
The Sea We Swim In
How Stories Work in a Data-Driven World
No se pudo agregar al carrito
Add to Cart failed.
Error al Agregar a Lista de Deseos.
Error al eliminar de la lista de deseos.
Error al añadir a tu biblioteca
Error al seguir el podcast
Error al dejar de seguir el podcast

Compra ahora por $15.75
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrado por:
-
Arthur Morey
-
De:
-
Frank Rose
Acerca de esta escucha
A practical guide to "narrative thinking", and why it matters in a world defined by data.
In The Sea We Swim In, Frank Rose leads us to a new understanding of stories and their role in our lives. For decades, experts from many fields - psychologists, economists, advertising and marketing executives - failed to register the power of narrative. Scientists thought stories were frivolous. Economists were knee-deep in theory. Marketers just wanted to cut to the sales pitch. Yet stories, not reasoning, are the key to persuasion.
Whether we’re aware of it or not, stories determine how we view the world and our place in it. That means the tools of professional storytellers - character, world, detail, voice - can unlock a way of thinking that’s ideal for an age in which we don’t passively consume media but actively participate in it. Building on insights from cognitive psychology and neuroscience, Rose shows us how to see the world in narrative terms, not as a thesis to be argued or a pitch to be made but as a story to be told.
Leading brands and top entertainment professionals already understand the vast potential of storytelling. From Warby Parker to Mailchimp to The Walking Dead, Rose explains how they use stories to establish their identity and turn ordinary people into fans - and how you can do the same.
©2021 Frank Rose (P)2021 Random House AudioLos oyentes también disfrutaron...
-
The Art of Immersion
- How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories
- De: Frank Rose
- Narrado por: William Dufris
- Duración: 10 h y 25 m
- Versión completa
-
General
-
Narración:
-
Historia
A field guide to the visionaries and the fans who are reinventing the art of storytelling. Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. And while we watch more television than ever before, how we watch it is changing in ways we have barely slowed down to register. No longer content in our traditional role as couch potatoes, we approach media as experiences to immerse ourselves in at will.
-
-
WHATS YOUR STORY WORLD?
- De Fabian Alcazar en 08-03-24
De: Frank Rose
-
Build
- An Unorthodox Guide to Making Things Worth Making
- De: Tony Fadell
- Narrado por: Tony Fadell, Roger Wayne
- Duración: 11 h y 5 m
- Versión completa
-
General
-
Narración:
-
Historia
Tony Fadell led the teams that created the iPod, iPhone and Nest Learning Thermostat and learned enough in 30+ years in Silicon Valley about leadership, design, startups, Apple, Google, decision-making, mentorship, devastating failure and unbelievable success to fill an encyclopedia.
-
-
Best guide for start up founders, ever!!!
- De Curly Beard en 05-28-22
De: Tony Fadell
-
The Voltage Effect
- How to Make Good Ideas Great and Great Ideas Scale
- De: John A. List
- Narrado por: Will Damron
- Duración: 8 h y 26 m
- Versión completa
-
General
-
Narración:
-
Historia
“Scale” has become a favored buzzword in the startup world. But scale isn't just about accumulating more users or capturing more market share. It's about whether an idea that takes hold in a small group can do the same in a much larger one. Translating an idea into widespread impact, says University of Chicago economist John A. List, depends on one thing only: whether it can achieve “high voltage”—the ability to be replicated at scale. In The Voltage Effect, List explains that scalable ideas share a common set of attributes, while any number of attributes can doom an unscalable idea.
-
-
Awefully stupid book
- De Jinru Li en 09-04-22
De: John A. List
-
Making Numbers Count
- The Art and Science of Communicating Numbers
- De: Chip Heath, Karla Starr
- Narrado por: Kathe Mazur
- Duración: 4 h y 35 m
- Versión completa
-
General
-
Narración:
-
Historia
A clear, practical, first-of-its-kind guide to communicating and understanding numbers and data - from best-selling business author Chip Heath.
-
-
Not his best work, choose another title
- De Michael Harrison en 01-25-22
De: Chip Heath, y otros
-
The Cold Start Problem
- How to Start and Scale Network Effects
- De: Andrew Chen
- Narrado por: Andrew Chen
- Duración: 10 h y 28 m
- Versión completa
-
General
-
Narración:
-
Historia
Although software has become easier to build, launching and scaling new products and services remains difficult. Start-ups face daunting challenges entering the technology ecosystem, including stiff competition, copycats, and ineffective marketing channels. Teams launching new products must consider the advantages of “the network effect”, where a product or service’s value increases as more users engage with it. Apple, Google, Microsoft, and other tech giants utilize network effects, and most tech products incorporate them.
-
-
Great high level summary. More unique insights wanted.
- De Roman en 12-09-21
De: Andrew Chen
-
Noise
- A Flaw in Human Judgment
- De: Daniel Kahneman, Olivier Sibony, Cass R. Sunstein
- Narrado por: Jonathan Todd Ross
- Duración: 13 h y 28 m
- Versión completa
-
General
-
Narración:
-
Historia
From the best-selling author of Thinking, Fast and Slow, the co-author of Nudge, and the author of You Are About to Make a Terrible Mistake! comes Noise, a revolutionary exploration of why people make bad judgments, and how to control both noise and cognitive bias.
-
-
Disappointing
- De Z28 en 05-31-21
De: Daniel Kahneman, y otros
-
The Art of Immersion
- How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories
- De: Frank Rose
- Narrado por: William Dufris
- Duración: 10 h y 25 m
- Versión completa
-
General
-
Narración:
-
Historia
A field guide to the visionaries and the fans who are reinventing the art of storytelling. Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. And while we watch more television than ever before, how we watch it is changing in ways we have barely slowed down to register. No longer content in our traditional role as couch potatoes, we approach media as experiences to immerse ourselves in at will.
-
-
WHATS YOUR STORY WORLD?
- De Fabian Alcazar en 08-03-24
De: Frank Rose
-
Build
- An Unorthodox Guide to Making Things Worth Making
- De: Tony Fadell
- Narrado por: Tony Fadell, Roger Wayne
- Duración: 11 h y 5 m
- Versión completa
-
General
-
Narración:
-
Historia
Tony Fadell led the teams that created the iPod, iPhone and Nest Learning Thermostat and learned enough in 30+ years in Silicon Valley about leadership, design, startups, Apple, Google, decision-making, mentorship, devastating failure and unbelievable success to fill an encyclopedia.
-
-
Best guide for start up founders, ever!!!
- De Curly Beard en 05-28-22
De: Tony Fadell
-
The Voltage Effect
- How to Make Good Ideas Great and Great Ideas Scale
- De: John A. List
- Narrado por: Will Damron
- Duración: 8 h y 26 m
- Versión completa
-
General
-
Narración:
-
Historia
“Scale” has become a favored buzzword in the startup world. But scale isn't just about accumulating more users or capturing more market share. It's about whether an idea that takes hold in a small group can do the same in a much larger one. Translating an idea into widespread impact, says University of Chicago economist John A. List, depends on one thing only: whether it can achieve “high voltage”—the ability to be replicated at scale. In The Voltage Effect, List explains that scalable ideas share a common set of attributes, while any number of attributes can doom an unscalable idea.
-
-
Awefully stupid book
- De Jinru Li en 09-04-22
De: John A. List
-
Making Numbers Count
- The Art and Science of Communicating Numbers
- De: Chip Heath, Karla Starr
- Narrado por: Kathe Mazur
- Duración: 4 h y 35 m
- Versión completa
-
General
-
Narración:
-
Historia
A clear, practical, first-of-its-kind guide to communicating and understanding numbers and data - from best-selling business author Chip Heath.
-
-
Not his best work, choose another title
- De Michael Harrison en 01-25-22
De: Chip Heath, y otros
-
The Cold Start Problem
- How to Start and Scale Network Effects
- De: Andrew Chen
- Narrado por: Andrew Chen
- Duración: 10 h y 28 m
- Versión completa
-
General
-
Narración:
-
Historia
Although software has become easier to build, launching and scaling new products and services remains difficult. Start-ups face daunting challenges entering the technology ecosystem, including stiff competition, copycats, and ineffective marketing channels. Teams launching new products must consider the advantages of “the network effect”, where a product or service’s value increases as more users engage with it. Apple, Google, Microsoft, and other tech giants utilize network effects, and most tech products incorporate them.
-
-
Great high level summary. More unique insights wanted.
- De Roman en 12-09-21
De: Andrew Chen
-
Noise
- A Flaw in Human Judgment
- De: Daniel Kahneman, Olivier Sibony, Cass R. Sunstein
- Narrado por: Jonathan Todd Ross
- Duración: 13 h y 28 m
- Versión completa
-
General
-
Narración:
-
Historia
From the best-selling author of Thinking, Fast and Slow, the co-author of Nudge, and the author of You Are About to Make a Terrible Mistake! comes Noise, a revolutionary exploration of why people make bad judgments, and how to control both noise and cognitive bias.
-
-
Disappointing
- De Z28 en 05-31-21
De: Daniel Kahneman, y otros
-
How I Built This
- The Unexpected Paths to Success from the World's Most Inspiring Entrepreneurs
- De: Guy Raz
- Narrado por: Guy Raz
- Duración: 10 h y 31 m
- Versión completa
-
General
-
Narración:
-
Historia
Great ideas often come from a simple spark: A soccer player on the New Zealand national team notices all the unused wool his country produces and figures out a way to turn them into shoes (Allbirds). A former Buddhist monk decides the very best way to spread his mindfulness teachings is by launching an app (Headspace). A sandwich cart vendor finds a way to reuse leftover pita bread and turns it into a multimillion-dollar business (Stacy’s Pita Chips).
-
-
GET THIS BOOK!
- De Mattye LaSuer en 01-16-21
De: Guy Raz
-
Imaginable
- How to See the Future Coming and Feel Ready for Anything - Even Things That Seem Impossible Today
- De: Jane McGonigal
- Narrado por: Jane McGonigal
- Duración: 16 h y 31 m
- Versión completa
-
General
-
Narración:
-
Historia
The COVID-19 pandemic, increasingly frequent climate disasters, a new war—events we might have called “unimaginable” or “unthinkable” in the past are now reality. Today it feels more challenging than ever to feel unafraid, hopeful, and equipped to face the future with optimism. How do we map out our lives when it seems impossible to predict what the world will be like next week, let alone next year or next decade? What we need now are strategies to help us recover our confidence and creativity in facing uncertain futures.
-
-
Fabulous content, INSUFFERABLE narration!
- De Kelly en 05-24-22
De: Jane McGonigal
-
Immersive Storytelling for Real and Imagined Worlds
- A Writer's Guide
- De: Margaret Kerrison
- Narrado por: Margaret Kerrison
- Duración: 5 h y 15 m
- Versión completa
-
General
-
Narración:
-
Historia
Theme park designer Margaret Kerrison shares tips and tricks for writers on teams tasked with bringing a narrative to life. How do you take an idea from inspiration to manifestation? How do you move from telling a story to creating a world? In this book, the first of its kind written specifically for writers, Kerrison lays out the craft of immersive storytelling, using case studies to show what works and highlighting the essential role of the writer on a creative team. Ready to take the kernel of an idea and turn it into a full-fledged experience? This book gives you the blueprint.
-
-
Inspiring!
- De Debora Novarini en 12-31-23
-
Loonshots
- How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries
- De: Safi Bahcall
- Narrado por: William Dufris, Safi Bahcall - prologue and introduction
- Duración: 10 h y 14 m
- Versión completa
-
General
-
Narración:
-
Historia
Physicist and entrepreneur Safi Bahcall reveals a surprising new way of thinking about the mysteries of group behavior that challenges everything we thought we knew about nurturing radical breakthroughs. Drawing on the science of phase transitions, Bahcall reveals why teams, companies, or any group with a mission will suddenly change from embracing wild new ideas to rigidly rejecting them.
-
-
Not a fan of the narration style
- De pd park en 04-25-19
De: Safi Bahcall
-
Quit
- The Power of Knowing When to Walk Away
- De: Annie Duke
- Narrado por: Annie Duke
- Duración: 7 h y 43 m
- Versión completa
-
General
-
Narración:
-
Historia
In Quit, Duke teaches you how to get good at quitting. Drawing on stories from elite athletes like Mount Everest climbers, founders of leading companies like Stewart Butterfield, the CEO of Slack, and top entertainers like Dave Chappelle, Duke explains why quitting is integral to success, as well as strategies for determining when to hold 'em, and when to fold 'em, that will save you time, energy, and money.
-
-
LOTS of FILLER and the message sometimes gets lost
- De JLSeattle en 12-04-22
De: Annie Duke
-
A Brief History of Equality
- De: Thomas Piketty
- Narrado por: Fred Sanders
- Duración: 8 h y 43 m
- Versión completa
-
General
-
Narración:
-
Historia
The world’s leading economist of inequality presents a short but sweeping and surprisingly optimistic history of human progress toward equality despite crises, disasters, and backsliding, a perfect introduction to the ideas developed in his monumental earlier books.
-
-
Excellent, more accessable, contribution.
- De P. Dean en 09-30-22
De: Thomas Piketty
-
Emotional
- How Feelings Shape Our Thinking
- De: Leonard Mlodinow
- Narrado por: Dan John Miller
- Duración: 7 h y 54 m
- Versión completa
-
General
-
Narración:
-
Historia
You make hundreds of decisions every day, from what to eat for breakfast to how you should invest, and not one of them could be made without the essential component of emotion. It has long been held that thinking and feeling are separate and opposing forces in our behavior. But as Leonard Mlodinow, the best-selling author of Subliminal, tells us, extraordinary advances in psychology and neuroscience have proven that emotions are as critical to our well-being as is rational thinking.
-
-
Widely misleading
- De Kevin Richardson en 01-30-22
De: Leonard Mlodinow
-
The Innovator's Dilemma
- When New Technologies Cause Great Firms to Fail
- De: Clayton M. Christensen
- Narrado por: L.J. Ganser
- Duración: 8 h y 37 m
- Versión completa
-
General
-
Narración:
-
Historia
His work is cited by the world's best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic best seller - one of the most influential business books of all time - innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right - yet still lose market leadership. Christensen explains why most companies miss out on new waves of innovation.
-
-
This book is best read, not heard
- De Andrea Rudert en 09-09-17
-
The Dip
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 1 h y 32 m
- Versión completa
-
General
-
Narración:
-
Historia
Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point: really hard, and not much fun at all. And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip: a temporary setback that you will overcome if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try.
-
-
Waste of time
- De EA en 08-04-07
De: Seth Godin
-
Hit Makers
- The Science of Popularity in an Age of Distraction
- De: Derek Thompson
- Narrado por: Derek Thompson
- Duración: 11 h y 34 m
- Versión completa
-
General
-
Narración:
-
Historia
Nothing "goes viral". If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history - of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like.
-
-
Starts of saying “The Tipping Point” book was wrong but then...
- De Venusian Incognito en 03-25-18
De: Derek Thompson
-
Amp It Up
- Leading for Hypergrowth by Raising Expectations, Increasing Urgency, and Elevating Intensity
- De: Frank Slootman
- Narrado por: Daniel Henning, Frank Slootman
- Duración: 5 h y 35 m
- Versión completa
-
General
-
Narración:
-
Historia
Snowflake CEO Frank Slootman is one of the tech world's most accomplished executives in enterprise growth, having led Snowflake to the largest software IPO ever after leading Data Domain and ServiceNow to exponential growth and the public market before that. In Amp It Up, he shares his leadership approach for the first time.
-
-
Must read
- De Patty Post en 01-29-22
De: Frank Slootman
-
The Power Law
- Venture Capital and the Making of the New Future
- De: Sebastian Mallaby
- Narrado por: Will Damron
- Duración: 16 h y 53 m
- Versión completa
-
General
-
Narración:
-
Historia
Innovations rarely come from “experts.” Elon Musk was not an “electric car person” before he started Tesla. When it comes to improbable innovations, a legendary tech VC told Sebastian Mallaby, the future cannot be predicted, it can only be discovered. It is the nature of the venture-capital game that most attempts at discovery fail, but a very few succeed at such a scale that they more than make up for everything else. That extreme ratio of success and failure is the power law that drives the VC business, all of Silicon Valley, the wider tech sector, and, by extension, the world.
-
-
An Excellent Modern History Book
- De BikerDave en 05-06-24
Reseñas de la Crítica
"Terrifically readable, as compelling as the many successful stories and stories of success it tells." (Brian Boyd, author of On the Origin of Stories)
"A master storyteller on the story of stories. Frank Rose deconstructs them expertly - how they make us pay attention, how they move us, and why we remember them. His eloquent toolkit will help us make our own stories more effective and avoid being buffeted by the strange modern sea of digital stories that surrounds us." (David Kirkpatrick, author of The Facebook Effect and founder of Techonomy)
"Frank Rose’s fascinating new book is an essential companion for our age - when narratives, no matter how incredible, produce real-world outcomes that defy all reason. The Sea We Swim In takes us systematically through the elements that create compelling stories and offers a practical guide both to creating powerful tales and to resisting the pull of the most dangerous." (Rita McGrath, author of Seeing Around Corners and The End of Competitive Advantage)
Relacionado con este tema
-
Buying In
- The Secret Dialogue Between What We Buy and Who We Are
- De: Rob Walker
- Narrado por: Robert Fass
- Duración: 9 h y 21 m
- Versión completa
-
General
-
Narración:
-
Historia
Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
-
-
Lets you in on the secret...
- De Jeff en 07-06-08
De: Rob Walker
-
Break Through the Noise
- The Nine Rules to Capture Global Attention
- De: Tim Staples, Josh Young
- Narrado por: Luis Moreno
- Duración: 7 h y 1 m
- Versión completa
-
General
-
Narración:
-
Historia
The odds of getting a video onto YouTube's front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how to make the algorithms of Youtube, Google, Facebook and Instagram work for you - and he has the results to prove it, with a thriving business that has gotten their videos onto YouTube's front page an amazing 25 times. Here he shows savvy marketers, entrepreneurs, and online celebrity wannabes how they, too, can develop clever videos that amass millions of views.
-
-
NOT A GOOD BOOK TO BE
- De FABIO HART en 05-08-22
De: Tim Staples, y otros
-
The Filter Bubble
- What the Internet Is Hiding from You
- De: Eli Pariser
- Narrado por: Kirby Heyborne
- Duración: 7 h y 32 m
- Versión completa
-
General
-
Narración:
-
Historia
In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years: the rise of personalization.
-
-
Now in the top 3 best books I've ever read
- De Brian Esserlieu en 05-26-11
De: Eli Pariser
-
Primal Branding
- Create Zealots for Your Brand, Your Company, and Your Future
- De: Patrick Hanlon
- Narrado por: Alan Sklar
- Duración: 7 h y 50 m
- Versión completa
-
General
-
Narración:
-
Historia
What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?
-
-
Good book, hard to stay interested
- De Axiom Brevity en 11-21-16
De: Patrick Hanlon
-
Pure Invention
- How Japan's Pop Culture Conquered the World
- De: Matt Alt
- Narrado por: Matt Alt
- Duración: 11 h y 49 m
- Versión completa
-
General
-
Narración:
-
Historia
Japan is the forge of the world’s fantasies: karaoke and the Walkman, manga and anime, Pac-Man and Pokémon, online imageboards and emojis. But as Japan media veteran Matt Alt proves in this brilliant investigation, these novelties did more than entertain. They paved the way for our perplexing modern lives.
-
-
great book ruined by ending
- De Grant Holder en 06-07-22
De: Matt Alt
-
The Formula
- How Algorithms Solve all our Problems…and Create More
- De: Luke Dormehl
- Narrado por: Daniel Weyman
- Duración: 7 h y 26 m
- Versión completa
-
General
-
Narración:
-
Historia
A fascinating guided tour of the complex, fast-moving, and influential world of algorithms - what they are, why they’re such powerful predictors of human behavior, and where they’re headed next. Algorithms exert an extraordinary level of influence on our everyday lives - from dating websites and financial trading floors, through to online retailing and internet searches - Google's search algorithm is now a more closely guarded commercial secret than the recipe for Coca-Cola.
-
-
Not about algorithms. Not an original book.
- De Landon Rordam en 12-02-14
De: Luke Dormehl
-
Buying In
- The Secret Dialogue Between What We Buy and Who We Are
- De: Rob Walker
- Narrado por: Robert Fass
- Duración: 9 h y 21 m
- Versión completa
-
General
-
Narración:
-
Historia
Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
-
-
Lets you in on the secret...
- De Jeff en 07-06-08
De: Rob Walker
-
Break Through the Noise
- The Nine Rules to Capture Global Attention
- De: Tim Staples, Josh Young
- Narrado por: Luis Moreno
- Duración: 7 h y 1 m
- Versión completa
-
General
-
Narración:
-
Historia
The odds of getting a video onto YouTube's front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how to make the algorithms of Youtube, Google, Facebook and Instagram work for you - and he has the results to prove it, with a thriving business that has gotten their videos onto YouTube's front page an amazing 25 times. Here he shows savvy marketers, entrepreneurs, and online celebrity wannabes how they, too, can develop clever videos that amass millions of views.
-
-
NOT A GOOD BOOK TO BE
- De FABIO HART en 05-08-22
De: Tim Staples, y otros
-
The Filter Bubble
- What the Internet Is Hiding from You
- De: Eli Pariser
- Narrado por: Kirby Heyborne
- Duración: 7 h y 32 m
- Versión completa
-
General
-
Narración:
-
Historia
In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years: the rise of personalization.
-
-
Now in the top 3 best books I've ever read
- De Brian Esserlieu en 05-26-11
De: Eli Pariser
-
Primal Branding
- Create Zealots for Your Brand, Your Company, and Your Future
- De: Patrick Hanlon
- Narrado por: Alan Sklar
- Duración: 7 h y 50 m
- Versión completa
-
General
-
Narración:
-
Historia
What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?
-
-
Good book, hard to stay interested
- De Axiom Brevity en 11-21-16
De: Patrick Hanlon
-
Pure Invention
- How Japan's Pop Culture Conquered the World
- De: Matt Alt
- Narrado por: Matt Alt
- Duración: 11 h y 49 m
- Versión completa
-
General
-
Narración:
-
Historia
Japan is the forge of the world’s fantasies: karaoke and the Walkman, manga and anime, Pac-Man and Pokémon, online imageboards and emojis. But as Japan media veteran Matt Alt proves in this brilliant investigation, these novelties did more than entertain. They paved the way for our perplexing modern lives.
-
-
great book ruined by ending
- De Grant Holder en 06-07-22
De: Matt Alt
-
The Formula
- How Algorithms Solve all our Problems…and Create More
- De: Luke Dormehl
- Narrado por: Daniel Weyman
- Duración: 7 h y 26 m
- Versión completa
-
General
-
Narración:
-
Historia
A fascinating guided tour of the complex, fast-moving, and influential world of algorithms - what they are, why they’re such powerful predictors of human behavior, and where they’re headed next. Algorithms exert an extraordinary level of influence on our everyday lives - from dating websites and financial trading floors, through to online retailing and internet searches - Google's search algorithm is now a more closely guarded commercial secret than the recipe for Coca-Cola.
-
-
Not about algorithms. Not an original book.
- De Landon Rordam en 12-02-14
De: Luke Dormehl
-
Trade-Off
- Why Some Things Catch On, and Others Don't
- De: Kevin Maney
- Narrado por: Dennis Holland
- Duración: 6 h y 58 m
- Versión completa
-
General
-
Narración:
-
Historia
In Trade-Off, Kevin Maney shows how these conflicting forces determine the success, or failure, of new products and services in the marketplace. He shows that almost every decision we make as consumers involves a trade-off between fidelity and convenience between the products we love and the products we need.
-
-
No Trade-Offs for Reading Trade-Off
- De Joshua Kim en 06-10-12
De: Kevin Maney
-
The Nineties
- A Book
- De: Chuck Klosterman
- Narrado por: Chuck Klosterman, Dion Graham
- Duración: 12 h y 39 m
- Versión completa
-
General
-
Narración:
-
Historia
It was long ago, but not as long as it seems: The Berlin Wall fell and the Twin Towers collapsed. In between, one presidential election was allegedly decided by Ross Perot while another was plausibly decided by Ralph Nader. Landlines fell to cell phones, the internet exploded, and pop culture accelerated without the aid of technology that remembered everything. It was the last era with a real mainstream to either identify with or oppose. The ’90s brought about a revolution in the human condition, and a shift in consciousness, that we’re still struggling to understand.
-
-
A Very White Middle-class Take On The Nineties
- De Umar Lee en 02-10-22
De: Chuck Klosterman
-
The Impact Equation
- Are You Making Things Happen or Just Making Noise?
- De: Chris Brogan, Julien Smith
- Narrado por: Chris Brogan, Julien Smith
- Duración: 6 h y 41 m
- Versión completa
-
General
-
Narración:
-
Historia
Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
-
-
Almost as good as Contagious
- De Bruce en 05-15-13
De: Chris Brogan, y otros
-
The Click Moment
- Seizing Opportunity in an Unpredictable World
- De: Frans Johansson
- Narrado por: Erik Synnestvedt
- Duración: 7 h y 41 m
- Versión completa
-
General
-
Narración:
-
Historia
On the one hand we aren’t surprised by the uncertainty of everyday life, but on the other we believe that success can be analyzed and planned for. It is a revealing paradox. The implications are explosive and they obliterate every common-sense notion we have about strategy and planning. The Click Moment is about two very simple but highly provocative ideas.
-
-
Outstanding book!
- De Anilyn Karel en 08-26-24
De: Frans Johansson
-
The Innovation Secrets of Steve Jobs
- De: Carmine Gallo
- Narrado por: Sean Mangan
- Duración: 8 h y 24 m
- Versión completa
-
General
-
Narración:
-
Historia
In The Innovation Secrets of Steve Jobs, best-selling author Carmine Gallo reveals the qualities that make the Apple co-founder the most innovative leader in business today. Each principle is backed with research, quotes, and first-person interviews with experts and business leaders, as well as specific ideas for applying those principles to every business, large or small.
-
-
awful
- De Thomas en 10-15-11
De: Carmine Gallo
-
Program or Be Programmed
- Ten Commands for a Digital Age
- De: Douglas Rushkoff
- Narrado por: Douglas Rushkoff
- Duración: 3 h y 28 m
- Versión completa
-
General
-
Narración:
-
Historia
In 10 chapters, composed of 10 "commands", Rushkoff provides cyber enthusiasts and technophobes alike with the guidelines to navigate the digital new universe. In this spirited, accessible poetics of new media, Rushkoff picks up where Marshall McLuhan left off, helping listeners to recognize programming as the new literacy of the digital age - and as a template through which to see beyond social conventions and power structures that have vexed us for centuries.
-
-
Good book, but with some crazy ranting
- De Bjarne en 02-05-15
De: Douglas Rushkoff
-
Wanting
- The Power of Mimetic Desire in Everyday Life
- De: Luke Burgis
- Narrado por: Luke Burgis, Sean Patrick Hopkins
- Duración: 8 h y 54 m
- Versión completa
-
General
-
Narración:
-
Historia
Gravity affects every aspect of our physical being, but there’s a psychological force just as powerful - yet almost nobody has heard of it. It’s responsible for bringing groups of people together and pulling them apart, making certain goals attractive to some and not to others, and fueling cycles of anxiety and conflict. In Wanting, Luke Burgis draws on the work of French polymath René Girard to bring this hidden force to light and reveals how it shapes our lives and societies.
-
-
One of the most important books you'll ever read
- De chris boutte en 06-14-21
De: Luke Burgis
-
Glimmer
- How Design Can Transform Your Life and Maybe Even the World
- De: Warren Berger
- Narrado por: Ax Norman
- Duración: 10 h y 14 m
- Versión completa
-
General
-
Narración:
-
Historia
The first book to reveal how thinking like a designer can help solve the greatest challenges we face in business, society, and our daily lives. What can we learn from the ways great designers think-and how can it improve our world? In this highly original book by journalist Warren Berger, in collaboration with celebrated designer Bruce Mau, ten groundbreaking principles of design are shown in action-addressing business, social, and personal challenges and improving the way we think, work, and live.
-
-
not for those who know about design thinking...
- De Pierre en 09-06-10
De: Warren Berger
-
Broad Band
- The Untold Story of the Women Who Made the Internet
- De: Claire L. Evans
- Narrado por: Claire L. Evans
- Duración: 9 h y 1 m
- Versión completa
-
General
-
Narración:
-
Historia
Women are not ancillary to the history of technology; they turn up at the very beginning of every important wave. But they've often been hidden in plain sight, their inventions and contributions touching our lives in ways we don't even realize. Vice reporter and YACHT lead singer Claire L. Evans finally gives these unsung female heroes their due with her insightful social history of the Broad Band, the women who made the Internet what it is today. Evans shows us how these women built and colored the technologies we can't imagine life without.
-
-
Inspiring
- De Jean en 03-29-18
De: Claire L. Evans
-
Meatball Sundae
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 4 h y 51 m
- Versión completa
-
General
-
Narración:
-
Historia
New Marketing, whose tools include things like MySpace, You Tube, Web sites, permission marketing, cable TV, and viral techniques, is reshaping our world. But many companies try to use the tools without first getting their organization and products in sync with them. The result: what Seth Godin calls a "meatball sundae". A big, ineffective mess.
-
-
Meatball Godin
- De Oliver Nielsen en 09-11-08
De: Seth Godin
-
Play Bigger
- How Pirates, Dreamers, and Innovators Create and Dominate Markets
- De: Play Bigger LLC, Dave Peterson, Christopher Lochhead, y otros
- Narrado por: Sean Pratt
- Duración: 8 h y 7 m
- Versión completa
-
General
-
Narración:
-
Historia
Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of "category kings".
-
-
The most impactful new thinking of the year
- De Chris Guest en 12-21-16
De: Play Bigger LLC, y otros
-
Make Noise
- A Creator's Guide to Podcasting and Great Audio Storytelling
- De: Eric Nuzum
- Narrado por: George Newbern
- Duración: 8 h y 14 m
- Versión completa
-
General
-
Narración:
-
Historia
Make Noise brings all the wisdom, advice, practical information, and big-picture thinking that any individual or business needs to make a successful podcast. He identifies core principles - such as create empathetically, i.e., think like the audience listens, and stay focused on what’s unique to you and what you have to say. He helps listeners come up with a “Ten Word Description” that will guide them throughout the creative process and then gets into how-tos - how to develop character, story, voice, and more.
-
-
Excellent, thought provoking.
- De William Scott en 09-05-20
De: Eric Nuzum
Lo que los oyentes dicen sobre The Sea We Swim In
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
-
Total
-
Ejecución
-
Historia
- chris boutte
- 07-16-21
Fantastic book
Although I read and write non-fiction, I’m always fascinated with how stories impact the world. When I saw this new book coming out from Frank Rose, I decided to check it out, and it was great. Rose covers a ton of topics in this book that helps you get a better understanding of how stories affect everything from the economy, to polarization, and how businesses can succeed. Not only that, but he also dives into some psychological research throughout the book and explains why different stories and narratives affect us the way they do, which is something I really enjoy learning about. As someone who works in marketing, I can see the majority of this book being beneficial to organizations and entrepreneurs who are working on developing their brand, but I also think the average person will enjoy this book because it helps explain a bit more about how the world works.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
-
Total
-
Ejecución
-
Historia
- Amazon Customer
- 06-27-22
Useful read that couldn’t resist being political
Lots of good gems in here. Learned a lot about story telling. Unsurprisingly, the book is extremely pithy and concise.
I couldn’t help being annoyed about how so many examples were in politics and almost all were about conservative conspiracy theories. Fair to pick on Qanon. But… it overlooked the big Russia Collusion Hoax as one of the all time biggest narratives. So predictable for an academic book from liberal professors.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña