Only at Comic-Con: Hollywood, Fans, and the Limits of Exclusivity
No se pudo agregar al carrito
Add to Cart failed.
Error al Agregar a Lista de Deseos.
Error al eliminar de la lista de deseos.
Error al añadir a tu biblioteca
Error al seguir el podcast
Error al dejar de seguir el podcast
$0.99/mes por los primeros 3 meses
Exclusivo para miembros Prime: ¿Nuevo en Audible?Obtén 2 audiolibros gratis con tu prueba.
Only at Comic-Con: Hollywood, Fans, and the Limits of Exclusivity
Compra ahora por $19.95
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrado por:
-
Ginger White
-
De:
-
Erin Hanna
Acerca de esta escucha
When the San Diego Comic-Con was founded in 1970, it provided an exclusive space where fans, dealers, collectors, and industry professionals could come together to celebrate their love of comics and popular culture. In the decades since, Comic-Con has grown in size and scope, attracting hundreds of thousands of fans each summer and increased attention from the media industries, especially Hollywood, which uses the convention’s exclusivity to spread promotional hype far and wide. What made the San Diego Comic-Con a Hollywood destination? How does the industry’s presence at Comic-Con shape our ideas about what it means to be a fan? And what can this single event tell us about the relationship between media industries and their fans, past and present? Only at Comic-Con answers these questions and more as it examines the connection between exclusivity and the proliferation of media industry promotion at the longest-running comic convention in North America.
The book is published by Rutgers University Press. The audiobook is published by University Press Audiobooks.
©2019 Erin Hanna (P)2020 Redwood AudiobooksLos oyentes también disfrutaron...
-
Metaverse for Beginners
- Fundamental and Complete Guide to Invest in the Metaverse. Understand Digital Art & Assets, Cryptocurrency, NFTs and Virtual Reality. Top 5 Crypto Projects of 2022.
- De: George Lenko
- Narrado por: George Lenko
- Duración: 3 h y 27 m
- Versión completa
-
General5 out of 5 stars 22
-
Narración:5 out of 5 stars 22
-
Historia5 out of 5 stars 22
You've definitely heard of the metaverse by now, but I'll explain why everyone will soon log in and out of this new three-dimensional virtual reality as they do with Instagram, TikTok, and other social media platforms today. What will assure you and your family a wealthy future is understanding how the metaverse will work and what the technologies are at its core. What actually is it? How did it come to be? What technologies are at work? Why do we need cryptocurrency for it? All of these questions are answered using real-life examples and comparisons. Plus a lot more!
-
5 out of 5 stars
-
Enjoyed!
- De Gino Wood en 09-06-22
De: George Lenko
-
The Sea We Swim In
- How Stories Work in a Data-Driven World
- De: Frank Rose
- Narrado por: Arthur Morey
- Duración: 8 h y 11 m
- Versión completa
-
General4.5 out of 5 stars 21
-
Narración:5 out of 5 stars 20
-
Historia4.5 out of 5 stars 20
In The Sea We Swim In, Frank Rose leads us to a new understanding of stories and their role in our lives. For decades, experts from many fields - psychologists, economists, advertising and marketing executives - failed to register the power of narrative. Scientists thought stories were frivolous. Economists were knee-deep in theory. Marketers just wanted to cut to the sales pitch. Yet stories, not reasoning, are the key to persuasion.
-
3 out of 5 stars
-
Useful read that couldn’t resist being political
- De Amazon Customer en 06-27-22
De: Frank Rose
-
The Nineties
- A Book
- De: Chuck Klosterman
- Narrado por: Chuck Klosterman, Dion Graham
- Duración: 12 h y 39 m
- Versión completa
-
General4.5 out of 5 stars 1,930
-
Narración:4.5 out of 5 stars 1,676
-
Historia4.5 out of 5 stars 1,666
It was long ago, but not as long as it seems: The Berlin Wall fell and the Twin Towers collapsed. In between, one presidential election was allegedly decided by Ross Perot while another was plausibly decided by Ralph Nader. Landlines fell to cell phones, the internet exploded, and pop culture accelerated without the aid of technology that remembered everything. It was the last era with a real mainstream to either identify with or oppose. The ’90s brought about a revolution in the human condition, and a shift in consciousness, that we’re still struggling to understand.
-
3 out of 5 stars
-
A Very White Middle-class Take On The Nineties
- De Umar Lee en 02-10-22
De: Chuck Klosterman
-
Hit Makers
- The Science of Popularity in an Age of Distraction
- De: Derek Thompson
- Narrado por: Derek Thompson
- Duración: 11 h y 34 m
- Versión completa
-
General4.5 out of 5 stars 1,935
-
Narración:4.5 out of 5 stars 1,700
-
Historia4.5 out of 5 stars 1,695
Nothing "goes viral". If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history - of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like.
-
4 out of 5 stars
-
Starts of saying “The Tipping Point” book was wrong but then...
- De Venusian Incognito en 03-25-18
De: Derek Thompson
-
The Master Switch
- The Rise and Fall of Information Empires
- De: Tim Wu
- Narrado por: Marc Vietor
- Duración: 14 h y 11 m
- Versión completa
-
General4.5 out of 5 stars 1,430
-
Narración:4.5 out of 5 stars 1,025
-
Historia4.5 out of 5 stars 1,024
Could history repeat itself, with one giant entity taking control of American information? Most consider the Internet Age to be a moment of unprecedented freedom in communications and culture. But as Tim Wu shows, each major new medium, from telephone to cable, arrived on a similar wave of idealistic optimism only to become, eventually, the object of industrial consolidation profoundly affecting how Americans communicate.
-
5 out of 5 stars
-
Great Read
- De Roy en 11-12-10
De: Tim Wu
-
Extremely Online
- The Untold Story of Fame, Influence, and Power on the Internet
- De: Taylor Lorenz
- Narrado por: Emily Tremaine, Taylor Lorenz
- Duración: 10 h y 27 m
- Versión completa
-
General4.5 out of 5 stars 85
-
Narración:4.5 out of 5 stars 78
-
Historia4.5 out of 5 stars 78
For over a decade, Taylor Lorenz has been the authority on internet culture, documenting its far-reaching effects on all corners of our lives. Her reporting is serious yet entertaining and illuminates deep truths about ourselves and the lives we create online. In her debut book, Extremely Online, she reveals how online influence came to upend the world, demolishing traditional barriers and creating whole new sectors of the economy. Lorenz shows this phenomenon to be one of the most disruptive changes in modern capitalism.
-
4 out of 5 stars
-
A good historical “textbook.”
- De Janet Katz en 07-01-24
De: Taylor Lorenz
-
Metaverse for Beginners
- Fundamental and Complete Guide to Invest in the Metaverse. Understand Digital Art & Assets, Cryptocurrency, NFTs and Virtual Reality. Top 5 Crypto Projects of 2022.
- De: George Lenko
- Narrado por: George Lenko
- Duración: 3 h y 27 m
- Versión completa
-
General5 out of 5 stars 22
-
Narración:5 out of 5 stars 22
-
Historia5 out of 5 stars 22
You've definitely heard of the metaverse by now, but I'll explain why everyone will soon log in and out of this new three-dimensional virtual reality as they do with Instagram, TikTok, and other social media platforms today. What will assure you and your family a wealthy future is understanding how the metaverse will work and what the technologies are at its core. What actually is it? How did it come to be? What technologies are at work? Why do we need cryptocurrency for it? All of these questions are answered using real-life examples and comparisons. Plus a lot more!
-
5 out of 5 stars
-
Enjoyed!
- De Gino Wood en 09-06-22
De: George Lenko
-
The Sea We Swim In
- How Stories Work in a Data-Driven World
- De: Frank Rose
- Narrado por: Arthur Morey
- Duración: 8 h y 11 m
- Versión completa
-
General4.5 out of 5 stars 21
-
Narración:5 out of 5 stars 20
-
Historia4.5 out of 5 stars 20
In The Sea We Swim In, Frank Rose leads us to a new understanding of stories and their role in our lives. For decades, experts from many fields - psychologists, economists, advertising and marketing executives - failed to register the power of narrative. Scientists thought stories were frivolous. Economists were knee-deep in theory. Marketers just wanted to cut to the sales pitch. Yet stories, not reasoning, are the key to persuasion.
-
3 out of 5 stars
-
Useful read that couldn’t resist being political
- De Amazon Customer en 06-27-22
De: Frank Rose
-
The Nineties
- A Book
- De: Chuck Klosterman
- Narrado por: Chuck Klosterman, Dion Graham
- Duración: 12 h y 39 m
- Versión completa
-
General4.5 out of 5 stars 1,930
-
Narración:4.5 out of 5 stars 1,676
-
Historia4.5 out of 5 stars 1,666
It was long ago, but not as long as it seems: The Berlin Wall fell and the Twin Towers collapsed. In between, one presidential election was allegedly decided by Ross Perot while another was plausibly decided by Ralph Nader. Landlines fell to cell phones, the internet exploded, and pop culture accelerated without the aid of technology that remembered everything. It was the last era with a real mainstream to either identify with or oppose. The ’90s brought about a revolution in the human condition, and a shift in consciousness, that we’re still struggling to understand.
-
3 out of 5 stars
-
A Very White Middle-class Take On The Nineties
- De Umar Lee en 02-10-22
De: Chuck Klosterman
-
Hit Makers
- The Science of Popularity in an Age of Distraction
- De: Derek Thompson
- Narrado por: Derek Thompson
- Duración: 11 h y 34 m
- Versión completa
-
General4.5 out of 5 stars 1,935
-
Narración:4.5 out of 5 stars 1,700
-
Historia4.5 out of 5 stars 1,695
Nothing "goes viral". If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history - of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like.
-
4 out of 5 stars
-
Starts of saying “The Tipping Point” book was wrong but then...
- De Venusian Incognito en 03-25-18
De: Derek Thompson
-
The Master Switch
- The Rise and Fall of Information Empires
- De: Tim Wu
- Narrado por: Marc Vietor
- Duración: 14 h y 11 m
- Versión completa
-
General4.5 out of 5 stars 1,430
-
Narración:4.5 out of 5 stars 1,025
-
Historia4.5 out of 5 stars 1,024
Could history repeat itself, with one giant entity taking control of American information? Most consider the Internet Age to be a moment of unprecedented freedom in communications and culture. But as Tim Wu shows, each major new medium, from telephone to cable, arrived on a similar wave of idealistic optimism only to become, eventually, the object of industrial consolidation profoundly affecting how Americans communicate.
-
5 out of 5 stars
-
Great Read
- De Roy en 11-12-10
De: Tim Wu
-
Extremely Online
- The Untold Story of Fame, Influence, and Power on the Internet
- De: Taylor Lorenz
- Narrado por: Emily Tremaine, Taylor Lorenz
- Duración: 10 h y 27 m
- Versión completa
-
General4.5 out of 5 stars 85
-
Narración:4.5 out of 5 stars 78
-
Historia4.5 out of 5 stars 78
For over a decade, Taylor Lorenz has been the authority on internet culture, documenting its far-reaching effects on all corners of our lives. Her reporting is serious yet entertaining and illuminates deep truths about ourselves and the lives we create online. In her debut book, Extremely Online, she reveals how online influence came to upend the world, demolishing traditional barriers and creating whole new sectors of the economy. Lorenz shows this phenomenon to be one of the most disruptive changes in modern capitalism.
-
4 out of 5 stars
-
A good historical “textbook.”
- De Janet Katz en 07-01-24
De: Taylor Lorenz
-
Little Rice
- Smartphones, Xiaomi, and the Chinese Dream
- De: Clay Shirky
- Narrado por: George Backman
- Duración: 3 h y 57 m
- Versión completa
-
General4.5 out of 5 stars 43
-
Narración:4.5 out of 5 stars 35
-
Historia4.5 out of 5 stars 36
Since the 1990s China has been climbing up the ladder of quality, from doing knockoffs to designing its own high-end goods. Xiaomi - its name literally means "little rice" - is landing squarely in this shift in China's economy. But the remarkable rise of Xiaomi from startup to colossus is more than a business story because mobile phones are special. The common desiderata of the global population, mobile phones offer the kind of freedom and connectedness that autocratic countries are terrified of.
-
5 out of 5 stars
-
Informative and up to date.
- De Kevin en 01-10-16
De: Clay Shirky
-
Pure Invention
- How Japan's Pop Culture Conquered the World
- De: Matt Alt
- Narrado por: Matt Alt
- Duración: 11 h y 49 m
- Versión completa
-
General4.5 out of 5 stars 277
-
Narración:4.5 out of 5 stars 243
-
Historia4.5 out of 5 stars 242
Japan is the forge of the world’s fantasies: karaoke and the Walkman, manga and anime, Pac-Man and Pokémon, online imageboards and emojis. But as Japan media veteran Matt Alt proves in this brilliant investigation, these novelties did more than entertain. They paved the way for our perplexing modern lives.
-
3 out of 5 stars
-
great book ruined by ending
- De Grant Holder en 06-07-22
De: Matt Alt
-
Inside Apple
- How America's Most Admired - and Secretive - Company Really Works
- De: Adam Lashinsky
- Narrado por: Adam Lashinsky
- Duración: 6 h y 50 m
- Versión completa
-
General4 out of 5 stars 383
-
Narración:4 out of 5 stars 332
-
Historia4 out of 5 stars 332
If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides listeners with a golden ticket to step inside. This primer on leadership and innovation, offers exclusive new information about how Apple innovates. It should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.
-
3 out of 5 stars
-
Maybe I'm a fanboy, but
- De Timothy A. Smith en 01-31-12
De: Adam Lashinsky
-
The Disney Story
- Chronicling the Man, the Mouse and the Parks
- De: Aaron H Goldberg
- Narrado por: Susan L. Crawford
- Duración: 8 h y 10 m
- Versión completa
-
General4 out of 5 stars 105
-
Narración:4.5 out of 5 stars 86
-
Historia4.5 out of 5 stars 87
Attention, all Disney Fans! Do you enjoy learning about the Disney theme parks? Perhaps you're enamored with the man who was Walt Disney? Maybe you're just plain crazy for Mickey Mouse and the Disney big-screen features? No need to order your serving of Disney history and knowledge a la carte anymore.
-
1 out of 5 stars
-
It's basically a direct read from Wikipedia
- De Kris Siegel en 07-08-19
De: Aaron H Goldberg
-
Different
- Escaping the Competitive Herd
- De: Youngme Moon
- Narrado por: Bernadette Dunne
- Duración: 6 h y 49 m
- Versión completa
-
General4 out of 5 stars 214
-
Narración:4.5 out of 5 stars 150
-
Historia4.5 out of 5 stars 150
Every few years a book - through a combination of the author’s unique voice, storytelling ability, wit, and insight - simply breaks the mold. Bill Bryson’s A Walk in the Woods is one example. Richard Feynman’s Surely You’re Joking, Mr. Feynman! is another. Now comes Youngme Moon’s Different, a book for “people who don’t read business books”. Actually, it’s more like a personal conversation with a friend who has thought deeply about how the world works...and who gets you to see that world in a completely new light.
-
5 out of 5 stars
-
Winning at Marketing by Breaking the Rules
- De Douglas C. Bates en 04-20-12
De: Youngme Moon
-
New Power
- How Power Works in Our Hyperconnected World--and How to Make It Work for You
- De: Jeremy Heimans, Henry Timms
- Narrado por: Andrew Fallaize
- Duración: 9 h y 50 m
- Versión completa
-
General4.5 out of 5 stars 283
-
Narración:4.5 out of 5 stars 231
-
Historia4.5 out of 5 stars 227
For most of human history, the rules of power were clear: power was something to be seized and then jealously guarded. This "old power" was out of reach for the vast majority of people. But our ubiquitous connectivity makes possible a different kind of power. "New power" is made by many. It is open, participatory, and peer-driven. It works like a current, not a currency--and it is most forceful when it surges. The battle between old and new power is determining who governs us, how we work, and even how we think and feel. New Power shines fresh light on the cultural phenomena of our day, from #BlackLivesMatter to the Ice Bucket Challenge to Airbnb, uncovering the new power forces that made them huge. Drawing on examples from business, activism, and pop culture, as well as the study of organizations like Lego, NASA, Reddit, and TED, Heimans and Timms explain how to build new power and channel it successfully. They also explore the dark side of these forces: the way ISIS has co-opted new power to monstrous ends, and the rise of the alt-right's "intensity machine."
-
1 out of 5 stars
-
Very Disappointing
- De MCP en 06-01-18
De: Jeremy Heimans, y otros
-
Trade-Off
- Why Some Things Catch On, and Others Don't
- De: Kevin Maney
- Narrado por: Dennis Holland
- Duración: 6 h y 58 m
- Versión completa
-
General4 out of 5 stars 52
-
Narración:4 out of 5 stars 30
-
Historia4.5 out of 5 stars 30
In Trade-Off, Kevin Maney shows how these conflicting forces determine the success, or failure, of new products and services in the marketplace. He shows that almost every decision we make as consumers involves a trade-off between fidelity and convenience between the products we love and the products we need.
-
4 out of 5 stars
-
No Trade-Offs for Reading Trade-Off
- De Joshua Kim en 06-10-12
De: Kevin Maney
-
Marketing Rebellion
- The Most Human Company Wins
- De: Mark Schaefer
- Narrado por: Mark Schaefer
- Duración: 7 h y 14 m
- Versión completa
-
General4.5 out of 5 stars 313
-
Narración:4.5 out of 5 stars 263
-
Historia4.5 out of 5 stars 262
Are you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of digital marketing making you feel irrelevant and lost? Path-finding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results.
-
5 out of 5 stars
-
To Succeed, Follow the Customer's Lead
- De jwsteiert en 03-25-19
De: Mark Schaefer
-
Bigger Than This: How to Turn Any Venture into an Admired Brand
- De: Fabian Geyrhalter
- Narrado por: Fabian Geyrhalter
- Duración: 1 h y 42 m
- Versión completa
-
General4.5 out of 5 stars 77
-
Narración:4.5 out of 5 stars 67
-
Historia4.5 out of 5 stars 67
Following the success of his best-selling book, How to Launch a Brand, acclaimed brand strategist Fabian Geyrhalter is back with an enlightening new book that digs deep into today's new world of brand creation. Bigger Than This challenges companies - from startups to Fortune 100s - to (re)discover their spark and connect with today's consumers on a deeper level. In Bigger Than This, Geyrhalter analyzes brands that are based on commodity products - watches, socks, shoes, fish - yet they quickly turn into beloved brands. He emphasizes the importance of storytelling.
-
5 out of 5 stars
-
Actionable advice for startups and brand managers
- De Freedom Scott en 03-29-18
-
Service Games
- The Rise and Fall of SEGA: Enhanced Edition
- De: Sam Pettus
- Narrado por: Tom Racine
- Duración: 17 h y 13 m
- Versión completa
-
General4.5 out of 5 stars 225
-
Narración:4 out of 5 stars 206
-
Historia4.5 out of 5 stars 206
New Edition! More content, images, and corrected text and facts. Monochrome edition. Starting with its humble beginnings in the 1950s and ending with its swan-song, the Dreamcast, in the early 2000s, this is the complete history of Sega as a console maker. Before home computers and video game consoles, before the Internet and social networking, and before motion controls and smartphones, there was Sega.
-
4 out of 5 stars
-
The Story of the Fall of Sega
- De Austin en 01-05-15
De: Sam Pettus
-
Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- De: Geoffrey Colon
- Narrado por: Geoffrey Colon
- Duración: 6 h y 14 m
- Versión completa
-
General4 out of 5 stars 81
-
Narración:4 out of 5 stars 75
-
Historia4 out of 5 stars 74
Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
-
5 out of 5 stars
-
Needed. Valuable. Welcome contribution.
- De Oliver Nielsen en 04-26-17
De: Geoffrey Colon
-
Move Fast and Break Things
- How Facebook, Google, and Amazon Cornered Culture and Undermined Democracy
- De: Jonathan Taplin
- Narrado por: Jonathan Taplin
- Duración: 8 h y 23 m
- Versión completa
-
General4 out of 5 stars 129
-
Narración:4 out of 5 stars 114
-
Historia4 out of 5 stars 113
Move Fast and Break Things tells the story of how a small group of libertarian entrepreneurs began in the 1990s to hijack the original decentralized vision of the Internet, in the process creating three monopoly firms - Facebook, Amazon, and Google - that now determine the future of the music, film, television, publishing, and news industries.
-
2 out of 5 stars
-
Against progress and libertarians.
- De Matthew S. en 07-20-17
De: Jonathan Taplin
Reseñas de la Crítica
"This is an important book for fan studies and beyond...a must-read...." (Matt Hills, author of Fan Cultures and Doctor Who: The Unfolding Event)
“This exciting, well-researched book situates Comic-Con within the confluence of fandom, industry, and convergence.” (Derek Johnson, author of Media Franchising: Creative License and Collaboration in the Culture Industries)
Relacionado con este tema
-
Blockbusters
- Hit-making, Risk-taking, and the Big Business of Entertainment
- De: Anita Elberse
- Narrado por: Renee Raudman
- Duración: 11 h y 44 m
- Versión completa
-
General4 out of 5 stars 104
-
Narración:4 out of 5 stars 88
-
Historia4 out of 5 stars 88
What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL — along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking audiobook, she explains a powerful truth about the fiercely competitive world of entertainment.
-
5 out of 5 stars
-
I love the autobook the only thing I have
- De brycesp en 03-31-17
De: Anita Elberse
-
Buying In
- The Secret Dialogue Between What We Buy and Who We Are
- De: Rob Walker
- Narrado por: Robert Fass
- Duración: 9 h y 21 m
- Versión completa
-
General3.5 out of 5 stars 155
-
Narración:4 out of 5 stars 56
-
Historia4 out of 5 stars 53
Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
-
4 out of 5 stars
-
Lets you in on the secret...
- De Jeff en 07-06-08
De: Rob Walker
-
Becoming Facebook
- The 10 Challenges That Defined the Company That's Disrupting the World
- De: Mike Hoefflinger
- Narrado por: Nicholas Techosky
- Duración: 7 h y 45 m
- Versión completa
-
General4 out of 5 stars 88
-
Narración:4 out of 5 stars 72
-
Historia4 out of 5 stars 74
Facebook's founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends...and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect. Mike Hoefflinger was one of those Facebook insiders.
-
3 out of 5 stars
-
mainly a tribute to the success of FB
- De Anonymous User en 10-07-18
De: Mike Hoefflinger
-
The Image, 50th Anniversary Edition
- A Guide to Pseudo-Events in America
- De: Daniel J. Boorstin, Douglas Rushkoff - afterword
- Narrado por: Timothy Danko
- Duración: 10 h y 50 m
- Versión completa
-
General4.5 out of 5 stars 58
-
Narración:4.5 out of 5 stars 51
-
Historia4.5 out of 5 stars 50
First published in 1962, this wonderfully provocative book introduced the notion of "pseudo-events" - events such as press conferences and presidential debates, which are manufactured solely in order to be reported - and the contemporary definition of celebrity as "a person who is known for his well-knownness". Since then Daniel J. Boorstin's prophetic vision of an America inundated by its own illusions has become an essential resource for any listeners who wants to distinguish the manifold deceptions of our culture from its few enduring truths.
-
3 out of 5 stars
-
Boorstin’s deep Conservative mindset reaches through every example in this book.
- De Christine en 10-12-20
De: Daniel J. Boorstin, y otros
-
Break Through the Noise
- The Nine Rules to Capture Global Attention
- De: Tim Staples, Josh Young
- Narrado por: Luis Moreno
- Duración: 7 h y 1 m
- Versión completa
-
General4.5 out of 5 stars 38
-
Narración:4.5 out of 5 stars 31
-
Historia4.5 out of 5 stars 31
The odds of getting a video onto YouTube's front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how to make the algorithms of Youtube, Google, Facebook and Instagram work for you - and he has the results to prove it, with a thriving business that has gotten their videos onto YouTube's front page an amazing 25 times. Here he shows savvy marketers, entrepreneurs, and online celebrity wannabes how they, too, can develop clever videos that amass millions of views.
-
1 out of 5 stars
-
NOT A GOOD BOOK TO BE
- De FABIO HART en 05-08-22
De: Tim Staples, y otros
-
The Master Switch
- The Rise and Fall of Information Empires
- De: Tim Wu
- Narrado por: Marc Vietor
- Duración: 14 h y 11 m
- Versión completa
-
General4.5 out of 5 stars 1,430
-
Narración:4.5 out of 5 stars 1,025
-
Historia4.5 out of 5 stars 1,024
Could history repeat itself, with one giant entity taking control of American information? Most consider the Internet Age to be a moment of unprecedented freedom in communications and culture. But as Tim Wu shows, each major new medium, from telephone to cable, arrived on a similar wave of idealistic optimism only to become, eventually, the object of industrial consolidation profoundly affecting how Americans communicate.
-
5 out of 5 stars
-
Great Read
- De Roy en 11-12-10
De: Tim Wu
-
Blockbusters
- Hit-making, Risk-taking, and the Big Business of Entertainment
- De: Anita Elberse
- Narrado por: Renee Raudman
- Duración: 11 h y 44 m
- Versión completa
-
General4 out of 5 stars 104
-
Narración:4 out of 5 stars 88
-
Historia4 out of 5 stars 88
What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL — along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking audiobook, she explains a powerful truth about the fiercely competitive world of entertainment.
-
5 out of 5 stars
-
I love the autobook the only thing I have
- De brycesp en 03-31-17
De: Anita Elberse
-
Buying In
- The Secret Dialogue Between What We Buy and Who We Are
- De: Rob Walker
- Narrado por: Robert Fass
- Duración: 9 h y 21 m
- Versión completa
-
General3.5 out of 5 stars 155
-
Narración:4 out of 5 stars 56
-
Historia4 out of 5 stars 53
Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
-
4 out of 5 stars
-
Lets you in on the secret...
- De Jeff en 07-06-08
De: Rob Walker
-
Becoming Facebook
- The 10 Challenges That Defined the Company That's Disrupting the World
- De: Mike Hoefflinger
- Narrado por: Nicholas Techosky
- Duración: 7 h y 45 m
- Versión completa
-
General4 out of 5 stars 88
-
Narración:4 out of 5 stars 72
-
Historia4 out of 5 stars 74
Facebook's founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends...and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect. Mike Hoefflinger was one of those Facebook insiders.
-
3 out of 5 stars
-
mainly a tribute to the success of FB
- De Anonymous User en 10-07-18
De: Mike Hoefflinger
-
The Image, 50th Anniversary Edition
- A Guide to Pseudo-Events in America
- De: Daniel J. Boorstin, Douglas Rushkoff - afterword
- Narrado por: Timothy Danko
- Duración: 10 h y 50 m
- Versión completa
-
General4.5 out of 5 stars 58
-
Narración:4.5 out of 5 stars 51
-
Historia4.5 out of 5 stars 50
First published in 1962, this wonderfully provocative book introduced the notion of "pseudo-events" - events such as press conferences and presidential debates, which are manufactured solely in order to be reported - and the contemporary definition of celebrity as "a person who is known for his well-knownness". Since then Daniel J. Boorstin's prophetic vision of an America inundated by its own illusions has become an essential resource for any listeners who wants to distinguish the manifold deceptions of our culture from its few enduring truths.
-
3 out of 5 stars
-
Boorstin’s deep Conservative mindset reaches through every example in this book.
- De Christine en 10-12-20
De: Daniel J. Boorstin, y otros
-
Break Through the Noise
- The Nine Rules to Capture Global Attention
- De: Tim Staples, Josh Young
- Narrado por: Luis Moreno
- Duración: 7 h y 1 m
- Versión completa
-
General4.5 out of 5 stars 38
-
Narración:4.5 out of 5 stars 31
-
Historia4.5 out of 5 stars 31
The odds of getting a video onto YouTube's front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how to make the algorithms of Youtube, Google, Facebook and Instagram work for you - and he has the results to prove it, with a thriving business that has gotten their videos onto YouTube's front page an amazing 25 times. Here he shows savvy marketers, entrepreneurs, and online celebrity wannabes how they, too, can develop clever videos that amass millions of views.
-
1 out of 5 stars
-
NOT A GOOD BOOK TO BE
- De FABIO HART en 05-08-22
De: Tim Staples, y otros
-
The Master Switch
- The Rise and Fall of Information Empires
- De: Tim Wu
- Narrado por: Marc Vietor
- Duración: 14 h y 11 m
- Versión completa
-
General4.5 out of 5 stars 1,430
-
Narración:4.5 out of 5 stars 1,025
-
Historia4.5 out of 5 stars 1,024
Could history repeat itself, with one giant entity taking control of American information? Most consider the Internet Age to be a moment of unprecedented freedom in communications and culture. But as Tim Wu shows, each major new medium, from telephone to cable, arrived on a similar wave of idealistic optimism only to become, eventually, the object of industrial consolidation profoundly affecting how Americans communicate.
-
5 out of 5 stars
-
Great Read
- De Roy en 11-12-10
De: Tim Wu
-
Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- De: Geoffrey Colon
- Narrado por: Geoffrey Colon
- Duración: 6 h y 14 m
- Versión completa
-
General4 out of 5 stars 81
-
Narración:4 out of 5 stars 75
-
Historia4 out of 5 stars 74
Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
-
5 out of 5 stars
-
Needed. Valuable. Welcome contribution.
- De Oliver Nielsen en 04-26-17
De: Geoffrey Colon
-
Pure Invention
- How Japan's Pop Culture Conquered the World
- De: Matt Alt
- Narrado por: Matt Alt
- Duración: 11 h y 49 m
- Versión completa
-
General4.5 out of 5 stars 277
-
Narración:4.5 out of 5 stars 243
-
Historia4.5 out of 5 stars 242
Japan is the forge of the world’s fantasies: karaoke and the Walkman, manga and anime, Pac-Man and Pokémon, online imageboards and emojis. But as Japan media veteran Matt Alt proves in this brilliant investigation, these novelties did more than entertain. They paved the way for our perplexing modern lives.
-
3 out of 5 stars
-
great book ruined by ending
- De Grant Holder en 06-07-22
De: Matt Alt
-
Little Rice
- Smartphones, Xiaomi, and the Chinese Dream
- De: Clay Shirky
- Narrado por: George Backman
- Duración: 3 h y 57 m
- Versión completa
-
General4.5 out of 5 stars 43
-
Narración:4.5 out of 5 stars 35
-
Historia4.5 out of 5 stars 36
Since the 1990s China has been climbing up the ladder of quality, from doing knockoffs to designing its own high-end goods. Xiaomi - its name literally means "little rice" - is landing squarely in this shift in China's economy. But the remarkable rise of Xiaomi from startup to colossus is more than a business story because mobile phones are special. The common desiderata of the global population, mobile phones offer the kind of freedom and connectedness that autocratic countries are terrified of.
-
5 out of 5 stars
-
Informative and up to date.
- De Kevin en 01-10-16
De: Clay Shirky
-
Service Games
- The Rise and Fall of SEGA: Enhanced Edition
- De: Sam Pettus
- Narrado por: Tom Racine
- Duración: 17 h y 13 m
- Versión completa
-
General4.5 out of 5 stars 225
-
Narración:4 out of 5 stars 206
-
Historia4.5 out of 5 stars 206
New Edition! More content, images, and corrected text and facts. Monochrome edition. Starting with its humble beginnings in the 1950s and ending with its swan-song, the Dreamcast, in the early 2000s, this is the complete history of Sega as a console maker. Before home computers and video game consoles, before the Internet and social networking, and before motion controls and smartphones, there was Sega.
-
4 out of 5 stars
-
The Story of the Fall of Sega
- De Austin en 01-05-15
De: Sam Pettus
-
The Nineties
- A Book
- De: Chuck Klosterman
- Narrado por: Chuck Klosterman, Dion Graham
- Duración: 12 h y 39 m
- Versión completa
-
General4.5 out of 5 stars 1,930
-
Narración:4.5 out of 5 stars 1,676
-
Historia4.5 out of 5 stars 1,666
It was long ago, but not as long as it seems: The Berlin Wall fell and the Twin Towers collapsed. In between, one presidential election was allegedly decided by Ross Perot while another was plausibly decided by Ralph Nader. Landlines fell to cell phones, the internet exploded, and pop culture accelerated without the aid of technology that remembered everything. It was the last era with a real mainstream to either identify with or oppose. The ’90s brought about a revolution in the human condition, and a shift in consciousness, that we’re still struggling to understand.
-
3 out of 5 stars
-
A Very White Middle-class Take On The Nineties
- De Umar Lee en 02-10-22
De: Chuck Klosterman
-
Trade-Off
- Why Some Things Catch On, and Others Don't
- De: Kevin Maney
- Narrado por: Dennis Holland
- Duración: 6 h y 58 m
- Versión completa
-
General4 out of 5 stars 52
-
Narración:4 out of 5 stars 30
-
Historia4.5 out of 5 stars 30
In Trade-Off, Kevin Maney shows how these conflicting forces determine the success, or failure, of new products and services in the marketplace. He shows that almost every decision we make as consumers involves a trade-off between fidelity and convenience between the products we love and the products we need.
-
4 out of 5 stars
-
No Trade-Offs for Reading Trade-Off
- De Joshua Kim en 06-10-12
De: Kevin Maney
-
The Big Picture
- The Fight for the Future of Movies
- De: Ben Fritz
- Narrado por: Timothy Andrés Pabon
- Duración: 9 h y 44 m
- Versión completa
-
General4.5 out of 5 stars 444
-
Narración:4.5 out of 5 stars 375
-
Historia4.5 out of 5 stars 374
In the past decade, Hollywood has endured a cataclysm on a par with the end of silent film and the demise of the studio system. Stars and directors have seen their power dwindle, while writers and producers lift their best techniques from TV, comic books, and the toy biz. The future of Hollywood is being written by powerful corporate brands like Marvel, Amazon, Netflix, and Lego, as well as censors in China. Ben Fritz chronicles this dramatic shakeup with unmatched skill, bringing equal fluency to both the financial and entertainment aspects of Hollywood.
-
5 out of 5 stars
-
Who is overseeing the audio part of this project?
- De Lori P en 11-19-19
De: Ben Fritz
-
The Filter Bubble
- What the Internet Is Hiding from You
- De: Eli Pariser
- Narrado por: Kirby Heyborne
- Duración: 7 h y 32 m
- Versión completa
-
General4 out of 5 stars 309
-
Narración:4 out of 5 stars 255
-
Historia4 out of 5 stars 251
In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years: the rise of personalization.
-
5 out of 5 stars
-
Now in the top 3 best books I've ever read
- De Brian Esserlieu en 05-26-11
De: Eli Pariser
-
Youtility
- Why Smart Marketing Is About Help Not Hype
- De: Jay Baer
- Narrado por: Marcus Sheridan, Jay Baer
- Duración: 4 h y 51 m
- Versión completa
-
General4.5 out of 5 stars 306
-
Narración:4.5 out of 5 stars 243
-
Historia4.5 out of 5 stars 243
Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
-
4 out of 5 stars
-
Good Framing, Examples and Supporting Concepts
- De Adam Helweh en 10-13-13
De: Jay Baer
-
World Without Mind
- The Existential Threat of Big Tech
- De: Franklin Foer
- Narrado por: Marc Cashman
- Duración: 8 h y 1 m
- Versión completa
-
General4 out of 5 stars 254
-
Narración:4.5 out of 5 stars 219
-
Historia4 out of 5 stars 216
Franklin Foer reveals the existential threat posed by big tech, and in his brilliant polemic gives us the toolkit to fight their pervasive influence. Over the past few decades there has been a revolution in terms of who controls knowledge and information. This rapid change has imperiled the way we think. Without pausing to consider the cost, the world has rushed to embrace the products and services of four titanic corporations. We shop with Amazon, socialize on Facebook, turn to Apple for entertainment, and rely on Google for information.
-
5 out of 5 stars
-
5-Star Book with a 1-Star Title
- De David Larson en 09-18-17
De: Franklin Foer
-
Googled
- The End of the World as We Know It
- De: Ken Auletta
- Narrado por: Jim Bond
- Duración: 13 h y 53 m
- Versión completa
-
General4 out of 5 stars 312
-
Narración:4 out of 5 stars 147
-
Historia4 out of 5 stars 150
In Googled, esteemed media writer and critic Ken Auletta uses the story of Google's rise to explore the inner workings of the company and the future of the media at large. Although Google has often been secretive, this book is based on the most extensive cooperation ever granted a journalist, including access to closed-door meetings and interviews with founders Larry Page and Sergey Brin, CEO Eric Schmidt, and some 150 present and former employees.
-
3 out of 5 stars
-
Audio production could have been better
- De David en 11-12-09
De: Ken Auletta
-
Frenemies
- The Epic Disruption of the Ad Business (And Everything Else)
- De: Ken Auletta
- Narrado por: Jonathan Todd Ross
- Duración: 12 h y 3 m
- Versión completa
-
General4 out of 5 stars 123
-
Narración:4.5 out of 5 stars 106
-
Historia4 out of 5 stars 108
An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the best-selling author of Googled. Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on its head as dramatically as this one has.
-
4 out of 5 stars
-
Good; not for beginners
- De DV en 10-05-18
De: Ken Auletta