The Advertising Effect
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The Advertising Effect
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Narrado por:
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Nigel Carrington
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Want to know how to influence other people's behaviour? In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).
This is the ultimate insider's guide, to the ultimate behaviour change industry - advertising. Expose the techniques that advertisers use to get consumers to buy. Examples and case studies illustrate successful strategies and includes award winning campaigns such as Rename Speed, Steal Banksy and Share a Coke. Includes insights from some notable people in advertising, philosophy and behavior change including Alain De Botton, Andrew Denton, David Nobay, Faris Yakob and Bob Garfield.
Download the accompanying reference guide.©2014 Adam Ferrier (P)2014 Audible Inc.Los oyentes también disfrutaron...
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Historia5 out of 5 stars 2,724
Why have history's greatest minds - from George Washington to Frederick the Great to Ralph Waldo Emerson along with today's top performers, from Super Bowl-winning football coaches to CEOs and celebrities - embraced the wisdom of the ancient Stoics? Because they realize that the most valuable wisdom is timeless and that philosophy is for living a better life, not a classroom exercise. The Daily Stoic offers a daily devotional of Stoic insights and exercises, featuring all-new translations.
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2 out of 5 stars
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Not well made as audio
- De Andreas en 12-27-16
De: Ryan Holiday, y otros
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The Mastery of Self
- A Toltec Guide to Personal Freedom
- De: Don Miguel Ruiz Jr.
- Narrado por: Charlie Varon
- Duración: 3 h y 30 m
- Versión completa
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General5 out of 5 stars 4,514
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Narración:5 out of 5 stars 3,752
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Historia5 out of 5 stars 3,732
The ancient Toltecs believed that life, as we perceive it, is a dream. We each live in our own personal dream, and these come together to form the dream of the planet, or the world in which we live. Problems arise when our perception of the dream becomes clouded with negativity, drama, and judgment (of ourselves and others), because it's in these moments of suffering that we have forgotten that we are the architects of our own reality and we have the power to change our dream if we choose.
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5 out of 5 stars
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listen.. .then listen again
- De Casiano en 12-22-16
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My Big TOE: Awakening
- Book One of a Trilogy Unifying Philosophy, Physics, and Metaphysics
- De: Thomas Campbell
- Narrado por: Thomas Campbell
- Duración: 11 h y 11 m
- Versión completa
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General4.5 out of 5 stars 530
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Narración:4.5 out of 5 stars 460
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Historia4.5 out of 5 stars 455
My Big TOE: Awakening, written by a nuclear physicist in the language of contemporary culture, unifies science and philosophy, physics and metaphysics, mind and matter, purpose and meaning, the normal and the paranormal. The entirety of human experience (mind, body, and spirit) including both our objective and subjective worlds is brought together under one seamless scientific understanding.
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2 out of 5 stars
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What a Trip (but to where?)
- De Michael en 11-26-13
De: Thomas Campbell
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The Autobiography of Malcolm X
- As Told to Alex Haley
- De: Malcolm X, Alex Haley
- Narrado por: Laurence Fishburne
- Duración: 16 h y 52 m
- Versión completa
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General5 out of 5 stars 12,680
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Narración:5 out of 5 stars 11,288
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Historia5 out of 5 stars 11,229
Experience a bold take on this classic autobiography as it’s performed by Oscar-nominated Laurence Fishburne. In this searing classic autobiography, originally published in 1965, Malcolm X, the Muslim leader, firebrand, and Black empowerment activist, tells the extraordinary story of his life and the growth of the Human Rights movement. His fascinating perspective on the lies and limitations of the American dream and the inherent racism in a society that denies its non-White citizens the opportunity to dream, gives extraordinary insight into the most urgent issues of our own time.
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4 out of 5 stars
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it's Nearly perfect
- De Kerry en 09-16-20
De: Malcolm X, y otros
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Ho Tactics
- How to MindF**k a Man into Spending, Spoiling, and Sponsoring
- De: G. L. Lambert
- Narrado por: Patrick Stevens
- Duración: 9 h y 12 m
- Versión completa
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General4.5 out of 5 stars 2,108
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Narración:5 out of 5 stars 1,751
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Historia4.5 out of 5 stars 1,736
I have discovered a group of women who refuse to be exploited, are immune to manipulation, and who never settle in the name of love. These ladies know what they want and take what they want by beating men at their own game. Utilizing the secrets exposed in this book, these women gain power, money, and status. Men call them gold diggers, women call them hos, but they call themselves winners. This is the book that society doesn't want you to listen to….
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5 out of 5 stars
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I spent $24,000 in 4 months
- De B.M. en 10-06-18
De: G. L. Lambert
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Weird Scenes Inside the Canyon
- Laurel Canyon, Covert Ops, and the Dark Heart of the Hippie Dream
- De: David McGowan
- Narrado por: Bill Fike
- Duración: 14 h y 2 m
- Versión completa
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General4.5 out of 5 stars 874
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Narración:4.5 out of 5 stars 734
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Historia4 out of 5 stars 738
The very strange but nevertheless true story of the dark underbelly of a 1960s hippie utopia. Laurel Canyon in the 1960s and early 1970s was a magical place where a dizzying array of musical artists congregated to create much of the music that provided the soundtrack to those turbulent times. But there was a dark side to that scene as well. Many didn't make it out alive, and many of those deaths remain shrouded in mystery to this day.
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5 out of 5 stars
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My first review. This book changed me.
- De Robert en 06-30-19
De: David McGowan
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Medieval Myths & Mysteries
- De: Dorsey Armstrong, The Great Courses
- Narrado por: Dorsey Armstrong
- Duración: 5 h y 6 m
- Grabación Original
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General4.5 out of 5 stars 4,986
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Narración:4.5 out of 5 stars 4,418
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Historia4.5 out of 5 stars 4,392
The 10 enlightening (and often humorous) lectures of Medieval Myths and Mysteries will show you how far from the “dark” times of legend these centuries were. Uncover the facts about the Knights Templar. Reveal the truth behind the tales of legendary creatures like the Questing Beast and the unicorn. Trace the events of the Black Death and the ways it altered the world in its wake, and much more. With Professor Armstrong, you will dig deep into the ways that later generations reshaped the narrative of the medieval years and perpetuated the myths.
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3 out of 5 stars
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Interesting, but centered on Britain
- De Ximena en 04-10-20
De: Dorsey Armstrong, y otros
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Helter Skelter
- The True Story of the Manson Murders
- De: Vincent Bugliosi, Curt Gentry
- Narrado por: Scott Brick
- Duración: 26 h y 29 m
- Versión completa
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General4.5 out of 5 stars 10,031
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Narración:4.5 out of 5 stars 8,867
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Historia4.5 out of 5 stars 8,852
Prosecuting attorney in the Manson trial Vincent Bugliosi held a unique insider's position in one of the most baffling and horrifying cases of the 20th century: the cold-blooded Tate-LaBianca murders carried out by Charles Manson and four of his followers. What motivated Manson in his seemingly mindless selection of victims, and what was his hold over the young women who obeyed his orders? Now available for the first time in unabridged audio, the gripping story of this famous and haunting crime is brought to life by acclaimed narrator Scott Brick.
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5 out of 5 stars
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Everything I remembered about the case was wrong..
- De karen en 06-22-12
De: Vincent Bugliosi, y otros
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I Thought It Was Just Me (but it isn’t)
- Telling the Truth about Perfectionism, Inadequacy, and Power
- De: Brené Brown
- Narrado por: Lauren Fortgang
- Duración: 10 h y 44 m
- Versión completa
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General4.5 out of 5 stars 5,929
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Narración:4.5 out of 5 stars 5,045
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Historia4.5 out of 5 stars 4,988
Based on seven years of ground-breaking research and hundreds of interviews, I Thought It Was Just Me shines a long-overdue light on an important truth: Our imperfections are what connect us to each other and to our humanity. Our vulnerabilities are not weaknesses; they are powerful reminders to keep our hearts and minds open to the reality that we're all in this together.
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3 out of 5 stars
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I'm sure its great if you are a mother ....
- De Leslie A Hill en 08-09-11
De: Brené Brown
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Caffeine
- How Caffeine Created the Modern World
- De: Michael Pollan
- Narrado por: Michael Pollan
- Duración: 2 h y 2 m
- Grabación Original
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General4.5 out of 5 stars 42,668
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Narración:4.5 out of 5 stars 36,763
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Historia4.5 out of 5 stars 36,595
Michael Pollan, known for his best-selling nonfiction audio, including The Omnivores Dilemma and How to Change Your Mind, conceived and wrote Caffeine: How Caffeine Created the Modern World as an Audible Original. In this controversial and exciting listen, Pollan explores caffeine’s power as the most-used drug in the world - and the only one we give to children (in soda pop) as a treat.
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2 out of 5 stars
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Leaves much to be desired
- De Melody H en 02-02-20
De: Michael Pollan
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Mythology: Mega Collection
- Classic Stories from the Greek, Celtic, Norse, Japanese, Hindu, Chinese, Mesopotamian and Egyptian Mythology
- De: Scott Lewis
- Narrado por: Madison Niederhauser, Oliver Hunt
- Duración: 31 h y 37 m
- Versión completa
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General4 out of 5 stars 710
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Narración:4 out of 5 stars 623
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Historia4 out of 5 stars 623
Do you know how many wives Zeus had? Or how the famous Trojan War was caused by one beautiful lady? Or how Thor got his hammer? Give your imagination a real treat. This Mega Mythology Collection of eight audiobooks is for you....
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4 out of 5 stars
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An interesting set of introductions.
- De Kevin Potter en 05-30-19
De: Scott Lewis
Lo que los oyentes dicen sobre The Advertising Effect
Con calificación alta para:
Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Philip
- 12-08-16
all of your behavior science classes is a $27 book
and its 100 times more fun to listen to than your professor. Adam is also more forthcoming about the ethics of psychology than the APA. Its a great book that should replace the materials your sociology introduction class uses tomorrow.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- morris ware jr
- 04-17-15
What an amazing and fun education!
I am a better content producer thanks to this book! The knowledge and insights contained in this book are exactly what we all need to be more effective in our campaigns.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Phil Hudson
- 04-29-15
One of The Best Books on Advertising Ever
I wanted to write "'Nuff Said" but it made me write more words. These are those words. And here are more.
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esto le resultó útil a 8 personas
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Samuel Odewale
- 07-11-15
Thorough analysis
Great listen. It is a thorough analysis of advertising. Highly recommend it to anyone in the business of persuasion.
I also like the way the author ended the book with the ethical component of advertising.
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esto le resultó útil a 4 personas
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Desislav
- 03-18-17
important knowledge!
extremely important information shared by the author in a very entertaining and explicit way. It's definitely a MUST BOOK
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Ivan Kreimer
- 07-09-19
A fantastic book for advertisers
One of the best advertising books I've ever read. A wonderful book with lots of insights on the art of advertising from a man who's walked the talk. I can't recommend this book enough for anyone interested in advertising and marketing.
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Total5 out of 5 stars
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Ejecución4 out of 5 stars
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Historia4 out of 5 stars
- Rolando Sanchez
- 11-13-15
Excelent book
It gives you practical advice that you can actually apply to your work...obviously it depends on your creativity how that advice is taken to practice.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Nico
- 02-01-22
MUST REED FOR ADVERTISERS
There are countless of insightful information in this book and I’m more than overwhelmed how much of an psychologist I am only by being within the advertising industry over 6 years. Also, Great storytelling and a heartwarming CTA in the very end ;)
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Total4 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Amazon Customer
- 05-25-16
good info on psychology
liked the book. I have studied psychology for a while and lots of familiar concepts were mentioned for its use in advertisement.
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esto le resultó útil a 1 persona
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Thomas Chaves
- 05-27-15
Great listen for small business owners
Full of interesting case studies and things to think about when positioning your product/service to potential customers/clients.
Also, the narrator did a fine job presenting the story and words clearly. Top notch.
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esto le resultó útil a 1 persona