
Actionable Gamification
Beyond Points, Badges, and Leaderboards
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Narrado por:
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Scott R. Smith
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De:
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Yu-kai Chou
Acerca de esta escucha
The new era of gamification and human-focused design optimizes for motivation and engagement over traditional function-focused design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment. Gamification pioneer Yu-kai Chou takes the listener on a journey to learn his 12 years of obsessive research in creating the Octalysis Framework, and how to apply the framework to create engaging and successful experiences in their product, workplace, marketing, and personal lives.
©2015, 2017 Yu-kai Chou (P)2017 Yu-kai ChouLos oyentes también disfrutaron...
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The small-business guru behind Duct Tape Marketing and The Referral Engine teaches listeners how to establish lasting commitment in their employees, customers, and businesses. Why are some companies able to generate committed, long-term customers while others struggle to stay afloat? Why do the employees of some organizations fully dedicate themselves while others punch the clock without enthusiasm?
De: John Jantsch
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Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- De: Geoffrey Colon
- Narrado por: Geoffrey Colon
- Duración: 6 h y 14 m
- Versión completa
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Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
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Needed. Valuable. Welcome contribution.
- De Oliver Nielsen en 04-26-17
De: Geoffrey Colon
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What's Your Moonshot?
- Future-Proof Yourself and Your Business in the Age of Exponential Disruption
- De: John Sanei
- Narrado por: John Sanei
- Duración: 3 h y 53 m
- Versión completa
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In What's Your Moonshot? trend and innovation strategist John Sanei explains how to ask the bigger, bolder, more courageous questions that will help you thrive - rather than merely survive - in our exponentially changing times. With a future-focused victor mindset, Sanei decodes the mega-trends that are reshaping human behavior and the way we do business - not to mention, the way we live our lives.
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Great read to kick off 2022
- De Anonymous User en 01-08-22
De: John Sanei
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Jobs to Be Done
- A Roadmap for Customer-Centered Innovation
- De: Stephen Wunker, David Farber, Jessica Wattman
- Narrado por: Tim Andres Pabon
- Duración: 4 h y 52 m
- Versión completa
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Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services, and helps you generate creative opportunities to innovate your way to success.
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YouTube talks are better.
- De BizTech Readings en 12-27-16
De: Stephen Wunker, y otros
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The New Entrepreneurz
- Changing the Way You Play Life
- De: Ronen Gafni, Simcha Gluck
- Narrado por: Simcha Gluck
- Duración: 5 h y 37 m
- Versión completa
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The New Entrepreneurz provides a game-changing, game-based approach to molding your mind and developing a fresh entrepreneurial mentality that focuses on working smart & on collaborative winning. Advocating not for simple change, but for total transformation, this revolutionary resource provides a powerful platform to shift the paradigm for all those interested in running a smart purpose driven business.
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A positive philosophy for life and business
- De Nigel en 03-05-15
De: Ronen Gafni, y otros
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The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- De: Guy Kawasaki
- Narrado por: Paul Boehmer
- Duración: 8 h y 43 m
- Versión completa
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Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
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Like a collection of about.com articles
- De Lee en 06-15-15
De: Guy Kawasaki
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Overdeliver
- Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
- De: Brian Kurtz
- Narrado por: Brian Kurtz
- Duración: 8 h y 43 m
- Versión completa
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Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
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1 of the best books on marketing - highly recommended
- De Patrick J. Stiles en 12-13-19
De: Brian Kurtz
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The Click Moment
- Seizing Opportunity in an Unpredictable World
- De: Frans Johansson
- Narrado por: Erik Synnestvedt
- Duración: 7 h y 41 m
- Versión completa
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On the one hand we aren’t surprised by the uncertainty of everyday life, but on the other we believe that success can be analyzed and planned for. It is a revealing paradox. The implications are explosive and they obliterate every common-sense notion we have about strategy and planning. The Click Moment is about two very simple but highly provocative ideas.
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Outstanding book!
- De Anilyn Karel en 08-26-24
De: Frans Johansson
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Becoming Facebook
- The 10 Challenges That Defined the Company That's Disrupting the World
- De: Mike Hoefflinger
- Narrado por: Nicholas Techosky
- Duración: 7 h y 45 m
- Versión completa
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Facebook's founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends...and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect. Mike Hoefflinger was one of those Facebook insiders.
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mainly a tribute to the success of FB
- De Anonymous User en 10-07-18
De: Mike Hoefflinger
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Designing for Growth
- A Design Thinking Tool Kit for Managers
- De: Jeanne Liedtka, Tim Ogilvie
- Narrado por: Nicol Zanzarella
- Duración: 6 h y 35 m
- Versión completa
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Jeanne Liedtka and Tim Ogilvie educate listeners on one of the hottest trends in business development: "design thinking", or the ability to turn abstract ideas into practical applications for maximal business growth. Jeanne Liedtka's recent book, The Catalyst: How YOU Can Lead Extraordinary Growth, was named a Top Innovation and Design Thinking Book by Business Week. Tim Ogilvie has been hailed as a visionary for his pioneering contributions to service innovation, business model innovation, and customer experience design.
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Audiobook requires regular book
- De GoingGoingGone... en 07-01-18
De: Jeanne Liedtka, y otros
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The Zappos Experience
- 5 Principles to Inspire, Engage, and Wow
- De: Joseph A. Michelli
- Narrado por: Joseph A. Michelli, Tom Parks
- Duración: 8 h y 32 m
- Versión completa
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The Zappos Experience takes you through - and beyond - the playful, offbeat company culture Zappos has become famous for. Michelli reveals what occurs behind the scenes at Zappos, showing how employees at all levels operate on a day-to-day basis while providing the "big picture" leadership methods that have earned the company $1 billion in annual gross sales during the last ten years - with almost no advertising. Michelli breaks the approach down into five key elements.
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Brand propaganda
- De MR A G ADELAAR en 05-22-15
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I'm Afraid Debbie From Marketing Has Left for the Day
- How to Use Behavioural Design to Create Change in the Real World
- De: Morten Münster
- Narrado por: David Bateson
- Duración: 9 h y 27 m
- Versión completa
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With more than 50,000 copies sold in Denmark, this book has been on the bestseller list since its publication in 2017. Barack Obama used a secret competitive advantage to win two elections. Companies such as Google, Amazon and Novo Nordisk use the same insight to stir up innovation, increase compliance, improve the work environment and sell more products. And successful management groups in the C20 index have started using it as their preferred strategy. But what kind of insight are we talking about here? The answer is - behavioural design.
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Great, practical summary of behaviour design
- De Elena en 06-01-21
De: Morten Münster
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Do you love gaming? Do you have ideas for games of your own and want to learn how to produce them professionally? Longtime game designer Justin Gary has the answers you seek. After 20 years in the gaming industry, creating such games as Solforge, Ascension, and the World of Warcraft Miniatures Game, Justin is now sharing all his secrets in Think Like a Game Designer. Best of all, Justin’s secrets are really simple, practical, and common sense steps you can take yourself.
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Organizations are facing an engagement crisis. Not surprisingly, these stakeholders have developed deflector shields to protect themselves. Only a privileged few organizations are allowed to penetrate the shield, and even less will meaningfully engage. To penetrate the shield, and engage the audience, organizations need an edge. Gamification has emerged as a way to gain that edge and organizations are beginning to see it as a key tool in their digital engagement strategy.
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Its about gamifying in the corporate environment
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Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.
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In this groundbreaking audiobook, Amy Jo Kim lays out a step-by-step system for crafting products that people love...and keep loving. The secret? Develop “impossible to put down” products by using techniques that the fast-moving games industry employs when making games that glue millions of players to their screens.
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Amalgamation of past and future processes
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You Said This Would Be Fun
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Good games don’t emerge out of thin air. Game design is a craft, and as in any other craft, there are skills and knowledge, acquired through study and practice, that accelerate progress toward better games. You Said This Would Be Fun explores these skills, explaining how great games exhibit qualities that designers of all experience levels can strive to emulate.
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Excellent overview of many board-game related topics.
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Hooked: How to Build Habit-Forming Products
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Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.
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Great book, wish the narration was a little better.
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Think Like a Game Designer: The Step-by-Step Guide to Unlocking Your Creative Potential
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Organizations are facing an engagement crisis. Not surprisingly, these stakeholders have developed deflector shields to protect themselves. Only a privileged few organizations are allowed to penetrate the shield, and even less will meaningfully engage. To penetrate the shield, and engage the audience, organizations need an edge. Gamification has emerged as a way to gain that edge and organizations are beginning to see it as a key tool in their digital engagement strategy.
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Its about gamifying in the corporate environment
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Designing for Behavior Change (2nd Edition)
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Game Thinking
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Amalgamation of past and future processes
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De: Amy Jo Kim PhD
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You Said This Would Be Fun
- What Makes a Game Good and How to Make a Good Game
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Good games don’t emerge out of thin air. Game design is a craft, and as in any other craft, there are skills and knowledge, acquired through study and practice, that accelerate progress toward better games. You Said This Would Be Fun explores these skills, explaining how great games exhibit qualities that designers of all experience levels can strive to emulate.
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Excellent overview of many board-game related topics.
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Hooked: How to Build Habit-Forming Products
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For the past five years, Steve Kamb has transformed himself from wannabe daydreamer into a real-life superhero and actually turned his life into a gigantic video game: flying stunt planes in New Zealand, gambling in a tuxedo at the Casino de Monte-Carlo, and even finding Nemo on the Great Barrier Reef. To help him accomplish all of these goals, he built a system that allowed him to complete quests, take on boss battles, earn experience points, and literally level up his life.
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I purchased the book, now I have to buy the site?
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The Gamification Toolkit
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In their new audiobook The Gamification Toolkit, Werbach and Hunter go deeper into the key game elements and provide you with the tools to take gamification to the next level. This brief but comprehensive book is a user's guide to help you build a game - for the win.
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Excellent intro to gamification
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Video Game Storytelling
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With increasingly sophisticated video games being consumed by an enthusiastic and expanding audience, the pressure is on game developers like never before to deliver exciting stories and engaging characters. With Video Game Storytelling, game writer and producer Evan Skolnick provides a comprehensive yet easy-to-follow guide to storytelling basics and how they can be applied at every stage of the development process - by all members of the team.
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Nice but shallow
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De: Evan Skolnick
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The Secret Science of Games
- De: John Hopson
- Narrado por: Matt Hicks
- Duración: 5 h y 9 m
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General
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Narración:
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Historia
The Secret Science of Games is an accessible and entertaining guide to the hidden role of science in making games more fun. User experience (UX) research is a vital part of the story of how video games have become a cultural juggernaut, but game developers generally don’t speak publicly about how data shapes game design and game development.
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Worth reading if you are remotely interested in games and UX
- De Ayman en 10-14-23
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Emotional Design
- Why We Love (or Hate) Everyday Things
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- Narrado por: George Newbern
- Duración: 7 h y 23 m
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Narración:
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Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed.
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Great, logical book
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Fight, Magic, Items
- The History of Final Fantasy, Dragon Quest, and the Rise of Japanese RPGs in the West
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The Japanese roleplaying game (JRPG) genre is one that is known for bold, unforgettable characters; rich stories; and some of the most iconic and beloved games in the industry. Inspired by early Western RPGs and introducing technology and artistic styles that pushed the boundaries of what video games could be, this genre is responsible for creating some of the most complex, bold, and beloved games in history. In Fight, Magic, Items, Aidan Moher guides listeners through the history of JRPGs.
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Excellent history of the JRPG genre
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Blood, Sweat, and Pixels
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- De: Jason Schreier
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General
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Developing video games—hero's journey or fool's errand? The creative and technical logistics that go into building today's hottest games can be more harrowing and complex than the games themselves, often seeming like an endless maze or a bottomless abyss. In Blood, Sweat, and Pixels, Jason Schreier takes listeners on a fascinating odyssey behind the scenes of video game development, where the creator may be a team of 600 overworked underdogs or a solitary geek genius.
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Behind the Scenes
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De: Jason Schreier
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SuperBetter
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- Narrado por: Jane McGonigal
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An innovative guide to living gamefully, based on the program that has already helped nearly half a million people achieve remarkable personal growth. In 2009, internationally renowned game designer Jane McGonigal suffered a severe concussion. Unable to think clearly or work or even get out of bed, she became anxious and depressed, even suicidal. But rather than let herself sink further, she decided to get better by doing what she does best: She turned her recovery process into a resilience-building game.
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Fantastic book, not the ideal medium
- De Kaye Marie en 07-14-16
De: Jane McGonigal
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Sid Meier's Memoir!
- A Life in Computer Games
- De: Sid Meier, Jennifer Lee Noonan - contributor
- Narrado por: Charles Constant
- Duración: 8 h y 32 m
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General
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Over his four-decade career, Sid Meier has produced some of the world's most popular video games, including Sid Meier's Civilization, which has sold more than 51 million units worldwide and accumulated more than one billion hours of play. Sid Meier's Memoir! is the story of an obsessive young computer enthusiast who helped launch a multibillion-dollar industry.
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Only the Interesting Stuff
- De R. Squyres en 10-05-21
De: Sid Meier, y otros
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Gamedev
- 10 Steps to Making Your First Game Successful
- De: Wlad Marhulets
- Narrado por: Yong Yea
- Duración: 6 h
- Versión completa
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General
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Historia
The book guides you through a step-by-step process of making a commercial game. It teaches you how to learn all the necessary skills and covers various aspects of game development: mindset, preproduction, funding, business, law, development, marketing, PR, publishing, distribution, as well as pre-launch, launch, and post-launch strategies.
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The bible of modern game development.
- De Jason Parks en 11-12-20
De: Wlad Marhulets
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Design for How People Think
- Using Brain Science to Build Better Products
- De: John Whalen PhD
- Narrado por: Mitchell Dorian
- Duración: 4 h y 43 m
- Versión completa
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General
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Narración:
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Historia
User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.
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Generally Great Starter for Software UX Design
- De Michael en 03-02-25
De: John Whalen PhD
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Control Freak
- My Epic Adventure Making Video Games
- De: Cliff Bleszinski
- Narrado por: Kurt Kanazawa
- Duración: 9 h y 24 m
- Versión completa
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General
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Video games are dominating the planet. In 2020, they brought in $180 billion dollars globally—nearly $34 billion in the United States alone. So who are the brilliant designers who create these stunning virtual worlds? Cliff Bleszinski—or CliffyB as he is known to gamers—is one of the few who’ve reached mythical, rock-star status. In Control Freak, he gives an unvarnished, all-access tour of the business.
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5 star book, but obnoxious
- De Rodney en 06-10-23
De: Cliff Bleszinski
Lo que los oyentes dicen sobre Actionable Gamification
Con calificación alta para:
Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- Grant
- 07-18-21
very interesting content I will read second time
I found this book to be full of really interesting ideas told in a very easy to understand way. Although about halfway through it became a chore to finish because my motivations changed. I will most definitely return to this book and these ideas in the future.
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- Zeke
- 03-15-21
Essential for people building engaging products.
A marvelous framework to classify your ideas and help you define a product vision that is aligned with your user behavior.
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- Dan Collins
- 11-13-17
Practicing What He Preaches
This book is exhaustive and a great resource on Gamification. It is obvious the author believes in the principles behind Gamification and demonstrates that to the reader by applying the principles in the book. At the end of every chapter he offers tasks that allows the user to apply what they should have learned. Nothing says 'sincerity' like eating your own cooking.
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- Peter Y
- 12-27-21
Best book ever read. Enlightened
Loved it. It was time well spent and considering to read it again, while searching for books of the same author
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- Amazon Customer
- 01-30-23
Great read for anyone wanting to know more about human motivation.
I really liked the stories and examples used in this book. I thought that the ideas about human motivation that the author put forward would benefit any product manager or designer.
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- WM
- 11-11-21
¡An outstanding set of tools!
¡WOW! ¡This book is Freaking Awesome! If have you ever had any inkling towards gamification or played games and wanted to understand better than the mechanics of it this book will reveal much!
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- Amazon Customer
- 04-01-18
Wow
The title speaks strongly to the impact and potential for those who embrace the purpose. Time to read and learn.
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- Anonymous User
- 11-21-20
Epic Meaning and Calling
This book teaches everything you need to design a Human Focused Design, not only you will be able to create a engaging gamified experience but you will be able to understand human motivation and behaviors.
This book is extremely good, wow moments are recurrent at every moment.
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- Anonymous User
- 11-20-21
Great book for any behaviorist!
An amazing behavioral and decision making book. A must read for anyone who wishes to incorporate behavioral designs in their life
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- Dan
- 08-29-17
Solid analytical framework
Solid conceptual framework that lets you easily apply gamification concepts to real world products. As an engineer who's moved to marketing i definitely appreciate that he's taken a topic that is hard to get people to take seriously and applied a rigid analytical framework on top of it. Going through the book I was able to easily take notes on the core principles and come up with a series of actions that I plan to investigate further for improving user engagement on a commercial product that is definitely not a game. I was impressed the concepts transition pretty easily from social media and games to general UX design.
I would ding it a star for how many times he says 'Octalysis', but I'll it back for being able to mathematically show that FarmVille was a crap game that simply plays to addictive tendencies.
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