
Play Bigger
How Pirates, Dreamers and Innovators Create and Dominate Markets
No se pudo agregar al carrito
Add to Cart failed.
Error al Agregar a Lista de Deseos.
Error al eliminar de la lista de deseos.
Error al añadir a tu biblioteca
Error al seguir el podcast
Error al dejar de seguir el podcast

Compra ahora por $19.49
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrado por:
-
Sean Pratt
Acerca de esta escucha
The how-to playbook for start-ups and established companies on a groundbreaking discipline called category design.
Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose.
In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of 'category kings' - companies such as Amazon, Salesforce, Uber and IKEA - that give us new ways of living, thinking or doing business, often solving problems we didn't know we had. In Play Bigger, the authors assemble their findings to introduce the new discipline of category design. By applying category design, companies can create new demand where none existed, conditioning customers' brains so they change their expectations and buying habits. While this discipline defines the tech industry, it applies to every kind of industry and even to personal careers. Drawing on examples from within and beyond our own practice, Play Bigger shows both entrepreneurs and established enterprises how to define, develop and rule a category over time.
©2016 Alan Ramadan, Dave Peterson and Christopher Lochhead with Kevin Maney (P)2016 HarperCollinsLos oyentes también disfrutaron...
-
The 22 Laws of Category Design
- Name & Claim Your Niche, Share Your POV, and Move the World from Where It Is to Somewhere Different
- De: Category Pirates, Christopher Lochhead, Eddie Yoon, y otros
- Narrado por: Jason DeFillippo
- Duración: 5 h y 59 m
- Versión completa
-
General
-
Narración:
-
Historia
This book is for a very small percentage of business people. You see, most people in business are not trying to use Category Design to create a new category that changes the future and generates exponential new value. Instead, many people in business are trying to “not get fired.” Many people want to go to work, make a contribution, and go home.
-
-
Fantastic
- De Tomas Hrcka en 09-18-24
De: Category Pirates, y otros
-
Crossing the Chasm
- Marketing and Selling Technology Projects to Mainstream Customers
- De: Geoffrey A. Moore
- Narrado por: Mike Chamberlain
- Duración: 9 h y 45 m
- Versión completa
-
General
-
Narración:
-
Historia
Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
-
-
Outdated
- De Rebecca Savage en 01-05-15
-
A Marketer's Guide to Category Design
- How to Escape the "Better" Trap, Dam the Demand, and Launch a Lightning Strike Strategy
- De: Category Pirates, Christopher Lochhead, Eddie Yoon, y otros
- Narrado por: Jason DeFillippo
- Duración: 4 h y 18 m
- Versión completa
-
General
-
Narración:
-
Historia
A mediocre category designer will beat a world-class marketer every day of the week. The reason is because all marketing sits within a context. "He or she who frames the problem owns the solution." Without this context—without a category—your marketing becomes nothing but screaming, shouting, and pitching customers with deals, discounts, and other short-term tactics in the hopes of landing a sale.
-
-
Supplement to The Category Design Toolkit
- De Sean en 05-04-24
De: Category Pirates, y otros
-
Snow Leopard
- How Legendary Writers Create a Category of One
- De: Category Pirates, Nicolas Cole, Christopher Lochhead, y otros
- Narrado por: Jason DeFillippo
- Duración: 7 h y 26 m
- Versión completa
-
General
-
Narración:
-
Historia
Whether you are a writer, creator, entrepreneur, executive, public speaker, investor, or industry thought leader, Snow Leopard is your guide for becoming known for a niche you own.
-
-
Good but profanity doesn't win smart listeners
- De Professional Customer en 11-14-23
De: Category Pirates, y otros
-
Elon Musk
- De: Walter Isaacson
- Narrado por: Jeremy Bobb, Walter Isaacson
- Duración: 20 h y 39 m
- Versión completa
-
General
-
Narración:
-
Historia
When Elon Musk was a kid in South Africa, he was regularly beaten by bullies. One day a group pushed him down some concrete steps and kicked him until his face was a swollen ball of flesh. He was in the hospital for a week. But the physical scars were minor compared to the emotional ones inflicted by his father, an engineer, rogue, and charismatic fantasist.
-
-
megalomania on display
- De JP en 09-12-23
De: Walter Isaacson
-
$100M Leads
- How to Get Strangers to Want to Buy Your Stuff
- De: Alex Hormozi
- Narrado por: Alex Hormozi
- Duración: 6 h
- Versión completa
-
General
-
Narración:
-
Historia
This audiobook contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200,000,000 per year in under a decade. Wanna know the biggest difference between those two time periods? How many leads I was getting.
-
-
Better than $100M Offers, But Read Both in Order
- De Jonathan and Hannah en 09-13-23
De: Alex Hormozi
-
The 22 Laws of Category Design
- Name & Claim Your Niche, Share Your POV, and Move the World from Where It Is to Somewhere Different
- De: Category Pirates, Christopher Lochhead, Eddie Yoon, y otros
- Narrado por: Jason DeFillippo
- Duración: 5 h y 59 m
- Versión completa
-
General
-
Narración:
-
Historia
This book is for a very small percentage of business people. You see, most people in business are not trying to use Category Design to create a new category that changes the future and generates exponential new value. Instead, many people in business are trying to “not get fired.” Many people want to go to work, make a contribution, and go home.
-
-
Fantastic
- De Tomas Hrcka en 09-18-24
De: Category Pirates, y otros
-
Crossing the Chasm
- Marketing and Selling Technology Projects to Mainstream Customers
- De: Geoffrey A. Moore
- Narrado por: Mike Chamberlain
- Duración: 9 h y 45 m
- Versión completa
-
General
-
Narración:
-
Historia
Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
-
-
Outdated
- De Rebecca Savage en 01-05-15
-
A Marketer's Guide to Category Design
- How to Escape the "Better" Trap, Dam the Demand, and Launch a Lightning Strike Strategy
- De: Category Pirates, Christopher Lochhead, Eddie Yoon, y otros
- Narrado por: Jason DeFillippo
- Duración: 4 h y 18 m
- Versión completa
-
General
-
Narración:
-
Historia
A mediocre category designer will beat a world-class marketer every day of the week. The reason is because all marketing sits within a context. "He or she who frames the problem owns the solution." Without this context—without a category—your marketing becomes nothing but screaming, shouting, and pitching customers with deals, discounts, and other short-term tactics in the hopes of landing a sale.
-
-
Supplement to The Category Design Toolkit
- De Sean en 05-04-24
De: Category Pirates, y otros
-
Snow Leopard
- How Legendary Writers Create a Category of One
- De: Category Pirates, Nicolas Cole, Christopher Lochhead, y otros
- Narrado por: Jason DeFillippo
- Duración: 7 h y 26 m
- Versión completa
-
General
-
Narración:
-
Historia
Whether you are a writer, creator, entrepreneur, executive, public speaker, investor, or industry thought leader, Snow Leopard is your guide for becoming known for a niche you own.
-
-
Good but profanity doesn't win smart listeners
- De Professional Customer en 11-14-23
De: Category Pirates, y otros
-
Elon Musk
- De: Walter Isaacson
- Narrado por: Jeremy Bobb, Walter Isaacson
- Duración: 20 h y 39 m
- Versión completa
-
General
-
Narración:
-
Historia
When Elon Musk was a kid in South Africa, he was regularly beaten by bullies. One day a group pushed him down some concrete steps and kicked him until his face was a swollen ball of flesh. He was in the hospital for a week. But the physical scars were minor compared to the emotional ones inflicted by his father, an engineer, rogue, and charismatic fantasist.
-
-
megalomania on display
- De JP en 09-12-23
De: Walter Isaacson
-
$100M Leads
- How to Get Strangers to Want to Buy Your Stuff
- De: Alex Hormozi
- Narrado por: Alex Hormozi
- Duración: 6 h
- Versión completa
-
General
-
Narración:
-
Historia
This audiobook contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200,000,000 per year in under a decade. Wanna know the biggest difference between those two time periods? How many leads I was getting.
-
-
Better than $100M Offers, But Read Both in Order
- De Jonathan and Hannah en 09-13-23
De: Alex Hormozi
-
Zero to One
- Notes on Startups, or How to Build the Future
- De: Peter Thiel, Blake Masters
- Narrado por: Blake Masters
- Duración: 4 h y 50 m
- Versión completa
-
General
-
Narración:
-
Historia
The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things.
-
-
Seems Insightful Until You Think A Little Deeper
- De Mark Brandon en 10-31-14
De: Peter Thiel, y otros
-
Measure What Matters
- How Google, Bono, and the Gates Foundation Rock the World with OKRs
- De: John Doerr, Larry Page - foreword
- Narrado por: John Doerr, full cast, Julia Collins, y otros
- Duración: 7 h y 56 m
- Versión completa
-
General
-
Narración:
-
Historia
In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that the Objectives and Key Results system has spurred at so many great organizations. This book will help a new generation of leaders capture the same magic.
-
-
Last chapter covers what matters most
- De Dan Richards en 06-08-18
De: John Doerr, y otros
-
Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- De: April Dunford
- Narrado por: April Dunford
- Duración: 3 h y 31 m
- Versión completa
-
General
-
Narración:
-
Historia
You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
-
-
The best and only book on positioning
- De Geordie en 05-02-20
De: April Dunford
-
Do More Faster
- TechStars Lessons to Accelerate Your Startup
- De: Brad Feld, David Cohen
- Narrado por: Sean Pratt
- Duración: 7 h y 49 m
- Versión completa
-
General
-
Narración:
-
Historia
It is a cold, hard fact of business life that most startups fail. Even many of those entrepreneurs who ultimately succeed have stories of personal challenges, unsuccessful companies, and difficulties along the way. The founders of TechStars, a mentorship-driven startup accelerator, have worked with entrepreneurs and companies over the past twenty-five years, and have seen a number of the same issues come up again and again.
-
-
Not worth the time
- De Rick en 01-30-14
De: Brad Feld, y otros
-
Positioning, 20th Anniversary Edition
- The Battle for Your Mind
- De: Al Ries, Jack Trout
- Narrado por: Grover Gardner
- Duración: 4 h y 8 m
- Versión completa
-
General
-
Narración:
-
Historia
An updated edition of the original 1981 text, this 20th-anniversary edition makes available to business and marketing professionals - including tens of thousands of Ries and Trout groupies, worldwide - the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why “positioning” a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking.
-
-
The content is relevant to those who are marketing organizations and those who are marketing themselves.
- De Brian Dickson en 12-19-24
De: Al Ries, y otros
-
The Mom Test
- How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
- De: Rob Fitzpatrick
- Narrado por: Rob Fitzpatrick
- Duración: 3 h y 50 m
- Versión completa
-
General
-
Narración:
-
Historia
They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.
-
-
Very insightful
- De jere en 10-26-21
De: Rob Fitzpatrick
-
Made to Stick
- Why Some Ideas Survive and Others Die
- De: Chip Heath, Dan Heath
- Narrado por: Charles Kahlenberg
- Duración: 8 h y 37 m
- Versión completa
-
General
-
Narración:
-
Historia
In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.
-
-
Even Better The Second Time
- De Jeremy Devens en 09-05-09
De: Chip Heath, y otros
-
10x Is Easier than 2x
- How World-Class Entrepreneurs Achieve More by Doing Less
- De: Dan Sullivan, Dr. Benjamin Hardy
- Narrado por: Dan Sullivan, Dr. Benjamin Hardy
- Duración: 9 h y 58 m
- Versión completa
-
General
-
Narración:
-
Historia
Dan Sullivan, the world's leading coach for highly successful entrepreneurs, wants you to know that achieving 10X growth is exponentially easier than striving for 2X growth. Most find this idea confusing at first because simply imagining 10X growth causes them to think they need to do 10X more work to achieve it. However, being a 10X entrepreneur is nothing like what most people think.
-
-
Best Book of the year for me!!!
- De Trenton en 05-15-23
De: Dan Sullivan, y otros
-
The SaaS Playbook
- Build a Multimillion-Dollar Startup Without Venture Capital
- De: Rob Walling
- Narrado por: Rob Walling
- Duración: 4 h y 14 m
- Versión completa
-
General
-
Narración:
-
Historia
Learn how to compete against large competitors and structure your pricing for maximum growth. Discover the four SaaS Cheat Codes that can dramatically accelerate your business's success. Learn how to avoid common mistakes that SaaS founders make and identify the right marketing approaches for your business.
-
-
Solid
- De Phil Williams en 12-14-23
De: Rob Walling
-
The Lean Startup
- How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
- De: Eric Ries
- Narrado por: Eric Ries
- Duración: 8 h y 38 m
- Versión completa
-
General
-
Narración:
-
Historia
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
-
-
Informative, mature but not original or essential
- De Jason Comely en 02-19-13
De: Eric Ries
-
Blue Ocean Strategy, Expanded Edition
- How to Create Uncontested Market Space and Make the Competition Irrelevant
- De: W. Chan Kim, Renee Mauborgne
- Narrado por: Roger Wayne
- Duración: 8 h y 43 m
- Versión completa
-
General
-
Narración:
-
Historia
In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.
-
-
Profoundly Insightful
- De James en 10-29-20
De: W. Chan Kim, y otros
-
The Innovator's Dilemma
- When New Technologies Cause Great Firms to Fail
- De: Clayton M. Christensen
- Narrado por: L.J. Ganser
- Duración: 8 h y 37 m
- Versión completa
-
General
-
Narración:
-
Historia
His work is cited by the world's best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic best seller - one of the most influential business books of all time - innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right - yet still lose market leadership. Christensen explains why most companies miss out on new waves of innovation.
-
-
This book is best read, not heard
- De Andrea Rudert en 09-09-17
Reseñas de la Crítica
Relacionado con este tema
-
Ask Your Developer
- How to Harness the Power of Software Developers and Win in the 21st Century
- De: Jeff Lawson
- Narrado por: Jeff Lawson
- Duración: 9 h y 1 m
- Versión completa
-
General
-
Narración:
-
Historia
Jeff Lawson, developer turned CEO of Twilio (one of Bloomberg Businessweek's Top 50 Companies to Watch in 2021), creates a new playbook for unleashing the full potential of software developers in any organization, showing how to help management utilize this coveted and valuable workforce to enable growth, solve a wide range of business problems, and drive digital transformation.
-
-
Two and Half Stars
- De Anonymous User en 12-16-21
De: Jeff Lawson
-
Design to Grow
- How Coca-Cola Learned to Combine Scale and Agility (And How You Can Too)
- De: David Butler, Linda Tischler
- Narrado por: Peter Berkrot
- Duración: 6 h y 18 m
- Versión completa
-
General
-
Narración:
-
Historia
In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world's largest companies. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor Linda Tischler, use case studies to show how this works at Coca-Cola - and how other companies can use the same approach to grow their business. This audiobook is a must for managers inside large corporations as well as entrepreneurs just getting started.
-
-
Great content, difficult narration
- De nicholas hork en 05-06-15
De: David Butler, y otros
-
Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- De: Geoffrey Colon
- Narrado por: Geoffrey Colon
- Duración: 6 h y 14 m
- Versión completa
-
General
-
Narración:
-
Historia
Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
-
-
Needed. Valuable. Welcome contribution.
- De Oliver Nielsen en 04-26-17
De: Geoffrey Colon
-
Shortcut Your Startup
- Speed Up Success with Unconventional Advice from the Trenches
- De: Carter Reum, Courtney Reum
- Narrado por: Carter Reum
- Duración: 6 h y 55 m
- Versión completa
-
General
-
Narración:
-
Historia
Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale.
-
-
A must read for start ups
- De Dave en 02-09-18
De: Carter Reum, y otros
-
Becoming Facebook
- The 10 Challenges That Defined the Company That's Disrupting the World
- De: Mike Hoefflinger
- Narrado por: Nicholas Techosky
- Duración: 7 h y 45 m
- Versión completa
-
General
-
Narración:
-
Historia
Facebook's founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends...and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect. Mike Hoefflinger was one of those Facebook insiders.
-
-
mainly a tribute to the success of FB
- De Anonymous User en 10-07-18
De: Mike Hoefflinger
-
The Strategist
- Be the Leader Your Business Needs
- De: Cynthia Montgomery
- Narrado por: Karen White
- Duración: 6 h y 29 m
- Versión completa
-
General
-
Narración:
-
Historia
Based on an acclaimed professor's legendary strategy course at Harvard Business School, The Strategist offers a radically new perspective on a leader's most vital role. "Are you a strategist?" That's the first question Cynthia Montgomery asks the business owners and senior executives from all over the world who participate in her highly regarded executive education course. It's not a question they anticipate, but by the time the program ends, they cannot imagine leading their companies to success without being - and living the role of - a strategist.
-
-
Slow going with an odd narrative tone
- De Benson Bumpkin en 08-06-12
-
Ask Your Developer
- How to Harness the Power of Software Developers and Win in the 21st Century
- De: Jeff Lawson
- Narrado por: Jeff Lawson
- Duración: 9 h y 1 m
- Versión completa
-
General
-
Narración:
-
Historia
Jeff Lawson, developer turned CEO of Twilio (one of Bloomberg Businessweek's Top 50 Companies to Watch in 2021), creates a new playbook for unleashing the full potential of software developers in any organization, showing how to help management utilize this coveted and valuable workforce to enable growth, solve a wide range of business problems, and drive digital transformation.
-
-
Two and Half Stars
- De Anonymous User en 12-16-21
De: Jeff Lawson
-
Design to Grow
- How Coca-Cola Learned to Combine Scale and Agility (And How You Can Too)
- De: David Butler, Linda Tischler
- Narrado por: Peter Berkrot
- Duración: 6 h y 18 m
- Versión completa
-
General
-
Narración:
-
Historia
In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world's largest companies. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor Linda Tischler, use case studies to show how this works at Coca-Cola - and how other companies can use the same approach to grow their business. This audiobook is a must for managers inside large corporations as well as entrepreneurs just getting started.
-
-
Great content, difficult narration
- De nicholas hork en 05-06-15
De: David Butler, y otros
-
Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- De: Geoffrey Colon
- Narrado por: Geoffrey Colon
- Duración: 6 h y 14 m
- Versión completa
-
General
-
Narración:
-
Historia
Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
-
-
Needed. Valuable. Welcome contribution.
- De Oliver Nielsen en 04-26-17
De: Geoffrey Colon
-
Shortcut Your Startup
- Speed Up Success with Unconventional Advice from the Trenches
- De: Carter Reum, Courtney Reum
- Narrado por: Carter Reum
- Duración: 6 h y 55 m
- Versión completa
-
General
-
Narración:
-
Historia
Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale.
-
-
A must read for start ups
- De Dave en 02-09-18
De: Carter Reum, y otros
-
Becoming Facebook
- The 10 Challenges That Defined the Company That's Disrupting the World
- De: Mike Hoefflinger
- Narrado por: Nicholas Techosky
- Duración: 7 h y 45 m
- Versión completa
-
General
-
Narración:
-
Historia
Facebook's founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends...and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect. Mike Hoefflinger was one of those Facebook insiders.
-
-
mainly a tribute to the success of FB
- De Anonymous User en 10-07-18
De: Mike Hoefflinger
-
The Strategist
- Be the Leader Your Business Needs
- De: Cynthia Montgomery
- Narrado por: Karen White
- Duración: 6 h y 29 m
- Versión completa
-
General
-
Narración:
-
Historia
Based on an acclaimed professor's legendary strategy course at Harvard Business School, The Strategist offers a radically new perspective on a leader's most vital role. "Are you a strategist?" That's the first question Cynthia Montgomery asks the business owners and senior executives from all over the world who participate in her highly regarded executive education course. It's not a question they anticipate, but by the time the program ends, they cannot imagine leading their companies to success without being - and living the role of - a strategist.
-
-
Slow going with an odd narrative tone
- De Benson Bumpkin en 08-06-12
-
The Method Method
- Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down
- De: Eric Ryan, Adam Lowry, Lucas Conley
- Narrado por: Sean Pratt, Eric Ryan, Adam Lowry
- Duración: 8 h y 14 m
- Versión completa
-
General
-
Narración:
-
Historia
An inspiring case study for the next generation of start-ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever.
-
-
Wow!!!!!
- De SPICELY ORGANIC SPICES en 03-19-17
De: Eric Ryan, y otros
-
The Innovation Secrets of Steve Jobs
- De: Carmine Gallo
- Narrado por: Sean Mangan
- Duración: 8 h y 24 m
- Versión completa
-
General
-
Narración:
-
Historia
In The Innovation Secrets of Steve Jobs, best-selling author Carmine Gallo reveals the qualities that make the Apple co-founder the most innovative leader in business today. Each principle is backed with research, quotes, and first-person interviews with experts and business leaders, as well as specific ideas for applying those principles to every business, large or small.
-
-
awful
- De Thomas en 10-15-11
De: Carmine Gallo
-
Think Like Amazon
- 50 1/2 Ideas to Become a Digital Leader
- De: John Rossman
- Narrado por: Jeff Cummings, John Rossman
- Duración: 9 h y 10 m
- Versión completa
-
General
-
Narración:
-
Historia
“What would Jeff do?” Since leaving Amazon to advise start-ups and corporations, John Rossman has been asked this question countless times by executives who want to know “the secret” behind Amazon’s historic success. In this step-by-step guide, he provides 50½ answers drawn from his experience as an Amazon executive - and shows today’s business leaders how to think like Amazon, strategize like Bezos, and beat the competition like nobody’s business.
-
-
A must read if you really want to innovate like Amazon
- De Npino en 05-19-19
De: John Rossman
-
The Amazon Way: Amazon's 14 Leadership Principles
- De: John Rossman, Tom Alberg - foreword
- Narrado por: Jeff Cummings
- Duración: 4 h y 40 m
- Versión completa
-
General
-
Narración:
-
Historia
The 3rd edition of The Amazon Way is one of the rare business leadership books giving actionable insights for innovation and business growth to be the basis for your digital transformation gameplan. The Amazon Way translates Amazon's unique culture and management practices into insights and opportunities, as only an Amazon executive and expert advisor could do for the Amazon Leadership Principles giving listeners one of the essential business leadership books for the digital era.
-
-
Interesting insights
- De Eileen Vernor en 01-18-25
De: John Rossman, y otros
-
Machine, Platform, Crowd
- Harnessing Our Digital Future
- De: Erik Brynjolfsson, Andrew McAfee
- Narrado por: Jeff Cummings
- Duración: 10 h y 57 m
- Versión completa
-
General
-
Narración:
-
Historia
In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help listeners make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.
-
-
Both How AND Why for Techies
- De Dan Collins en 08-11-17
De: Erik Brynjolfsson, y otros
-
The Self-Made Billionaire Effect
- How Extreme Producers Create Massive Value
- De: John Sviokla, Mitch Cohen
- Narrado por: Erik Synnestvedt
- Duración: 6 h y 17 m
- Versión completa
-
General
-
Narración:
-
Historia
Imagine what Atari might have achieved if Steve Jobs had stayed there to develop the first massmarket personal computer. Or what Steve Case might have done for PepsiCo if he hadn't left for a gaming start-up that eventually became AOL. What if Salomon Brothers had kept Michael Bloomberg, or Bear Stearns had exploited the inventive ideas of Stephen Ross? Scores of top-tier entrepreneurs worked for established corporations before they struck out on their own and became self-made billionaires.
-
-
Waste of time!
- De Anonymous User en 05-30-20
De: John Sviokla, y otros
-
The Science of Growth
- How Facebook Beat Friendster - and How Nine Other Startups Left the Rest in the Dust
- De: Sean Ammirati, Richard Florida - foreword
- Narrado por: Fajer Al-Kaisi
- Duración: 6 h y 57 m
- Versión completa
-
General
-
Narración:
-
Historia
The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market and is now used by almost every fledgling company to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure.
-
-
Awesome book
- De Josh en 04-29-16
De: Sean Ammirati, y otros
-
Trade-Off
- Why Some Things Catch On, and Others Don't
- De: Kevin Maney
- Narrado por: Dennis Holland
- Duración: 6 h y 58 m
- Versión completa
-
General
-
Narración:
-
Historia
In Trade-Off, Kevin Maney shows how these conflicting forces determine the success, or failure, of new products and services in the marketplace. He shows that almost every decision we make as consumers involves a trade-off between fidelity and convenience between the products we love and the products we need.
-
-
No Trade-Offs for Reading Trade-Off
- De Joshua Kim en 06-10-12
De: Kevin Maney
-
Who Says Elephants Can't Dance?
- Inside IBM's Historic Turnaround
- De: Louis V. Gerstner Jr.
- Narrado por: Edward Herrmann
- Duración: 8 h y 29 m
- Versión completa
-
General
-
Narración:
-
Historia
In 1990, IBM had its most profitable year ever. By 1993, the company was on a watch list for extinction, victimized by its own lumbering size, an insular corporate culture, and the PC era IBM had itself helped invent.
-
-
Moderate Start, Picks up FAST!
- De Art H en 02-08-05
-
Free Prize Inside!
- The Next Big Marketing Idea
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 2 h y 58 m
- Versión completa
-
General
-
Narración:
-
Historia
Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies? Free Prize Inside delivers those answers and much more.
-
-
Another gem from Seth
- De Daryl en 12-29-09
De: Seth Godin
-
Ideaflow
- The Only Business Metric That Matters
- De: Jeremy Utley, Perry Klebahn
- Narrado por: David Kelley, Jeremy Utley, Perry Klebahn
- Duración: 9 h y 14 m
- Versión completa
-
General
-
Narración:
-
Historia
How can you come up with great ideas by yourself, or in the context of your team, and quickly determine which are worthy of investment? The simple metric of ideaflow determines success like no other. Ideaflow is a mindset, a way of approaching all your business problems, that multiplies your efforts and unleashes your full potential. Nurture ideaflow and watch your results transform.
-
-
Great book, but…
- De Mark Nutting, CSCS*D, NSCA-CPT*D en 12-27-22
De: Jeremy Utley, y otros
-
The Art of Business Wars
- Battle-Tested Lessons for Leaders and Entrepreneurs from History's Greatest Rivalries
- De: David Brown
- Narrado por: David Brown
- Duración: 11 h y 56 m
- Versión completa
-
General
-
Narración:
-
Historia
Based on the chart-topping Business Wars podcast, stories, and lessons from history’s greatest business rivalries, interspersed with audio clips from the podcast. Using Chinese military genius Sun Tzu’s strategies as a guide, Brown examines why some companies triumph while others crumble....
-
-
Just a repeat of the pod cast…..
- De Vm2008 en 02-01-22
De: David Brown