Product-Led SEO

The Why Behind Building Your Organic Growth Strategy

De: Eli Schwartz

Narrado por: Jem Matzan

Nothing can take your business to the next level like great search engine optimization (SEO). Unfortunately, it’s not always easy to know what will successfully drive traffic, leads, and sales. If you want to stand out from your competition, your search engine marketing needs a distinctive blend of creativity and logic.

Maybe you’re a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works. Or maybe you are a seasoned SEO pro looking to optimize further. Either way, this book is your behind-the-scenes guide to online visibility.

When it comes to SEO, success often depends not on what you do but on how you do it. That is why product-led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. You will learn to develop your own best practices and see where most SEO strategies go astray. If your main goal is driving traffic, you are leaving sales on the table.

©2021 Eli Schwartz (P)2022 Eli Schwartz

Great for beginners, professionals, and business

I highly recommend this book I think who ever reads will find it insightful.

One of the best SEO books I’ve read

This books really hits on the right level of strategic and tactical advice. It also paints a great picture of the long term positive impact SEO can have on your business. Highly highly recommend.

Eli is fantastic!!

Eli is fantastic and I recommend this book to anyone who cares about or manages SEO or digital marketing!

Amazing SEO book, thanks Eli

I have over 100 audiobooks in my au audible library and this is my first written review, I am writing this because I feel I owe Eli a lot for the valuable information he shared on this book.

I used a lot of SEO contents before (books/courses/blogs) but this book summarised everything in a simple and straightforward way and tells you what to focus on. Even if you are not willing to go with his recommended product-led SEO approach which I strongly recommend, you can still benefit from the book (e.g tactical chapter).

I came across this audiobook by accident, The day before I downloaded the book I had an SEO Consulting call where I paid 400 dollars and it was not enough and could not afford to have more calls, therefore I decided to look for a book and learn it myself. I typed SEO on audible search bar I did not like the books that were on top of the search result and decided to pick this book although it did not have any written reviews, and it was the best choice I made.

I believe this book should be a must read for anyone who is involved in any SEO related work.

slow first chapters, gets very interesting later

slow first chapters, very interesting last 2/3 of the book. if you're a seasoned SEO, you might want to fast forward a little.

No clear audience

The author is highly experienced but the content lacks specific tactics and processes in favor of general principles like “great content people will love.”

If that is a new concept for you then this is book is a must read.

Meanwhile he deals with concepts like SEO org and hiring decision trees which makes me think it is for the C level.

But, great production and easy to listen to.

Pretty basic advice in modern organizations

Really I wish the author went deeper in certain topics instead of just high-level overviews that lasted a couple of sentences