Actionable Gamification

Beyond Points, Badges, and Leaderboards

De: Yu-kai Chou

Narrado por: Scott R. Smith

The new era of gamification and human-focused design optimizes for motivation and engagement over traditional function-focused design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment. Gamification pioneer Yu-kai Chou takes the listener on a journey to learn his 12 years of obsessive research in creating the Octalysis Framework, and how to apply the framework to create engaging and successful experiences in their product, workplace, marketing, and personal lives.

©2015, 2017 Yu-kai Chou (P)2017 Yu-kai Chou

very interesting content I will read second time

I found this book to be full of really interesting ideas told in a very easy to understand way. Although about halfway through it became a chore to finish because my motivations changed. I will most definitely return to this book and these ideas in the future.

Essential for people building engaging products.

A marvelous framework to classify your ideas and help you define a product vision that is aligned with your user behavior.

Practicing What He Preaches

This book is exhaustive and a great resource on Gamification. It is obvious the author believes in the principles behind Gamification and demonstrates that to the reader by applying the principles in the book. At the end of every chapter he offers tasks that allows the user to apply what they should have learned. Nothing says 'sincerity' like eating your own cooking.

Best book ever read. Enlightened

Loved it. It was time well spent and considering to read it again, while searching for books of the same author

Great read for anyone wanting to know more about human motivation.

I really liked the stories and examples used in this book. I thought that the ideas about human motivation that the author put forward would benefit any product manager or designer.

¡An outstanding set of tools!

¡WOW! ¡This book is Freaking Awesome! If have you ever had any inkling towards gamification or played games and wanted to understand better than the mechanics of it this book will reveal much!

Wow

The title speaks strongly to the impact and potential for those who embrace the purpose. Time to read and learn.

Epic Meaning and Calling

This book teaches everything you need to design a Human Focused Design, not only you will be able to create a engaging gamified experience but you will be able to understand human motivation and behaviors.
This book is extremely good, wow moments are recurrent at every moment.

Great book for any behaviorist!

An amazing behavioral and decision making book. A must read for anyone who wishes to incorporate behavioral designs in their life

Solid analytical framework

Solid conceptual framework that lets you easily apply gamification concepts to real world products. As an engineer who's moved to marketing i definitely appreciate that he's taken a topic that is hard to get people to take seriously and applied a rigid analytical framework on top of it. Going through the book I was able to easily take notes on the core principles and come up with a series of actions that I plan to investigate further for improving user engagement on a commercial product that is definitely not a game. I was impressed the concepts transition pretty easily from social media and games to general UX design.

I would ding it a star for how many times he says 'Octalysis', but I'll it back for being able to mathematically show that FarmVille was a crap game that simply plays to addictive tendencies.