The Dragonfly Effect
Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change
No se pudo agregar al carrito
Add to Cart failed.
Error al Agregar a Lista de Deseos.
Error al eliminar de la lista de deseos.
Error al añadir a tu biblioteca
Error al seguir el podcast
Error al dejar de seguir el podcast
The Dragonfly Effect
Compra ahora por $11.17
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrado por:
-
Andy Smith
Acerca de esta escucha
Proven strategies for harnessing the power of social media to drive social change
Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal.
Named for the only insect that is able to move in any direction when its four wings are working in concert, this book:
- Reveals the four "wings" of the Dragonfly Effect - and how they work together to produce colossal results
- Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty
- Leverage the power of design thinking and psychological research with practical strategies
- Reveals how everyday people achieve unprecedented results - whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States
The Dragonfly Effect shows that you don't need money or power to inspire seismic change.
©2010 Jennifer Aaker and Andy Smith (P)2010 Gildan MediaLos oyentes también disfrutaron...
-
Humor, Seriously
- Why Humor Is a Secret Weapon in Business and Life (And How Anyone Can Harness It. Even You.)
- De: Jennifer Aaker, Naomi Bagdonas
- Narrado por: Jennifer Aaker, Naomi Bagdonas, Michael Lewis
- Duración: 6 h y 5 m
- Versión completa
-
General4.5 out of 5 stars 476
-
Narración:4.5 out of 5 stars 387
-
Historia4.5 out of 5 stars 382
We are living through a period of unprecedented uncertainty and upheaval in both our personal and professional lives. So it should come as a surprise to exactly no one that trust, human connection, and mental well-being are all on the decline. This may seem like no laughing matter. Yet, the research shows that humor and laughter are among the most valuable tools we have at our disposal for strengthening bonds and relationships, diffusing stress and tension, boosting resilience, and performing when the stakes are high.
-
2 out of 5 stars
-
It gives me several good laughs, but that’s about it.
- De Annie en 05-11-21
De: Jennifer Aaker, y otros
-
Making Numbers Count
- The Art and Science of Communicating Numbers
- De: Chip Heath, Karla Starr
- Narrado por: Kathe Mazur
- Duración: 4 h y 35 m
- Versión completa
-
General4.5 out of 5 stars 199
-
Narración:4.5 out of 5 stars 171
-
Historia4.5 out of 5 stars 167
A clear, practical, first-of-its-kind guide to communicating and understanding numbers and data - from best-selling business author Chip Heath.
-
1 out of 5 stars
-
Not his best work, choose another title
- De Michael Harrison en 01-25-22
De: Chip Heath, y otros
-
7 Rules of Power
- Surprising—but True—Advice on How to Get Things Done and Advance Your Career
- De: Jeffrey Pfeffer
- Narrado por: Zac Aleman
- Duración: 6 h y 13 m
- Versión completa
-
General4.5 out of 5 stars 186
-
Narración:4.5 out of 5 stars 161
-
Historia4.5 out of 5 stars 159
In 7 Rules of Power, Jeffrey Pfeffer, professor of organizational behavior at the Stanford University Graduate School of Business, provides the insights that have made both his online and on-campus classes incredibly popular—with life-changing results often achieved in 8 or 10 weeks. Rooted firmly in social-science research, Pfeffer’s 7 rules provide a manual for increasing your ability to get things done, including increasing the positive effects of your job performance.
-
5 out of 5 stars
-
Great advice and evidence based perspective
- De Camilo Velasquez en 06-22-23
De: Jeffrey Pfeffer
-
Mindset
- The New Psychology of Success
- De: Carol S. Dweck PhD
- Narrado por: Bernadette Dunne
- Duración: 10 h y 23 m
- Versión completa
-
General4.5 out of 5 stars 7,812
-
Narración:4.5 out of 5 stars 6,434
-
Historia4.5 out of 5 stars 6,376
After decades of research, world-renowned Stanford University psychologist Carol S. Dweck discovered a simple but groundbreaking idea: the power of mindset. In this brilliant book, she describes how success in school, work, sports, the arts, and almost every area of human endeavor can be dramatically influenced by how we think about our talents and abilities. In this edition, Dweck offers new insights into her now famous and broadly embraced concept. She introduces a phenomenon she calls false growth mindset and guides people toward adopting a deeper, truer growth mindset.
-
1 out of 5 stars
-
😫THIS NARRATOR IS UNBEARABLE 😫
- De The non-critic en 03-29-19
-
Secrets of Dynamic Communications
- Prepare with Focus, Deliver with Clarity, Speak with Power
- De: Ken Davis, Michael Hyatt - foreword
- Narrado por: Tom Parks
- Duración: 4 h y 43 m
- Versión completa
-
General4.5 out of 5 stars 16
-
Narración:4.5 out of 5 stars 13
-
Historia5 out of 5 stars 13
Whether you are one who speaks only on rare occasions or you find yourself addressing an audience every day, this book will be an invaluable tool. Beneficial to the experienced pro as well as the new beginner, Secrets of Dynamic Communication is a practical and effective handbook for powerful presentations of all kinds. It takes the listener through the process of selecting and developing a theme, giving it focus, fleshing it out, and communicating well with the audience. The first half is devoted to preparation, the second to delivery.
-
5 out of 5 stars
-
Excellent Resource for Speakers
- De Rhonda Stoppe en 12-12-22
De: Ken Davis, y otros
-
CEO Excellence
- The Six Mindsets That Distinguish the Best Leaders from the Rest
- De: Carolyn Dewar, Scott Keller, Vikram Malhotra
- Narrado por: Patricia Rodriguez
- Duración: 11 h y 37 m
- Versión completa
-
General4.5 out of 5 stars 407
-
Narración:4.5 out of 5 stars 357
-
Historia4.5 out of 5 stars 357
Being a CEO at any of the world’s largest companies is among the most challenging roles in business. Billions, and even trillions, are at stake—and the fates of tens of thousands of employees often hang in the balance. Yet, even when “can’t miss” high-achievers win the top job, very few excel. For those who shoulder the burden of being the one on whom everyone counts, a manual for excellence is sorely needed. To identify the 21st century’s best CEOs, the authors of CEO Excellence started with a pool of over 2,400 public company CEOs.
-
2 out of 5 stars
-
Political Agenda took precedence over education
- De Raina en 05-30-22
De: Carolyn Dewar, y otros
-
Humor, Seriously
- Why Humor Is a Secret Weapon in Business and Life (And How Anyone Can Harness It. Even You.)
- De: Jennifer Aaker, Naomi Bagdonas
- Narrado por: Jennifer Aaker, Naomi Bagdonas, Michael Lewis
- Duración: 6 h y 5 m
- Versión completa
-
General4.5 out of 5 stars 476
-
Narración:4.5 out of 5 stars 387
-
Historia4.5 out of 5 stars 382
We are living through a period of unprecedented uncertainty and upheaval in both our personal and professional lives. So it should come as a surprise to exactly no one that trust, human connection, and mental well-being are all on the decline. This may seem like no laughing matter. Yet, the research shows that humor and laughter are among the most valuable tools we have at our disposal for strengthening bonds and relationships, diffusing stress and tension, boosting resilience, and performing when the stakes are high.
-
2 out of 5 stars
-
It gives me several good laughs, but that’s about it.
- De Annie en 05-11-21
De: Jennifer Aaker, y otros
-
Making Numbers Count
- The Art and Science of Communicating Numbers
- De: Chip Heath, Karla Starr
- Narrado por: Kathe Mazur
- Duración: 4 h y 35 m
- Versión completa
-
General4.5 out of 5 stars 199
-
Narración:4.5 out of 5 stars 171
-
Historia4.5 out of 5 stars 167
A clear, practical, first-of-its-kind guide to communicating and understanding numbers and data - from best-selling business author Chip Heath.
-
1 out of 5 stars
-
Not his best work, choose another title
- De Michael Harrison en 01-25-22
De: Chip Heath, y otros
-
7 Rules of Power
- Surprising—but True—Advice on How to Get Things Done and Advance Your Career
- De: Jeffrey Pfeffer
- Narrado por: Zac Aleman
- Duración: 6 h y 13 m
- Versión completa
-
General4.5 out of 5 stars 186
-
Narración:4.5 out of 5 stars 161
-
Historia4.5 out of 5 stars 159
In 7 Rules of Power, Jeffrey Pfeffer, professor of organizational behavior at the Stanford University Graduate School of Business, provides the insights that have made both his online and on-campus classes incredibly popular—with life-changing results often achieved in 8 or 10 weeks. Rooted firmly in social-science research, Pfeffer’s 7 rules provide a manual for increasing your ability to get things done, including increasing the positive effects of your job performance.
-
5 out of 5 stars
-
Great advice and evidence based perspective
- De Camilo Velasquez en 06-22-23
De: Jeffrey Pfeffer
-
Mindset
- The New Psychology of Success
- De: Carol S. Dweck PhD
- Narrado por: Bernadette Dunne
- Duración: 10 h y 23 m
- Versión completa
-
General4.5 out of 5 stars 7,812
-
Narración:4.5 out of 5 stars 6,434
-
Historia4.5 out of 5 stars 6,376
After decades of research, world-renowned Stanford University psychologist Carol S. Dweck discovered a simple but groundbreaking idea: the power of mindset. In this brilliant book, she describes how success in school, work, sports, the arts, and almost every area of human endeavor can be dramatically influenced by how we think about our talents and abilities. In this edition, Dweck offers new insights into her now famous and broadly embraced concept. She introduces a phenomenon she calls false growth mindset and guides people toward adopting a deeper, truer growth mindset.
-
1 out of 5 stars
-
😫THIS NARRATOR IS UNBEARABLE 😫
- De The non-critic en 03-29-19
-
Secrets of Dynamic Communications
- Prepare with Focus, Deliver with Clarity, Speak with Power
- De: Ken Davis, Michael Hyatt - foreword
- Narrado por: Tom Parks
- Duración: 4 h y 43 m
- Versión completa
-
General4.5 out of 5 stars 16
-
Narración:4.5 out of 5 stars 13
-
Historia5 out of 5 stars 13
Whether you are one who speaks only on rare occasions or you find yourself addressing an audience every day, this book will be an invaluable tool. Beneficial to the experienced pro as well as the new beginner, Secrets of Dynamic Communication is a practical and effective handbook for powerful presentations of all kinds. It takes the listener through the process of selecting and developing a theme, giving it focus, fleshing it out, and communicating well with the audience. The first half is devoted to preparation, the second to delivery.
-
5 out of 5 stars
-
Excellent Resource for Speakers
- De Rhonda Stoppe en 12-12-22
De: Ken Davis, y otros
-
CEO Excellence
- The Six Mindsets That Distinguish the Best Leaders from the Rest
- De: Carolyn Dewar, Scott Keller, Vikram Malhotra
- Narrado por: Patricia Rodriguez
- Duración: 11 h y 37 m
- Versión completa
-
General4.5 out of 5 stars 407
-
Narración:4.5 out of 5 stars 357
-
Historia4.5 out of 5 stars 357
Being a CEO at any of the world’s largest companies is among the most challenging roles in business. Billions, and even trillions, are at stake—and the fates of tens of thousands of employees often hang in the balance. Yet, even when “can’t miss” high-achievers win the top job, very few excel. For those who shoulder the burden of being the one on whom everyone counts, a manual for excellence is sorely needed. To identify the 21st century’s best CEOs, the authors of CEO Excellence started with a pool of over 2,400 public company CEOs.
-
2 out of 5 stars
-
Political Agenda took precedence over education
- De Raina en 05-30-22
De: Carolyn Dewar, y otros
-
Build
- An Unorthodox Guide to Making Things Worth Making
- De: Tony Fadell
- Narrado por: Tony Fadell, Roger Wayne
- Duración: 11 h y 5 m
- Versión completa
-
General4.5 out of 5 stars 2,108
-
Narración:5 out of 5 stars 1,774
-
Historia4.5 out of 5 stars 1,772
Tony Fadell led the teams that created the iPod, iPhone and Nest Learning Thermostat and learned enough in 30+ years in Silicon Valley about leadership, design, startups, Apple, Google, decision-making, mentorship, devastating failure and unbelievable success to fill an encyclopedia.
-
5 out of 5 stars
-
Best guide for start up founders, ever!!!
- De Curly Beard en 05-28-22
De: Tony Fadell
-
The Culture Map
- Breaking Through the Invisible Boundaries of Global Business
- De: Erin Meyer
- Narrado por: Lisa Larsen
- Duración: 7 h y 42 m
- Versión completa
-
General4.5 out of 5 stars 1,179
-
Narración:4.5 out of 5 stars 957
-
Historia4.5 out of 5 stars 955
Americans precede anything negative with three nice comments; French, Dutch, Israelis, and Germans get straight to the point; Latin Americans and Asians are steeped in hierarchy; Scandinavians think the best boss is just one of the crowd. It's no surprise that when they try and talk to each other, chaos breaks out. In The Culture Map, INSEAD professor Erin Meyer is your guide through this subtle, sometimes treacherous terrain in which people from starkly different backgrounds are expected to work harmoniously together.
-
5 out of 5 stars
-
Insightful, fun, and educational
- De SHERIF M TARIQ en 10-15-20
De: Erin Meyer
-
Multipliers, Revised and Updated
- How the Best Leaders Make Everyone Smarter
- De: Liz Wiseman, Stephen Covey - foreword
- Narrado por: Liz Wiseman, John Meagher
- Duración: 11 h y 24 m
- Versión completa
-
General4.5 out of 5 stars 1,936
-
Narración:4.5 out of 5 stars 1,604
-
Historia4.5 out of 5 stars 1,593
We've all had experiences with two dramatically different types of leaders. The first type drain intelligence, energy, and capability from the people around them and always need to be the smartest people in the room. These are the idea killers, the energy sappers, the diminishers of talent and commitment. On the other side of the spectrum are leaders who use their intelligence to amplify the smarts and capabilities of the people around them.
-
2 out of 5 stars
-
Good points, but highly repetitive
- De 9a7ner en 02-27-19
De: Liz Wiseman, y otros
-
The Power of Moments
- Why Certain Experiences Have Extraordinary Impact
- De: Chip Heath, Dan Heath
- Narrado por: Jeremy Bobb
- Duración: 6 h y 24 m
- Versión completa
-
General4.5 out of 5 stars 4,710
-
Narración:4.5 out of 5 stars 4,003
-
Historia4.5 out of 5 stars 3,982
While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember 20 years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children?
-
4 out of 5 stars
-
Easy to create your own defining moments
- De A. Yoshida en 12-15-17
De: Chip Heath, y otros
-
Hooked: How to Build Habit-Forming Products
- De: Nir Eyal, Ryan Hoover
- Narrado por: Nir Eyal
- Duración: 4 h y 40 m
- Versión completa
-
General4.5 out of 5 stars 4,680
-
Narración:4.5 out of 5 stars 3,889
-
Historia4.5 out of 5 stars 3,854
Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.
-
4 out of 5 stars
-
Great book, wish the narration was a little better.
- De Todays The Best Day - Dani Davis en 07-21-15
De: Nir Eyal, y otros
-
The Thank You Economy
- De: Gary Vaynerchuk
- Narrado por: Gary Vaynerchuk
- Duración: 5 h y 41 m
- Versión completa
-
General4.5 out of 5 stars 2,870
-
Narración:4.5 out of 5 stars 2,444
-
Historia4.5 out of 5 stars 2,429
The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline.
-
3 out of 5 stars
-
Gary is fun, but the book is a bit shallow
- De Scott T. Hards en 02-28-12
De: Gary Vaynerchuk
-
YouTube Secrets
- The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer
- De: Sean Cannell, Benji Travis
- Narrado por: Sean Cannell, Benji Travis
- Duración: 5 h y 29 m
- Versión completa
-
General4.5 out of 5 stars 1,280
-
Narración:4.5 out of 5 stars 1,092
-
Historia4.5 out of 5 stars 1,078
YouTube sensations and best-selling authors Sean Cannell and Benji Travis take your YouTube channel from slow and dormant to accelerated and engaged, using premium and updated YouTube growth tips for creators, business owners, digital entrepreneurs, and influencers. This is the ultimate game plan to grow a following and make money with the power of video.
-
3 out of 5 stars
-
Don't use a credit on this. Moderately passable
- De Scott en 08-04-19
De: Sean Cannell, y otros
-
One Million Followers: How I Built a Massive Social Following in 30 Days
- Growth Hacks for Your Business, Your Message, and Your Brand from the World's Greatest Minds
- De: Brendan Kane
- Narrado por: Brendan Kane
- Duración: 6 h y 15 m
- Versión completa
-
General4.5 out of 5 stars 596
-
Narración:4.5 out of 5 stars 505
-
Historia4 out of 5 stars 500
Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise?
-
1 out of 5 stars
-
So much fluff.
- De Daniella en 05-17-19
De: Brendan Kane
-
Growth Hacking: Level Up Your Startup
- De: Patrick Kelley
- Narrado por: Sean Posvistak
- Duración: 1 h y 30 m
- Versión completa
-
General5 out of 5 stars 28
-
Narración:5 out of 5 stars 24
-
Historia4.5 out of 5 stars 24
If you have a start up and want to know how to grow your business cheaply, quickly, and effectively, then Growth Hacking: Level Up Your Startup is just what you need. It’s aimed at beginners and it discusses the basics of growth hacking in an easy and listener-friendly manner. The techniques described are simple and easy to understand, and throughout are interesting examples of how companies such as Airbnb used these methods to achieve phenomenal growth.
-
5 out of 5 stars
-
Informative book
- De Red en 12-24-17
De: Patrick Kelley
-
Content Inc.
- How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
- De: Joe Pulizzi
- Narrado por: Joe Pulizzi
- Duración: 6 h y 50 m
- Versión completa
-
General4.5 out of 5 stars 928
-
Narración:4.5 out of 5 stars 802
-
Historia4.5 out of 5 stars 800
A pioneer of content marketing, Joe Pulizzi has cracked the code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business.
-
2 out of 5 stars
-
Don't believe the hype.
- De Mariam en 11-20-15
De: Joe Pulizzi
-
Actionable Gamification
- Beyond Points, Badges, and Leaderboards
- De: Yu-kai Chou
- Narrado por: Scott R. Smith
- Duración: 12 h y 29 m
- Versión completa
-
General4.5 out of 5 stars 496
-
Narración:4.5 out of 5 stars 419
-
Historia4.5 out of 5 stars 415
The new era of gamification and human-focused design optimizes for motivation and engagement over traditional function-focused design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment.
-
2 out of 5 stars
-
Just a bunch of rules and no source references
- De Abel en 09-07-17
De: Yu-kai Chou
-
Branding Basics for Small Business, 2nd Edition
- How to Create an Irresistible Brand on Any Budget
- De: Maria Ross
- Narrado por: Maria Ross
- Duración: 4 h y 58 m
- Versión completa
-
General4.5 out of 5 stars 59
-
Narración:5 out of 5 stars 50
-
Historia4.5 out of 5 stars 50
In Branding Basics for Small Business, marketing expert Maria Ross shares real-life examples and expert interviews to show how organizations of any size can create a winning brand. Small businesses, start-ups, and nonprofits enviously watch the big guys create tribes of loyal followers. How do they do it? What can time- and resource-strapped organizations learn from them? The secret is starting with a strong brand strategy, which goes far beyond a logo.
-
5 out of 5 stars
-
Totally relevant.
- De ABLOCH en 06-06-17
De: Maria Ross
Relacionado con este tema
-
Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- De: Geoffrey Colon
- Narrado por: Geoffrey Colon
- Duración: 6 h y 14 m
- Versión completa
-
General4 out of 5 stars 81
-
Narración:4 out of 5 stars 75
-
Historia4 out of 5 stars 74
Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
-
5 out of 5 stars
-
Needed. Valuable. Welcome contribution.
- De Oliver Nielsen en 04-26-17
De: Geoffrey Colon
-
The Referral Engine
- Teaching Your Business to Market Itself
- De: John Jantsch
- Narrado por: John Jantsch
- Duración: 6 h y 49 m
- Versión completa
-
General4 out of 5 stars 658
-
Narración:4 out of 5 stars 370
-
Historia4 out of 5 stars 362
The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
-
5 out of 5 stars
-
A misleading Title results in a hidden gem
- De Dean en 10-13-10
De: John Jantsch
-
Youtility
- Why Smart Marketing Is About Help Not Hype
- De: Jay Baer
- Narrado por: Marcus Sheridan, Jay Baer
- Duración: 4 h y 51 m
- Versión completa
-
General4.5 out of 5 stars 306
-
Narración:4.5 out of 5 stars 243
-
Historia4.5 out of 5 stars 243
Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
-
4 out of 5 stars
-
Good Framing, Examples and Supporting Concepts
- De Adam Helweh en 10-13-13
De: Jay Baer
-
The Science of Growth
- How Facebook Beat Friendster - and How Nine Other Startups Left the Rest in the Dust
- De: Sean Ammirati, Richard Florida - foreword
- Narrado por: Fajer Al-Kaisi
- Duración: 6 h y 57 m
- Versión completa
-
General4 out of 5 stars 112
-
Narración:4.5 out of 5 stars 95
-
Historia4 out of 5 stars 95
The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market and is now used by almost every fledgling company to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure.
-
5 out of 5 stars
-
Awesome book
- De Josh en 04-29-16
De: Sean Ammirati, y otros
-
The Impact Equation
- Are You Making Things Happen or Just Making Noise?
- De: Chris Brogan, Julien Smith
- Narrado por: Chris Brogan, Julien Smith
- Duración: 6 h y 41 m
- Versión completa
-
General4 out of 5 stars 58
-
Narración:4 out of 5 stars 46
-
Historia4 out of 5 stars 45
Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
-
5 out of 5 stars
-
Almost as good as Contagious
- De Bruce en 05-15-13
De: Chris Brogan, y otros
-
Book Yourself Solid, Third Edition
- The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
- De: Michael Port
- Narrado por: Michael Port
- Duración: 9 h y 54 m
- Versión completa
-
General4.5 out of 5 stars 199
-
Narración:5 out of 5 stars 175
-
Historia4.5 out of 5 stars 176
Book Yourself Solid has been one of the most popular marketing guides in the world for service-based businesses since its initial release in 2006. This new third edition includes updated and expanded strategies, techniques, and skills to help you get more clients and increase your take-home profits.
-
5 out of 5 stars
-
One of the best.
- De Amazon Customer en 02-02-19
De: Michael Port
-
Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- De: Geoffrey Colon
- Narrado por: Geoffrey Colon
- Duración: 6 h y 14 m
- Versión completa
-
General4 out of 5 stars 81
-
Narración:4 out of 5 stars 75
-
Historia4 out of 5 stars 74
Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
-
5 out of 5 stars
-
Needed. Valuable. Welcome contribution.
- De Oliver Nielsen en 04-26-17
De: Geoffrey Colon
-
The Referral Engine
- Teaching Your Business to Market Itself
- De: John Jantsch
- Narrado por: John Jantsch
- Duración: 6 h y 49 m
- Versión completa
-
General4 out of 5 stars 658
-
Narración:4 out of 5 stars 370
-
Historia4 out of 5 stars 362
The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
-
5 out of 5 stars
-
A misleading Title results in a hidden gem
- De Dean en 10-13-10
De: John Jantsch
-
Youtility
- Why Smart Marketing Is About Help Not Hype
- De: Jay Baer
- Narrado por: Marcus Sheridan, Jay Baer
- Duración: 4 h y 51 m
- Versión completa
-
General4.5 out of 5 stars 306
-
Narración:4.5 out of 5 stars 243
-
Historia4.5 out of 5 stars 243
Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
-
4 out of 5 stars
-
Good Framing, Examples and Supporting Concepts
- De Adam Helweh en 10-13-13
De: Jay Baer
-
The Science of Growth
- How Facebook Beat Friendster - and How Nine Other Startups Left the Rest in the Dust
- De: Sean Ammirati, Richard Florida - foreword
- Narrado por: Fajer Al-Kaisi
- Duración: 6 h y 57 m
- Versión completa
-
General4 out of 5 stars 112
-
Narración:4.5 out of 5 stars 95
-
Historia4 out of 5 stars 95
The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market and is now used by almost every fledgling company to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure.
-
5 out of 5 stars
-
Awesome book
- De Josh en 04-29-16
De: Sean Ammirati, y otros
-
The Impact Equation
- Are You Making Things Happen or Just Making Noise?
- De: Chris Brogan, Julien Smith
- Narrado por: Chris Brogan, Julien Smith
- Duración: 6 h y 41 m
- Versión completa
-
General4 out of 5 stars 58
-
Narración:4 out of 5 stars 46
-
Historia4 out of 5 stars 45
Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
-
5 out of 5 stars
-
Almost as good as Contagious
- De Bruce en 05-15-13
De: Chris Brogan, y otros
-
Book Yourself Solid, Third Edition
- The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
- De: Michael Port
- Narrado por: Michael Port
- Duración: 9 h y 54 m
- Versión completa
-
General4.5 out of 5 stars 199
-
Narración:5 out of 5 stars 175
-
Historia4.5 out of 5 stars 176
Book Yourself Solid has been one of the most popular marketing guides in the world for service-based businesses since its initial release in 2006. This new third edition includes updated and expanded strategies, techniques, and skills to help you get more clients and increase your take-home profits.
-
5 out of 5 stars
-
One of the best.
- De Amazon Customer en 02-02-19
De: Michael Port
-
Friend of a Friend...
- Understanding the Hidden Networks That Can Transform Your Life and Your Career
- De: David Burkus
- Narrado por: P. J. Ochlan
- Duración: 7 h y 53 m
- Versión completa
-
General4.5 out of 5 stars 132
-
Narración:4.5 out of 5 stars 113
-
Historia4.5 out of 5 stars 113
What if the best way to grow your network isn't by introducing yourself to strangers at cocktail parties, handing out business cards, or signing up for the latest online tool, but by developing a better understanding of the existing network that's already around you? We know that it's essential to reach out and build your network. But did you know that it's actually your weaker or former contacts who will be the most helpful to you? Or that many of our best efforts at meeting new people simply serve up the same old opportunities we already have?
-
5 out of 5 stars
-
The reality of human networks - How to Navigate, Create & Use them!
- De T.Om en 11-07-18
De: David Burkus
-
Becoming Facebook
- The 10 Challenges That Defined the Company That's Disrupting the World
- De: Mike Hoefflinger
- Narrado por: Nicholas Techosky
- Duración: 7 h y 45 m
- Versión completa
-
General4 out of 5 stars 88
-
Narración:4 out of 5 stars 72
-
Historia4 out of 5 stars 74
Facebook's founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends...and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect. Mike Hoefflinger was one of those Facebook insiders.
-
3 out of 5 stars
-
mainly a tribute to the success of FB
- De Anonymous User en 10-07-18
De: Mike Hoefflinger
-
Entrepreneurial You
- Monetize Your Expertise, Create Multiple Income Streams, and Thrive
- De: Dorie Clark
- Narrado por: Dorie Clark
- Duración: 5 h y 29 m
- Versión completa
-
General4.5 out of 5 stars 272
-
Narración:4.5 out of 5 stars 240
-
Historia4.5 out of 5 stars 241
What does it take to create the career you want? It's no secret that the world of work has changed, and we're shifting toward an ever more entrepreneurial, self-reliant, work-from-wherever-you-are economy. That can be a liberating force. But there's a major obstacle professionals face when they contemplate taking the leap: how to actually make money doing what they love. You may have incredible talent and novel ideas, but figuring out how to get started, building your reputation in a new realm, and bringing in a steady flow of new clients can be a daunting prospect.
-
3 out of 5 stars
-
Alternative title: Ways to Earn Money Online
- De Oliver Nielsen en 02-12-18
De: Dorie Clark
-
Duct Tape Selling
- Think Like a Marketer - Sell Like a Superstar
- De: John Jantsch
- Narrado por: John Jantsch
- Duración: 7 h y 53 m
- Versión completa
-
General4 out of 5 stars 39
-
Narración:4.5 out of 5 stars 35
-
Historia4 out of 5 stars 34
Many of the areas that salespeople struggle with these days have long been the domain of marketers, according to best-selling author John Jantsch. The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach on its head. It's no longer enough to view a salesperson's job as closing. Today's superstars must attract, teach, convert, serve, and measure while developing a personal brand that stands for trust and expertise.
-
3 out of 5 stars
-
not quite for audible
- De Andrea en 05-08-16
De: John Jantsch
-
The Zappos Experience
- 5 Principles to Inspire, Engage, and Wow
- De: Joseph A. Michelli
- Narrado por: Joseph A. Michelli, Tom Parks
- Duración: 8 h y 32 m
- Versión completa
-
General4.5 out of 5 stars 58
-
Narración:4.5 out of 5 stars 48
-
Historia4.5 out of 5 stars 48
The Zappos Experience takes you through - and beyond - the playful, offbeat company culture Zappos has become famous for. Michelli reveals what occurs behind the scenes at Zappos, showing how employees at all levels operate on a day-to-day basis while providing the "big picture" leadership methods that have earned the company $1 billion in annual gross sales during the last ten years - with almost no advertising. Michelli breaks the approach down into five key elements.
-
2 out of 5 stars
-
Brand propaganda
- De MR A G ADELAAR en 05-22-15
-
The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- De: Guy Kawasaki
- Narrado por: Paul Boehmer
- Duración: 8 h y 43 m
- Versión completa
-
General4.5 out of 5 stars 1,000
-
Narración:4.5 out of 5 stars 873
-
Historia4.5 out of 5 stars 870
Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
-
2 out of 5 stars
-
Like a collection of about.com articles
- De Lee en 06-15-15
De: Guy Kawasaki
-
Technically Wrong
- Sexist Apps, Biased Algorithms, and Other Threats of Toxic Tech
- De: Sara Wachter-Boettcher
- Narrado por: Andrea Emmes
- Duración: 5 h y 42 m
- Versión completa
-
General4.5 out of 5 stars 150
-
Narración:4.5 out of 5 stars 137
-
Historia4.5 out of 5 stars 138
Buying groceries, tracking our health, finding a date: whatever we want to do, odds are that we can now do it online. But few of us ask how all these digital products are designed, or why. It's time we change that. Many of the services we rely on are full of oversights, biases, and downright ethical nightmares. Chatbots that harass women. Signup forms that fail anyone who's not straight. Social media sites that send peppy messages about dead relatives. Algorithms that put more black people behind bars.
-
4 out of 5 stars
-
Pretty good but not complete
- De Casey en 10-29-17
-
Company of One
- Why Staying Small Is the Next Big Thing for Business
- De: Paul Jarvis
- Narrado por: Paul Jarvis
- Duración: 7 h y 32 m
- Versión completa
-
General4.5 out of 5 stars 1,222
-
Narración:4.5 out of 5 stars 1,027
-
Historia4.5 out of 5 stars 1,019
Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.
-
2 out of 5 stars
-
Starts out strong...
- De Oliver Nielsen en 05-02-20
De: Paul Jarvis
-
What Would Google Do?
- De: Jeff Jarvis
- Narrado por: Jeff Jarvis
- Duración: 9 h y 2 m
- Versión completa
-
General4 out of 5 stars 1,101
-
Narración:4 out of 5 stars 413
-
Historia4 out of 5 stars 415
In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google, the fastest-growing company in history, to discover 40 clear and straightforward rules to manage and live by.
-
1 out of 5 stars
-
Shallow and one-sided
- De JimmiJ en 02-04-09
De: Jeff Jarvis
-
UnMarketing, Second Edition
- Everything Has Changed and Nothing is Different
- De: Scott Stratten, Alison Stratten
- Narrado por: Allison Stratten, Scott Stratten
- Duración: 6 h y 51 m
- Versión completa
-
General4.5 out of 5 stars 54
-
Narración:4.5 out of 5 stars 46
-
Historia4.5 out of 5 stars 46
UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to and validated and have a platform to be heard - especially online. With UnMarketing, you'll create a relationship with your customers and make yourself the logical choice for their needs.
-
5 out of 5 stars
-
Authentic and genuine people
- De Karin Bertelsen en 06-30-20
De: Scott Stratten, y otros
-
Hug Your Haters
- How to Embrace Complaints and Keep Your Customers
- De: Jay Baer
- Narrado por: Jay Baer
- Duración: 5 h y 36 m
- Versión completa
-
General4.5 out of 5 stars 238
-
Narración:4.5 out of 5 stars 201
-
Historia4.5 out of 5 stars 201
Technology has evaporated the barriers of complaint. With smartphones and always-on Internet access, consumers complain more often and across more channels, many of them public. This requires a completely new system for instantly finding, evaluating, and addressing these complaints. Jay Baer and Edison Research conducted a landmark study of more than 2,000 consumers and found that not all complainers ("haters") are created equal.
-
1 out of 5 stars
-
Such a waste of time
- De hadi maghsoudi en 03-19-16
De: Jay Baer
-
What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- De: Nicholas J. Webb
- Narrado por: James Foster
- Duración: 7 h y 1 m
- Versión completa
-
General4.5 out of 5 stars 177
-
Narración:4.5 out of 5 stars 162
-
Historia4.5 out of 5 stars 161
The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
-
5 out of 5 stars
-
Must read if you are looking for a way to improve your business
- De Anonymous User en 05-06-20
De: Nicholas J. Webb