The Psychology of Advertising
3rd Edition
No se pudo agregar al carrito
Add to Cart failed.
Error al Agregar a Lista de Deseos.
Error al eliminar de la lista de deseos.
Error al añadir a tu biblioteca
Error al seguir el podcast
Error al dejar de seguir el podcast
Exclusivo para miembros Prime: ¿Nuevo en Audible? Obtén 2 audiolibros gratis con tu prueba.
The Psychology of Advertising
Compra ahora por $25.79
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrado por:
-
Nigel Patterson
Acerca de esta escucha
The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.
Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable causes, voting for political candidates, and changing our health-related lifestyles for better or worse. This revised and fully updated third edition of The Psychology of Advertising offers a comprehensive and state-of-the art overview of psychological theorizing and research on the impact of online and offline advertising and discusses how the traces consumers leave on the Internet (their digital footprint) guides marketers in micro-targeting their advertisements. The new edition also includes new coverage of big data, privacy, personalization, and materialism, and engages with the issue of the replication crisis in psychology, and what that means in relation to studies in the book.
©2021 Bob M. Fennis, Wolfgang Stroebe (P)2021 TantorLos oyentes también disfrutaron...
-
Buyology
- Truth and Lies About Why We Buy
- De: Martin Lindstrom
- Narrado por: Don Leslie
- Duración: 7 h y 22 m
- Versión completa
-
General4 out of 5 stars 756
-
Narración:4.5 out of 5 stars 461
-
Historia4 out of 5 stars 458
Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars.
-
1 out of 5 stars
-
Very High Word to Idea Ratio
- De Pamela en 04-08-09
De: Martin Lindstrom
-
The Advertising Effect
- De: Adam Ferrier, Jennifer Fleming
- Narrado por: Nigel Carrington
- Duración: 9 h y 47 m
- Versión completa
-
General4.5 out of 5 stars 408
-
Narración:4.5 out of 5 stars 358
-
Historia4.5 out of 5 stars 351
In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).
-
4 out of 5 stars
-
Good info if you get past the author's arrogance
- De Ron en 05-05-15
De: Adam Ferrier, y otros
-
Neuromarketing
- Understanding the Buy Buttons in Your Customer's Brain
- De: Patrick Renvoise, Christophe Morin
- Narrado por: Alan Taylor
- Duración: 5 h y 12 m
- Versión completa
-
General4.5 out of 5 stars 15
-
Narración:5 out of 5 stars 10
-
Historia5 out of 5 stars 10
With people being inundated with thousands of daily sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness.
De: Patrick Renvoise, y otros
-
This Is Marketing
- You Can't Be Seen Until You Learn to See
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 7 h y 2 m
- Versión completa
-
General4.5 out of 5 stars 4,264
-
Narración:4.5 out of 5 stars 3,600
-
Historia4.5 out of 5 stars 3,554
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
-
1 out of 5 stars
-
Series of Anecdotes Without Any Actionable Insight
- De JL en 11-19-18
De: Seth Godin
-
Copywriting: Secret Formulas that Captivate Customers & Make You Money
- Business Writing that Sells, Branding, Marketing, Advertising, Book 1
- De: Next Money Publishing
- Narrado por: Terry F. Self
- Duración: 1 h y 14 m
- Versión completa
-
General5 out of 5 stars 2
-
Narración:5 out of 5 stars 2
-
Historia5 out of 5 stars 2
Whether you are an online marketer, entrepreneur, or small business owner, if you rely upon getting sales you need to understand how to get into the mind and heart of your customers and cause them to take action to buy your product or service, or else you will simply not make sales. In this audiobook, you will go from beginner to expert copywriter so you can start generating more success than you thought possible. This audiobook is highly actionable, with step-by-step instructions and plenty of examples to get you learning these skills as fast as possible.
-
5 out of 5 stars
-
a great read on copywriting
- De Abdulla Yasir en 05-19-23
-
Ca$hvertising
- How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
- De: Drew Eric Whitman
- Narrado por: Johnny Heller
- Duración: 6 h y 17 m
- Versión completa
-
General5 out of 5 stars 655
-
Narración:5 out of 5 stars 546
-
Historia5 out of 5 stars 543
Fact: Your brain is being controlled - and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology...little-known techniques of consumer persuasion that go completely unnoticed by the buying public.
-
5 out of 5 stars
-
Be Careful with This Book. Extremely Powerful.
- De Ahmad en 07-24-17
-
Buyology
- Truth and Lies About Why We Buy
- De: Martin Lindstrom
- Narrado por: Don Leslie
- Duración: 7 h y 22 m
- Versión completa
-
General4 out of 5 stars 756
-
Narración:4.5 out of 5 stars 461
-
Historia4 out of 5 stars 458
Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars.
-
1 out of 5 stars
-
Very High Word to Idea Ratio
- De Pamela en 04-08-09
De: Martin Lindstrom
-
The Advertising Effect
- De: Adam Ferrier, Jennifer Fleming
- Narrado por: Nigel Carrington
- Duración: 9 h y 47 m
- Versión completa
-
General4.5 out of 5 stars 408
-
Narración:4.5 out of 5 stars 358
-
Historia4.5 out of 5 stars 351
In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).
-
4 out of 5 stars
-
Good info if you get past the author's arrogance
- De Ron en 05-05-15
De: Adam Ferrier, y otros
-
Neuromarketing
- Understanding the Buy Buttons in Your Customer's Brain
- De: Patrick Renvoise, Christophe Morin
- Narrado por: Alan Taylor
- Duración: 5 h y 12 m
- Versión completa
-
General4.5 out of 5 stars 15
-
Narración:5 out of 5 stars 10
-
Historia5 out of 5 stars 10
With people being inundated with thousands of daily sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness.
De: Patrick Renvoise, y otros
-
This Is Marketing
- You Can't Be Seen Until You Learn to See
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 7 h y 2 m
- Versión completa
-
General4.5 out of 5 stars 4,264
-
Narración:4.5 out of 5 stars 3,600
-
Historia4.5 out of 5 stars 3,554
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
-
1 out of 5 stars
-
Series of Anecdotes Without Any Actionable Insight
- De JL en 11-19-18
De: Seth Godin
-
Copywriting: Secret Formulas that Captivate Customers & Make You Money
- Business Writing that Sells, Branding, Marketing, Advertising, Book 1
- De: Next Money Publishing
- Narrado por: Terry F. Self
- Duración: 1 h y 14 m
- Versión completa
-
General5 out of 5 stars 2
-
Narración:5 out of 5 stars 2
-
Historia5 out of 5 stars 2
Whether you are an online marketer, entrepreneur, or small business owner, if you rely upon getting sales you need to understand how to get into the mind and heart of your customers and cause them to take action to buy your product or service, or else you will simply not make sales. In this audiobook, you will go from beginner to expert copywriter so you can start generating more success than you thought possible. This audiobook is highly actionable, with step-by-step instructions and plenty of examples to get you learning these skills as fast as possible.
-
5 out of 5 stars
-
a great read on copywriting
- De Abdulla Yasir en 05-19-23
-
Ca$hvertising
- How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
- De: Drew Eric Whitman
- Narrado por: Johnny Heller
- Duración: 6 h y 17 m
- Versión completa
-
General5 out of 5 stars 655
-
Narración:5 out of 5 stars 546
-
Historia5 out of 5 stars 543
Fact: Your brain is being controlled - and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology...little-known techniques of consumer persuasion that go completely unnoticed by the buying public.
-
5 out of 5 stars
-
Be Careful with This Book. Extremely Powerful.
- De Ahmad en 07-24-17
-
The YouTube Formula
- How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue
- De: Derral Eves, "Mr. Beast" Jimmy Donaldson - foreword
- Narrado por: Derral Eves, Tom Parks
- Duración: 10 h y 3 m
- Versión completa
-
General4.5 out of 5 stars 509
-
Narración:4.5 out of 5 stars 428
-
Historia4.5 out of 5 stars 425
Derral Eves has generated over 60 billion views on YouTube and helped channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest YouTube how-to channel provides the secrets to getting the results that every YouTube creator and strategist wants. Eves will reveal what listeners can't get anywhere else: the inner workings of the YouTube algorithm that's responsible for determining success on the platform, and how creators can use it to their advantage.
-
2 out of 5 stars
-
Every insight but how to make quality content
- De Jeff Harper en 09-09-22
De: Derral Eves, y otros
-
Contagious
- Why Things Catch On
- De: Jonah Berger
- Narrado por: Keith Nobbs
- Duración: 6 h y 50 m
- Versión completa
-
General4.5 out of 5 stars 6,916
-
Narración:4.5 out of 5 stars 5,837
-
Historia4.5 out of 5 stars 5,800
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
-
4 out of 5 stars
-
A Primer on Viral & Memorable Marketing
- De Douglas C. Bates en 04-01-13
De: Jonah Berger
-
Thinking Like an Economist: A Guide to Rational Decision Making
- De: Randall Bartlett, The Great Courses
- Narrado por: Randall Bartlett
- Duración: 6 h y 11 m
- Grabación Original
-
General4.5 out of 5 stars 1,950
-
Narración:4.5 out of 5 stars 1,707
-
Historia4.5 out of 5 stars 1,684
Economic forces are everywhere around you. But that doesn't mean you need to passively accept whatever outcome those forces might press upon you. Instead, with these 12 fast-moving and crystal clear lectures, you can learn how to use a small handful of basic nuts-and-bolts principles to turn those same forces to your own advantage.
-
4 out of 5 stars
-
Great for beginners, nothing you for an economist
- De V. Taras en 07-08-15
De: Randall Bartlett, y otros
-
The Complete Guide to Facebook Advertising
- De: Brian Meert
- Narrado por: Brian Meert
- Duración: 4 h y 32 m
- Versión completa
-
General5 out of 5 stars 12
-
Narración:5 out of 5 stars 12
-
Historia5 out of 5 stars 12
Access more than 2 Billion customers. Learn how with Facebook ads. Facebook is one of the most popular social media sites to advertise one’s business, and for a good reason: it has more than two billion active users, a wealth of user data, and numerous ad formats. In the age of social media where nine in ten people check their phones an hour after waking up in the morning, Facebook advertising is the perfect complement to your advertising strategy. In The Complete Guide to Facebook Advertising, Brian Meert teaches you how to advertise on Facebook.
-
3 out of 5 stars
-
Likely good for beginners, avoid if seasoned
- De Garrett en 07-16-20
De: Brian Meert
-
Alchemy
- The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
- De: Rory Sutherland
- Narrado por: Rory Sutherland
- Duración: 9 h y 38 m
- Versión completa
-
General4.5 out of 5 stars 1,656
-
Narración:5 out of 5 stars 1,436
-
Historia4.5 out of 5 stars 1,431
Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.
-
5 out of 5 stars
-
One of the best books I’ve read
- De anon. en 07-23-19
De: Rory Sutherland
-
Power Negotiating for Sales People
- De: Roger Dawson
- Narrado por: Roger Dawson
- Duración: 6 h y 36 m
- Grabación Original
-
General4.5 out of 5 stars 167
-
Narración:4.5 out of 5 stars 140
-
Historia4.5 out of 5 stars 138
Have you ever wondered how a person becomes a "Power Performer" and lives an exceptional life? Do you know people who seem to lead a charmed life? Nothing ever seems difficult or complicated for them. They get straight As in school. They move into a fast-track career and advance swiftly. They effortlessly find a perfect mate to share their lives, and then raise a family of wonderful, talented children.
-
5 out of 5 stars
-
very informative... helps so much
- De Kristian B. en 04-17-16
De: Roger Dawson
-
Thinking, Fast and Slow
- De: Daniel Kahneman
- Narrado por: Patrick Egan
- Duración: 20 h y 2 m
- Versión completa
-
General4.5 out of 5 stars 19,669
-
Narración:4.5 out of 5 stars 16,315
-
Historia4.5 out of 5 stars 16,160
The guru to the gurus at last shares his knowledge with the rest of us. Nobel laureate Daniel Kahneman's seminal studies in behavioral psychology, behavioral economics, and happiness studies have influenced numerous other authors, including Steven Pinker and Malcolm Gladwell. In Thinking, Fast and Slow, Kahneman at last offers his own, first book for the general public. It is a lucid and enlightening summary of his life's work. It will change the way you think about thinking. Two systems drive the way we think and make choices, Kahneman explains....
-
3 out of 5 stars
-
Difficult Listen, but Probably a Great Read
- De Mike Kircher en 01-12-12
De: Daniel Kahneman
-
Invisible Influence
- The Hidden Forces That Shape Behavior
- De: Jonah Berger
- Narrado por: Keith Nobbs
- Duración: 6 h y 58 m
- Versión completa
-
General4.5 out of 5 stars 517
-
Narración:4.5 out of 5 stars 446
-
Historia4.5 out of 5 stars 442
If you're like most people, you think that your choices and behaviors are driven by your individual personal tastes and opinions. You wear a certain jacket because you like the way it looks. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion.
-
3 out of 5 stars
-
Disappointing and lightweight
- De Gerry en 07-25-16
De: Jonah Berger
-
Hooked: How to Build Habit-Forming Products
- De: Nir Eyal, Ryan Hoover
- Narrado por: Nir Eyal
- Duración: 4 h y 40 m
- Versión completa
-
General4.5 out of 5 stars 4,680
-
Narración:4.5 out of 5 stars 3,889
-
Historia4.5 out of 5 stars 3,854
Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.
-
4 out of 5 stars
-
Great book, wish the narration was a little better.
- De Todays The Best Day - Dani Davis en 07-21-15
De: Nir Eyal, y otros
-
Scientific Advertising
- De: Claude Hopkins
- Narrado por: Ty Carthage
- Duración: 2 h y 19 m
- Versión completa
-
General4.5 out of 5 stars 405
-
Narración:4 out of 5 stars 351
-
Historia4.5 out of 5 stars 347
Here it is: the spell book with all the secrets of advertising, laid at your feet. Pick them up! Use them! Make your fortune. In this Library of Congress Facsimile Edition, you get word-for-word exactly what Claude Hopkins wrote in 1923. No one has ever articulated the laws of advertising more clearly or compellingly. Hopkins understood the principle better than anyone. If you're looking to make money online, this book must be the first one you listen to.
-
3 out of 5 stars
-
The Narrater is horrible
- De Eric Keith en 05-21-18
De: Claude Hopkins
-
YouTube Secrets
- The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer
- De: Sean Cannell, Benji Travis
- Narrado por: Sean Cannell, Benji Travis
- Duración: 5 h y 29 m
- Versión completa
-
General4.5 out of 5 stars 1,280
-
Narración:4.5 out of 5 stars 1,092
-
Historia4.5 out of 5 stars 1,078
YouTube sensations and best-selling authors Sean Cannell and Benji Travis take your YouTube channel from slow and dormant to accelerated and engaged, using premium and updated YouTube growth tips for creators, business owners, digital entrepreneurs, and influencers. This is the ultimate game plan to grow a following and make money with the power of video.
-
3 out of 5 stars
-
Don't use a credit on this. Moderately passable
- De Scott en 08-04-19
De: Sean Cannell, y otros
-
The McKinsey Way
- De: Ethan M. Rasiel
- Narrado por: Michael Butler Murray
- Duración: 4 h y 19 m
- Versión completa
-
General4 out of 5 stars 83
-
Narración:4 out of 5 stars 71
-
Historia4 out of 5 stars 70
When Fortune 100 corporations are stymied, it's the "McKinsey-ites" whom they call for help. Former McKinsey associate Ethan Rasiel lifts the veil to show you how the secretive McKinsey works its magic, and helps you emulate the firm's well-honed practices in problem solving, communication, and management. Both a behind-the-scenes look at one of the most admired and secretive companies in the business world and a toolkit of problem-solving techniques without peer, The McKinsey Way empowers every business decision maker to become a better strategic player in any organization.
-
2 out of 5 stars
-
Old data and company policies that changed years before the book came out
- De Jason Thomas en 03-17-25
De: Ethan M. Rasiel
Relacionado con este tema
-
The Persuasion Code
- How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime
- De: Christophe Morin PhD, Patrick Renvoise
- Narrado por: Christopher Price
- Duración: 10 h y 12 m
- Versión completa
-
General4.5 out of 5 stars 74
-
Narración:4.5 out of 5 stars 64
-
Historia4.5 out of 5 stars 65
Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful.
-
1 out of 5 stars
-
Not about persuasion
- De Paul Kersey en 03-12-21
De: Christophe Morin PhD, y otros
-
Cool
- How the Brain's Hidden Quest for Cool Drives Our Economy and Shapes Our World
- De: Steven Quartz, Anette Asp
- Narrado por: James Patrick Cronin
- Duración: 10 h
- Versión completa
-
General4 out of 5 stars 126
-
Narración:4.5 out of 5 stars 109
-
Historia4 out of 5 stars 107
In Cool, the neuroscientist and philosopher Steven Quartz and the political scientist Anette Asp bring together the latest findings in brain science, economics, and evolutionary biology to form a provocative theory of consumerism, revealing how the brain's "social calculator" and an instinct to rebel are the crucial missing links in understanding the motivations behind our spending habits.
-
3 out of 5 stars
-
Some Useful Ideas
- De Carson en 07-20-17
De: Steven Quartz, y otros
-
Noise
- A Flaw in Human Judgment
- De: Daniel Kahneman, Olivier Sibony, Cass R. Sunstein
- Narrado por: Jonathan Todd Ross
- Duración: 13 h y 28 m
- Versión completa
-
General4.5 out of 5 stars 1,423
-
Narración:4.5 out of 5 stars 1,158
-
Historia4.5 out of 5 stars 1,147
From the best-selling author of Thinking, Fast and Slow, the co-author of Nudge, and the author of You Are About to Make a Terrible Mistake! comes Noise, a revolutionary exploration of why people make bad judgments, and how to control both noise and cognitive bias.
-
1 out of 5 stars
-
Disappointing
- De Z28 en 05-31-21
De: Daniel Kahneman, y otros
-
Superminds
- The Surprising Power of People and Computers Thinking Together
- De: Thomas W. Malone
- Narrado por: Mel Foster
- Duración: 11 h y 11 m
- Versión completa
-
General4 out of 5 stars 101
-
Narración:4 out of 5 stars 91
-
Historia4 out of 5 stars 91
Many people today are so dazzled by the long-term potential for artificial intelligence that they overlook the much clearer and more immediate potential for a new form of "collective intelligence": the intelligence of groups of people and computers working together. In Superminds, Thomas Malone explains what we need to do to take advantage of this potential. Groundbreaking and utterly fascinating, Superminds will change the way you work - both with others and with computers - for the better.
-
2 out of 5 stars
-
"Why did a Kenyan immigrant win the 2008 election"
- De RealTruth en 07-11-18
De: Thomas W. Malone
-
Jobs to Be Done
- A Roadmap for Customer-Centered Innovation
- De: Stephen Wunker, David Farber, Jessica Wattman
- Narrado por: Tim Andres Pabon
- Duración: 4 h y 52 m
- Versión completa
-
General4 out of 5 stars 110
-
Narración:4 out of 5 stars 88
-
Historia4 out of 5 stars 89
Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services, and helps you generate creative opportunities to innovate your way to success.
-
2 out of 5 stars
-
YouTube talks are better.
- De BizTech Readings en 12-27-16
De: Stephen Wunker, y otros
-
The Intelligent Web
- Search, Smart Algorithms, and Big Data
- De: Gautam Shroff
- Narrado por: Neil Shah
- Duración: 10 h y 42 m
- Versión completa
-
General4 out of 5 stars 131
-
Narración:4 out of 5 stars 109
-
Historia4 out of 5 stars 107
As we use the Web for social networking, shopping, and news, we leave a personal trail. These days, linger over a Web page selling lamps, and they will turn up at the advertising margins as you move around the Internet, reminding you, tempting you to make that purchase. Search engines such as Google can now look deep into the data on the Web to pull out instances of the words you are looking for. And there are pages that collect and assess information to give you a snapshot of changing political opinion.
-
5 out of 5 stars
-
Great book for learning about Deep learning
- De Darkpassenger en 04-16-15
De: Gautam Shroff
-
The Persuasion Code
- How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime
- De: Christophe Morin PhD, Patrick Renvoise
- Narrado por: Christopher Price
- Duración: 10 h y 12 m
- Versión completa
-
General4.5 out of 5 stars 74
-
Narración:4.5 out of 5 stars 64
-
Historia4.5 out of 5 stars 65
Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful.
-
1 out of 5 stars
-
Not about persuasion
- De Paul Kersey en 03-12-21
De: Christophe Morin PhD, y otros
-
Cool
- How the Brain's Hidden Quest for Cool Drives Our Economy and Shapes Our World
- De: Steven Quartz, Anette Asp
- Narrado por: James Patrick Cronin
- Duración: 10 h
- Versión completa
-
General4 out of 5 stars 126
-
Narración:4.5 out of 5 stars 109
-
Historia4 out of 5 stars 107
In Cool, the neuroscientist and philosopher Steven Quartz and the political scientist Anette Asp bring together the latest findings in brain science, economics, and evolutionary biology to form a provocative theory of consumerism, revealing how the brain's "social calculator" and an instinct to rebel are the crucial missing links in understanding the motivations behind our spending habits.
-
3 out of 5 stars
-
Some Useful Ideas
- De Carson en 07-20-17
De: Steven Quartz, y otros
-
Noise
- A Flaw in Human Judgment
- De: Daniel Kahneman, Olivier Sibony, Cass R. Sunstein
- Narrado por: Jonathan Todd Ross
- Duración: 13 h y 28 m
- Versión completa
-
General4.5 out of 5 stars 1,423
-
Narración:4.5 out of 5 stars 1,158
-
Historia4.5 out of 5 stars 1,147
From the best-selling author of Thinking, Fast and Slow, the co-author of Nudge, and the author of You Are About to Make a Terrible Mistake! comes Noise, a revolutionary exploration of why people make bad judgments, and how to control both noise and cognitive bias.
-
1 out of 5 stars
-
Disappointing
- De Z28 en 05-31-21
De: Daniel Kahneman, y otros
-
Superminds
- The Surprising Power of People and Computers Thinking Together
- De: Thomas W. Malone
- Narrado por: Mel Foster
- Duración: 11 h y 11 m
- Versión completa
-
General4 out of 5 stars 101
-
Narración:4 out of 5 stars 91
-
Historia4 out of 5 stars 91
Many people today are so dazzled by the long-term potential for artificial intelligence that they overlook the much clearer and more immediate potential for a new form of "collective intelligence": the intelligence of groups of people and computers working together. In Superminds, Thomas Malone explains what we need to do to take advantage of this potential. Groundbreaking and utterly fascinating, Superminds will change the way you work - both with others and with computers - for the better.
-
2 out of 5 stars
-
"Why did a Kenyan immigrant win the 2008 election"
- De RealTruth en 07-11-18
De: Thomas W. Malone
-
Jobs to Be Done
- A Roadmap for Customer-Centered Innovation
- De: Stephen Wunker, David Farber, Jessica Wattman
- Narrado por: Tim Andres Pabon
- Duración: 4 h y 52 m
- Versión completa
-
General4 out of 5 stars 110
-
Narración:4 out of 5 stars 88
-
Historia4 out of 5 stars 89
Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services, and helps you generate creative opportunities to innovate your way to success.
-
2 out of 5 stars
-
YouTube talks are better.
- De BizTech Readings en 12-27-16
De: Stephen Wunker, y otros
-
The Intelligent Web
- Search, Smart Algorithms, and Big Data
- De: Gautam Shroff
- Narrado por: Neil Shah
- Duración: 10 h y 42 m
- Versión completa
-
General4 out of 5 stars 131
-
Narración:4 out of 5 stars 109
-
Historia4 out of 5 stars 107
As we use the Web for social networking, shopping, and news, we leave a personal trail. These days, linger over a Web page selling lamps, and they will turn up at the advertising margins as you move around the Internet, reminding you, tempting you to make that purchase. Search engines such as Google can now look deep into the data on the Web to pull out instances of the words you are looking for. And there are pages that collect and assess information to give you a snapshot of changing political opinion.
-
5 out of 5 stars
-
Great book for learning about Deep learning
- De Darkpassenger en 04-16-15
De: Gautam Shroff
-
The Man Who Lied to his Laptop
- What Machines Teach Us About Human Relationships
- De: Clifford Nass, Corina Yen
- Narrado por: Sean Pratt
- Duración: 7 h y 46 m
- Versión completa
-
General4 out of 5 stars 81
-
Narración:4 out of 5 stars 47
-
Historia4 out of 5 stars 51
Clifford Nass has developed a powerful theory: Our brains can’t fundamentally distinguish between interacting with people and interacting with devices. Nass’s discoveries push the boundaries of both psychology and technology and provide nothing less than a new blueprint for successful human relationships.
-
4 out of 5 stars
-
Human/Technology Interface
- De Roy en 10-19-10
De: Clifford Nass, y otros
-
The Formula
- How Algorithms Solve all our Problems…and Create More
- De: Luke Dormehl
- Narrado por: Daniel Weyman
- Duración: 7 h y 26 m
- Versión completa
-
General4 out of 5 stars 447
-
Narración:4 out of 5 stars 389
-
Historia4 out of 5 stars 388
A fascinating guided tour of the complex, fast-moving, and influential world of algorithms - what they are, why they’re such powerful predictors of human behavior, and where they’re headed next. Algorithms exert an extraordinary level of influence on our everyday lives - from dating websites and financial trading floors, through to online retailing and internet searches - Google's search algorithm is now a more closely guarded commercial secret than the recipe for Coca-Cola.
-
2 out of 5 stars
-
Not about algorithms. Not an original book.
- De Landon Rordam en 12-02-14
De: Luke Dormehl
-
I'm Afraid Debbie From Marketing Has Left for the Day
- How to Use Behavioural Design to Create Change in the Real World
- De: Morten Münster
- Narrado por: David Bateson
- Duración: 9 h y 27 m
- Versión completa
-
General4.5 out of 5 stars 24
-
Narración:4.5 out of 5 stars 22
-
Historia4.5 out of 5 stars 22
With more than 50,000 copies sold in Denmark, this book has been on the bestseller list since its publication in 2017. Barack Obama used a secret competitive advantage to win two elections. Companies such as Google, Amazon and Novo Nordisk use the same insight to stir up innovation, increase compliance, improve the work environment and sell more products. And successful management groups in the C20 index have started using it as their preferred strategy. But what kind of insight are we talking about here? The answer is - behavioural design.
-
5 out of 5 stars
-
Great, practical summary of behaviour design
- De Elena en 06-01-21
De: Morten Münster
-
Artificial Intelligence: 101 Things You Must Know Today About Our Future
- De: Lasse Rouhiainen
- Narrado por: Rodger Paxton
- Duración: 8 h y 17 m
- Versión completa
-
General4.5 out of 5 stars 49
-
Narración:4 out of 5 stars 43
-
Historia4 out of 5 stars 44
Artificial intelligence is changing our world faster than we can imagine, and it will impact every area of our lives. And this is happening whether we like it or not. You might have heard that many jobs will be replaced by automation and robots, but did you also know that at the same time a huge number of new jobs will be created by AI? This book covers many fascinating and timely topics related to artificial intelligence, including: self-driving cars, robots, chatbots, and how AI will impact the job market, business processes, and entire industries, just to name a few.
-
1 out of 5 stars
-
Completely useless
- De Joe V en 03-29-19
De: Lasse Rouhiainen
-
Maximum Influence: 2nd Edition
- The 12 Universal Laws of Power Persuasion
- De: Kurt W Mortensen
- Narrado por: Tim Andres Pabon
- Duración: 8 h y 49 m
- Versión completa
-
General4.5 out of 5 stars 116
-
Narración:4.5 out of 5 stars 102
-
Historia4 out of 5 stars 101
Salespeople, consultants, managers, executives, entrepreneurs... Influence is a crucial tool for absolutely anyone seeking success and prosperity. But how can everyday people actually become more influential? Maximum Influence unlocks the secrets of the master influencers. Now in an all-new edition, the audiobook combines scientific research with real-world studies, presenting the most authoritative and effective arsenal of persuasion techniques ever.
-
3 out of 5 stars
-
Good book
- De Federico Alvarez en 11-21-14
De: Kurt W Mortensen
-
Outnumbered
- Exploring the Algorithms That Control Our Lives
- De: David Sumpter
- Narrado por: David West
- Duración: 8 h y 1 m
- Versión completa
-
General4.5 out of 5 stars 31
-
Narración:4.5 out of 5 stars 26
-
Historia4.5 out of 5 stars 26
Our increasing reliance on technology and the Internet has opened a window for mathematicians and data researchers to gaze through into our lives. Using the data they are constantly collecting about where we travel, where we shop, what we buy, what interests us, they can begin to predict our daily habits, and increasingly we are relinquishing our decision making to algorithms - are we giving up this up too easily?
-
4 out of 5 stars
-
A good reality check for "Cambridge Hyperbolitica"
- De Haggai Elkayam en 08-06-18
De: David Sumpter