: Ryan Holiday, Stephen Hanselman
- Narrado por: Brian Holsopple
- Duración: 10 h y 6 m
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Why have history's greatest minds - from George Washington to Frederick the Great to Ralph Waldo Emerson along with today's top performers, from Super Bowl-winning football coaches to CEOs and celebrities - embraced the wisdom of the ancient Stoics? Because they realize that the most valuable wisdom is timeless and that philosophy is for living a better life, not a classroom exercise. The Daily Stoic offers a daily devotional of Stoic insights and exercises, featuring all-new translations.
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Not well made as audio
- De Andreas en 12-27-16
De: Ryan Holiday, y otros
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12 Months to $1 Million
- How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur
- De: Ryan Daniel Moran
- Narrado por: Ryan Daniel Moran
- Duración: 7 h y 38 m
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By cutting out the noise and providing a clear and proven plan, this road map helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: the Grind (months 0-4), the Growth (months 5-8), and the Gold (months 9-12). If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business.
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Good, but a Little Misleading
- De Chris Love en 11-28-20
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Going Infinite
- The Rise and Fall of a New Tycoon
- De: Michael Lewis
- Narrado por: Michael Lewis
- Duración: 9 h y 35 m
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When Michael Lewis first met him, Sam Bankman-Fried was the world’s youngest billionaire and crypto’s Gatsby. CEOs, celebrities, and leaders of small countries all vied for his time and cash after he catapulted, practically overnight, onto the Forbes billionaire list. Who was this rumpled guy in cargo shorts and limp white socks, whose eyes twitched across Zoom meetings as he played video games on the side?
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really expected more rigor from Michael Lewis
- De Wowhello en 10-04-23
De: Michael Lewis
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The Creature from Jekyll Island
- A Second Look at the Federal Reserve
- De: G. Edward Griffin
- Narrado por: Mark Bramhall
- Duración: 24 h y 21 m
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This classic expose of the Fed has become one of the best-selling books in its category of all time. Where does money come from? Where does it go? Who makes it? The money magician's secrets are unveiled. Here is a close look at their mirrors and smoke machines, the pulleys, cogs, and wheels that create the grand illusion called money. A boring subject? Just wait. You'll be hooked in five minutes. It reads like a detective story - which it really is, but it's all true.
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Lost confidence in author
- De Amazon Customer en 07-11-20
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Declutter Your Home and Simplify Your Life
- De: Sophie Largen, The Great Courses
- Narrado por: Sophie Largen
- Duración: 1 h y 17 m
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Sophie Largen has made it her passion project to help motivate and encourage others by providing tips for efficient cleaning, organizing, and productivity. This practical guide will walk you through decluttering your spaces step by step. It will help you work through common pitfalls, and it will provide you with a plan for success for achieving a simplified—and more joyous—life.
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Not Realistic but It has Some Good Ideas
- De Gilbert M. Stack en 01-05-23
De: Sophie Largen, y otros
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Los secretos de la mente millonaria (Narración en Castellano) [Secrets of the Millionaire Mind]
- Domina el juego de la riqueza [Mastering the Inner Game of Wealth]
- De: T. Harv Eker
- Narrado por: Ivan Villanueva
- Duración: 2 h y 17 m
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El autor estaba en bancarrota, en solo dos años y medio se convirtió en millonario y construyó una de las más grandes firmas de consultoría para el éxito. Con sus enseñanzas ha tocado la vida de millones de personas. Este audiolibro te enseña a observar como piensas. Es un reto a tus ideas que te limitan, a los razonamientos que no te apoyan y a tus acciones con respecto al dinero.
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El libro está bien, pero ES VERSION RESUMIDA
- De alexnvlp en 08-24-23
De: T. Harv Eker
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Indistractable
- How to Control Your Attention and Choose Your Life
- De: Nir Eyal, Julie Li
- Narrado por: Nir Eyal
- Duración: 5 h y 15 m
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In Indistractable, Eyal reveals the hidden psychology driving us to distraction. He describes why solving the problem is not as simple as swearing off our devices: Abstinence is impractical and often makes us want more. Eyal lays bare the secret of finally doing what you say you will do with a four-step, research-backed model. Indistractable reveals the key to getting the best out of technology, without letting it get the best of us.
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Nothing new...
- De Erica en 12-24-19
De: Nir Eyal, y otros
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Worthy
- How to Believe You Are Enough and Transform Your Life
- De: Jamie Kern Lima
- Narrado por: Jamie Kern Lima
- Duración: 11 h y 26 m
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Author Jamie Kern Lima's first, instant New York Times bestselling book Believe It, captured her journey of going from Denny's waitress to billion-dollar entrepreneur by learning to believe in herself. And now her second, much-anticipated, upcoming book Worthy, is the playbook for how YOU can believe in YOU! If you've ever struggled with self-doubt, felt like you don't have what it takes...or that who you truly are isn't enough, even if you're really good at hiding it from the world, WORTHY is for you.
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💫 We're so WORTHY! 🦋 Listen - Read - Share 🔆
- De Diana Yin en 02-22-24
De: Jamie Kern Lima
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Work It Out
- The New Rules for Women to Get Ahead at Work
- De: Mel Robbins
- Narrado por: Mel Robbins
- Duración: 11 h y 17 m
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Women get mixed messages about how to succeed at work, and research shows that much of the career advice aimed at men doesn't even work for women. We’re left wondering: How do you say no without being labeled difficult? How do you get paid what you’re worth? Should you go for that next big promotion, even though it’ll impact your family? Known for being 2018’s most-booked female speaker in the world and now a nationally-syndicated talk show host, Mel Robbins answers these questions and more with research-based strategies that you can put into action immediately.
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I love Mel Robbins!
- De The Quirky Ferret en 11-05-19
De: Mel Robbins
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The 10X Mentor
- De: Grant Cardone
- Narrado por: Grant Cardone
- Duración: 11 h y 37 m
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In The 10X Mentor, available exclusively in audio via Audible, Grant Cardone—business titan, entrepreneur, real estate mogul, New York Times best-selling author, thought leader, philanthropist, and founder of the 10X Growth Conference—takes listeners underwing to teach them the fundamentals of his success, and not just modest success: We’re talking 10X success.
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Less is More...Sometimes
- De Amazon Customer en 06-21-22
De: Grant Cardone
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Manifest Now
- De: Idil Ahmed
- Narrado por: Idil Ahmed
- Duración: 4 h y 23 m
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Manifest Now provides a step-by-step guide with tools, techniques, and proven strategies to raise your frequency and create the reality you want. This audiobook is designed to guide you through the mental, physical, and spiritual aspects of manifesting and creating all that your heart desires. You'll learn how to start removing mental and emotional blocks so you can rediscover that manifesting is your natural birthright. You'll feel more confident, reconnected, and powerful as you listen.
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This is my first review of 2 years subscribed!
- De Rodrigo en 02-22-19
De: Idil Ahmed
Lo que los oyentes dicen sobre They Buy Your Because
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- Brian R
- 05-22-24
Thank you Sir O'brien!
"They Buy Your Because" is a must-read for anyone involved in marketing or sales. O'Brien's insights into consumer psychology and practical advice can help businesses create more effective marketing strategies and ultimately drive higher sales. Great book for your ROI!
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- Michele
- 03-26-24
I loved the because program.
It would have been better had someone else bragged on Gerry, because it gave me gas that he bragged on himself. That point was even in the book!
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