The Starbucks Experience
5 Principles for Turning Ordinary into Extraordinary
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The Starbucks Experience
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Narrado por:
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Jonathan Yen
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You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks's success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty—all at the same time.
The Starbucks Experience contains a robust blend of home-brewed ingenuity and people-driven philosophies that have made Starbucks one of the world's "most admired" companies, according to Fortune magazine. With unique access to Starbucks personnel and resources, Joseph Michelli discovered that the success of Starbucks is driven by the people who work there—the "partners"—and the special experience they create for each customer. Michelli reveals how you can follow the Starbucks way to reach out to entire communities, listen to individual workers and consumers, seize growth opportunities in every market, and custom-design a truly satisfying experience that benefits everyone involved. Filled with real-life insider stories, eye-opening anecdotes, and solid step-by-step strategies, this fascinating book takes you deep inside one of the most talked-about companies in the world today.
For anyone who wants to learn from the best—and be the best—The Starbucks Experience is a rich, heady brew of unforgettable user-friendly ideas.
©2007 Joseph A. Michelli (P)2022 McGraw Hill-Ascent AudioLos oyentes también disfrutaron...
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General4.5 out of 5 stars 522
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General4 out of 5 stars 58
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Lo que los oyentes dicen sobre The Starbucks Experience
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Isabel Saldarriaga
- 10-23-24
A must for customer oriented business leaders
Clearly explained, how a big corporation can show their care for customers in a genuine human and honest manner.
If you are a business leader with a customer on your mind, this book is a must on your portfolio
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Tony
- 05-29-24
Outstanding Book! Outstanding Company!
We need more companies like Starbucks! Great job explaining the heartbeat of Starbucks! We look forward to implementing ideas and strategies like this in our business! A++
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